Half Helix
Half Helix is a New York-based Shopify e-commerce agency, founded in 2015, that designs, develops, and optimizes Shopify storefronts for emerging and established brands. The firm acquired Able Sense in April 2023 to broaden its Shopify service capabilities.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Half Helix does
Half Helix is a New York-based digital agency founded in 2015 that designs, develops, and optimizes Shopify e-commerce experiences for brands. The firm is structured as a professional services studio, serving two horizontal customer segments: emerging e-commerce brands seeking Shopify-based storefront builds and established brands requiring more comprehensive, scalable optimization work. Its underlying technology is platform expertise in the Shopify ecosystem rather than proprietary software, and revenue is generated through project-based and ongoing professional services engagements; pricing is not publicly disclosed.
In April 2023, Half Helix acquired Able Sense, a Halifax-based e-commerce studio, with the stated objective of combining capabilities to serve both emerging and established Shopify brands more comprehensively and to double combined revenue by 2024. The firm employs 51-100 staff under founder and Executive Director Peter Humphrey, with a technical lead (Audee Velasco) heading a broader technology practice. No AI/ML products, proprietary platforms, patents, or named enterprise customers are disclosed in available sources, and ownership, funding history, and detailed financial metrics are not publicly available.
The competitive positioning is that of a specialized Shopify agency, differentiated primarily through design sensibility and combined post-acquisition service breadth rather than proprietary technology. Half Helix operates as a private, independent company; no parent company, subsidiaries, or investor disclosures are present in the input data.
Half Helix firmographics
Firmographics- Name
- Half Helix
- Legal name
- Domaine Worldwide
- Website
- https://halfhelix.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Half Helix is a New York-based Shopify e-commerce agency, founded in 2015, that designs, develops, and optimizes Shopify storefronts for emerging and established brands. The firm acquired Able Sense in April 2023 to broaden its Shopify service capabilities.
- Ownership category
- akta.pro rank
Half Helix industry classification
Industry- Product category
- E-commerce Web Development Services
- NAICS
- Wholesale Trade Agents and Brokers (4251)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where Half Helix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Half Helix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce Agency Services: Professional services related to Shopify e-commerce website design, development, and optimization for brands.
Go-to-market motion1 record
Half Helix product offering
Product offeringCore offering
Half Helix is a Shopify-focused e-commerce agency that provides website design, development, and optimization services for brands. The firm combines strategy, creative, technology, and marketing services to deliver Shopify-based digital commerce solutions for emerging and established e-commerce brands, and expanded its capabilities through the April 2023 acquisition of Halifax-based e-commerce studio Able Sense.
Product overview
Based on available source data, Half Helix is an e-commerce agency focused on Shopify services. The company acquired Able Sense, a Halifax-based e-commerce studio, to expand its Shopify offerings for emerging brands. No additional product or service details are available in the provided sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify E-commerce Design & Development End-to-end Shopify website design, development, and optimization services for brands seeking to build or enhance their e-commerce presence on the Shopify platform, including large-scale platform migrations.
- E-commerce Strategy & Consulting Strategic consulting services for e-commerce brands including website audits, conversion rate optimization (CRO), persona definition, market and competitive research, SEO, roadmapping and prioritization, and analytics configuration.
- Creative & Design Services Creative services for Shopify brands covering UX/UI design, branding and identity, creative/art direction, design systems, animation, photography direction, copywriting, package design, and content strategy.
- Digital Marketing Services Marketing services supporting Shopify e-commerce brands across customer acquisition, retention, and integrated digital marketing execution.
Companies that use Half Helix
Customer profileSegments2 records
Ideal customer profiles2 records
Half Helix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Half Helix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Able SensecoreHalf Helix acquired Able Sense, a Halifax-based e-commerce studio, to expand its Shopify service offerings. The acquisition was strategic, aimed at combining capabilities to serve both emerging and established e-commerce brands. The combined entity targeted doubling revenue by 2024.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Half Helix competitors and assessment
Company assessmentDirect peers
- Absolute Web: US e-commerce agency with strong Shopify and Shopify Plus practice serving mid-market and enterprise brands. Comparable as a full-service Shopify development and design studio.
- 1Digital Agency: US e-commerce agency offering Shopify design, development, and migration services. Comparable as a Shopify-focused project services provider with a similar customer profile.
- Electric Enjin: Boutique Shopify Plus agency focused on design-led commerce builds for emerging and mid-market brands. Comparable in Shopify-only positioning and project-based creative and development work.
- We Make Websites: London-based Shopify Plus Partner and one of the largest pure-play Shopify agencies globally. Highly comparable as a design-and-build Shopify studio serving emerging and enterprise brands with project-based engagements.
- Disco: Shopify-focused design and development agency with enterprise migration experience. Comparable in Shopify Plus focus, brand-tier breadth, and project-based service model.
- Mobikasa: US-based Shopify and Shopify Plus development agency serving emerging to mid-market brands. Comparable in Shopify-centric design and development services, with a similar horizontal segmentation approach.
- Blend (formerly Blendsoul): Shopify Plus Partner specialized in B2B commerce builds on Shopify. Comparable as a Shopify-focused agency with project-based delivery and a focus on complex commerce migrations.
- The Bureau of Digital (formerly R2i): Digital agency with deep Shopify Plus, Adobe, and Sitecore practices serving enterprise brands. Comparable in project-based delivery model and mid-market-to-enterprise customer mix.
- Swarm (formerly The Swanson Group): US Shopify Plus Partner focused on enterprise Shopify Plus builds, migrations, and CRO. Directly comparable in target customer (mid-market and enterprise Shopify brands) and delivery model (project-based services).
Broad incumbents
- Blue Acorn iCi (now part of Accenture Song): Large US e-commerce agency acquired by Accenture that specializes in Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce. Comparable capability set but operates at much larger scale and with a broader portfolio of platforms.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Half Helix social profiles
Digital presenceHalf Helix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Half Helix leadership team
Management profileNumber of profiles
Profiles2 records
Half Helix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Half Helix M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Half Helix
What does Half Helix do?
Half Helix is a Shopify-focused e-commerce agency that provides website design, development, and optimization services for brands. The firm combines strategy, creative, technology, and marketing services to deliver Shopify-based digital commerce solutions for emerging and established e-commerce brands, and expanded its capabilities through the April 2023 acquisition of Halifax-based e-commerce studio Able Sense.
Is Half Helix a public or private company?
Half Helix is a private company. It is classified as unknown and is currently operating.
When was Half Helix founded?
Half Helix was founded in 2015. It employs 51 to 100 people.
Where is Half Helix based?
Half Helix is headquartered in New York, United States, in the North America region.
How does Half Helix make money?
One revenue line is on record: E-commerce Agency Services.
Who are Half Helix's main competitors?
Direct peers on record are Absolute Web, 1Digital Agency, Electric Enjin, We Make Websites, Disco, Mobikasa, Blend (formerly Blendsoul), The Bureau of Digital (formerly R2i) and Swarm (formerly The Swanson Group). Blue Acorn iCi (now part of Accenture Song) is listed as a broad incumbent.
Does Half Helix have an API?
No public API is recorded for Half Helix.
What industry is Half Helix in?
Half Helix's product category is E-commerce Web Development Services. Its primary akta.pro industry code is BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 4251 and its SIC code is 5960.