Litesprite
Litesprite builds Sinasprite, a clinically-validated mental health mobile game for self-management of anxiety, depression, PTSD, and substance abuse, serving individual consumers, employers, health plans, and behavioral health providers via freemium subscriptions, PMPM enterprise pricing, and approved-vendor channels.
- Company typePrivate
- Founded2013
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Litesprite does
Litesprite is a Bellevue, Washington-based digital health company founded in 2013 by CEO Swatee Surve, operating a clinically-validated mobile game platform that delivers mental health self-management for chronic conditions including anxiety, depression, PTSD, and substance abuse. The company's flagship product, Sinasprite, is a player-driven world exploration game guided by the Socks-the-fox character, embedding evidence-based techniques (cognitive-behavioral therapy, positive psychology, gratitude practice, meditation, breathing exercises, physical exercise, journaling) into mini-games, supplemented by Oracle clinical assessments that track user outcomes. Peer-reviewed studies cited by the company report 35% of users achieving clinically relevant improvement within six weeks of five-minute weekly play, with the platform outperforming industry benchmarks by 2–13x on enrollment, engagement, and retention.
The business operates a hybrid go-to-market combining a freemium-to-premium consumer subscription ($14.99/month or $119.99/year), enterprise per-member-per-month (PMPM) contracts with employers, and deployments through healthcare providers, health plans, and government programs. Distribution leverages approved-vendor status with Mercer and Aon, channel partners Shortlister and BenefitsPitch, and major app stores (Apple App Store, Google Play). The company is backed by strategic investors including Bayer Pharmaceuticals, Tabula Rasa, NexCube, AARP Innovation Labs, and Jumpstart Foundry, has received 30+ global health awards including the first U.S. Surgeon General Award won by a mobile game, and participates in the AWS Health Equity Initiative. Customer deployments span AGC Biologics, City of New York, and behavioral health providers (CBC, Samaritan Daytop Village, The Jewish Board) serving the Bronx community.
Litesprite firmographics
Firmographics- Name
- Litesprite
- Legal name
- Litesprite, Inc.
- Website
- https://litesprite.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Litesprite builds Sinasprite, a clinically-validated mental health mobile game for self-management of anxiety, depression, PTSD, and substance abuse, serving individual consumers, employers, health plans, and behavioral health providers via freemium subscriptions, PMPM enterprise pricing, and approved-vendor channels.
- Ownership category
- akta.pro rank
Litesprite industry classification
Industry- Product category
- Digital Mental Health / Digital Therapeutics
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)
Keywords
Where Litesprite is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Litesprite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Individual App Subscription (Premium): Monthly and annual subscription plans for individual consumers. $14.99/month or $119.99/year (get 4 months free). Subscriptions processed through iTunes or Google Play accounts.
- Enterprise/Employer Benefits: PMPM (per member per month) pricing for employers offering Sinasprite as part of health and wellness benefits. Includes white glove onboarding and custom employee engagement campaigns.
- Free Tier: Forever free version with limited features including 2 Oracle assessments, 5-minute time-limited meditation, 7 paintings at a time, 3 journal entries per week. Serves as acquisition funnel for premium upsell.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Forever free tier for individuals |
| Subscription | Annual | Premium individual subscription |
| Subscription | Multi-year contract | Professional employer plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Litesprite product offering
Product offeringCore offering
Litesprite develops and sells Sinasprite, the first clinically-validated mental health mobile video game used as a self-help tool to address anxiety, depression, PTSD, and substance abuse. The product is delivered via a freemium mobile app with premium subscriptions for individual consumers and per-member-per-month enterprise contracts for employer-sponsored health and wellness benefits, featuring evidence-based mini-games including journaling, meditation, gratitude, breathing exercises, and clinical assessments.
Product overview
Litesprite offers a single flagship product, Sinasprite, a clinically-validated mental health mobile game available in three tiers: a free version with limited features (assessments, limited meditation, limited journaling), a Premium subscription ($14.99/month) with full access to all mini-games and unlimited features, and a Professional/Employer tier for enterprise workforce wellness programs with custom engagement and reporting. The game uses a player-driven world exploration format guided by Socks-the-fox, delivering evidence-based mental health techniques (CBT, meditation, journaling, breathing exercises, gratitude practice) for self-management of anxiety, depression, PTSD, and substance abuse.
Differentiator
Problem solved
Functional benefit
Brands
- Sinasprite: Clinically-validated mental health mobile game designed as a self-help tool to address anxiety, depression, PTSD, and substance abuse. Features mini-games including journaling, meditation, gratitude, breathing exercises, and physical exercise.
Products and services
- Sinasprite First clinically-validated mental health mobile video game designed as a self-help tool to address anxiety, depression, PTSD, and substance abuse. Players explore a virtual world guided by Socks-the-fox, completing mini-games that teach evidence-based techniques including meditation, journaling, breathing exercises, gratitude practice, and physical exercise.
Quantifiable outcome
- 35% of users reported clinically relevant improvement within 6 weeks
- +6 more outcomes
Companies that use Litesprite
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Litesprite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature5 records
Litesprite partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreParticipant in AWS Health Equity Initiative, a $40M three-year commitment to address health inequities. CEO Swatee Surve featured guest speaker at AWS DC Summit on leveraging technology for global health equity.
