In Social
In Social is a Canadian-based, bootstrapped full-service digital marketing agency founded in 2015 that operates as an outsourced marketing department for SMB ecommerce and consumer brands, offering integrated social media, web, email, advertising, and customer service under a single 'Full Circle' methodology.
- Company typePrivate
- Founded2015
- HeadquartersThornhill, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What In Social does
In Social is a privately held, Canadian-based full-service digital marketing agency founded in 2015 by Jess Grossman and operating from Thornhill, Ontario. The company positions itself as an outsourced marketing department for small and mid-sized businesses, with a service portfolio spanning seven verticals: social media management, website design and development (Shopify and WordPress), email marketing and automation (via Klaviyo), digital advertising (Facebook/Instagram and Google), online customer service (via Gorgias and Zendesk), digital audits and strategy, and branding and design. Its proprietary 'Full Circle Approach to Digital Marketing' methodology is the unifying framework, intended to maintain consistent brand voice across all digital touchpoints rather than operating as siloed channel specialists.
The agency operates on a professional services revenue model combining retainers, project-based fees, and usage-based hourly billing (disclosed at $25/hr business hours and $30/hr after-hours for customer service). Distribution is sales-led through direct website contact, free consultations, and referral flow from elite-tier platform partner directories (Google Partner, Facebook Marketing Partner, Shopify Expert, Gorgias Elite Partner, Klaviyo Master Gold Partner, Okendo Gold Partner). The customer base is a long-tail mix of SMB ecommerce brands with a handful of enterprise logos including UPS. With approximately 25 team members and no disclosed external funding, In Social is a bootstrapped, founder-controlled business whose underlying technology stack is built on best-of-breed third-party platforms rather than proprietary infrastructure, and whose competitive position rests on partner ecosystem credentials, integrated service delivery, and documented client outcomes (92% average customer satisfaction, 32% lift in month one, 33% one-touch ticket resolution).
In Social firmographics
Firmographics- Name
- In Social
- Legal name
- In Social Incorporated
- Website
- https://insocial.ca
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In Social is a Canadian-based, bootstrapped full-service digital marketing agency founded in 2015 that operates as an outsourced marketing department for SMB ecommerce and consumer brands, offering integrated social media, web, email, advertising, and customer service under a single 'Full Circle' methodology.
- Ownership category
- akta.pro rank
In Social industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Social Media & Community Management (BPAFAAAE), Social Media Creative Agencies (Content & Community) (MPAAAAAE)
Keywords
Where In Social is headquartered
LocationHeadquarters
- HQ city
- Thornhill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
In Social business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Professional Services - Hourly Billing: Time-based billing for customer service support at $25/hr during business hours and $30/hr for after-hours/weekend support. Setup fees of $500-$1000 for customer service configuration.
- Marketing Agency Retainer/Project Services: Ongoing retainer and project-based engagements for social media management, website design, email marketing, digital advertising, and online customer service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Customer Service Setup - One-time fee |
| Usage-based | Pay-as-you-go | Ongoing Customer Service - Business Hours |
| Usage-based | Pay-as-you-go | Ongoing Customer Service - After Hours |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
In Social product offering
Product offeringCore offering
In Social is a full-service digital marketing agency that operates as an outsourced marketing department for ecommerce brands and SMBs. The company delivers seven integrated service verticals—Social Media, Website Design & Development, Email Marketing & Automation, Digital Advertising, Online Customer Service, Digital Audits & Strategy, and Branding & Design—under its proprietary "Full Circle Approach to Digital Marketing" methodology that maintains consistent brand voice across all digital touchpoints.
Product overview
In Social is a full-service digital marketing agency that operates as a single integrated offering rather than a platform-plus-modules architecture. The company's service portfolio consists of six core service verticals that work together under their 'Full Circle Approach to Digital Marketing' methodology: Social Media Services (content creation, community management, social listening, follower growth, review management, analytics), Website Design & Development (WordPress and Shopify custom builds, ecommerce, SEO, landing pages), Email Marketing & Automation (campaigns, flows, newsletters using Klaviyo), Digital Advertising (Facebook/Instagram, Google Search/Display/Shopping/YouTube), Online Customer Service (omnichannel support via Zendesk and Gorgias), and Digital Audits & Strategy. Additionally, Branding & Design services complement the marketing offerings. These services are offered as an outsourced marketing department model, with pricing described as 'freelance pricing with agency results.'
