Moons
Moons is a Mexican dental-technology company that designs, manufactures, and distributes custom invisible orthodontic aligners to adult consumers in Mexico, Colombia, Peru, and Chile via company-owned clinics, a partner-orthodontist network, and Liverpool retail locations.
- Company typePrivate
- Founded2019
- HeadquartersMexico City, Mexico
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Moons does
Moons is a Mexican dental technology company founded in 2019 (with firmographic records indicating 2018) that designs, manufactures, and distributes custom invisible orthodontic aligners to adult and young-adult consumers seeking treatment for crowding, spacing, rotation, diastema, and mild-to-moderate malocclusion. The company positions itself as a discreet, lower-cost, lower-friction alternative to traditional metal braces, advertising treatment completion in 6-10 months and only 2-3 in-person visits over the course of care. The core product is a three-tier aligner system (Plan Lite from MXN $27,990, Plan Full from MXN $32,000, and Plan Complex subject to diagnosis), with each aligner fabricated from transparent thermopolymer using 3D scanning and 3D printing technology. A 3D smile-previsualization video shows predicted outcomes before treatment begins, and the system is delivered alongside retainers and a 30-day money-back guarantee.
The underlying technology stack centers on digital intraoral capture, specialized orthodontic treatment-planning software, custom aligner manufacturing, and post-treatment retention. Moons holds COFEPRIS medical device authorization (Permiso 223300CO260249) and employs 50+ specialist orthodontists who design each personalized treatment. The company has accumulated 40,000+ patient outcomes and holds a 4.8/5 average across 1,250+ Google and Facebook reviews.
Moons operates a multi-channel go-to-market: company-owned and partner clinics across 26+ locations in Mexico, an independent Doctores Moons partner-orthodontist network, and a retail partnership with Liverpool (Grupo Carso) department stores. Customer acquisition begins online via an interactive candidacy quiz (quiz.mymoons.mx), after which patients book a 3D scanning session at a clinic or partner location and receive a personalized treatment plan. Revenue is generated primarily through one-time per-treatment purchases with optional installment financing (including up to 12-month credit-card interest-free plans). Moons is active in Mexico, Colombia, Peru, and Chile, has been recognized by Forbes México among the "30 Promesas de los Negocios 2020," and has raised approximately $24 million in cumulative disclosed funding from investors including Y Combinator, Foundation Capital, DILA Capital, FJ Labs, and AlleyCorp. The company was founded by Tommaso Tomba (CEO), Leonardo Miron (CGO), and Alexander Clapp (COO).
Moons firmographics
Firmographics- Name
- Moons
- Website
- https://mymoons.mx
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moons is a Mexican dental-technology company that designs, manufactures, and distributes custom invisible orthodontic aligners to adult consumers in Mexico, Colombia, Peru, and Chile via company-owned clinics, a partner-orthodontist network, and Liverpool retail locations.
- Ownership category
- akta.pro rank
Moons industry classification
Industry- Product category
- Orthodontic Invisible Aligners
- NAICS
- Offices of Dentists (621210), Dental Laboratories (339116)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
- akta.pro secondary industries
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Orthodontic Group Practices (HLABAKAC), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)
Keywords
Where Moons is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices28 records
Markets served
Moons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Invisible Aligner Treatment: One-time purchase of complete invisible aligner treatment including all aligners needed for the full treatment course, 3D scan, diagnosis, treatment planning, and post-treatment retainers. Pricing varies by plan complexity (Lite, Full, Complex).
- Financing and Payment Plans: Moons offers installment payment options through credit cards (up to 12 months without interest), debit cards, bank transfers, and cash payments. Treatment price varies based on case complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Plan Lite - For simple cases of spacing, rotation, and mild malocclusions. Does not include periodic appointments. |
| One time/ perpetual license | Pay-as-you-go | Plan Full - For complex cases requiring attachments to help dental alignment. Includes periodic appointments. |
| One time/ perpetual license | Pay-as-you-go | Plan Complex - For complex cases requiring more follow-up and personalization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Moons product offering
Product offeringCore offering
Moons designs, manufactures, and delivers custom invisible dental aligners for orthodontic treatment using 3D scanning and 3D printing technology. The company offers three treatment plans (Plan Lite, Plan Full, Plan Complex) priced from MXN $27,990 to $32,000+, including 3D scanning, personalized treatment planning, all aligners, post-treatment retainers, and remote monitoring. Services are delivered through company-owned clinics, partner orthodontists, and Liverpool department stores across Mexico, Colombia, Peru, and Chile.
Product overview
Moons is an invisible aligner orthodontic company offering a three-tier treatment plan system. The core product is the Moons invisible aligner system — custom-made clear aligners manufactured using 3D printing technology and thermopolymer materials. The company offers Plan Lite (for simple spacing and rotation cases), Plan Full (for complex cases requiring attachments), and Plan Complex (for the most advanced cases). Supporting services include 3D dental scanning for treatment planning, smile previsualization showing predicted results via 3D video, and post-treatment retainers. Treatment prices range from MXN $27,990 to $32,000 depending on the plan selected.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan Lite Entry-level invisible aligner treatment plan for simple cases of spacing (espaciado), rotation (giroversión), and mild malocclusions. Does not include periodic check-up appointments. Targeted at individual consumers seeking basic orthodontic correction.
