Voicepanel
Voicepanel is an AI-native feedback platform that helps product, design, consumer insights, and UXR teams at mid-to-large enterprises run conversational voice, video, and text research across a 30M+ global panel in 35+ languages.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Voicepanel does
Voicepanel is an AI-native feedback platform founded in December 2023 by John Provine (CEO, ex-Google Search/Maps, Harvard CS / Berkeley MBA) and Asa Schachar (CTO, ex-Microsoft and Optimizely, previously co-founded Level YC S21 acquired by Vouch, Harvard Applied Math/CS). The company targets product, design, consumer insights, and UXR teams at mid-to-large enterprises that need rapid, scalable customer feedback, and has added an emerging AI/ML builder segment for model evaluation and training data. As of mid-2024 it had secured roughly $2.9M in total funding (a $500K YC SAFE and a $2.4M seed) and counted Ancestry, Nestlé, Instacart, Omnicom, Poshmark, Daily Harvest, Gamma, Matterport, Honeylove, Stats Perform, Serko, CreatorIQ, and Sequel among named customers.
The platform combines a conversational AI moderator (supporting voice, video, text, and screen-share capture, with adaptive follow-up questioning and automatic translation across 35+ languages) with a recruitment layer that aggregates a built-in panel of 30M+ consumers and professionals across 150+ countries via 10+ partner providers (User Interviews, Respondent, Prolific, NewtonX, GMO Research, Terac, Offerwise, Emporia). Analysis is delivered through AI-generated thematic summaries with quoted, audio, and video evidence, highlight reels, and a chat-with-your-data interface. A native MCP (Model Context Protocol) server exposes projects, audiences, recruiting, responses, and analysis to AI agents in Claude, ChatGPT, Cursor, and Windsurf, included with subscription. The platform is SOC 2 Type II, GDPR, and HIPAA compliant and ships with enterprise controls for AI-prompt customization, role-based permissions, spending caps, and whitelabeling.
Voicepanel monetizes through three revenue streams: Enterprise Platform Subscriptions (annual, with unlimited projects using own users, SSO, and hands-on onboarding), Agent scoped engagements (multi-year, where Voicepanel executes the project and delivers insights with first results within 24 hours), and optional usage-based Recruiting Credits. Distribution combines product-led growth (self-serve signup at voicepanel.com/app) with enterprise field sales for procurement-ready deployments, supported by content marketing, case studies (notably Ancestry, with 100+ completed projects at 10x speed and 1/3 of traditional budget), and developer-facing MCP documentation.
Voicepanel firmographics
Firmographics- Name
- Voicepanel
- Legal name
- Voicepanel, Inc.
- Website
- https://voicepanel.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Voicepanel is an AI-native feedback platform that helps product, design, consumer insights, and UXR teams at mid-to-large enterprises run conversational voice, video, and text research across a 30M+ global panel in 35+ languages.
- Ownership category
- akta.pro rank
Voicepanel industry classification
Industry- Product category
- AI-powered customer feedback and market research software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Translation and Interpretation Services (541930), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Conversational NLP & Dialogue Management (chatbots, agents) (HDAAADAF), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Voicepanel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Voicepanel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise Platform Subscription: Full platform access with unlimited projects using own users, custom AI governance, enterprise permissions, SSO, API endpoints, MCP integration, and hands-on onboarding. Pricing tailored to customer needs, team size, and expected usage.
- Agent (Scoped Engagement): Scoped project-based engagement where Voicepanel executes the project for the customer and delivers insights. Includes competitive recruiting rates, built-in panel recruitment only, first results within 24 hours, and reports in desired format.
- Recruiting Credits (Usage-based): Optional usage-based credits for paying recruiting fees and incentives directly in Voicepanel for panel recruitment. Competitive rates for B2C and B2B recruiting with in-product calculator for estimating costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Scoped engagement for specific projects with AI-powered execution |
| Subscription | Annual | Full platform access with unlimited projects and enterprise controls |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Voicepanel product offering
Product offeringCore offering
Voicepanel is an AI-native feedback platform that helps businesses collect and analyze customer, user, and market feedback through conversational AI interviews, surveys, and usability tasks. It combines a built-in panel of 30M+ participants across 150+ countries with automated moderation, adaptive questioning, automatic translation, and AI-powered thematic analysis. The platform is offered via self-serve, scoped Agent engagements, and Enterprise subscriptions.
Product overview
Voicepanel is an AI-native feedback platform offered as a unified platform with modular capabilities. The core Voicepanel Platform provides end-to-end research automation with four integrated modules: the Feedback Engine for collecting voice, video, text, and stimuli-based responses with AI moderation; Rapid Recruitment for accessing 30M+ participants via built-in panel and third-party integrations; Interactive Analysis for AI-powered thematic analysis, highlight reels, and data exploration; and Enterprise Controls for customizing AI prompts, templates, and governance. The platform is available through two service tiers: Agent (scoped engagement where Voicepanel executes projects) and Enterprise (full platform access with custom terms). MCP Integration enables AI agents to access all platform capabilities programmatically.
