ZenHub
ZenHub is a Vancouver-based SaaS platform that delivers GitHub-native agile project management (boards, sprints, epics, AI, reporting) via a browser extension and enterprise server, serving 8,000+ software engineering and cross-functional teams at companies such as Red Hat, Cisco, Adobe, NASA, and Comcast.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ZenHub does
ZenHub, legally Axiom Labs, Inc., is a Vancouver-based productivity management platform built natively on top of GitHub for software engineering teams. The company operates a browser-extension-based SaaS product that embeds agile project management — Kanban/Scrum boards, sprints, epics, multi-level sub-issue hierarchies, roadmaps, and an advanced reporting suite — directly into the GitHub interface, eliminating context switching between code and project tooling. The product portfolio extends beyond the core GitHub extension into Zenhub AI (AI-assisted sprint planning, labeling, and summaries), Pulse / Engineering Investment Report (AI-driven analytics over GitHub activity), Zenhub Sub-issues (enforced multi-level work breakdown), a Slack integration with Thor (an AI project manager), Apps for Jira, and Zenhub Enterprise Server for on-premise Kubernetes or VM deployments aimed at regulated organizations.
ZenHub makes money primarily through SaaS subscriptions on a freemium-plus-paid model: a free tier with a 14-day Teams trial, a pay-as-you-go Teams subscription (monthly or annual with a 33% annual discount, Stripe-processed), and a quote-based Enterprise tier with annual contracts, invoice billing, and on-premise deployment. Go-to-market is hybrid: product-led growth via self-serve signup and free trials for SMBs and individual teams, complemented by inside sales for mid-market upgrades and a dedicated enterprise field-sales motion with a 60-day extended trial. Customers span 8,000+ agile teams across enterprise (Red Hat, Cisco, Adobe, NASA, Comcast, Apple, Intuit, Hyundai, Nikkei), mid-market, and startup segments including DMM.com, Dapper Labs, Datasaur, and SmartBear/Swagger API.
The company was founded in 2014, operates with 11–50 employees from its Vancouver headquarters, and has raised approximately $14.7M+ in disclosed funding across a 2020/2021 seed-stage round and a $10M Series A in March 2023 led by Yaletown Partners with BMO Capital Partners and BDC Capital. Its Series A use of funds is explicitly targeted at expanding the platform beyond purely technical GitHub users to non-technical teams, signaling a deliberate broadening of its addressable persona and customer base.
ZenHub firmographics
Firmographics- Name
- ZenHub
- Legal name
- Axiom Labs, Inc.
- Website
- https://zenhub.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZenHub is a Vancouver-based SaaS platform that delivers GitHub-native agile project management (boards, sprints, epics, AI, reporting) via a browser extension and enterprise server, serving 8,000+ software engineering and cross-functional teams at companies such as Red Hat, Cisco, Adobe, NASA, and Comcast.
- Ownership category
- akta.pro rank
ZenHub industry classification
Industry- Product category
- Project Management Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD)
Keywords
Where ZenHub is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ZenHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Teams Plan): Monthly or annual subscription for teams with full feature access including AI features, sprint planning, reporting, and collaboration tools. Pay-as-you-go model with no contracts required.
- Enterprise Plan Subscription: Enterprise tier with advanced features, dedicated support, extended trials, and custom pricing. Includes on-premise deployment options and enhanced security features.
- Free Tier (Limited): Free plan with basic features for individual or small team exploration. 14-day trial of Teams features on signup. Designed to convert users to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic features for exploration |
| Subscription | Monthly | Teams Plan - Full features for teams |
| Subscription | Annual | Enterprise Plan - Advanced features with dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ZenHub product offering
Product offeringCore offering
ZenHub provides a GitHub-native project management platform that embeds agile boards, sprint planning, epics, roadmaps, reporting and AI-assisted workflow automation directly inside GitHub via a browser extension. It is sold on a per-seat SaaS subscription basis with a free tier, paid tiers, and a self-hosted Enterprise Server for on-premise deployment. Supporting offerings include Pulse engineering insights, Apps for Jira, and Thor, an AI project manager delivered through Slack.
Product overview
ZenHub is a GitHub-native project management platform that provides advanced agile project management capabilities embedded directly within GitHub. The core offering consists of the ZenHub platform with its GitHub Extension, which together deliver boards, sprints, epics, reporting, and workflow automation. The product portfolio includes several integrated modules: Pulse (Engineering Investment Report) for AI-driven analytics, Zenhub AI for automated planning and issue management, Zenhub Sub-issues for hierarchical work breakdown, Zenhub Slack Integration and Thor (AI project manager in Slack) for conversational project management, and Apps for Jira for Jira users. Enterprise customers can deploy Zenhub Enterprise Server on-premise via Kubernetes or Virtual Machines. All offerings are built around tight GitHub integration, enabling development teams to manage projects without leaving their code environment.
Differentiator
Problem solved
Functional benefit
Products and services
- ZenHub Project Management Platform GitHub-native agile project management platform delivered via a browser extension that adds boards, sprints, epics, roadmaps, reporting and AI-assisted workflow automation directly inside GitHub. Sold on a freemium SaaS basis to software engineering teams.
- Pulse (Engineering Investment Report) Engineering reporting and analytics product that surfaces engineering metrics, productivity signals and the Engineering Investment Report (EIR) for engineering leaders.
- Apps for Jira by Zenhub Integration app that synchronizes Zenhub and Jira for enterprise teams that use Jira for product management alongside GitHub for engineering work.
