What Zapia AI does

Zapia AI, operated by Brainlogic AI SAS, is a consumer AI personal assistant platform built for the Latin American market and headquartered between Montevideo, Uruguay and Silicon Valley. Founded in September 2023, the company provides an AI agent that autonomously executes real-world tasks on behalf of users — including price comparison, schedule management, email and WhatsApp handling, audio transcription, and no-code website generation — across six countries: Mexico, Colombia, Brazil, Peru, Argentina, and Uruguay. The product is accessed natively through WhatsApp via an @zapia mention system, through Android/iOS mobile applications, or through a browser-based web app, with approximately 6 million registered users acquired primarily through organic viral distribution.

The platform combines third-party foundation models from OpenAI, Anthropic, Google AI, and Together AI with a proprietary agent framework that orchestrates integrations with WhatsApp, Gmail, Google Calendar, Outlook, Slack, and Google Drive. Users interact via text, voice notes, and shared images, and the assistant executes multi-step workflows (browsing, booking, comparing, drafting) under user-defined permissions. Zapia Max, an upgraded autonomous agent for complex multi-step task execution, is in development with funding earmarked from a March 2026 round.

The business operates a freemium model with a free tier and a country-variable Pro subscription billed through app stores, supplemented by affiliate commissions generated through the AI shopping feature. Distribution is entirely self-serve and product-led, with no enterprise sales motion and no named B2B logos. The company has raised approximately $19.3 million in total funding, with Prosus Ventures as the lead and repeat investor across rounds, and is navigating Meta's 2024 policy changes restricting third-party AI services on WhatsApp by accelerating its own owned-app distribution strategy and initial exploration into US and European markets.

Name

Zapia AI

Legal name

Brainlogic AI SAS

Website

https://zapia.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Zapia AI is a consumer AI personal assistant platform for Latin America that autonomously executes real-world tasks — scheduling, email, shopping, and messaging — through WhatsApp, mobile, and web, serving 6M+ users across six countries on a freemium model.

Ownership category

akta.pro rank

Product category

AI Personal Assistant

NAICS

Web Search Portals and All Other Information Services (519290), Information (51)

SIC

Telegraph & Other Message Communications (4822)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

akta.pro secondary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• AI personal assistant
• WhatsApp AI agent
• Autonomous task automation
• AI shopping assistant
• Conversational AI platform

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium with Pro Subscription: Zapia offers a free tier with core AI assistant features including task execution, WhatsApp integration, price comparison, schedule management, and email handling. A Pro plan provides enhanced capabilities and usage limits for power users. Subscription billing is processed through app stores (App Store, Google Play) and web payment platforms.
2. Affiliate Commissions: Zapia participates in third-party affiliate programs, receiving commissions when users make purchases through recommended product links. The company transparently discloses affiliate relationships and uses commissions for service maintenance and improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zapia is an AI-powered personal assistant that operates through WhatsApp, mobile apps, and the web to autonomously execute real-world tasks for individual users. It performs actions such as scheduling calendar events, managing email inboxes, sending WhatsApp messages, comparing prices across online stores, transcribing audio notes, and generating websites from text or voice descriptions. The platform is purpose-built for Latin American consumers who rely on WhatsApp as their primary communication channel.

Product overview

Zapia AI offers a unified personal AI assistant platform built for Latin Americans, consisting of a core product (Zapia) and an enhanced version (Zapia Max). The platform operates as a modular system where the core AI assistant provides foundational conversational capabilities while specialized modules address specific use cases: Buy Smarter for price comparison and shopping assistance, Your Day Organized for scheduling and calendar management, WhatsApp Handler for message summarization and scheduling, Inbox Resolved for email management, and Website Builder for no-code web page creation. Users access Zapia through a mobile app (Android/iOS), web browser, or directly within WhatsApp via @zapia mentions. Zapia Max represents the next generation with enhanced autonomous agent capabilities for independently executing multi-step digital tasks.

Differentiator

Problem solved

Functional benefit

Brands

• Zapia Max: An autonomous AI assistant capable of executing digital tasks such as browsing websites, comparing prices, managing emails, and completing online reservations. It is an upgraded version of the base Zapia assistant with enhanced autonomous task execution capabilities.

