What 2ULaundry does

2ULaundry is a U.S. laundry pickup and delivery company founded in 2017 (per legal records; firmographics list 2015) and headquartered in Charlotte, North Carolina, operating across 15+ states. The company runs a vertically integrated model in which customer laundry is collected by W2 drivers and processed at company-owned laundromat facilities operated under its sister brand LaundroLab, equipped with Electrolux Professional commercial machines and a proprietary processing application backed by facility-wide camera systems that track items through cleaning. Service architecture is bag-based: residential customers choose between Wash & Fold, Delicates, Linen, and Dry Cleaning bags at prices ranging roughly $20-$80 per bag depending on market and size, with monthly subscription credits and on-demand ordering available through iOS/Android apps and web.

The business operates two GTM motions: a direct-to-consumer residential service targeting busy professionals, families, and apartment dwellers (where on-site laundry is unavailable), and an enterprise field-sales commercial service serving SMB clients such as Airbnb property managers, spas, healthcare practices, and gyms with custom per-pound pricing, pilot trials, and dedicated account managers. Commercial revenue streams include subscription/recurring programs for spa towels, healthcare linens, gym towels, and short-term-rental linens, while residential revenue is a mix of transaction-fee per-bag purchases and monthly subscription plans.

The company has raised approximately $29.2 million across six funding rounds (including a $20M Series B in January 2023 led by Level 5 Capital Partners) and used a portion of that capital to acquire The Folde in Texas in June 2023 as part of its stated strategy to become a nationally recognized laundry brand. Subsidiary structure includes LaundroLab (wholly owned laundromat operator) and The Folde (acquired Texas delivery brand retained under its name). Distribution channels combine self-serve mobile/web ordering for consumers, direct sales for commercial accounts, and apartment-complex amenity partnerships for residential acquisition. The company employs 11-50 staff and operates in markets including Austin, Charlotte, Clearwater, Houston, Phoenix, San Antonio, St. Petersburg, and Tampa.

Name

2ULaundry

Legal name

2ULaundry, Inc.

Website

https://2ulaundry.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

2ULaundry is a U.S. laundry pickup and delivery service operating across 15+ states through its own LaundroLab facilities, serving residential customers via bag-based subscription and on-demand pricing, plus commercial clients including Airbnbs, spas, gyms, and healthcare practices.

Ownership category

akta.pro rank

Product category

Laundry Pickup and Delivery Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen and Uniform Supply (81233), Couriers and Express Delivery Services (492110)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)

akta.pro secondary industries

Residential Pickup & Delivery Wash-and-Fold (HSAJACAA), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Laundromat + Wash-and-Fold Hybrid Locations (HSAJAAAI)

Keywords

• Laundry pickup delivery
• Wash and fold service
• Commercial laundry service
• Dry cleaning delivery
• On-demand laundry

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Laundry Services: Customers pay per laundry bag depending on service type (Wash & Fold, Delicates, Linens, Dry Cleaning). Pricing varies by city and bag size. Next-day delivery available for a fee, with free delivery on standard turnaround orders.
2. Commercial Laundry Services: Business customers receive discounted commercial pricing on per bag or per pound basis. Services include Airbnb laundry, spa towels, healthcare linens, and gym towels. Custom quoted recurring programs available with dedicated account management.
3. Subscription Plans: Month-to-month subscription plans with bag credits that can roll over. Subscriptions can be cancelled at any time with unused credits forfeited at renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

2ULaundry provides door-to-door laundry pickup and delivery services for both residential and commercial customers across 15+ US states. Residential offerings include bag-based Wash & Fold, Delicates, Household Linens, and Dry Cleaning, while commercial offerings serve Airbnbs, spas, gyms, and healthcare practices with dedicated account management. All laundry is processed in-house at the company's sister-brand LaundroLab facilities using Electrolux Professional commercial machines, with full-time W2 drivers and laundry staff.

Product overview

2ULaundry is a laundry pickup and delivery service operating a platform-plus-modules architecture. The core offering is a bag-based residential laundry service (Wash & Fold, Delicates, Linen, and Dry Cleaning) that customers customize through different laundry bag types. A separate Commercial Laundry Service module serves B2B customers including Airbnbs, spas, gyms, and healthcare providers with custom pricing and dedicated account management. The company operates its own facilities through sister-brand LaundroLab and has expanded via acquisition of The Folde. A mobile app enables order management and scheduling. All services are available across multiple U.S. markets including Austin, Houston, Charlotte, Tampa, Phoenix, Denver, Las Vegas, and Detroit.

Differentiator

Problem solved

Functional benefit

Brands

• LaundroLab: Sister brand operating modern laundromats where 2ULaundry washes and processes customer laundry. LaundroLab facilities feature Electrolux Professional machines and are locally owned and operated.

