Soji Cleaners
Soji Cleaners is a U.S. professional cleaning services company offering residential, commercial, and specialty cleaning across 13+ major metro areas. Founded in 2020, the firm serves homeowners, renters, realtors, and businesses via direct-to-consumer online and phone bookings.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Soji Cleaners does
Soji Cleaners (legal entity: Minty) is a U.S.-based professional cleaning services company founded in 2020 and headquartered in the Hinsdale/Chicagoland area of Illinois. The company delivers residential and commercial cleaning across 13+ major U.S. metro areas including Austin, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, Sacramento, San Antonio, the San Francisco Bay Area, San Jose, San Diego, Seattle, and Portland/Vancouver. Residential customers include individual homeowners, renters, realtors, and property managers; commercial clients span offices, hotels, hospitals, and event venues.
The company's service portfolio is broad and segmented. Residential offerings include standard, deep, move-in/move-out, weekly, bi-weekly, monthly, one-time, spring, dorm, senior, vacation rental, green, dorm, in-home laundry, carpet, and grout cleaning. Commercial offerings cover office, hotel, event, hospital, chemical-free, and uniform cleaning. Add-on services include unit-priced carpet ($75/room), rug ($1.50–$3.00/sq ft by material), mattress ($79–$139 by size), and upholstery cleaning ($12–$175 by item), plus handyman and concierge services delivered via partner networks. Premium biohazard work (blood, feces, mold, fungi) is billed at $80/hr per cleaner. The underlying technology stack is built on third-party SaaS rather than proprietary systems: Jobber powers booking, scheduling, and invoicing via a public client hub; Rippling handles HR and applicant tracking for cleaner recruitment; Trustindex manages verified Google review display; and GPS is used at headquarters for cleaner timekeeping. Soji Cleaners is BBB A+ accredited and is bonded and insured to cover property-damage claims.
Soji runs a direct-to-consumer model with online booking and phone reservations. Pricing is usage-based at $45–$60/hr per cleaner for residential work (location-dependent) and unit-based for specialty add-ons, with a $135 minimum on one-time jobs and a $100 non-refundable reservation deposit. Recurring customers receive discounted rates. Revenue streams are service-based (hourly residential and commercial cleaning) and unit-priced (specialty cleaning including the biohazard premium line). The firm is privately held with no disclosed funding rounds, institutional investors, M&A activity, or named management team in the source material.
Soji Cleaners firmographics
Firmographics- Name
- Soji Cleaners
- Legal name
- Minty
- Website
- https://soji.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soji Cleaners is a U.S. professional cleaning services company offering residential, commercial, and specialty cleaning across 13+ major metro areas. Founded in 2020, the firm serves homeowners, renters, realtors, and businesses via direct-to-consumer online and phone bookings.
- Ownership category
- akta.pro rank
Soji Cleaners industry classification
Industry- Product category
- Professional Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172), Carpet and Upholstery Cleaning Services (56174)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
- akta.pro secondary industries
- Industrial & Manufacturing Facility Cleaning (IMAIADAB), Specialty Cleaning (Deep Cleaning, Floor Care, Disinfection, Post-Construction) (EDAEAAAL)
Keywords
Where Soji Cleaners is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Soji Cleaners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Residential Cleaning Services: Hourly-based residential cleaning services including standard, deep, move-in/out, weekly, bi-weekly, monthly, and specialty cleanings. Revenue is generated through hourly rates per cleaner with minimum service charges.
- Commercial Cleaning Services: Commercial cleaning services for offices, hotels, hospitals, event venues, and other business facilities. Billed either at standard hourly rates or custom square footage-based pricing depending on job requirements.
- Specialty Cleaning Services: Additional revenue from carpet cleaning ($75/room), rug cleaning (per sq. ft.), mattress cleaning, and upholstery cleaning services. These are priced as unit-based services separate from hourly rates.
