What SAMA Labs does

SAMA Labs is a Boca Raton, Florida-based full-service marketing agency operating as what it terms 'the scaling engine for 7-8 figure DTC brands.' Founded in 2018 by operators with direct 8-figure brand-building experience, the firm delivers integrated paid media and retention marketing services to direct-to-consumer ecommerce companies in the $1M-$100M revenue band. Service modules span Meta, Google, and TikTok paid acquisition; Klaviyo-based email and SMS retention; Amazon marketing; SEO; branding; web design; creative production; photography; and video. The firm holds partner status with Klaviyo (Master Platinum), Meta, Google, Shopify, TikTok, Bing, and Attentive (Premier), and has developed two in-house tools: the Email Flows campaign management platform (flows.sama-labs.com) and a Free AI Scan diagnostic lead-generation utility (trysamalabs.com).

The core technology stack is built on third-party marketing automation and analytics platforms rather than proprietary infrastructure, with integrations across Klaviyo, Meta, Google, TikTok, and Shopify forming the operational backbone. Revenue is generated through recurring marketing agency retainers sold via a consultative, sales-led enterprise motion; pricing is custom-quoted rather than publicly disclosed, with free growth audits and the AI Scan tool serving as top-of-funnel conversion mechanisms. The firm claims 300+ clients served, $100M+ in client revenue driven, 4× brand exits achieved, and performance metrics including 10.16× Meta ROAS and 77% welcome email open rates, though these outcomes reflect client campaign results rather than SAMA Labs' own financial scale.

The go-to-market approach combines content marketing (SAMA Blog, Wall of Proof case studies), free diagnostic tools, platform credentialing, and direct enterprise field sales. Founder and president John Florey is the only named executive; no investor backing, M&A activity, funding rounds, or additional management hires are disclosed in the available data, and the firm operates without a disclosed parent company.

Name

SAMA Labs

Legal name

SAMA Labs

Website

https://sama-labs.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Full-service eCommerce marketing agency based in Boca Raton serving 7-8 figure DTC brands with paid media management, Klaviyo-based retention marketing, and creative services on recurring retainers. Holds platform partner status across Klaviyo, Meta, Google, Shopify, and TikTok.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

DTx/SaMD Regulatory, Quality & Compliance Software (QMS/ISO/FDA) (HLACANAN)

Keywords

• Ecommerce marketing services
• Paid media management
• Retention marketing
• Dtc brand growth
• Email marketing automation

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Agency Retainers: SAMA Labs generates revenue through ongoing marketing agency retainers, providing comprehensive paid media and retention marketing services to DTC brands. Services span across multiple channels including email flows, paid social, SEO, and creative services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SAMA Labs is a full-service marketing agency that builds and operates paid media plus retention systems for 7–8 figure direct-to-consumer (DTC) eCommerce brands. Core deliverables span paid social and search management (Meta, Google, TikTok), Klaviyo-based email and SMS retention marketing, Amazon advertising, SEO, branding, web design, creative production, photography, and video production, sold as ongoing agency retainers.

Product overview

SAMA Labs is a full-service marketing agency serving as 'The Scaling Engine for 7-8 figure DTC brands.' The company operates a platform-plus-services model offering a comprehensive suite of ecommerce marketing solutions. Core offerings include Full-Funnel Ecommerce Marketing Services, alongside specialized service modules for Retention Marketing (Klaviyo-based email/SMS), Amazon Marketing, SEO, Branding, Web Design, Creative Marketing, Photography, and Video Production. The agency provides supplementary tools including Email Flows for campaign management and a Free AI Scan for business auditing. Their differentiation centers on combining paid media management with retention systems, having driven over $100M in real revenue across 300+ clients with a track record of 4x brand exits.

Differentiator

Problem solved

Functional benefit

Brands

• PROOF: Wall of proof showcasing client results and case studies
• EMAIL FLOWS

Products and services

• Full-Funnel Ecommerce Marketing Services Comprehensive marketing services covering the entire customer journey from acquisition through retention, targeting 7–8 figure DTC eCommerce brands and combining paid media with retention systems.
• Retention Marketing (Klaviyo)
• Amazon Marketing
• SEO
• Branding
• Web Design
• Creative Marketing
• Photography
• Video Production
• Email Flows
• Free AI Scan

Quantifiable outcome

• 10.16× Meta ROAS for managed accounts
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationKlaviyo Master Platinum Partner status indicates deep technical expertise in email and SMS marketing automation. SAMA Labs demonstrates proven success with Klaviyo implementations, managing $2.54M+ in email & SMS revenue with 77% welcome open rates.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner designation demonstrates proficiency in Meta advertising platforms with documented 10.16× ROAS achievements for managed accounts.
• GooglecoreTechnology or IntegrationGoogle Partner status indicates expertise in Google Ads and advertising platform management, with documented $6.5M+ in Google revenue generated.
• ShopifycoreTechnology or IntegrationShopify Partner status indicates expertise in eCommerce platform integration and storefront optimization for Shopify merchants.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hawke Media: Established full-service digital marketing agency serving eCommerce and DTC brands with paid media, retention, and creative services, overlapping directly with SAMA Labs' core service offering and client profile.
• SmartSites: Full-service digital marketing agency with a strong eCommerce practice offering paid media, SEO, and web design services that overlap materially with SAMA Labs' service portfolio and target SMB/DTC customer base.
• ROI Revolution: Digital marketing agency specializing in paid search and paid media for DTC and Amazon-driven eCommerce brands, sharing SAMA Labs' focus on performance-led acquisition for direct-to-consumer clients.
• Common Thread Collective: DTC-focused growth marketing agency specializing in paid media and retention for 7-8 figure eCommerce brands, directly competing with SAMA Labs for the same client segment and offering overlapping full-funnel services.

Emerging players

• Northbeam: Cross-channel marketing attribution platform purpose-built for DTC eCommerce brands, addressing the measurement layer of the same client segment SAMA Labs serves and frequently referenced alongside agency partners.
• Triple Whale: DTC-focused analytics and operating system serving eCommerce brands with attribution and benchmarking tools; competes for the same audience and increasingly bundles agency services that overlap with SAMA Labs' retainer scope.

Others

• Recharge: Subscription and recurring billing infrastructure provider widely used by DTC brands; an ecosystem enabler for the same customer base SAMA Labs serves rather than a direct agency competitor.
• Yotpo: Consumer marketing platform (email, SMS, reviews, loyalty) commonly used by DTC brands and tightly coupled with Klaviyo; an adjacent technology partner competing for the same retention-marketing budget as SAMA Labs rather than a direct agency.

Broad incumbents

• Bounteous: Large digital experience and eCommerce agency (formed via Blue Acorn and icf) serving enterprise DTC and omnichannel brands with strategy, technology, and media services that overlap with SAMA Labs' full-funnel offering at meaningfully larger scale.
• Klaviyo: Email and SMS marketing automation platform and SAMA Labs' core technology partner; Klaviyo runs its own agency partner ecosystem and increasingly offers direct services and recommendations to the same DTC customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/samalabsfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMA Labs