Practice

Coaching Practice Management Softwarepractice.do

Practice was an online coaching platform that provided scheduling, client management, and session delivery tools for individual coaches and coaching professionals, operating from Montréal before ceasing operations in November 2025.

Company typePrivate
Founded2021
HeadquartersMontréal, Canada
Headcount1–10
GTM typeB2B
OfferingSoftware

What Practice does

Practice was an online coaching platform that provided coaches and coaching professionals with digital tools to manage their practices, schedule sessions, and serve clients. The company was founded around 2019 in Montréal, Canada, and operated with a small team of 1-10 employees. Its core product offered integrated client management, scheduling, and session delivery functionality, with the company highlighting that over 76% of coaching clients engage through mobile devices, suggesting a mobile-first product design.

The company was led by co-founder and CEO Julien Smith and CTO Charles Christolini. Practice raised approximately $13M across three funding rounds between December 2019 and October 2021, with investors including Shrug Capital, Spacecadet Ventures, Coughdrop Capital, and Gutter Capital. The largest round of $10M closed in October 2021 and represented the company's final capital raise; no subsequent funding activity is documented.

Practice's go-to-market targeted a horizontal segment of individual coaching practitioners, including life coaches, business coaches, and other coaching professionals, rather than enterprise customers. No public pricing model, revenue figures, customer logos, or distribution partnerships are disclosed. The company ceased operations on November 3, 2025, with a public farewell message citing the inability to sustain the business.

Practice firmographics

Firmographics

Name: Practice
Legal name: Practice
Website: https://practice.do
Company type: Private
Founded year: 2021
Operating status: Closed
Headcount range: 1–10 employees
Short description: Practice was an online coaching platform that provided scheduling, client management, and session delivery tools for individual coaches and coaching professionals, operating from Montréal before ceasing operations in November 2025.
Ownership category
akta.pro rank

Practice industry classification

Industry

Product category: Coaching Practice Management Software
NAICS: Business Schools and Computer and Management Training (6114)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

Coaching platform software
Practice management
Client management
Session scheduling
Online coaching tools

Where Practice is headquartered

Location

Headquarters

HQ city: Montréal
HQ country: Canada
HQ region: North America

Markets served

Practice business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations

Practice product offering

Product offering

Core offering

Practice operated an online coaching platform that enabled professional coaches, life coaches, and business coaches to manage their practices and serve clients digitally. The platform provided integrated tools for client management, session scheduling, business optimization, and client engagement, targeting the shift toward mobile-first coaching delivery.

Differentiator

Problem solved

Functional benefit

Products and services

Practice An online coaching platform that enabled professional coaches, life coaches, and business coaches to manage their practices and serve clients. The product provided integrated tools for scheduling, client management, session delivery, and business optimization, with mobile-first engagement capabilities for coaching clients. The platform ceased operations on November 3rd, 2025.

Companies that use Practice

Customer profile

Segments1 record

Ideal customer profiles1 record

Practice technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Practice partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Practice competitors and assessment

Company assessment

Direct peers

Satori: Satori is a coaching-specific management platform offering scheduling, client management, session notes, and billing for coaches, directly overlapping with Practice's core coaching-business workflows.
CoachAccountable: CoachAccountable provides dedicated coaching practice management software with scheduling, client tracking, and session delivery tools, serving the same professional coach persona as Practice.
Simplero: Simplero is an all-in-one platform for coaches and course creators offering client management, scheduling, courses, and email marketing, directly overlapping with Practice's integrated coaching business tools.
Nudge Coach: Nudge Coach is a mobile-first coaching platform designed for health and wellness coaches to manage clients and deliver programs, sharing Practice's mobile-first coaching engagement focus.
Paperbell: Paperbell provides scheduling, contracts, invoicing, and client management tools specifically designed for coaches and consultants, overlapping with Practice's core offering.

Broad incumbents

Calendly: Calendly is a leading general-purpose scheduling platform widely used by coaches, consultants, and other service professionals, representing the commodity scheduling substitute Practice competed against.
Acuity Scheduling: Acuity Scheduling (Square-owned) is an established scheduling and client management tool used by coaches and service providers, offering overlapping scheduling and client management features.
Kajabi: Kajabi is a large all-in-one platform for coaches and creators offering courses, marketing, and client management, representing a much larger and better-capitalized incumbent in the coach-business category.
BetterUp: BetterUp is a large-scale enterprise coaching platform operating across the broader coaching category with significantly more capital and brand recognition, representing a much larger incumbent in the same market.

Emerging players

Teachable: Teachable is an online course and coaching platform used by individual creators and coaches, with overlapping client engagement and content delivery features.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Practice financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Practice leadership team

Management profile

Number of profiles

Profiles2 records

Practice funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Practice M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice

What does Practice do?

Is Practice a public or private company?

Practice is a private company. It is classified as venture growth investor backed and is currently closed.

When was Practice founded?

Practice was founded in 2021. It employs 1 to 10 people.

Where is Practice based?

Practice is headquartered in Montréal, Canada, in the North America region.

Who are Practice's main competitors?

Direct peers on record are Satori, CoachAccountable, Simplero, Nudge Coach and Paperbell. Broad incumbents are Calendly, Acuity Scheduling, Kajabi and BetterUp. Teachable is listed as an emerging player.

Does Practice have an API?

No public API is recorded for Practice.

What industry is Practice in?

Practice's product category is Coaching Practice Management Software. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 6114 and its SIC code is 7372.