5Mins
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
5Mins firmographics
Firmographics- Name
- 5Mins
- Legal name
- 5Mins AI Ltd
- Website
- https://5mins.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
5Mins industry classification
Industry- Product category
- Corporate Learning & Training Software
- NAICS
- Computer Training (611420), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
- akta.pro secondary industries
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Short-Form Video for Education & Microlearning Platforms (MPACAHAK), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
Keywords
Where 5Mins is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
5Mins business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Platform access subscription model providing AI-powered microlearning, compliance training, leadership development, and role-based training. Pricing is subscription-based per seat or organization-wide, with enterprise pricing available via sales inquiry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial access to compliance training content |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
5Mins product offering
Product offeringCore offering
5Mins is an AI-powered microlearning SaaS platform that delivers bite-sized compliance, leadership, sales enablement, and role-based employee training through a TikTok-style gamified feed. The platform combines a content library of 20,000+ lessons from 200+ expert instructors with AI Studio for automated course creation from documents and AI Roleplays for scenario-based practice. Native iOS and Android apps plus integrations with Slack, Microsoft Teams, and major HRIS systems deliver training in the flow of work for organizations across 80+ countries.
Product overview
5Mins.ai is an AI-powered microlearning platform designed for employee upskilling and compliance training. The platform operates as a unified system combining a core microlearning engine with multiple solution modules (Compliance Training, Leadership Development, Onboarding, Sales Enablement, and Gen AI Training). Key platform capabilities include AI Studio for automated course creation from documents, AI Roleplays for conversational practice with AI feedback, and AI-powered personalized skill pathways. The platform delivers bite-sized content through a TikTok-style gamified interface with 20,000+ lessons from 200+ expert instructors, targeting organizations across 80+ countries. It offers native mobile apps for iOS and Android, integrates with leading HRIS, CRM, and communication platforms, and provides automated compliance tracking with CPD accreditation.
Differentiator
Problem solved
Functional benefit
Products and services
- 5Mins.ai Microlearning Platform AI-powered microlearning platform delivering bite-sized compliance, leadership, and role-based training through a TikTok-style gamified interface. Includes 20,000+ lessons, AI Studio, AI Roleplays, automated enrollment, real-time analytics, and integrations with Slack, Microsoft Teams, and major HRIS systems.
- Compliance Training Solution CPD-accredited compliance training covering GDPR, AML, health and safety, cybersecurity, diversity and inclusion, and other regulations. Auto-updates when regulations change, with automated enrollment, reminders, escalations, and compliance reporting that saves roughly 20 hours of admin per month.
- Leadership Development Solution Leadership and soft skills training with 5,000+ micro-lessons, AI conversations, 50+ skills, top coaches, flipped classroom methodology, and micro-assessments designed to develop managers and emerging leaders.
- Onboarding & Role-Based Training Solution Smart onboarding solution that accelerates ramp time 3–5x with AI-personalized pathways, skill gap tracking, and role-based learning content tailored to each new hire's role and team.
- Sales & Customer Success Enablement Solution Bite-sized sales and customer success training with role-specific learning paths, negotiation and prospecting techniques, and AI Roleplays for practicing customer conversations.
- AI & Gen AI Training Solution Workforce AI literacy, prompt engineering, Gen AI tools, and role-based AI skills training programs designed to accelerate enterprise AI adoption.
- Onboarding Solution Structured onboarding microlearning program delivering role-based, bite-sized lessons to accelerate new hire ramp and early productivity.
- 5Mins Mobile Apps (iOS & Android) Native iOS and Android applications enabling mobile-first microlearning for frontline, hybrid, and deskless workers with full access to the platform's content library and AI features.
Quantifiable outcome
- 95%+ course completion rate vs. <5% for legacy LMS
- +6 more outcomes
Companies that use 5Mins
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
5Mins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature6 records
5Mins partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreIntegration partner providing Microsoft Teams integration for training delivery and reminders. Also integration with Microsoft Azure/Office ecosystem.
- SlackcoreSlack integration enables lessons and reminders to be delivered directly in Slack channels, bringing training into the flow of work.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
5Mins competitors and assessment
Company assessmentDirect peers
- Workramp: All-in-one learning platform for employee onboarding, training, and enablement, including AI features. Directly comparable in targeting mid-market and enterprise customers with role-based training.
- TalentLMS: Cloud LMS aimed at SMB and mid-market employee training. Comparable in offering compliance and skill-based training courses to similar buyer profiles.
- 360Learning: Collaborative learning platform for corporate L&D, with AI features for course creation and skill development. Directly comparable in targeting mid-market and enterprise employee upskilling.
- LearnUpon: Cloud-based LMS for training employees, customers, and partners. Direct competitor in the corporate LMS space, particularly in compliance and onboarding.
- Docebo: AI-powered enterprise LMS platform offering learning content, compliance, and upskilling. Closest direct competitor in corporate learning, and 5Mins already lists Docebo as an integration partner, indicating overlap in target customers.
- Axonify: Microlearning platform purpose-built for frontline and deskless workers, with strong emphasis on short-form, gamified training. Highly comparable to 5Mins' frontline hospitality, logistics, and retail focus.
- Degreed: Enterprise skill development and learning experience platform, focused on upskilling and skill pathways. Comparable in targeting enterprise L&D buyers with personalized, skills-based learning.
Broad incumbents
- Cornerstone OnDemand: Large, established talent and learning management suite used by global enterprises. Competes broadly in compliance and employee training, with a much wider portfolio than 5Mins' focused microlearning offering.
- Kahoot!: Established engagement-driven learning platform with corporate, education, and consumer offerings. Overlaps with 5Mins on gamified, short-form learning format and corporate training use cases.
Emerging players
- Sana Labs: AI-native learning and knowledge platform for enterprises, with AI-driven course creation and personalized learning. Closest emerging AI-first competitor in the same category 5Mins is targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
5Mins social profiles
Digital presence5Mins compliance and trust
Trust signalCompliance2 records
5Mins financial estimates
Financial estimateRevenue estimate
Valuation estimate
5Mins leadership team
Management profileNumber of profiles
Profiles9 records
5Mins funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5Mins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5Mins
What does 5Mins do?
5Mins is an AI-powered microlearning SaaS platform that delivers bite-sized compliance, leadership, sales enablement, and role-based employee training through a TikTok-style gamified feed. The platform combines a content library of 20,000+ lessons from 200+ expert instructors with AI Studio for automated course creation from documents and AI Roleplays for scenario-based practice. Native iOS and Android apps plus integrations with Slack, Microsoft Teams, and major HRIS systems deliver training in the flow of work for organizations across 80+ countries.
Is 5Mins a public or private company?
5Mins is a private company. It is classified as venture growth investor backed and is currently operating.
When was 5Mins founded?
5Mins was founded in 2021. It employs 11 to 50 people.
Where is 5Mins based?
5Mins is headquartered in London, United Kingdom, in the Europe region.
How does 5Mins make money?
One revenue line is on record: saaS Subscription.
Who are 5Mins's main competitors?
Direct peers on record are Workramp, TalentLMS, 360Learning, LearnUpon, Docebo, Axonify and Degreed. Broad incumbents are Cornerstone OnDemand and Kahoot!. Sana Labs is listed as an emerging player.
Does 5Mins have an API?
No public API is recorded for 5Mins.
What industry is 5Mins in?
5Mins's product category is Corporate Learning & Training Software. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers), with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 611420 and its SIC code is 8200.