What Perx Technologies does

Perx Technologies Pte. Ltd. is a Singapore-headquartered SaaS provider of behavioral loyalty and customer engagement platforms, founded in 2016 and operating primarily across APAC with named deployments in Singapore, Malaysia, the Philippines, Hong Kong, India, the UK, and South Africa. The company sells a modular loyalty stack — comprising Engagement, Merchant, Behaviour, Campaign, and Insights Engines plus Professional Services — to banks, insurers, fintechs, and telecommunications operators, with an enterprise customer base that includes UOB, Citi, Standard Chartered, BDO Unibank, Trust Bank, Commonwealth Bank, Singtel, Globe Telecom, and Prudential.

The platform is built on an API-first, cloud-native architecture and in April 2024 was extended with Perx Orion™, positioned as the world's first Autonomous Loyalty Framework. Orion adds three AI-driven pillars — Connect+™ for engagement mechanics, eMind™ for predictive analytics and ROI benchmarking, and ImpactLab™ for creative consulting — leveraging generative AI for autonomous campaign authoring, behavioral prediction (including 30-day churn forecasting), AI-governed transaction rules, and anomaly/fraud detection. Perx cites a data substrate of 10 billion+ customer-brand interactions processed across its enterprise base as the input to its behavioral models.

Perx monetizes through quote-based annual or multi-year SaaS subscriptions bundled with professional services for implementation and integration, with pricing scaled to enterprise tier, program complexity, and transaction volume. Distribution combines direct enterprise field sales for tier-1 BFSI and telecom accounts, a self-serve no-code tier (Perx U) for mid-market customers, and an AWS Marketplace listing for cloud-procurement-friendly enterprise buying. The company is venture-backed, with approximately $15.7M disclosed across multiple rounds from 2015 to 2023 and additional undisclosed funding from RHL Ventures in December 2025 to support Malaysia expansion.

Name

Perx Technologies

Legal name

Perx Technologies Pte. Ltd.

Website

https://perxtech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Perx Technologies is a Singapore-based SaaS provider of AI-powered behavioral loyalty and customer engagement platforms serving banks, insurers, fintechs, and telecom operators across APAC and beyond. Its Perx Orion™ framework combines predictive analytics with gamification and generative AI to drive measurable acquisition, retention, and revenue outcomes.

Ownership category

akta.pro rank

Product category

Customer Loyalty & Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Behavioral loyalty platform
• Customer engagement software
• AI loyalty automation
• Enterprise gamification platform
• BFSI customer retention

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual or multi-year subscription licensing of the Perx platform based on enterprise tier, number of customers, or transaction volume. Primary revenue driver with recurring annual contract value.
2. Professional Services: Implementation, customization, integration, and ongoing consulting services to help enterprises deploy and optimize Perx programs. Typically one-time project fees with potential for retainer engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

Perx Technologies sells an AI-powered behavioral loyalty and customer engagement SaaS platform for BFSI, telecommunications, digital natives, and retail enterprises. The platform combines a modular Perx Loyalty Stack (engagement, merchants, behavior, campaigns, insights) with the Perx Orion™ Autonomous Loyalty Framework to predict, personalize, and automate customer journeys that drive acquisition, retention, and incremental revenue. Offerings are delivered via annual subscription contracts with optional professional services for implementation and customization.

Product overview

Perx Technologies offers a modular Behavioral Loyalty Platform built for BFSI (banks, insurers, fintechs) with deployments in telecom and retail. The core Perx Loyalty Stack comprises six integrated modules: Engagement Engine (points, tiers, and rewards), Merchant Engine (partner management), Behaviour Engine (gamification and quests), Campaign Engine (AI-powered campaign automation), Insights Engine (P&L-mapped analytics), and Professional Services. This core platform is augmented by Perx Orion™—the world's first Autonomous Loyalty Framework—which adds three AI-driven components: Connect+™ (engagement mechanics), eMind™ (predictive analytics and ROI benchmarking), and ImpactLab™ (creative consulting). Additional modules include Gamification, Rewards Marketplace, Fraud Management, and Security & Compliance. The platform operates on an API-first architecture with no-code campaign management, enabling marketing teams to deploy campaigns without developer dependency.

Differentiator

Problem solved

Functional benefit

Brands

• Perx Orion™: The world's first Autonomous Loyalty Framework - an AI-driven customer intelligence solution that combines advanced analytics, gamification, behavioral science, and advanced automation for personalized customer engagements. Built on three pillars: Connect+™, eMind™, and ImpactLab™.

