BriefYourMarket.com
BriefYourMarket is a UK-based multi-channel marketing automation platform serving estate and letting agents worldwide, combining email, SMS, print, surveys, and on-market property data prospecting with 25+ CRM integrations to drive valuations and instructions.
- Company typePrivate
- Founded2008
- HeadquartersLittle Eaton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BriefYourMarket.com does
BriefYourMarket is a multi-channel marketing automation platform built primarily for UK estate and letting agents, founded in 2008 and headquartered in Little Eaton, Derby. The company operates an integrated SaaS platform consisting of a core Email Marketing product augmented by nine modules: BuildYourMarket (on-market property data prospecting refreshed every 24 hours), Automation (behaviour- and date-triggered email/SMS/print journeys), SMS (usage-based at 6p per message), Print Marketing, Surveys, a Campaign Library of 70+ pre-built templates, Reporting, and Communications Managed (a fully managed service in which Personal Content Executives execute campaigns on behalf of clients). Its underlying technology layer integrates with 25+ property CRM systems, enabling automatic correlation of multi-source data to drive audience segmentation, hyper-localised postcode-specific content, and individual-link tracking. Recent product evolution has added AI-driven campaign building tools and multi-brand/multi-office management features.
The business model combines recurring SaaS subscriptions (quote-based pricing, unlimited sends as standard) with usage-based SMS billing and a managed-services revenue stream from Communications Managed. Distribution is sales-led through bookable demos and free-quote consultations, supported by content marketing (blog, LinkedIn, YouTube) and case-study-led proof. The customer base spans thousands of marketing professionals across four verticals: Property (primary), Insurance, Leisure, and Hospitality. In March 2021 the company acquired Yomdel, a live chat provider, expanding into real-time customer engagement. In 2024 BriefYourMarket was ranked 5th in Deloitte's UK Technology Fast 50 and completed its expansion into a full communications ecosystem. The company is privately held as BriefYourMarket Limited, with no disclosed institutional funding rounds, and is led by CEO Damon Bullimore and co-founder/chief architect Nigel Basel.
BriefYourMarket.com firmographics
Firmographics- Name
- BriefYourMarket.com
- Legal name
- BriefYourMarket Limited
- Website
- https://briefyourmarket.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BriefYourMarket is a UK-based multi-channel marketing automation platform serving estate and letting agents worldwide, combining email, SMS, print, surveys, and on-market property data prospecting with 25+ CRM integrations to drive valuations and instructions.
- Ownership category
- akta.pro rank
BriefYourMarket.com industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Direct Mail Advertising (54186), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industries
- Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH), SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where BriefYourMarket.com is headquartered
LocationHeadquarters
- HQ city
- Little Eaton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BriefYourMarket.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Email Marketing Platform Subscription: SaaS platform providing email marketing capabilities with unlimited sends, mobile responsive design, drag-and-drop editors, and automation functionality. Combined with in-depth reporting suite for campaign tracking and analysis.
- SMS Marketing: SMS marketing at 6p per message, integrated into multi-channel strategy with real-time email respondent notification and keyword functionality.
- Print Marketing: Print marketing suite for creating and sending promotional materials, renewals, invitations and combined letters with additional items.
- Communications Managed Service: Fully managed content marketing service where Personal Content Executives prepare and send email, newsletter and social media campaigns on behalf of clients. Provides stay-in-touch policy implementation.
- Survey Campaigns: Client satisfaction surveys with six question options including multiple choice and free text fields, branded templates, automation functionality and in-depth reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | SMS messaging at 6p per message |
| Subscription | Monthly | Unlimited sends with comprehensive email marketing platform |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BriefYourMarket.com product offering
Product offeringCore offering
BriefYourMarket sells a multi-channel marketing automation SaaS platform built primarily for estate and letting agents. The core product is an Email Marketing platform that uses historic CRM data to power targeted, localised campaigns; it is extended by modules for on-market property data prospecting (BuildYourMarket), SMS, print marketing, surveys, automation journeys, a 70+ campaign template library, real-time reporting, and a fully managed content service where Personal Content Executives send campaigns on the client's behalf.
Product overview
BriefYourMarket is a multi-channel marketing platform built primarily for estate agents, consisting of a core Email Marketing platform complemented by nine integrated modules. The core platform powers targeted, localised email campaigns using historic CRM data, while BuildYourMarket provides on-market property data prospecting. Additional modules include Automation, SMS, Print Marketing, Surveys, Campaign Library, Reporting, and Communications Managed services. All components are designed to work together within a single integrated platform to help agents generate leads, drive valuations, and maximise revenue from every home mover transaction.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Core email marketing platform built primarily for estate agents, enabling targeted, personalised email campaigns, automated customer journeys and CRM-integrated lead generation from existing databases, with unlimited sends as standard.
- BuildYourMarket (On-Market Data) Prospecting solution that maps on-market property data onto an agency's database to identify secondary sales opportunities, with real-time listings dashboards and updates every four hours for new listings.
- Automation Marketing automation module triggering campaigns on transactional dates or email interactions across email, SMS and letters to build personalised customer journeys.
- SMS Marketing SMS marketing module priced at 6p per message, integrated into multi-channel campaigns with keyword functionality and real-time email-respondent notifications.
- Print Marketing Print campaign creation and distribution module for direct mail including letters, promotions, renewals and invitations, with pre-designed templates.
