What Scritch does

Scritch, Inc. is a San Francisco-based, Y Combinator-backed startup founded in 2023 by sisters Claire Lee (CEO) and Rachel Lee (CTO), both Princeton and Cornell alumni with prior experience building safety-critical AI and software at Tesla and Amazon. The company develops Emily, an AI voice receptionist purpose-built for small and mid-sized veterinary practices. Emily answers inbound calls 24/7, manages appointments (schedule, reschedule, cancel, confirm), creates new client and patient records directly in the practice's Practice Management System (PIMS), answers patient-specific and practice-policy questions, sends doctor-signed medical records in compliance with state-specific laws, handles prescription refill requests, and performs symptom triage with after-hours ER escalation. The system integrates with the practice's phone system and PIMS in real time, recognizes clients by phone number, and routes complex or caller-requested calls to human staff.

The product is delivered as a single subscription offering on annual billing, with quote-based pricing reached through a consultative demo-led sales motion (Book a demo CTA on the company website). Scritch targets a single vertical — veterinary practices — and markets through content on its website, LinkedIn, and X, with no disclosed channel partners or resellers. Disclosed customer outcomes include over 50% reduction in human-handled call volume, improved client experience ratings (Prairie Animal Hospital cited moving from 4-star to 5-plus-star service), and after-hours appointment filling that drives incremental revenue for practices. As of the input data, the company has raised $500,000 from Y Combinator (March 2024), has 1-10 employees, and lists four named SMB veterinary practice customers across California and Idaho.

Name

Scritch

Legal name

Scritch, Inc.

Website

https://scritchai.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Scritch builds Emily, an AI-native voice receptionist for small and mid-sized US veterinary practices, handling 24/7 call coverage, appointment management, PIMS-integrated record updates, triage, and prescription routing on a subscription basis.

Ownership category

akta.pro rank

Product category

Veterinary Practice AI Software

NAICS

Telephone Answering Services (561421), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372), Services-Help Supply Services (7363)

akta.pro primary industry

Client Engagement & CRM Platforms (Reminders, Messaging, Loyalty, Reviews) (HLAMAGAC)

akta.pro secondary industries

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE), Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

Keywords

• AI veterinary receptionist
• Veterinary practice automation
• AI voice agent
• Practice management integration
• Veterinary call handling

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Receptionist Subscription: Scritch appears to operate on a subscription basis, providing AI receptionist services to veterinary practices. The 'Book a demo' and 'Get Started' CTAs suggest a subscription-based model where practices pay for ongoing AI receptionist services. Specific pricing tiers or amounts are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Scritch provides an AI-powered voice receptionist named Emily that veterinary practices deploy to handle client phone calls 24/7. The system answers calls, schedules and manages appointments directly in the practice's practice management software (PIMS), sends medical records, triages sick patients, handles prescription refill requests, and answers practice- and patient-specific FAQs, while seamlessly transferring complex or caller-requested calls to human staff.

Product overview

Scritch offers a single unified AI receptionist product named Emily, designed specifically for veterinary practices. Emily operates as an AI agent that handles all client communication tasks including appointment management, medical records delivery, prescription handling, and patient triage — fully customized to each practice's specific workflows, policies, and compliance requirements.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduces call volume requiring human staff attention by over 50%

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Digitail: Cloud veterinary practice management software with AI-assisted features for client communication, scheduling, and patient management. Direct competitor targeting the same veterinary SMB segment with overlapping receptionist-style automation capabilities.
• PetDesk: Veterinary client engagement platform offering appointment reminders, two-way messaging, and client communication tools. Competes directly with Scritch for the client-communication workflow within vet practices.
• PetsApp: Veterinary client communication and telehealth platform that handles appointment booking, messaging, and digital triage. Closest direct functional peer in providing automated client communication and triage for vet practices.
• AllyDVM: Client engagement and CRM platform built specifically for veterinary practices, offering reminders, reviews, and communication automation. Competes in the same veterinary client-engagement category as Scritch.
• BabelBark: Veterinary and pet care engagement platform combining client communication, reminders, and digital services. Overlaps with Scritch in client messaging, reminders, and veterinary workflow automation.

Broad incumbents

• ezyVet (IDEXX): Cloud veterinary practice management system owned by IDEXX, with deep PIMS, phone, and scheduling integrations. Represents the incumbent PIMS that could natively embed an AI receptionist, posing the primary bundling threat to Scritch.
• IDEXX: Largest provider of veterinary diagnostics and practice software (incl. Cornerstone, ezyVet). Owns the PIMS data Scritch integrates with and could build or acquire competing AI receptionist functionality.
• Vetcove: Veterinary procurement and practice operations platform serving a large share of US vet practices. While not an AI receptionist, it operates broadly across the same veterinary customer base and represents a potential adjacent or partner player.

Emerging players

• Petriage: Veterinary telehealth/triage platform that allows pet owners to perform AI-driven symptom assessment and connect to their vet. Overlaps with Scritch's triage capability from the consumer side rather than the practice side.
• Otto (Moca): AI-powered workflow automation tools for veterinary practices, focused on reducing front-desk workload through AI assistants. Direct overlap with Scritch's core 'AI coworker for vets' thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ScritchVet
• LinkedInlinkedin.com/company/scritch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scritch