Products and services

• Zapia A personal AI assistant for Latin Americans that autonomously executes real-world tasks including scheduling, email management, WhatsApp message handling, price comparison, and website creation. Accessible via mobile app, web browser, and WhatsApp integration through the @zapia mention feature.
• Zapia Max An upgraded autonomous AI assistant that independently navigates websites, compares prices, manages emails, and completes online reservations, designed to make autonomous AI agents accessible to non-technical everyday users.
• Buy Smarter (AI Shopping Assistant) An AI-powered shopping feature that scans stores, supermarkets, and websites in real time to compare prices, evaluate ratings, monitor price changes, and alert users when optimal purchase timing occurs.
• Your Day Organized An AI scheduling assistant that manages daily schedules via voice note, provides morning briefings with weather, news, and priority messages, handles appointment scheduling and rescheduling, and delivers smart reminders at optimal times.
• WhatsApp Handler An AI feature that summarizes WhatsApp chats and groups, schedules messages for delivery at optimal times, identifies urgent messages, and manages WhatsApp conversations on behalf of the user.
• Inbox Resolved (Email Assistant) An AI email management feature that identifies important emails, locates subscriptions and receipts, drafts and sends replies, and maintains an organized inbox through 24/7 availability.
• Website Builder An AI-powered website creation tool that generates complete publishable web pages from voice or text descriptions without coding. Users can create personal sites, business pages, event pages, resume pages, and link-in-bio pages in under a minute.

Quantifiable outcome

• Users can save 15-30% on purchases through AI-powered price comparison
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• OpenAIcoreTechnology or IntegrationThird-party AI service provider used for Zapia's core functionalities including generating responses, summaries, transcriptions, automations, task execution, calendar scheduling, and content analysis. User content (messages, uploaded files, voice messages) may be processed by OpenAI to deliver requested functionality.
• AnthropiccoreTechnology or IntegrationThird-party AI service provider integrated into Zapia's technology stack for generating responses, summaries, and executing AI-powered tasks on behalf of users. Part of the multi-provider AI infrastructure ensuring reliability and performance.
• Google (Google AI services)coreTechnology or IntegrationAI service provider for Zapia's core functionalities. Also integrated via Google Calendar and Gmail connectors that users can link to their Zapia accounts for enhanced productivity features including schedule management and email handling.
• Together AIsupportingTechnology or IntegrationThird-party AI infrastructure provider used for processing user requests and generating AI responses. Part of Zapia's multi-provider approach to AI services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Replika: Replika is a consumer-facing AI companion/assistant with freemium and Pro subscription tiers and strong mobile distribution. It overlaps with Zapia on the consumer-AI-assistant subscription business model and direct-to-consumer mobile funnel.
• Bardeen: Bardeen offers an AI agent that autonomously executes browser-based tasks such as data extraction, web automation, and workflow orchestration. It overlaps with Zapia's Zapia Max roadmap around autonomous task execution and agentic actions on behalf of users.
• Lindy.ai: Lindy provides AI personal/assistant agents that autonomously handle scheduling, email, and inbox tasks. It competes directly with Zapia's email, calendar, and WhatsApp automation modules and shares the freemium consumer/prosumer model.
• Inflection AI (Pi): Pi is a personal AI assistant focused on conversational, everyday-user support. While global rather than LATAM-focused, it competes in the same consumer personal-assistant category with freemium access, overlapping with Zapia's product positioning.
• Motion: Motion is an AI scheduling and task-management assistant that auto-prioritizes calendars and to-dos. It directly competes with Zapia's 'Your Day Organized' scheduling module and shares the consumer/prosumer productivity positioning.
• Luzia: Luzia is a Spanish-language AI assistant also distributed via WhatsApp to Spanish-speaking users, with overlapping target market (LATAM/Spain), WhatsApp-native distribution model, and consumer AI assistant use cases. It is the most direct head-to-head competitor to Zapia in the region.

Broad incumbents

• Microsoft Copilot: Microsoft Copilot offers AI-powered productivity, email, calendar, and task automation across Outlook and Microsoft 365. It competes with Zapia for productivity-oriented users and offers an enterprise-grade incumbent alternative.
• OpenAI (ChatGPT): ChatGPT is the dominant general-purpose consumer AI assistant with rapidly expanding agentic capabilities, app integrations, and a free tier. It is a broad incumbent that overlaps significantly with Zapia's product surface and benefits from a vastly larger brand and R&D budget.
• Meta AI: Meta AI is natively embedded in WhatsApp, Instagram, and Facebook — directly threatening Zapia's primary distribution channel. As a broad incumbent with privileged platform access, it represents both a competitor and a structural platform risk.
• Google (Gemini): Google Gemini integrates directly with Gmail, Google Calendar, and Android — the same productivity surfaces Zapia plugs into. As a broad incumbent with native distribution, Gemini is a key competitor for the email/calendar/scheduling modules.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/zapiaai
• LinkedInlinkedin.com/company/zapia-ai
• Instagraminstagram.com/zapia_ai
• Facebookfacebook.com/zapia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapia AI