Breedr

What Breedr does

Breedr is a precision livestock management and supply-chain platform serving the beef and sheep industries, founded in 2018 by Ian Wheal and headquartered in Austin, Texas after relocating from the UK in 2024. The company's core product is the Breedr App — a mobile and web application that tracks individual animals from conception through to carcass, integrating Bluetooth-enabled EID readers and scales for rapid weighing (5–10 second Crush Mode), breeding and calving records, a virtual medicine cabinet, farm mapping, and direct regulatory submission to BCMS (England) and ScotMoves/ScotEID (Scotland). Adjacent modules include a Livestock Marketplace charging a flat 2% commission for direct cattle and sheep trading, a Supply Chain Management platform linking seedstock producers through packers with genomic sorting and supply forecasting, a Cashflow service unlocking working capital against growing animals, and Breedr Procure for packer/retailer procurement. Specialized programs target dairy-beef and grass-fed supply chains with full traceability and carbon-tracking claims.

The platform serves multiple customer segments — seedstock producers, cow-calf ranches, calf nurseries, feedyards, packers, and retailers — via tiered subscriptions ranging from $250/month (calf ranch basic) to $800/month (seedstock/cow-calf) and $250–$650/month for feedyards (up to 10,000 head on Enterprise tier). Pricing scales by animal count and feature depth. UK pricing differs (Pro at ~£354/year). Revenue streams include recurring subscription software licenses, marketplace transaction commissions, and paid implementation/onboarding services ($1,500–$6,000 per engagement). GTM combines self-serve mobile/web onboarding with a free 30-day trial for SMB producers, enterprise field sales for large feedyards and supply chains, event-driven lead generation at major cattle industry conferences, and a community/Refer-a-Friend scheme (£100 per referral in the UK). Distribution extends through the Tenant Farmers Association partnership in the UK and a regional sales presence in the US, UK, and Australia.

Reported scale includes 7,000+ ranchers and 6,500+ farmers globally, 3,000+ UK farms since the 2020 launch, 400,000+ animals in US supply chains as of January 2024, and £4 million in livestock marketplace volume to date. The company has raised approximately $10.44M in its most recent SEC Form D filing (with $8.69M sold) alongside earlier rounds from LocalGlobe, Mons Investment, Investbridge Capital, Crowdcube, Innovate UK, Better Food Ventures, Forward Partners, and the Pearse Lyons Accelerator. Customer-reported outcomes include 30% feed conversion efficiency gains, a rise in prime beef percentage from 5% to 24%, $8/cwt premium returns over market average, and up to 30% carbon emissions reduction — though these are producer-reported and not independently verified.

Name

Breedr

Legal name

Breedr Holdings Inc.

Website

https://breedr.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Breedr is a precision livestock management and supply-chain platform that tracks individual cattle from conception to carcass, serving seedstock producers, cow-calf ranches, feedyards, and packers across the UK, US, and Australia via subscription software, a livestock marketplace, and supply chain coordination tools.

Ownership category

akta.pro rank

Product category

Livestock Management Software

NAICS

Sheep and Goat Farming (1124)

SIC

Agricultural Services (700)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

Keywords

• Livestock management software
• Cattle tracking platform
• Precision livestock analytics
• Beef supply chain
• Livestock marketplace

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: Tiered subscription plans based on operation type (seedstock, cow-calf, calf ranch, feedyard) and number of animals managed. Monthly or annual billing with animal-count-based pricing tiers.
2. Livestock Marketplace Commission: 2% flat commission on livestock sales through the Breedr marketplace platform. Sellers pay commission; buyers organize collection with zero transport costs included.
3. Implementation Services: Paid implementation support including data migration from existing systems, personalized training, custom reports, and optional in-person onboarding.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Breedr provides a precision livestock management platform that tracks individual cattle from conception to carcass, offering mobile and web-based weighing, breeding and calving recording, EID/Bluetooth integration, medicine cabinet management, regulatory submissions, farm mapping, and AI-driven performance and genetic analytics. The platform is complemented by a national livestock marketplace for direct cattle and sheep trading, supply chain management services linking producers through to packers and retailers, and a cashflow advance service against growing animals.