- MATTERminorSelected for Accelerating Innovation in Aging initiative - one of 10 startups worldwide to combat social isolation and loneliness in older adults.
- RRF Foundation for AgingminorPartner in Accelerating Innovation in Aging initiative focused on enabling meaningful, intergenerational connections among older Americans.
- Coordinated Behavioral Care (CBC)coreWon CBC's iChoose Consumer's Choice award. Deployed Sinasprite to individuals with behavioral health and medical needs in Bronx community. Worked with three outpatient mental health clinics and three outpatient substance use disorder treatment programs.
- Samaritan Daytop VillagecorePartner in Bronx deployment - one of NYC's largest behavioral health providers. Program site for Sinasprite deployment to clients with mental health and substance use conditions.
- The Jewish BoardcorePartner in Bronx deployment - one of NYC's largest behavioral health providers. Program site for Sinasprite deployment.
- MercercoreApproved vendor with major national benefits consultant for employer-sponsored health and wellness benefits distribution.
- AoncoreApproved vendor with major national benefits consultant for employer-sponsored health and wellness benefits distribution.
- ShortlisterminorChannel partner for employer benefits distribution.
- BenefitsPitchminorChannel partner for employer benefits distribution.
- Washington State Department of CommerceminorSupported Equitable Innovations Accelerator, part of Commerce's Safe Start projects with U.S. Economic Development Administration grant funding.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Litesprite competitors and assessment
Company assessmentDirect peers
- Headspace Health: Headspace Health offers employer-sponsored mental health benefits through meditation and mindfulness content combined with on-demand coaching and therapy, directly competing with Sinasprite in the workforce mental wellness category with similar PMPM B2B contracts.
- Calm: Calm is a leading consumer meditation, sleep, and mental wellness app with an enterprise business tier (Calm Business) targeting employer wellness benefits, closely comparable to Sinasprite's mindfulness, meditation, and gratitude content delivered via mobile.
- Woebot Health: Woebot Health is a digital therapeutics company delivering CBT-based mental health interventions via an AI chat interface, directly comparable to Litesprite as a clinically-validated, evidence-based digital therapeutic for anxiety and depression.
- Big Health: Big Health offers FDA-cleared digital therapeutics for insomnia and anxiety (Sleepio, Daylight) sold via employer health benefits and payer contracts, directly comparable to Litesprite as a clinically-validated digital therapeutic in mental health with employer-channel GTM.
- Spring Health: Spring Health provides employer-sponsored mental health benefits combining assessments, therapy, coaching, and digital tools, directly competing with Litesprite's PMPM employer offering and serving a similar HR/benefits buyer.
- Lyra Health: Lyra Health is an enterprise mental health benefit provider combining therapy, coaching, and digital self-service tools for employer-sponsored plans, directly comparable to Litesprite in the employer mental health benefits channel.
- BetterHelp: BetterHelp (owned by Teladoc) provides online therapy subscriptions for anxiety, depression, and related conditions, partially comparable to Sinasprite as a consumer-facing digital mental health product with subscription pricing.
- Talkspace: Talkspace offers online therapy and psychiatry through B2C subscriptions and B2B employer/health plan contracts, comparable to Litesprite's employer channel motion and therapy-adjacent mental health positioning.
- Happify Health: Happify Health delivers gamified, evidence-based digital mental health interventions through employer and health plan channels, directly comparable to Litesprite's game-based CBT and positive-psychology approach with similar enterprise buyer.
Emerging players
- Akili Interactive: Akili Interactive is a prescription digital therapeutic (EndeavorRx) with FDA clearance for ADHD, comparable to Litesprite as a clinically-validated, game-based digital therapeutic targeting mental health conditions via prescription or clinical channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Litesprite social profiles
Digital presenceLitesprite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Litesprite leadership team
Management profileNumber of profiles
Profiles8 records
Litesprite funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Litesprite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Litesprite
What does Litesprite do?
Litesprite develops and sells Sinasprite, the first clinically-validated mental health mobile video game used as a self-help tool to address anxiety, depression, PTSD, and substance abuse. The product is delivered via a freemium mobile app with premium subscriptions for individual consumers and per-member-per-month enterprise contracts for employer-sponsored health and wellness benefits, featuring evidence-based mini-games including journaling, meditation, gratitude, breathing exercises, and clinical assessments.
Is Litesprite a public or private company?
Litesprite is a private company. It is classified as venture growth investor backed and is currently operating.
When was Litesprite founded?
Litesprite was founded in 2013. It employs 1 to 10 people.
Where is Litesprite based?
Litesprite is headquartered in Bellevue, United States, in the North America region.
How does Litesprite make money?
Three revenue lines are on record. Individual App Subscription (Premium) is the primary driver. The others are enterprise/Employer Benefits and free Tier.
Who are Litesprite's main competitors?
Direct peers on record are Headspace Health, Calm, Woebot Health, Big Health, Spring Health, Lyra Health, BetterHelp, Talkspace and Happify Health. Akili Interactive is listed as an emerging player.
Does Litesprite have an API?
No public API is recorded for Litesprite.
What industry is Litesprite in?
Litesprite's product category is Digital Mental Health / Digital Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 5132 and its SIC code is 7372.