- Biohazard Cleaning: Specialized cleaning services for biohazard situations (blood, feces, mold, fungi) priced at premium hourly rates of $80 per cleaner per hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Home Cleaning: $60/hr per cleaner (CA, WA, OR, TX, FL, NY) |
| Usage-based | Pay-as-you-go | Home Cleaning: $45/hr per cleaner (standard FAQ rate) |
| Unit Pricing | Pay-as-you-go | Carpet Cleaning: $75/room |
| Unit Pricing | Pay-as-you-go | Rug Cleaning: Starting at $1.50/Sq. Ft. |
| Unit Pricing | Pay-as-you-go | Mattress Cleaning: Starting at $79 |
| Unit Pricing | Pay-as-you-go | Upholstery Cleaning: Starting at $12-$15 per item |
| Usage-based | Pay-as-you-go | Biohazard Cleaning: $80/hr per cleaner |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Soji Cleaners product offering
Product offeringCore offering
Soji Cleaners provides on-demand and recurring professional cleaning services for residential and commercial customers across 13+ major U.S. metro areas. Services are delivered by cleaning staff dispatched to customer locations, with booking facilitated through an online scheduling platform (Jobber) and phone reservations. Core offerings include hourly home cleaning, recurring maintenance plans, commercial facility cleaning, and specialty add-ons such as carpet, rug, mattress, upholstery, and biohazard cleaning.
Product overview
Soji Cleaners is a professional cleaning services company offering residential and commercial cleaning solutions across multiple U.S. cities. The core product portfolio consists of two main service lines: Residential Cleaning Services (including Standard, Deep, Move-In/Move-Out, Weekly, Bi-Weekly, Monthly, Vacation Rental, Home Organization, Seniors, One Time, Spring, Dorm, Green, In-Home Laundry, Carpet, and Grout cleaning) and Commercial Cleaning Services (covering Office, Hotel, Event, Hospital, Chemical Free, and Uniform cleaning). Additional add-on services include Handyman and Concierge Services, as well as specialized Carpet, Rug, Mattress, and Upholstery cleaning. The company uses a scalable scheduling platform with skilled workers, offers eco-friendly green cleaning options, and provides a 24-hour satisfaction guarantee. Pricing varies by location with hourly rates ranging from $45-$60 per cleaner for home cleaning and flat rates for specialty services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Cleaning Services Comprehensive home cleaning services for individual homeowners, renters, realtors, and property managers, including standard, deep, move-in/move-out, recurring (weekly/bi-weekly/monthly), vacation rental turnover, senior, dorm, spring, one-time, green (eco-friendly), home organization, in-home laundry, carpet, and grout cleaning.
- Commercial Cleaning Services Professional cleaning for commercial facilities including offices, hotels, event venues, hospitals, and other business spaces, billed hourly or by custom square footage depending on requirements.
- Carpet Cleaning Unit-priced carpet cleaning at $75 per room, designed to extend carpet life and maintain clean flooring in residential properties.
- Rug Cleaning Area rug cleaning priced by square footage, starting at $1.50/sq ft for synthetic rugs, $2.00/sq ft for wool rugs, and $3.00/sq ft for silk rugs.
- Mattress Cleaning Professional mattress cleaning priced by size, starting at $79 for a crib mattress and up to $139 for a king-size mattress.
- Upholstery Cleaning Furniture upholstery cleaning for sofas, loveseats, chairs, and recliners, priced by item and cushion configuration, ranging from $12 to $175.
- Biohazard Cleaning Specialized cleaning for biohazard situations involving blood, feces, mold, or fungi, billed at a premium rate of $80 per cleaner per hour.
- Handyman Services Home repair and minor maintenance services provided through a partner network to complement Soji's core cleaning offerings.
- Concierge Services Premium lifestyle and home assistance services that extend beyond standard cleaning to help customers with various household and lifestyle needs.