- Zenhub Enterprise Server Self-hosted, on-premise deployment of the Zenhub project management platform for enterprise customers that require data sovereignty or regulatory compliance.
- Thor (AI Project Manager for Slack) AI-driven project manager delivered inside Slack that helps engineering teams automate sprint planning, status updates and workflow tasks directly from chat.
Quantifiable outcome
- 30% increase in developer productivity
- +5 more outcomes
Companies that use ZenHub
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
ZenHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability7 records
Feature8 records
ZenHub partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- GitHubcoreDeep product integration. Zenhub is built natively within GitHub ecosystem via browser extension. GitHub OAuth authentication, API integration for issues, pull requests, and repository data.
- SlackcoreZenhub Slack Integration allows teams to receive notifications and updates within Slack where they already communicate. Part of the workflow automation ecosystem.
- Google Cloud PlatformcorePrimary cloud infrastructure provider. Zenhub hosted on GCP with data centers providing layered security including biometrics and intrusion detection.
- Amazon Web ServicescoreSecondary cloud infrastructure provider. AWS data centers feature state-of-the-art physical security with two-factor authentication for server access.
- StripecorePayment processing for all subscription billing. Handles secure credit card transactions for Teams and Enterprise plans.
- OpenAIsupportingAI model provider for Zenhub AI features. Models hosted on private cloud instances - data not sent externally.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ZenHub competitors and assessment
Company assessmentBroad incumbents
- ClickUp: ClickUp is a broad, all-in-one work management platform that bundles tasks, docs, whiteboards, and goals with aggressive AI features and pricing. It competes for the same engineering-team budget as ZenHub from a horizontal, generalist position.
- Jira (Atlassian): Jira is the dominant enterprise engineering project management platform and ZenHub explicitly positions against it (the website compares vs. Jira). Atlassian's broader portfolio (Confluence, Trello, Bitbucket, Rovo AI) gives it distribution and bundling leverage ZenHub cannot match at its current scale.
- Asana: Asana is a broad work management platform that increasingly targets engineering and product teams with workflow, portfolio, and AI features. It overlaps with ZenHub's cross-functional use cases (Zenhub Issues for non-technical teams) more than with its developer core.
- Monday.com: Monday.com is an enterprise work OS that has been expanding into software development workflows. Its scale, public-market profile, and AI roadmap put it in the same enterprise evaluation set as ZenHub for engineering PM seats.
- Wrike: Wrike is an enterprise project management platform owned by Citrix, with engineering and product templates and strong enterprise sales motion. It competes for the same large-organization engineering PM budget as ZenHub's Enterprise tier.
Emerging players
- Height: Height is an autonomous, AI-native project management tool that competes for the same developer-and-PM audience as ZenHub. Its AI-first workflow automation overlaps directly with Zenhub AI and Thor positioning.
- Plane: Plane is an open-source project management platform positioned for software teams with cycles, modules, and an extensible architecture. As an open-source alternative, it competes for cost-sensitive developer-led teams adjacent to ZenHub's funnel.
Direct peers
- Linear: Linear is an issue tracking and project management tool purpose-built for software teams, with deep GitHub integration, sprints, cycles, and an opinionated workflow. It is the closest direct peer to ZenHub, competing for the same developer-led PM seat with a fast, keyboard-driven UX.
- GitHub Projects: GitHub Projects is the free, native project management surface inside GitHub itself. It is both ZenHub's primary distribution surface (via OAuth and API) and its most direct competitive threat, since it ships increasingly capable boards, tables, and insights bundled with the GitHub subscription.
- Shortcut (formerly Clubhouse): Shortcut is a project management tool built for software teams with native GitHub and GitLab integrations, sprints, stories, and epics. It targets the same mid-market engineering team buyer as ZenHub and is frequently compared head-to-head.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ZenHub social profiles
Digital presenceZenHub compliance and trust
Trust signalCompliance2 records
ZenHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZenHub leadership team
Management profileNumber of profiles
Profiles3 records
ZenHub funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZenHub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZenHub
What does ZenHub do?
ZenHub provides a GitHub-native project management platform that embeds agile boards, sprint planning, epics, roadmaps, reporting and AI-assisted workflow automation directly inside GitHub via a browser extension. It is sold on a per-seat SaaS subscription basis with a free tier, paid tiers, and a self-hosted Enterprise Server for on-premise deployment. Supporting offerings include Pulse engineering insights, Apps for Jira, and Thor, an AI project manager delivered through Slack.
Is ZenHub a public or private company?
ZenHub is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZenHub founded?
ZenHub was founded in 2014. It employs 11 to 50 people.
Where is ZenHub based?
ZenHub is headquartered in Vancouver, Canada, in the North America region.
How does ZenHub make money?
Three revenue lines are on record. SaaS Subscription (Teams Plan) is the primary driver. The others are enterprise Plan Subscription and free Tier (Limited).
Who are ZenHub's main competitors?
Broad incumbents on record are ClickUp, Jira (Atlassian), Asana, Monday.com and Wrike. Emerging players are Height and Plane. Direct peers are Linear, GitHub Projects and Shortcut (formerly Clubhouse).
Does ZenHub have an API?
Yes. ZenHub offers a public API enabling developers to build integrations and connect with the ZenHub platform. The API allows access to project management data, issue tracking, workspace information, and other ZenHub features for custom integrations and automation. Developer documentation is at www.zenhub.com/developers.
What industry is ZenHub in?
ZenHub's product category is Project Management Software. Its primary akta.pro industry code is BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 5132 and its SIC code is 7372.