What Marketing Automation Canada does

Marketing Automation Corp. (MAC), doing business as Marketing Automation Canada, is a Toronto-based professional services firm founded in 2008 by Jordan Hellyer. The company specializes in marketing automation and CRM consulting, delivering strategy, implementation, migration, and managed services across a broad portfolio of enterprise MarTech platforms including Marketo Engage, Salesforce Marketing Cloud, Salesforce Pardot (Marketing Cloud Account Engagement), HubSpot, Oracle Eloqua, the full Salesforce CRM ecosystem (Sales Cloud, Service Cloud, CPQ, Experience Cloud, Education Cloud, Health Cloud, Finance Cloud, Nonprofit Cloud), Microsoft Dynamics 365, Adobe Experience Cloud (Experience Manager, Journey Optimizer, Real-Time CDP, Commerce), and WordPress. Service delivery is led by 55+ professionals holding 125+ platform certifications, enabling cross-platform migration expertise that is relatively rare in the consulting market.

MAC monetizes through three engagement models: hourly consulting with no minimums, fixed-scope project engagements, and monthly retainer managed services. The firm serves a diversified mix of B2B and B2C mid-market and enterprise clients across industries including technology, healthcare, education, manufacturing, nonprofit, and financial services, with 1,400+ clients served cumulatively. Go-to-market is primarily direct, supported by content marketing (blog, ebooks, webinars, case studies), G2 and Salesforce AppExchange ratings (4.8/5 and 5/5 respectively), and partner co-sell motions through its Marketo Gold Partner and Adobe Solution Partner designations. Recent strategic emphasis has been placed on AI-related service lines, including Salesforce Agentforce implementation and AI Business Process Automation consulting, executed via an in-house AI & CRM Strategist role.

Name

Marketing Automation Canada

Legal name

Marketing Automation Corp.

Website

https://marketing-automation.ca

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Marketing Automation Corp. (MAC) is a Toronto-based marketing automation and CRM consulting firm serving 1,400+ mid-market and enterprise clients with 55+ certified consultants across Marketo, Salesforce, HubSpot, Eloqua, Adobe, and Microsoft Dynamics 365 platforms.

Ownership category

akta.pro rank

Product category

Marketing Automation & CRM Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Marketing automation consulting
• Salesforce consulting services
• CRM implementation services
• Marketo consulting
• HubSpot consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Hourly Consulting: By-the-hour consulting engagements with certified experts. No minimums or long-term contracts required. Flexible billing structure allowing clients to only pay for time needed when needed.
2. Professional Services - Project Scopes: Set scope engagements for specific deliverables such as platform implementation, migrations, audits, and custom development.
3. Managed Services - Retainer Contracts: Monthly retainer contracts for ongoing support, day-to-day operations, campaign management, and continuous optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Marketing Automation Corp. (MAC) is a professional services firm providing certified consulting, implementation, and managed services for marketing automation and CRM platforms. Core delivery includes strategy, platform implementation, migrations, integrations, campaign execution, data quality management, AI business process automation, and ongoing managed services across Marketo, Salesforce (Marketing Cloud, Pardot/MCAE, Sales/Service/CPQ/Experience/Education/Health/Finance/Nonprofit Clouds, Data 360, Agentforce), HubSpot, Oracle Eloqua, Microsoft Dynamics 365, Adobe Experience Cloud, and WordPress. Services are delivered by 55+ professionals (45+ certified consultants with 125+ certifications) under flexible billing models including hourly, fixed-scope project, and monthly retainer engagements.

Product overview

Marketing Automation Corp. (MAC) is a professional services firm specializing in marketing automation and CRM consulting, not a software product company. The company offers expert consulting services across major marketing automation platforms (Marketo Engage, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, Eloqua) and the full Salesforce CRM ecosystem (Sales Cloud, Service Cloud, CPQ, Experience Cloud, Education Cloud, Health Cloud, Finance Cloud, Nonprofit Cloud), plus Adobe Experience Cloud suite (Experience Manager, Journey Optimizer, Real-Time CDP, Commerce), Microsoft Dynamics 365, and WordPress. The service portfolio includes strategic consulting, platform implementation, managed services with dedicated cross-functional teams, platform audits and optimization, migrations and mergers, data quality management, marketing-sales alignment, AI business process automation, and specialized solutions like Salesforce Data 360 and Agentforce. Services are delivered by 55+ certified consultants available by the hour with flexible engagement models.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Automation Consulting Services Expert consulting for marketing automation platforms including strategy, implementation, campaign execution, data management, and optimization across Marketo Engage, HubSpot, Salesforce Marketing Cloud, Pardot/MCAE, and Oracle Eloqua. Targeted at organizations needing certified MA expertise for full lifecycle engagement.
• Salesforce CRM Consulting Comprehensive Salesforce ecosystem consulting including implementations, custom development, MuleSoft integrations, lead and funnel management, AppExchange app development, and AI-enabled enhancements across the full Salesforce clouds portfolio (Sales, Service, CPQ, Experience, Education, Health, Finance, Nonprofit, Data 360, Agentforce).
• Managed Services Dedicated cross-functional team providing ongoing strategy, execution, and optimization against client KPIs, grounded in clean data, advanced analytics, and AI-enabled insights. Engaged under monthly retainer contracts with full-time team members and no outsourcing.
• Platform Audits & Optimization Plan Comprehensive evaluation of MA/CRM setup including platform health checks, database quality assessment, integration audits, lead pipeline flow review, and module usage analysis, delivered as a fixed-scope audit and recommendations plan.
• Migrations & Mergers Expert services for migrating between MA/CRM platforms or merging instances, including data cleansing, conversion, asset migration, and user training. Targeted at organizations undergoing digital transformation or post-acquisition integration.
• Data Quality & Duplicate Management Services to clean, deduplicate, and standardize data across marketing automation and CRM systems, preparing organizations for advanced analytics, marketing attribution, and AI adoption.
• Marketing & Sales Alignment Support Consulting to unify marketing and sales teams through MAP-to-CRM synchronization, intelligent lead scoring, lifecycle models, and collaborative reporting. Targeted at organizations experiencing lead leakage or poor marketing-sales handoff.
• AI Business Process Automation AI strategy and consulting services including process automation, custom AI integration with existing software stacks (ChatGPT, Claude), Salesforce Agentforce implementation, and team training for AI adoption. Targeted at marketing and sales operations teams adopting generative AI and autonomous agents.
• RevOps & Marketing Strategy Data-driven marketing strategy development including buyer persona development, KPI assessment, cross-channel campaign execution, advanced analytics, and continuous optimization. Targeted at organizations requiring top-down RevOps and marketing strategy alignment.
• Platform Implementation End-to-end implementation services for new platform deployments including backend setup, CRM sync, email and landing page templates, program frameworks, user training, and core program setup across all supported MA and CRM platforms.
• Branding & Design Solutions Brand development, visual identity design, multichannel design assets, content strategy, and customer experience design services delivered by the in-house creative team. Targeted at marketing teams needing integrated design and platform delivery.
• Platform Selection Assistance Unbiased guidance for selecting the right marketing automation platform based on company needs, team capabilities, and technology ecosystem. Targeted at organizations in platform evaluation/RFP phase who need independent advisory.
• Microsoft Dynamics 365 Services Implementation, maintenance, and optimization for Microsoft Dynamics 365 including Sales, Marketing, Customer Service, Project Operations, and Power Platform modules with integrations to LinkedIn Sales Navigator, Teams, Azure, Dataverse, and Google Workspace.
• Adobe Commerce Services Adobe Commerce (formerly Magento) implementation, migration, customization, version upgrades, support, maintenance, design, development, security, SEO, performance optimization, and training services.

