Thursday

Name

Thursday

Legal name

Honeypot Dating Limited

Website

https://getthursday.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

IRL Dating Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industries

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• IRL dating events
• Singles travel experiences
• Event-based dating
• Dating app
• Group singles trips

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Ticket Sales: Revenue from ticket sales for weekly Thursday events held at bars across cities. Events are ticketed experiences for singles to attend IRL gatherings.
2. Trip Packages and Wristbands: Revenue from trip packages including accommodation (chalets, hotels, apartments), lift passes, event wristbands, and activities. Tiers range from budget options at £859 to premium VIP chalet experiences at £1,999. Wristband-only options available from £150.
3. Brand Partnerships and Sponsorship: Thursday partners with brands (Extra, Bolt, Sky) for experiential activations, event takeovers, social media campaigns, in-app advertising, and sampling opportunities. Partners pay for access to Thursday's engaged audience of singles aged 24-35.
4. Host Partnership Program: Revenue share or partnership model with hosts who organize Thursday events in their cities, earning from hosting while being the face of Thursday in their local markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Thursday organizes and sells ticketed in-person singles events hosted primarily on Thursdays at bars across 85–180+ cities globally, plus package-based singles-only group trips (ski, beach, yacht). Attendees access events through a mobile app with ID/KYC verification and wristbands that grant single-status entry to Thursday's official events and community. The company also monetizes its audience through brand partnerships and a host partner program that lets local organizers run Thursday events in their cities.

Product overview

Thursday is an in-real-life (IRL) dating company operating primarily through two interconnected offerings: Thursday Events (exclusive in-person singles events held mainly on Thursdays at bars and venues across 180+ cities globally) and Thursday Trips (group travel experiences including ski trips, island destinations, and yacht weeks). The company also offers a mobile app for iOS and Android, an IRL Personality Test, and a Host Program for local organizers. The portfolio is anchored by the core philosophy of reducing endless swiping and bringing singles together in person, with ticketed events and trip packages as primary revenue streams.

Differentiator

Problem solved

Functional benefit

Brands

• Thursday Events: Exclusive IRL singles events held weekly in cities across the globe, designed as relaxed, pressure-free environments without speed dating or apps.
• Thursday Trips

Quantifiable outcome

• 3.5 million community members
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Extra (Mars Wrigley)flagshipGTM or Marketing PartnerMajor brand partnership for event takeover and experiential marketing. Extra x Thursday event sold 1,094 tickets in one night with over 1.1 million impressions. Extra ads were seen 442,551 times on website and app, partnership emails reached 192,531 people. Described as 'Partner of the month' with playful 'Kiss With Confidence' campaign theme.
• BoltcoreGTM or Marketing PartnerTransportation partnership offering £8 off rides for Thursday users on event days. Partnership resulted in 484 rides completed and over 500,000 impressions. Bolt branded as 'all sh*t Thursday dates covered for a month' with campaign about date night transportation.
• SkycoreGTM or Marketing PartnerMedia partnership promoting new comedy TV series 'Smothered' with IRL event. 500 tickets sold, reached 400,000 people on social media. Featured as partner of the month across various supports with 'Turn Me On' campaign tagline.
• Rennie (Bayer Consumer Health)coreGTM or Marketing PartnerHealthcare brand partnership to 'take the awkwardness out of dating.' Hosted 'Rennie Reconnect' first dates dinner event at Bleeding Heart Bistro in London with 20 singles. Thursday community voted on date activities via Instagram polls, event was live-streamed on Instagram. Some daters confirmed second dates.
• HumaneryminorGTM or Marketing PartnerMale grooming marketplace partnership for blog content collaboration. Blog post 'The truth about male self-care' was written in partnership with Humanery.
• NUCOcoreStrategic or Co-development PartnerTravel partner for Thursday trips, particularly ski trips. NUCO is experts in party trips and handles logistics for Thursday Ski Trip events. Powered by Thursday Trips, described as 'leading experts in party'.
• NextTripminorChannel Partner/ Reseller/ DistributorAccommodation partner offering special rates at hotels for Thursday trip attendees. Provides booking links for attendees to book their own accommodation near trip venues.
• The Yacht WeekcoreStrategic or Co-development PartnerPartnership for Thursday Yacht Week trips in Greece. Includes yacht, skipper, exclusive access to all events, and DJ entertainment. Thursday branding integrated with Yacht Week experience for singles-only sailing trips.

Scale indicators18 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bumble: Bumble is one of the largest publicly listed dating apps and has explicitly pivoted toward IRL experiences (Bumble IRL, Bumble For Friends), making it the closest large-scale analogue to Thursday's app-plus-events hybrid. It serves the same Gen Z and millennial female-leaning audience that Thursday targets.
• Hinge (Match Group): Hinge is a leading relationship-focused dating app owned by Match Group, targeting the same 24–35 demographic that Thursday serves. It represents the dominant 'designed to be deleted' alternative against which Thursday positions its IRL proposition.
• Tinder (Match Group): Tinder is the largest swipe-based dating app and the incumbent that Thursday's marketing narrative is explicitly built against ('too much time spent using dating apps'). It defines the category baseline for UK and global Gen Z dating engagement.
• Eventbrite: Eventbrite is the largest self-service ticketing platform for live events globally. It is comparable as the underlying ticketing-and-discovery infrastructure competitor for any external promoter looking to host paid singles events.

Direct peers

• Inner Circle: Inner Circle is a selective dating app that curates members and runs IRL events (mixers, dinners, travel) in major cities globally. It is the most directly comparable dating-meets-events peer to Thursday in terms of audience positioning and revenue model.
• Fever: Fever is a ticketing and discovery platform for IRL experiences (concerts, immersive events, themed bars). It is directly comparable to Thursday on the ticketed-IRL-experiences side and competes for the same out-of-home leisure wallet.
• Meetup: Meetup organises interest-based IRL community events in cities worldwide and uses a local-organiser model similar to Thursday's Host Program. It is comparable on the community-driven IRL event operating model rather than the dating angle.
• The League: The League is a curated, high-intent dating app targeting ambitious professionals, with a similar IRL-event component in select cities. It overlaps with Thursday on selective membership and in-person dating events for urban professionals.
• Tawkify: Tawkify is a matchmaking service combining a digital platform with human matchmakers and curated IRL date experiences. It is comparable to Thursday as a hybrid that explicitly de-emphasises swipe mechanics in favour of facilitated, real-world connections.

Others

• Hopper (travel booking app): Hopper is a mobile travel booking app with strong Gen Z adoption and a recently expanded experiential travel offering. It is comparable as an adjacent ecosystem player targeting the same young, mobile-first consumer with trip-package commerce and could become a trip-distribution partner or competitor to Thursday Trips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thursdaydating?lang=en
• LinkedInlinkedin.com/company/thursday-dating
• Instagraminstagram.com/thursdaydating
• TikToktiktok.com/@thursdaydating
• Facebookfacebook.com/thursdaydating

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thursday