Product overview

Breedr is a precision livestock network comprising a unified platform of interconnected modules and programs for the beef and sheep industry. At its core is the Livestock App (also referred to as the Breedr App), a mobile and web application for individual animal management (weighing, breeding, medicine tracking, farm mapping, and regulatory submissions). This core app is available through tiered memberships — Breedr Pro for individual farmers and Enterprise for large feedyard and supply chain operations. Three key adjacent modules extend the platform: the Livestock Marketplace (a direct online trading platform for cattle and sheep with 2% commission and no haulage), Supply Chain Management (coordinating data flow from seedstock through feedyards to packers with genomic sorting, premium contracts, and supply prediction), and Cashflow (a livestock funding service releasing cash against growing animals). Breedr also operates specialized supply chain programs including the Dairy Beef Program and Grass Fed Program, alongside a data import/migration service supporting 10 competing software platforms, and paid Implementation/Onboarding Packages. The platform tracks individual animals from conception to carcass, processing structured data (weights, EPDs, genomic test results, medicine records, carcass grades) through AI-powered predictive analytics, benchmarking, and optimization tools to drive genetic progress and supply chain efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Breedr Pro: Premium livestock management subscription with advanced insights, benchmarking, cashflow support, and onboarding
• Breedr Cattle Fund
• Breedr Procure
• Breedr Guarantee

Products and services

• Livestock App (Breedr App) The primary mobile and web application for individual cattle and sheep management. Provides real-time weighing, breeding and calving recording, medicine cabinet, movement tracking, farm mapping, EID integration via Bluetooth, and regulatory BCMS/ScotMoves submission — enabling producers to monitor and benchmark individual animal performance from birth to sale.
• Livestock Marketplace

Quantifiable outcome

• 30% Feed conversion efficiency improvement
• +10 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Global Roundtable for Sustainable Beef (GRSB)coreStrategic or Co-development Partner · 2 October 2024CEO Ian Wheal speaking at GRSB Global Conference on Building Better Beef Supply Chains panel. Partnership focused on advancing sustainable beef practices and industry collaboration.
• Tenant Farmers Association (UK)coreGTM or Marketing PartnerMarketing partnership offering TFA members 20% discount on Breedr livestock app subscription plus 30-day free trial. Joint promotion to tenant farmers across the UK.
• Tenant Farmers AssociationminorGTM or Marketing PartnerUK trade association partnership providing member discounts and marketing reach to tenant farmers.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AgriWebb: Australia-based livestock and farm management SaaS platform serving cattle and sheep producers. Direct competitor in the same product category with overlapping features (herd records, EID, breeding) and similar PLG motion; also named as a Breedr data-import partner.
• Performance Livestock Analytics: US beef cattle analytics platform focused on feedyard and cow-calf operations with growth, health, and performance insights. Closely comparable feature set (DLWG, EPDs, health events) targeting similar feedyard segment.
• Farmplan: UK farm management software covering livestock records, accounts, and compliance. Named as a Breedr data-import partner; serves overlapping UK farmer customer base.
• Herdwatch: Ireland-based livestock management app with strong UK and EU presence among cattle and sheep farmers. Closely comparable mobile-first PLG approach, breeding and medicine features, and listed as a Breedr data-import competitor.
• 701x: US cattle tracking software with EID and chute-side weighing for ranches and feedyards. Comparable individual-animal tracking and Bluetooth EID integration approach.
• Shearwell Data: UK livestock identification, EID tags, and farm software provider. Direct competitor in UK livestock management software and named as a Breedr data-import partner, indicating overlap in target customers.
• CattleMax: US-based cattle record-keeping software serving cow-calf and seedstock producers with breeding, EPD, and inventory features. Most established US-focused competitor in the same niche Breedr is targeting post-2024.

Broad incumbents

• Datamars: Global livestock identification and farm technology provider offering EID readers, scales, and software. Adjacent competitor with overlapping hardware (EID, scales) that integrates with Breedr via Bluetooth.
• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (EID tags) and sensing, owned by Merck/MSD Animal Health. Comparable individual-animal tracking and sensing, but part of a much broader animal health portfolio with significant scale advantages.

Emerging players

• BoviSync: US dairy cattle management software with health and reproduction analytics. Comparable individual-animal platform approach, but focused on dairy rather than beef; partial feature overlap with Breedr's dairy-beef program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcpk26Zd1n2lej3h-OGkJfA
• Xx.com/_breedr
• Facebookfacebook.com/BreedrUSA
• LinkedInlinkedin.com/company/home

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds11 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breedr