Cyclr
Cyclr is a UK-based embedded iPaaS provider enabling B2B SaaS platforms and service organizations to deliver native in-app integrations via 600+ managed connectors. It serves SMB, mid-market, and enterprise customers with subscription, usage-based, and private-cloud pricing, and added MCP PaaS for AI agent interoperability in 2026.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cyclr does
Cyclr is a UK-based embedded Integration Platform as a Service (iPaaS) provider founded in 2013 and headquartered in Croydon, with a US regional office. The company enables B2B SaaS platforms and service organizations to deliver native, in-app integrations to their end customers without building or maintaining the underlying integration code themselves. Its platform comprises three product lines — Native Embedded iPaaS (for SaaS companies), Service Embedded iPaaS (for service providers delivering integrations to multiple clients), and MCP PaaS (launched January 2026, enabling AI-ready MCP Server deployment) — underpinned by a shared infrastructure of 600+ pre-built managed connectors, a visual drag-and-drop workflow builder, multi-tenant architecture, and SOC2 Type II / GDPR compliance.
Cyclr's technology stack handles authorization, API rate-limiting, paging, and ETL data transformation across its connector ecosystem, with options for shared cloud, private cloud (self-hosted or Cyclr-managed on AWS/Azure), and GovCloud deployment. The MCP PaaS extension adds AI agent interoperability through Model Context Protocol Servers with OAuth 2.1, RBAC, and audit trails, positioning Cyclr to serve the emerging agent economy.
Cyclr monetizes via tiered monthly SaaS subscriptions (Pay As You Go from $1,595/month, Growth from $2,595/month, Scale from $7,195/month), usage-based API call overages ($125 per additional 100,000 calls), connector add-ons ($100/connector/month), an MCP PaaS add-on ($999/month), optional professional services, and custom private-cloud deals. Go-to-market combines product-led growth (14-day free trial, self-serve onboarding) for SMB and mid-market, enterprise field sales with dedicated account managers for Scale tier, and a partner programme for system integrators. Visible customer logos span enterprise (Verint, Medallia, Simpplr, Force24, RIO Education, Purple), mid-market (Monica Vinader, Pod Point, Liana, Valiantys), and SMB (Simplesat, Leadoo, Younium), indicating a horizontally-segmented customer base.
Cyclr firmographics
Firmographics- Name
- Cyclr
- Legal name
- Cyclr Systems Ltd
- Website
- https://cyclr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cyclr is a UK-based embedded iPaaS provider enabling B2B SaaS platforms and service organizations to deliver native in-app integrations via 600+ managed connectors. It serves SMB, mid-market, and enterprise customers with subscription, usage-based, and private-cloud pricing, and added MCP PaaS for AI agent interoperability in 2026.
- Ownership category
- akta.pro rank
Cyclr industry classification
Industry- Product category
- Embedded Integration Platform as a Service (iPaaS)
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industries
- Infrastructure as Code (IaC) & Configuration Management (BPAEAKAF), Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL)
Keywords
Where Cyclr is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cyclr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Pricing: Monthly or annual subscription-based pricing with three main tiers (Pay As You Go, Growth, Scale) providing access to the platform, connectors, and API calls. Revenue is recurring based on tier and usage.
- Usage-Based API Calls: Tiered API call limits included in base plans, with additional API calls available for purchase (100,000 additional calls for $125). Enables consumption-based upsell as customer usage grows.
- Connector Add-ons: Additional managed connectors available for $100 per connector per month beyond base allocation. Creates upsell opportunity as customers need more integrations.
- MCP PaaS Add-on: AI connectivity capability available as $999 per month add-on across all shared cloud tiers, providing additional revenue stream for AI-enabled features.
- Professional Services: Custom onboarding fees, training programs, and advisory support services. Self-hosted and managed hosting options include infrastructure management fees.
- Staging Environment: Optional staging environment available for $385 per month for testing and development purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pay As You Go - Entry-level tier for teams getting started |
| Subscription | Monthly | Growth - Mid-market tier with expanded limits |
| Subscription | Monthly | Scale - Enterprise tier with maximum capabilities |
| Subscription | Monthly | Self Hosted Private Cloud - Infrastructure deployed in customer environment |
| Subscription | Monthly | Managed Hosting Private Cloud - Cyclr manages infrastructure |
| Subscription | Monthly | Universal Integration Private Cloud - Full capabilities with self-managed option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Cyclr product offering
Product offeringCore offering
Cyclr is an embedded integration Platform as a Service (iPaaS) that enables SaaS companies and service organizations to deliver native integrations directly within their own applications. The platform provides 600+ pre-built managed connectors, a visual drag-and-drop workflow builder, multi-tenant infrastructure, and MCP PaaS for AI agent connectivity, allowing customers to ship in-app integrations without building from scratch.
Product overview
Cyclr is an embedded integration Platform as a Service (iPaaS) company offering a unified platform with three core product lines: Native Embedded iPaaS for B2B SaaS companies to deliver integrations directly within their products, Service Embedded iPaaS for service organisations to deliver integrations to multiple customers, and MCP PaaS (Model Context Protocol Platform as a Service) for AI-ready MCP Server deployment. The platform is complemented by an AI Orchestration module and a Connector Ecosystem featuring 600+ pre-built connectors. All products share common infrastructure including visual integration builder, integration delivery options (Embedded Marketplace and Custom UI), data orchestration layer, and integration management tools. The platform supports multi-tenant deployment options including private cloud for enterprise customers.