- Plan Full Full invisible aligner treatment plan for complex cases requiring attachments (aditamentos) and additional dental alignment aids, with specialist guidance and periodic appointments throughout the treatment course.
- Plan Complex Advanced invisible aligner treatment plan for the most complex orthodontic cases requiring extensive follow-up and personalization. Pricing is subject to diagnosis based on the complexity of the individual case.
- Alineadores Invisibles Moons Custom-made transparent polymer aligners (Alineadores Invisibles Moons) that gradually move teeth into proper alignment. Made from thermopolymer, removable for eating and brushing, and designed to be virtually invisible as an alternative to traditional metal braces.
Quantifiable outcome
- 40,000+ smiles aligned successfully
- +4 more outcomes
Companies that use Moons
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Moons technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Moons partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Liverpool (Grupo Carso)coreLiverpool department stores serve as retail locations where customers can initiate their Moons invisible aligner treatment. The partnership provides physical retail presence across Mexico with dedicated Moons service areas within Liverpool stores.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Moons competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Maker of Invisalign, the global category leader in clear aligners. Competes with Moons on the same end-product (clear orthodontic aligners) but at a premium price point and with broader geographic and clinical reach.
- 3M Oral Care ( Clarity Aligners ): Diversified dental-products manufacturer with a clear-aligner line sold primarily through orthodontist channels. Comparable to Moons in the underlying appliance technology but competes via professional dental distribution rather than D2C.
Direct peers
- SmileDirectClub: Pioneered the direct-to-consumer clear-aligner model with telehealth-based treatment. Closely comparable to Moons in the D2C customer journey, vertically integrated manufacturing and reliance on partner dentist networks.
- Candid: DTC clear-aligner brand using 3D scanning and remote orthodontic monitoring. Overlaps with Moons on customer acquisition model, aligner-as-product positioning and reliance on in-network orthodontists for treatment oversight.
- Byte: DTC aligner company with a hybrid at-home impression / in-network dentist model. Comparable to Moons' blend of direct digital acquisition, partner clinical network and treatment-by-mail / in-clinic hybrid delivery.
- Impress: European-based D2C clear-aligner chain combining own clinics with digital lead capture. Closely comparable to Moons on the owned-clinic-plus-DTC-funnel model, though operating in European rather than LatAm markets.
- EZ SMILE: DTC clear-aligner brand operating in Mexico and Australia. Direct competitor to Moons in the Mexican market with similar D2C funnel and aligner-only product positioning.
- DentaJoy: Mexico-based clear-aligner and orthodontic D2C operator. Directly comparable to Moons on geography, customer base, product category and clinic-plus-digital distribution approach.
- PlusDental: European D2C aligner brand with partner-dentist network model. Comparable to Moons on the hybrid partner-clinician distribution approach and the use of 3D-printed aligners as the core product.
Regional players
- SmileDirectClub Latam / dental aligner brands: Regional Latin American D2C aligner operators that mirror Moons' market positioning but in specific countries outside Mexico. Comparable on the same end-customer, product category and digital-led acquisition playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moons social profiles
Digital presenceMoons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moons leadership team
Management profileNumber of profiles
Profiles11 records
Moons funding detail
Funding detailFunding overview
Funding rounds7 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moons
What does Moons do?
Moons designs, manufactures, and delivers custom invisible dental aligners for orthodontic treatment using 3D scanning and 3D printing technology. The company offers three treatment plans (Plan Lite, Plan Full, Plan Complex) priced from MXN $27,990 to $32,000+, including 3D scanning, personalized treatment planning, all aligners, post-treatment retainers, and remote monitoring. Services are delivered through company-owned clinics, partner orthodontists, and Liverpool department stores across Mexico, Colombia, Peru, and Chile.
Is Moons a public or private company?
Moons is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moons founded?
Moons was founded in 2019. It employs 101 to 250 people.
Where is Moons based?
Moons is headquartered in Mexico City, Mexico, in the Latin America region.
How does Moons make money?
Two revenue lines are on record. Invisible Aligner Treatment is the primary driver. The others are financing and Payment Plans.
Who are Moons's main competitors?
Broad incumbents on record are Align Technology and 3M Oral Care ( Clarity Aligners ). Direct peers are SmileDirectClub, Candid, Byte, Impress, EZ SMILE, DentaJoy and PlusDental. SmileDirectClub Latam / dental aligner brands is listed as a regional player.
Does Moons have an API?
No public API is recorded for Moons.
What industry is Moons in?
Moons's product category is Orthodontic Invisible Aligners. Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics, with a secondary code of HLABAJAD, Orthodontic Appliances & Aligners Fabrication. Its NAICS code is 621210 and its SIC code is 3842.