Quantifiable outcome
- 24-hour satisfaction guarantee - re-cleaning for any missed areas
Companies that use Soji Cleaners
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Soji Cleaners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Soji Cleaners partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Soji Cleaners competitors and assessment
Company assessmentEmerging players
- TaskRabbit: Marketplace platform where independent cleaners offer residential services directly. Overlaps with Soji on cleaning and handyman services, especially for customers seeking flexible on-demand help.
- Handy: Tech-enabled marketplace for home cleaning and handyman services with on-demand booking. Competes with Soji on residential cleaning convenience and pricing transparency, especially in urban markets.
- Alfred: Tech-enabled residential services platform offering recurring home cleaning in major U.S. metros including NYC and San Francisco — direct overlap with Soji's urban footprint and recurring-service model.
Others
- Thumbtack: Local services marketplace where Soji itself is listed (69 reviews). Functions as a customer acquisition channel but also as a competitor by aggregating cleaning professionals nationwide.
Broad incumbents
- Better Life: Eco-friendly consumer cleaning products brand. Relevant adjacent reference for Soji's eco-friendly positioning, though Better Life is a product company rather than a service provider.
- Angi (formerly Angie's List): Large home-services marketplace where consumers can discover and book local cleaners. Functions as both a demand source and competitor for Soji in most of its markets.
Direct peers
- Molly Maid: Well-known residential cleaning franchise offering standard, deep, move-in/out, and recurring services with recurring-subscription model. Operates in many of the same metros as Soji and competes for the same homeowner customer.
- MaidPro: Franchise residential cleaning brand with recurring-service plans and eco-friendly product positioning similar to Soji. Directly comparable business model and customer base.
- The Maids International: Franchise-based residential cleaning company with similar service menu (standard, deep, recurring) and a national footprint across many of the same U.S. metros. Directly comparable GTM and customer profile to Soji's residential business.
- Maid Brigade: Residential cleaning franchise with a strong eco-friendly / 'green cleaning' positioning nearly identical to Soji's. Targets a similar environmentally-conscious homeowner segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Soji Cleaners social profiles
Digital presenceSoji Cleaners compliance and trust
Trust signalCompliance1 record
Soji Cleaners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soji Cleaners leadership team
Management profileNumber of profiles
Soji Cleaners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soji Cleaners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soji Cleaners
What does Soji Cleaners do?
Soji Cleaners provides on-demand and recurring professional cleaning services for residential and commercial customers across 13+ major U.S. metro areas. Services are delivered by cleaning staff dispatched to customer locations, with booking facilitated through an online scheduling platform (Jobber) and phone reservations. Core offerings include hourly home cleaning, recurring maintenance plans, commercial facility cleaning, and specialty add-ons such as carpet, rug, mattress, upholstery, and biohazard cleaning.
Is Soji Cleaners a public or private company?
Soji Cleaners is a private company. It is classified as unknown and is currently operating.
When was Soji Cleaners founded?
Soji Cleaners was founded in 2020. It employs 11 to 50 people.
Where is Soji Cleaners based?
Soji Cleaners is headquartered in Chicago, United States, in the North America region.
How does Soji Cleaners make money?
Four revenue lines are on record. Residential Cleaning Services are the primary driver. The others are commercial Cleaning Services, specialty Cleaning Services and biohazard Cleaning.
Who are Soji Cleaners's main competitors?
Emerging players on record are TaskRabbit, Handy and Alfred. Thumbtack is listed as an others. Broad incumbents are Better Life and Angi (formerly Angie's List). Direct peers are Molly Maid, MaidPro, The Maids International and Maid Brigade.
Does Soji Cleaners have an API?
No public API is recorded for Soji Cleaners.
What industry is Soji Cleaners in?
Soji Cleaners's product category is Professional Cleaning Services. Its primary akta.pro industry code is HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive), with a secondary code of IMAIADAB, Industrial & Manufacturing Facility Cleaning. Its NAICS code is 561720 and its SIC code is 4950.