Simplero
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Simplero firmographics
Firmographics- Name
- Simplero
- Legal name
- Powerful Through Grace, Inc.
- Website
- https://simplero.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Simplero industry classification
Industry- Product category
- Online Course Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where Simplero is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simplero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Starter Plan: Entry-level subscription at $59/month billed annually ($70/month monthly). Includes 500 contacts, 10 products, 10 courses, 2 sites, email, courses, payments, website, automations, CRM, video hosting. 0% transaction fees. All-in-one platform from day one.
- Subscription SaaS - Scale Plan: Mid-tier subscription at $149/month billed annually ($179/month monthly). Includes 1,000 contacts, unlimited products/courses/sites, plus affiliates, help desk, upsells, SMS, API. Most growing businesses land here. 0% transaction fees.
- Subscription SaaS - Skyrocket Plan: Top-tier subscription at $249/month billed annually ($299/month monthly). Includes 5,000 contacts, unlimited storage, AI transcripts, AI bots, split testing, sales pipelines. Full platform power. 0% transaction fees.
- Contact Overage Charges: For accounts exceeding plan contact limits, additional contacts available in blocks of 2,500 at $15/month per block above 10K contacts. No forced plan upgrades - just add contact blocks as needed.
- Offer Bot Product: One-time payment product at $47 for Offer Bot - interviews user, writes copy, builds sales page, wires up checkout and emails. Includes 30 days of Simplero Starter.
- Concierge Service: Optional concierge tier at $1,500-$2,500/month by account size. Adds direct line to founder and product team for priority feature work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Entry all-in-one platform |
| Subscription | Annual | Scale - Growth business platform |
| Subscription | Annual | Skyrocket - Full power platform |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Simplero product offering
Product offeringCore offering
Simplero is an all-in-one SaaS platform that combines course delivery, email marketing, CRM, community forums, payment processing, automation, video hosting, and website building into a single integrated system for coaches, course creators, and thought leaders. The platform replaces the typical 10-17 tool "Frankenstack" with one shared-database system that includes native automations across modules and charges zero transaction fees on every plan.
Product overview
Simplero is a unified all-in-one business platform designed for coaches, course creators, and thought leaders. The platform combines multiple tools into a single integrated system: Simplero Courses (course delivery with drip content, quizzes, and certificates), Simplero Email Marketing (broadcasts, sequences, and behavioral automations), Simplero CRM (contact management with tags, segments, and activity timelines), Simplero Community (forums, posts, comments, and member spaces), Simplero Payments (native checkout with zero transaction fees via Stripe and PayPal), Simplero Automations (If-then-do workflow builder), Simplero Site/Page Builder (multi-site drag-and-drop builder), Simplero Affiliate Management (two-tier affiliate system), Simplero Video Hosting (with AI transcripts on Skyrocket), Simplero Customer Analytics (journey tracking), and Simplero Help Desk (support ticketing on Scale+). The platform is offered through three pricing tiers: Starter ($59/mo), Scale ($149/mo), and Skyrocket ($249/mo). An optional add-on called Offer Bot ($47 one-time) provides AI-powered offer building assistance. The company also offers a native mobile app for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Simplero Platform Unified all-in-one business platform that combines courses, email marketing, CRM, community forums, payments, automations, video hosting, page builder, and affiliate management in a single integrated system. Designed for coaches, course creators, and thought leaders who sell knowledge and expertise digitally.
- Offer Bot Standalone AI-powered tool that interviews users, writes sales copy, builds sales pages, and wires up checkout and email automation. Priced as a one-time $47 payment and includes 30 days of Simplero Starter access. Functions as a low-friction entry point that demonstrates platform value immediately.
- Simplero Mobile App Native iOS and Android apps that let members access courses, community, and content on mobile devices, with a white-label branded app option available on higher subscription tiers.
Quantifiable outcome
- Simplero customers have generated $921M+ in total sales through the platform
- +4 more outcomes
Companies that use Simplero
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Simplero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature11 records
Simplero partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Simplero competitors and assessment
Company assessmentDirect peers
- Kajabi: Closest direct competitor - all-in-one platform for course creators and coaches combining courses, email, CRM, community, and payments. Targeted as Simplero's primary comparison alternative.
- GoHighLevel: All-in-one marketing platform for SMBs and agencies offering CRM, email, automations, courses, and landing pages with comparable breadth to Simplero, frequently referenced in customer testimonials as a head-to-head alternative.
- Kartra: All-in-one platform combining funnels, email, courses, memberships, and helpdesk. Directly compared by Simplero customers evaluating alternatives.
- Teachable: Online course platform with built-in email and checkout; overlaps with Simplero's course and payments modules, though less unified across CRM and community.
- Thinkific: Course creation platform with email and community add-ons. Comparable on course delivery, but requires third-party integrations to match Simplero's all-in-one scope.
- Circle: Community platform with courses and payments bundled in. Named as a Simplero alternative but typically requires external email/CRM tooling.
- Mighty Networks: Community + courses platform with native payments. Overlaps with Simplero's community and courses modules; commonly listed as comparison alternative.
- Skool: Community + courses platform with gamified member experience. Cited by Simplero as a comparison alternative; charges higher transaction fees that Simplero uses as a TCO contrast.
- ClickFunnels: Sales funnel and landing page platform with email, courses, and CRM modules. Compared head-to-head by Simplero's customers in evaluation.
- ActiveCampaign: Email marketing + CRM + automation platform with strong SMB positioning. Comparable to Simplero's email, CRM, and automation modules, though lacks native courses/community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplero social profiles
Digital presenceSimplero compliance and trust
Trust signalCompliance1 record
Simplero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplero leadership team
Management profileNumber of profiles
Profiles1 record
Simplero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplero
What does Simplero do?
Simplero is an all-in-one SaaS platform that combines course delivery, email marketing, CRM, community forums, payment processing, automation, video hosting, and website building into a single integrated system for coaches, course creators, and thought leaders. The platform replaces the typical 10-17 tool "Frankenstack" with one shared-database system that includes native automations across modules and charges zero transaction fees on every plan.
Is Simplero a public or private company?
Simplero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplero founded?
Simplero was founded in 2009. It employs 1 to 10 people.
Where is Simplero based?
Simplero is headquartered in New York, United States, in the North America region.
How does Simplero make money?
Six revenue lines are on record. Subscription SaaS - Starter Plan is the primary driver. The others are subscription SaaS - Scale Plan, subscription SaaS - Skyrocket Plan, contact Overage Charges, offer Bot Product and concierge Service.
Who are Simplero's main competitors?
Direct peers on record are Kajabi, GoHighLevel, Kartra, Teachable, Thinkific, Circle, Mighty Networks, Skool, ClickFunnels and ActiveCampaign.
Does Simplero have an API?
Yes. Simplero offers a full API on the Scale plan ($149/mo) and above. The API allows developers to build custom integrations and automate workflows. Webhooks are also available for event-driven integrations.
What industry is Simplero in?
Simplero's product category is Online Course Platform. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 5132 and its SIC code is 7372.