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Services
Quantifiable outcome
- 32% increase in customer satisfaction after 1 month of working with In Social
- +2 more outcomes
Companies that use In Social
Customer profileNamed customers17 records
Ideal customer profiles2 records
In Social technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
In Social partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreGoogle Partner badge holder providing Google Ads, Search, Display, YouTube, and Shopping advertising services. Certified partner with demonstrated expertise in driving traffic and conversions through Google's paid search platform.
- Meta (Facebook/Instagram)coreFacebook Marketing Partner with proven track record of spending thousands monthly, hitting target ROAS goals, and creating content that drives engagement globally.
- ShopifycoreShopify Expert Partner specializing in ecommerce website development, Google Shopping campaigns execution, and Shopify store optimization.
- GorgiascoreGorgias Elite Partner for customer service support platform. Provides automation up to 30% of tickets and integrations for centralized support management.
- KlaviyocoreKlaviyo Master Gold Partner providing email marketing, automation workflows, and email list growth strategies for ecommerce brands.
- Phoenix Solutions GroupcoreStrategic partnership in automotive marketing landscape. Joint client engagement in digital marketing services.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
In Social competitors and assessment
Company assessmentDirect peers
- KlientBoost: KlientBoost is a paid digital advertising agency focused on PPC, paid social, and conversion optimization for SaaS and ecommerce clients. Highly comparable to In Social's digital advertising and paid social services for SMB ecommerce brands.
- Disruptive Advertising: Disruptive Advertising is a full-funnel digital marketing agency offering paid search, paid social, and lifecycle marketing, primarily to mid-market ecommerce. Matches In Social's performance-led, multi-channel digital advertising offering.
- Power Digital Marketing: Power Digital Marketing is a full-service digital agency providing SEO, paid media, social, content, and CRO for ecommerce and B2B. Directly comparable as a multi-service growth agency with overlapping channel mix and customer profile.
- Ladder: Ladder is a growth marketing agency offering paid acquisition, SEO, and creative services for DTC ecommerce and SaaS. Comparable to In Social in service breadth, ecommerce focus, and emphasis on data-driven optimization.
- SmartSites: SmartSites is a full-service digital agency delivering web design, SEO, PPC, and social media marketing to SMBs. Closely matches In Social's SMB-oriented, multi-channel, freelance-style pricing model.
- LYFE Marketing: LYFE Marketing is a social media and digital marketing agency focused on SMB ecommerce clients with a flat-fee service model. Directly overlaps In Social's SMB ecommerce social media management and digital advertising services.
- OuterBox: OuterBox is an ecommerce digital marketing agency offering SEO, paid media, web design, and development. Strong overlap with In Social's Shopify ecommerce focus and full-service delivery model.
- Sculpt: Sculpt is a social media marketing agency serving B2B and ecommerce brands with content, community, and paid social services. Comparable to In Social's social media management, content creation, and paid social offerings.
Broad incumbents
- Tinuiti: Tinuiti is a large, established independent performance marketing agency operating across paid search, paid social, ecommerce, and CRM. Serves as the broad incumbent comparable to In Social, offering overlapping capabilities at significantly larger scale.
Emerging players
- Hop Skip Media: Hop Skip Media is a digital advertising agency specializing in paid social and Google Ads for DTC ecommerce brands. Comparable to In Social's paid social and digital advertising services with a narrower service scope.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
In Social social profiles
Digital presenceIn Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Social leadership team
Management profileNumber of profiles
Profiles5 records
In Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Social
What does In Social do?
In Social is a full-service digital marketing agency that operates as an outsourced marketing department for ecommerce brands and SMBs. The company delivers seven integrated service verticals—Social Media, Website Design & Development, Email Marketing & Automation, Digital Advertising, Online Customer Service, Digital Audits & Strategy, and Branding & Design—under its proprietary "Full Circle Approach to Digital Marketing" methodology that maintains consistent brand voice across all digital touchpoints.
Is In Social a public or private company?
In Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Social founded?
In Social was founded in 2015. It employs 1 to 10 people.
Where is In Social based?
In Social is headquartered in Thornhill, Canada, in the North America region.
How does In Social make money?
Two revenue lines are on record. Professional Services - Hourly Billing is the primary driver. The others are marketing Agency Retainer/Project Services.
Who are In Social's main competitors?
Direct peers on record are KlientBoost, Disruptive Advertising, Power Digital Marketing, Ladder, SmartSites, LYFE Marketing, OuterBox and Sculpt. Tinuiti is listed as a broad incumbent. Hop Skip Media is listed as an emerging player.
Does In Social have an API?
No public API is recorded for In Social.
What industry is In Social in?
In Social's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 54181 and its SIC code is 7311.