- Surveys Client satisfaction survey tool offering multiple choice and free-text questions, branded templates, automation and reporting for feedback and referral generation.
- Campaign Library Library of over 70 pre-built, editable, drag-and-drop email campaign templates covering property, insurance, leisure and hospitality sectors.
- Reporting Real-time analytics suite tracking open rates, click-throughs, individual link clicks and overall campaign performance.
- Communications Managed Fully managed content marketing service in which Personal Content Executives prepare and send targeted email, newsletter and social media campaigns on behalf of clients, implementing stay-in-touch policies.
Quantifiable outcome
- 39% average open rate and 2% click-through rate (vs industry averages of 20% opens and 1% clicks)
- +5 more outcomes
Companies that use BriefYourMarket.com
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
BriefYourMarket.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature12 records
BriefYourMarket.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 25+ Property CRM ProviderscoreBriefYourMarket's email platform integrates with 25+ trusted property CRMs. These integrations enable users to leverage existing data already being collected daily, automatically segment audiences, and trigger campaigns based on real behaviour. The CRM integrations are fundamental to the platform's value proposition of turning CRM data into actionable marketing campaigns.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
BriefYourMarket.com competitors and assessment
Company assessmentBroad incumbents
- ActiveCampaign: SMB-focused marketing automation, email, and CRM platform. Comparable in that it targets the same SMB buyers BriefYourMarket sells to and offers automation + CRM-style features at similar price points; less property-vertical depth.
- Brevo (formerly Sendinblue): European-based multichannel marketing platform (email, SMS, automation, CRM) for SMBs. Comparable as a horizontal SMB email/SMS competitor with similar pricing-tier motions; lacks property verticalisation.
- Mailchimp: Horizontal mass-market email marketing and automation SaaS, recently acquired by Intuit. Competes indirectly because estate agencies are a common Mailchimp segment, but lacks the property-CRM integration depth and UK-vertical positioning of BriefYourMarket.
- Dotdigital: UK-listed email and multi-channel marketing automation platform. Comparable because both sell SaaS-based email + SMS + automation to mid-market customers; differs because Dotdigital is horizontal (B2C retail, travel, hospitality) whereas BriefYourMarket is heavily verticalised toward estate agents and adjacent sectors.
Direct peers
- Spotler (formerly CommuniGator): UK and European marketing-automation SaaS provider offering email, automation, and CRM integrations for B2B and SMB customers. Highly comparable as a UK-headquartered mid-market email automation platform with direct channel overlap.
- BoomTown: US-based real estate lead generation and CRM platform with email automation and lead nurturing for estate agents. Closest US peer in the same vertical, with similar use cases (database re-engagement, valuation/listing nurturing) for agents and brokerages.
- Pure360: UK-based email marketing, automation and SMS platform targeting mid-market and enterprise. Directly comparable in product surface (email + SMS + automation) and in serving UK SMB/mid-market customer profiles.
- Real Geeks: Real estate lead generation and CRM platform serving estate agents in the US/Canada. Comparable as a verticalised marketing + lead-generation stack for agents, with similar database re-engagement use cases.
Others
- Lone Wolf Technologies: Large US/Canadian real estate back-office and CRM technology provider. Not a direct email-marketing competitor but adjacent — its CRM suite integrates marketing and could, in the longer term, absorb best-of-breed marketing tools like BriefYourMarket's estate-agent integrations.
Emerging players
- Klaviyo: Verticalised marketing-automation and email/SMS platform targeting e-commerce SMBs. Comparable because Klaviyo pursues the same playbook BriefYourMarket applies to estate agents — deep vertical feature-set + CRM-style data integration — and shows the upside trajectory of that strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BriefYourMarket.com social profiles
Digital presenceBriefYourMarket.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BriefYourMarket.com leadership team
Management profileNumber of profiles
Profiles3 records
BriefYourMarket.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BriefYourMarket.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BriefYourMarket.com
What does BriefYourMarket.com do?
BriefYourMarket sells a multi-channel marketing automation SaaS platform built primarily for estate and letting agents. The core product is an Email Marketing platform that uses historic CRM data to power targeted, localised campaigns; it is extended by modules for on-market property data prospecting (BuildYourMarket), SMS, print marketing, surveys, automation journeys, a 70+ campaign template library, real-time reporting, and a fully managed content service where Personal Content Executives send campaigns on the client's behalf.
Is BriefYourMarket.com a public or private company?
BriefYourMarket.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BriefYourMarket.com founded?
BriefYourMarket.com was founded in 2008. It employs 51 to 100 people.
Where is BriefYourMarket.com based?
BriefYourMarket.com is headquartered in Little Eaton, United Kingdom, in the Europe region.
How does BriefYourMarket.com make money?
Five revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are SMS Marketing, print Marketing, communications Managed Service and survey Campaigns.
Who are BriefYourMarket.com's main competitors?
Broad incumbents on record are ActiveCampaign, Brevo (formerly Sendinblue), Mailchimp and Dotdigital. Direct peers are Spotler (formerly CommuniGator), BoomTown, Pure360 and Real Geeks. Lone Wolf Technologies is listed as an others. Klaviyo is listed as an emerging player.
Does BriefYourMarket.com have an API?
No public API is recorded for BriefYourMarket.com.
What industry is BriefYourMarket.com in?
BriefYourMarket.com's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAKAH, Direct Mail Marketing Services (Print, Postcard, Dimensional Mail). Its NAICS code is 54186 and its SIC code is 7331.