Differentiator
Problem solved
Functional benefit
Products and services
- Voicepanel Platform AI-native feedback platform that automates the end-to-end research process: drafting projects, recruiting from a built-in panel or third-party sources, collecting voice/video/text/stimuli responses with AI moderation and adaptive questioning, and producing AI-powered thematic analysis with interactive reports. For product, design, insights, and AI/ML teams at businesses.
- Agent (Scoped Engagement)
Quantifiable outcome
- 10x faster research completion compared to traditional survey vendors
- +4 more outcomes
Companies that use Voicepanel
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Voicepanel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature8 records
Voicepanel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- User InterviewscorePanel provider partnership for recruiting research participants. User Interviews is one of over 10 panel partners providing flexible, affordable global recruitment. Also used for Voicepanel's own consumer AI adoption study.
- RespondentcorePanel provider partnership for recruiting research participants, particularly used by Ancestry for general population audience research.
- ProlificcorePanel provider partnership for recruiting research participants as part of Voicepanel's integrated panel network.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Voicepanel competitors and assessment
Company assessmentDirect peers
- Listen Labs: AI-native qualitative research platform that conducts AI-moderated consumer interviews at scale. Closest direct competitor to Voicepanel, targeting similar product and insights teams with conversational AI and automated analysis.
- Hotjar: Product experience insights tool combining heatmaps, recordings, and on-site surveys. Competes with Voicepanel for the same product and design team budgets around digital feedback collection.
- Maze: Product research and prototype testing platform used by product teams for unmoderated and moderated studies. Direct overlap with Voicepanel in prototype testing, mobile app testing, and consumer feedback for product teams.
- Outset: AI-moderated user research platform that automates qualitative interviews and synthesis. Targets product and UX researchers with the same AI-conversational approach as Voicepanel.
Broad incumbents
- UserTesting (now UserZoom): Established enterprise platform for human insights, including unmoderated and live interviews. A larger incumbent with overlapping buyer personas (product, UX, insights) but a broader, less AI-native portfolio.
- SurveyMonkey: Mass-market survey platform with AI-augmented survey creation and analysis. Overlaps with Voicepanel's survey, eval, and structured data collection use cases, especially at the SMB and mid-market tier.
- Forsta: Enterprise market research and customer experience platform serving insights teams with surveys, qualitative tools, and analytics. Overlaps with Voicepanel in consumer insights and UXR at large enterprises.
- Sprinklr Insights: Enterprise customer feedback and social listening suite from Sprinklr. Overlaps with Voicepanel in consumer feedback collection and analysis for large brand and marketing teams.
- Qualtrics: Enterprise experience management and survey research platform owned by Silver Lake / CPP. Competes with Voicepanel for the same enterprise research budgets across product, brand, and customer experience use cases.
Others
- Dovetail: Customer research repository and insights platform that stores, transcribes, and analyzes qualitative data. Adjacent to Voicepanel — Dovetail sits downstream in the research workflow where Voicepanel is upstream data collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Voicepanel social profiles
Digital presenceVoicepanel compliance and trust
Trust signalCompliance3 records
Voicepanel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voicepanel leadership team
Management profileNumber of profiles
Profiles3 records
Voicepanel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voicepanel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voicepanel
What does Voicepanel do?
Voicepanel is an AI-native feedback platform that helps businesses collect and analyze customer, user, and market feedback through conversational AI interviews, surveys, and usability tasks. It combines a built-in panel of 30M+ participants across 150+ countries with automated moderation, adaptive questioning, automatic translation, and AI-powered thematic analysis. The platform is offered via self-serve, scoped Agent engagements, and Enterprise subscriptions.
Is Voicepanel a public or private company?
Voicepanel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Voicepanel founded?
Voicepanel was founded in 2023. It employs 1 to 10 people.
Where is Voicepanel based?
Voicepanel is headquartered in San Francisco, United States, in the North America region.
How does Voicepanel make money?
Three revenue lines are on record. Enterprise Platform Subscription is the primary driver. The others are agent (Scoped Engagement) and recruiting Credits (Usage-based).
Who are Voicepanel's main competitors?
Direct peers on record are Listen Labs, Hotjar, Maze and Outset. Broad incumbents are UserTesting (now UserZoom), SurveyMonkey, Forsta, Sprinklr Insights and Qualtrics. Dovetail is listed as an others.
Does Voicepanel have an API?
Yes. Voicepanel offers an MCP (Model Context Protocol) server that enables AI agents and assistants to access Voicepanel programmatically. Through MCP, agents can create and configure projects, define target audiences, recruit participants, collect voice/video/text responses, run AI-powered analysis, and iterate in real-time. The MCP server exposes read tools (account context, studies, distributions, responses, analysis, insights, segmentations) and write tools (create/edit studies, manage distributions, publish recruits, run analysis, create segmentations). MCP access is included with Voicepanel subscriptions at no additional cost. Enterprise plans also include API endpoints for programmatic access. Developer documentation is at www.voicepanel.com/mcp.
What industry is Voicepanel in?
Voicepanel's product category is AI-powered customer feedback and market research software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAADAF, Conversational NLP & Dialogue Management (chatbots, agents). Its NAICS code is 541910 and its SIC code is 7372.