Differentiator
Problem solved
Functional benefit
Brands
- MCP PaaS: Model Context Protocol Platform as a Service - enables SaaS companies to rapidly create and deploy AI-ready MCP Servers
- Native Embedded iPaaS
- Service Embedded iPaaS
Products and services
- Native Embedded iPaaS Embedded integration platform enabling B2B SaaS companies to deliver native integrations directly from within their own SaaS application, typically via a native marketplace UI. Provides access to 600+ pre-built connectors and accelerates delivery, management and control of in-app integrations.
- Service Embedded iPaaS Embedded iPaaS offering for service organisations to deliver integrations to multiple individual end customers from a single platform in a managed-services environment, leveraging 600+ ready-to-go application connectors.
- Cyclr MCP PaaS Model Context Protocol Platform as a Service that lets SaaS companies rapidly create and deploy AI-ready MCP Servers natively within their applications, enabling AI agent interoperability with multi-tenant isolation, OAuth 2.1, RBAC and full audit trails.
Quantifiable outcome
- Ship native in-app integrations up to 10x faster
- +3 more outcomes
Companies that use Cyclr
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
Cyclr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature8 records
Cyclr partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cyclr competitors and assessment
Company assessmentDirect peers
- Workato: Workato is an enterprise iPaaS platform offering workflow automation, integration, and embedded iPaaS capabilities to B2B SaaS and enterprise customers. It is one of the closest direct competitors to Cyclr across both enterprise and embedded iPaaS use cases.
- Tray.io (Tray.ai): Tray.ai (formerly Tray.io) is a general-purpose and embedded iPaaS platform serving SaaS companies and enterprises with API integrations, workflow automation, and AI agent orchestration. It competes with Cyclr across mid-market and enterprise SaaS integration buyers.
- Celigo: Celigo is an embedded iPaaS-focused platform targeting B2B SaaS companies and integration service providers, with a heavy emphasis on pre-built integrations and an integrator marketplace. Its embedded go-to-market and connector library make it a close competitor to Cyclr's Native and Service Embedded iPaaS lines.
- Make (formerly Integromat): Make is a visual automation and iPaaS platform used by SaaS teams and service providers to build integrations and workflows. It overlaps with Cyclr on SMB and mid-market integration use cases and competes on connector breadth and pricing.
Emerging players
- Prismatic: Prismatic is an embedded iPaaS purpose-built for B2B SaaS companies to ship native integrations to their customers, including an embedded integration marketplace. It targets the same core use case as Cyclr's Native Embedded iPaaS and is a relevant emerging competitor.
- Merge: Merge offers a unified API and embedded iPaaS-style infrastructure that lets SaaS companies integrate with hundreds of third-party systems through a single API. Its embedded-integration posture and focus on B2B SaaS customers make it a partial competitor to Cyclr's connector ecosystem.
- Pipedream: Pipedream is a developer-focused iPaaS platform offering workflow building, code-driven integrations, and a connector ecosystem for SaaS and AI applications. It targets the developer persona adjacent to Cyclr's SaaS and AI orchestration use cases.
Broad incumbents
- MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is the largest enterprise iPaaS platform with deep API-led connectivity and integration capabilities. While it serves a broader enterprise audience, it competes with Cyclr in enterprise and embedded integration deals, often with greater resources.
- Boomi: Boomi is a broad iPaaS platform serving enterprise and SaaS customers with integration, API management, and data management. It competes with Cyclr in mid-market and enterprise integration deals as part of a wider product portfolio.
- Zapier: Zapier is the largest consumer-and-SMB automation platform with thousands of connectors and embedded partnership capabilities. While focused on lighter-weight SMB workflows, it competes with Cyclr at the low end of embedded integration and on connector breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyclr social profiles
Digital presenceCyclr compliance and trust
Trust signalCompliance2 records
Cyclr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyclr leadership team
Management profileNumber of profiles
Profiles4 records
Cyclr funding detail
Funding detailFunding overview
Funding rounds8 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyclr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyclr
What does Cyclr do?
Cyclr is an embedded integration Platform as a Service (iPaaS) that enables SaaS companies and service organizations to deliver native integrations directly within their own applications. The platform provides 600+ pre-built managed connectors, a visual drag-and-drop workflow builder, multi-tenant infrastructure, and MCP PaaS for AI agent connectivity, allowing customers to ship in-app integrations without building from scratch.
Is Cyclr a public or private company?
Cyclr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cyclr founded?
Cyclr was founded in 2013. It employs 11 to 50 people.
Where is Cyclr based?
Cyclr is headquartered in London, United Kingdom, in the Europe region.
How does Cyclr make money?
Six revenue lines are on record. SaaS Subscription Pricing is the primary driver. The others are usage-Based API Calls, connector Add-ons, MCP PaaS Add-on, professional Services and staging Environment.
Who are Cyclr's main competitors?
Direct peers on record are Workato, Tray.io (Tray.ai), Celigo and Make (formerly Integromat). Emerging players are Prismatic, Merge and Pipedream. Broad incumbents are MuleSoft (Salesforce), Boomi and Zapier.
Does Cyclr have an API?
Yes. Cyclr provides API access enabling developers to build custom integration UI using their rich API. The Cyclr API allows partners to access data on demand through a Proxy API for accessing third-party data through Cyclr's API. Available through the Cyclr API Access for Custom UI feature, enabling connectivity to hundreds of SaaS applications and data stores. Developer documentation is at api.us2.cyclr.com/docs/index.
What industry is Cyclr in?
Cyclr's product category is Embedded Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of BPAEAKAF, Infrastructure as Code (IaC) & Configuration Management. Its NAICS code is 5132 and its SIC code is 7372.