Products and services

• 2ULaundry Residential Laundry Service On-demand and recurring door-to-door laundry pickup and delivery for individual consumers, with bag-based pricing across Wash & Fold, Delicates, Linens, and Dry Cleaning categories. Available across multiple US markets via the company's mobile app and website, with processing handled at owned LaundroLab facilities.
• Wash & Fold Laundry Everyday laundry service where clothes, towels, sheets, and similar items are washed, dried, and crisply folded using drawer-ready packaging. Sold per bag (Large, X-Large) with market-based pricing and available as recurring or on-demand.
• Dry Cleaning Delivery Professional dry cleaning service for garments that need to be dry cleaned or laundered and pressed, with individual per-item pricing (shirts, blouses, pants, coats, dresses, bedding) and door-to-door delivery.
• Delicate Laundry Service Specialty laundry service for garments requiring gentle wash and low-temperature or air-dry treatment. Items are separated from regular orders and processed with extra care using a dedicated Delicates bag.
• Household Linen Service Discounted linen bag service focused exclusively on sheets and towels, used by both household customers for extra linens after guests and small business clients. Priced per Linen bag with city-specific rates.
• 2ULaundry Commercial Laundry Service B2B laundry service for businesses across hospitality, wellness, fitness, and healthcare verticals, offering custom per-bag or per-pound pricing, dedicated account managers, multi-location management, flexible recurring scheduling, and software integrations.
• Airbnb Laundry Service Commercial laundry service tailored for short-term rental property managers, providing hotel-quality turnaround for linens and towels with flexible scheduling to match guest turnovers.
• Healthcare Laundry Service Commercial laundry service for light medical and therapy clinics, handling towels, scrubs, and bedding with professional-grade cleaning suitable for healthcare environments.
• Gym Towel Laundry Service High-volume commercial laundry service for fitness centers and gyms that offer towel service to members, with recurring pickup and delivery schedules matched to facility usage.
• Massage & Spa Laundry Service Commercial laundry service for Med Spas, Day Spas, and massage therapists, providing high-quality laundering for towels and linens used during client wellness sessions.
• Apartment Laundry Service Laundry pickup and delivery offered as an amenity through partnerships with apartment complexes and residential buildings, targeting residents who lack in-unit laundry facilities.
• LaundroLab Sister-Brand Laundromat Facilities Sister-brand modern laundromat company that operates the physical facilities where 2ULaundry processes customer laundry, featuring Electrolux Professional commercial washing and drying equipment and locally owned and operated operations.
• 2ULaundry Mobile App iOS and Android mobile application that enables customers to create accounts, select cleaning preferences, schedule pickups, customize laundry bags, manage recurring service, set detailed pickup and delivery notes, and track delivery. Available on Apple App Store and Google Play Store.
• The Folde (Texas Laundry Delivery Service) Texas-based laundry pickup and delivery service acquired by 2ULaundry in June 2023, now operating under the 2ULaundry umbrella to strengthen the company's presence in the Texas market.

Quantifiable outcome

• Average American spends 240+ hours per year on laundry
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The FoldecoreStrategic or Co-development Partner · 20 June 20232ULaundry acquired The Folde, a laundry delivery service based in Texas, as part of its expansion strategy. The acquisition was supported by the $20 million Series B investment and aims to strengthen 2ULaundry's presence in the Texas market and build toward becoming a nationally recognized brand.
• LaundroLabcoreStrategic or Co-development PartnerSister brand and laundromat company that builds and operates modern laundromat facilities. 2ULaundry uses LaundroLab facilities for all laundry processing. The brands share ownership and operate as complementary businesses - LaundroLab provides the facilities while 2ULaundry handles customer-facing pickup, delivery, and service.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mulberrys Garment Care: Mulberrys is a tech-enabled garment care and pickup-delivery dry cleaning chain operating across multiple U.S. markets, with a comparable residential and B2B model and overlapping use of technology to manage logistics and quality.
• HappyNest: HappyNest is a national on-demand wash-and-fold pickup and delivery service serving both residential and small commercial customers, with similar bag-based subscription pricing and direct overlap with 2ULaundry's core offering.
• Press Cleaners: Press Cleaners is a dry cleaning and laundry delivery service in major U.S. metros, with a tech-enabled operating model and commercial/residential customer segments that overlap materially with 2ULaundry.
• Hamptons Hand Laundry: Hamptons Hand Laundry is a multi-city premium dry cleaning and laundry delivery service with a tech-forward operating model and dedicated W2 staff, competing directly with 2ULaundry in residential and concierge segments.
• Poplin: Poplin is a tech-driven on-demand laundry and dry cleaning pickup and delivery service operating in multiple U.S. cities, with comparable subscription and per-bag pricing models and direct overlap with 2ULaundry's customer base.
• Rinse: Rinse is a leading U.S. on-demand laundry and dry cleaning pickup-and-delivery service operating across major metros, with a comparable technology-enabled, professionally-staffed model directly competing for 2ULaundry's residential and B2B customers.

Broad incumbents

• Tide Cleaners: Tide Cleaners, backed by P&G, is a national dry cleaning and laundry chain with a growing pickup and delivery offering. As a much larger incumbent, it competes broadly in the same space and benefits from significant brand and capital advantages.
• Lapels Cleaners: Lapels is a national dry cleaning franchise chain offering pickup and delivery across many U.S. markets. As a broader, multi-location incumbent, it competes for similar residential and B2B customers with a more fragmented operating model.

Emerging players

• Soji Cleaners: Soji Cleaners is an on-demand garment care and laundry delivery service with a digital-first customer experience, competing for the same urban, convenience-focused residential customers that 2ULaundry targets.
• Wash Club: Wash Club is a tech-enabled on-demand laundry and dry cleaning platform offering pickup and delivery, with a similar residential-focused model and growing geographic footprint that overlaps with 2ULaundry's markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/2ulaundry
• Instagraminstagram.com/2ulaundry
• Xx.com/2ULaundry
• LinkedInlinkedin.com/company/6628641

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2ULaundry