Products and services

• Perx Loyalty Stack The core behavioral loyalty platform built for banks, insurers, fintechs, telcos, and retailers. Combines engagement, merchant, behavior, campaign, insights, and professional services modules to engineer customer behaviors that grow revenue and compound lifetime value.
• Perx Orion™ The world's first Autonomous Loyalty Framework powered by AI and behavioral science. Built on three pillars — Connect+™, eMind™, and ImpactLab™ — combining generative AI, advanced analytics, and automation for autonomous customer engagement across BFSI and telecom enterprises.
• AI Powered Campaigns AI-driven campaign tools that acquire, activate, and monetize users. AI generates campaign briefs, automates targeting, and triggers real-time engagement across customer lifecycle stages.
• Adaptive Rewards Reward and incentive module with adaptive reward mechanics, instant rewards, dynamic multipliers, and psychologically-driven incentive structures to attract and retain customers.
• Advanced Loyalty Loyalty program module with AI-timed tier progression, streaks, and precision incentives designed to increase frequency and value of customer interactions to compound CLTV.
• Intelligent Rules Engine Custom journey builder with intelligent workflows and AI-governed transaction rules featuring hyper-granular, always-validated logic that ensures every rule drives profitable behavior.
• Gamification Gamification module featuring quests, progress bars, badges, streaks, timers, and instant rewards that drive customer actions, deepen engagement, and create psychological lock-in and daily habit formation.
• Augmented Analytics Analytics module designed to reduce CAC, improve ROI, and predict customer behaviors by mapping every metric to P&L outcomes with real-time visual dashboards and behavioral data insights.
• Rewards Marketplace Rewards marketplace offering a built-in merchant rewards ecosystem with digital gift cards, instant redemptions, and merchant-funded rewards ready to launch without additional vendor contracts.
• Fraud Management Enterprise-grade fraud detection and prevention module that monitors for suspicious patterns and prevents abuse of loyalty and reward programs.
• Perx Professional Services Implementation, customization, integration, and ongoing consulting services that help enterprises deploy and optimize Perx loyalty and engagement programs. Typically delivered as one-time project fees with potential retainer engagements.

Quantifiable outcome

• 23-33% improvement in customer acquisition
• +9 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AWS MarketplacecoreTechnology or IntegrationPerx is listed on AWS Marketplace, enabling customers to discover, procure, and deploy the Perx loyalty platform through AWS infrastructure and billing systems.
• CRM, CDP & CEP PlatformscoreTechnology or IntegrationPre-built integrations with major CRM, Customer Data Platform, and Customer Engagement Platform providers enabling seamless data synchronization and unified customer views.
• Marketing Automation PlatformscoreTechnology or IntegrationNative integrations with marketing automation tools allowing coordinated multi-channel engagement triggered by loyalty program activities.
• Data & Analytics (BigQuery, Tableau)coreTechnology or IntegrationIntegration with BigQuery for data warehousing and Tableau for visualization, enabling advanced analytics and reporting on loyalty program performance.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Smile.io: Loyalty and rewards platform for Shopify-based merchants and ecommerce brands. Direct competitor in loyalty mechanics with PLG-led distribution, though serving the SMB/mid-market rather than enterprise BFSI.
• Capillary Technologies: Singapore/India-headquartered loyalty and customer engagement SaaS platform serving large retailers, FMCG, and BFSI across APAC. Highly comparable geography, customer base (banks and telcos), and modular loyalty + AI architecture.
• Yotpo: Loyalty, reviews, and SMS marketing platform primarily serving ecommerce and retail brands. Comparable modular loyalty product with AI-driven personalization, though more retail-focused than Perx's BFSI-leaning base.
• Punchh (a ParTech company): Loyalty and engagement platform purpose-built for restaurants and retail chains. Comparable AI-driven behavioral loyalty product and similar enterprise GTM motion to Perx, though vertically narrower.
• Annex Cloud: Enterprise loyalty, referral, and customer engagement platform serving B2C brands across retail, telecom, and financial services. Comparable in modular architecture and tier-1 customer profile.
• Comarch Loyalty Solutions: Polish-headquartered enterprise software vendor offering a dedicated loyalty management suite for telcos, banks, and retailers. Comparable modular loyalty platform targeting the same regulated enterprise verticals as Perx.

Broad incumbents

• Salesforce Loyalty Management: Salesforce's Loyalty Management product (built on Salesforce CRM and Marketing Cloud) is the most direct broad-suite competitor to Perx. It competes for the same BFSI and telecom enterprise budgets but benefits from incumbency in the customer's CRM system of record.
• Marigold Engage (formerly Cheetah Digital): Enterprise customer engagement and loyalty platform (now part of Marigold) serving financial services, retail, and travel. Comparable in targeting large enterprise BFSI buyers with cross-channel loyalty and personalization.
• Brierley+Partners: Loyalty strategy, program design, and technology services firm serving global enterprises. Comparable in loyalty-domain expertise and BFSI client base, though more consulting-led than product-led.

Emerging players

• LoyaltyLion: Loyalty and engagement platform for ecommerce brands on Shopify and BigCommerce. Comparable product surface (points, tiers, rewards) and PLG motion, but smaller scale and retail-only focus relative to Perx.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PerxEnterprise
• Facebookfacebook.com/PerxTech
• LinkedInlinkedin.com/company/perx/?trk=top_nav_home
• Instagraminstagram.com/perxtech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perx Technologies