Quantifiable outcome

• 80% increase in lead volume
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability10 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core.

• Marketo (Adobe)coreTechnology or IntegrationOfficial Gold Partner of Marketo. MAC has helped hundreds of clients implement and execute their Marketo instances. Services include initial setup, database sync, data work, execution, custom analytics dashboards, RCM, ABM, lead lifecycle creation, and more.
• Salesforce Pardot (Marketing Cloud Account Engagement)coreTechnology or IntegrationOfficial partner of Salesforce Pardot. Certified Pardot consultants have implemented Pardot successfully for variety of clients across wide range of verticals. Services include initial syncs, ongoing campaign management, analytics, and higher-end tasks.
• Oracle EloquacoreTechnology or IntegrationCertified Eloqua experts have implemented the system successfully for variety of clients across wide range of verticals. Services include setup, campaign management, analytics, and execution tasks.
• Salesforce Marketing CloudcoreTechnology or IntegrationExperienced experts have helped many clients set up and execute SFMC. Services include initial setup, database sync, data work, execution, custom analytics dashboards, and advanced data needs in ET (Email Template).
• HubSpotcoreTechnology or IntegrationTeam of experienced experts have helped many clients set up and execute HubSpot. Services include initial setup, database sync, data work, ongoing content execution. Also works extensively with HubSpot's CRM.
• Salesforce Sales CloudcoreTechnology or IntegrationOfficial partner of Salesforce Sales Cloud. Certified Salesforce consultants assist with implementations, consulting, admin work, and team training.
• Microsoft Dynamics 365coreTechnology or IntegrationExperienced and certified consultants help clients gain the most out of Dynamics CRM tool. Implementation and maintaining CRM database made simple.
• AdobecoreTechnology or IntegrationAdobe Solution Partner providing services across Adobe Experience Manager, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe CDP, and Adobe Commerce (Magento).

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sercante: Salesforce Pardot / Marketing Cloud Account Engagement specialist consultancy with implementation and managed services. Direct competitor on MAC's Pardot and Salesforce CRM lines.
• Perkuto: Specialist marketing automation and marketing operations consultancy with deep Marketo and Salesforce Pardot practices. Closest comparable in size, model (hourly + managed services), and platform certifications to MAC.
• Digital Pi: Pure-play Marketo consulting partner and Adobe Gold partner offering implementation, managed services, and training — directly overlapping MAC's Marketo Engage Experts practice.
• The Pedowitz Group: B2B marketing operations and revenue marketing consultancy with strong Marketo, Salesforce and HubSpot capabilities. Competes head-to-head with MAC on RevOps and MA transformation engagements.
• DemandGen International: B2B marketing technology consultancy with deep Marketo, Salesforce and ABM expertise, offering similar managed services and platform implementations as MAC.
• SimoTech (now part of 1440 Group): Marketing operations consulting firm delivering Marketo, Salesforce, and HubSpot expertise to mid-market and enterprise clients — a closely comparable boutique competitor.
• RevEngine Marketing: Marketo-focused consultancy offering managed services, implementation, and marketing operations support — overlapping MAC's core Marketo Engage Experts and managed services offerings.

Broad incumbents

• Slalom: Large global consulting firm with a substantial Salesforce and marketing technology practice. Competes with MAC on larger enterprise transformations while offering broader strategy and change-management capabilities.
• Infosys Simplus (Simplus): Salesforce Summit-tier partner (acquired by Infosys) offering implementation and managed services across the full Salesforce ecosystem. Competes on enterprise Salesforce engagements with global delivery leverage.
• Silverline: Salesforce-focused consultancy offering Financial Services Cloud, Health Cloud, and core CRM implementations. Competes on industry-vertical Salesforce work where MAC has built its Healthcare, Finance and Nonprofit practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketing-automation-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Automation Canada