701x
701x is a Fargo, North Dakota-based agricultural technology company founded in 2020 that builds a vertically integrated ecosystem of GPS-enabled cattle ear tags, herd management software, water sensors, and breed registry SaaS exclusively for the beef cattle industry, serving cow-calf ranchers, seedstock producers, and breed associations.
- Company typePrivate
- Founded2020
- HeadquartersFargo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What 701x does
701x is a Fargo, North Dakota-based agricultural technology company founded in 2020 by Kevin Biffert, focused exclusively on the beef cattle industry. The company builds a vertically integrated ecosystem of hardware and software products for cow-calf ranchers, seedstock producers, large-scale ranch operations, and beef breed associations. Core products include the xTpro GPS-enabled smart ear tag with direct-to-satellite connectivity for real-time location, health, estrus, calving, and mounting alerts; the xTlite entry-level calf monitoring tag; the Autonomous Rancher herd management mobile/web application with offline capability, digital calving book, lineage records, breeding tracking, and financial management; the xWatSen remote water tank monitor; and the Ranch Tools accessory line (AutoTagger, EID Wand, EID Tags, Visual ID Tags). Following the September 2024 acquisition of DigitalBeef, 701x also operates a breed registry SaaS platform serving 17+ beef breeds plus sheep associations including American Angus, Red Angus, American Gelbvieh, American Brahman, American Shorthorn, and Canadian equivalents.
The company monetizes through a hybrid hardware-plus-software model: one-time hardware sales of GPS tags, water sensors, and accessories (e.g., xWatSen at $699 per unit) drive customer acquisition, while recurring revenue is generated through software subscriptions (Autonomous Rancher Commercial and Registered plans with a 30-day free trial) and enterprise licensing of the DigitalBeef registry platform to breed associations. Multiple U.S. patents protect the core technology, and a 75% reduction in xTpro assembly costs has been achieved through integrated robotics and automation developed by CEO Kevin Biffert, drawing on his prior experience building Fargo Automation (sold to Körber Medipak in 2017). Go-to-market is multi-channel: product-led growth through the marketplace and app stores for SMB/individual ranchers, enterprise field sales to breed associations, and channel partnerships via breed association integrations. After six years in operation, 701x reached its first profitable month in June 2026, coinciding with a $10M community-funded Series B and the launch of international expansion beginning with Canada (February 2026) and Australia (Q3 2026), with New Zealand, Mexico, the United Kingdom, and Brazil planned.
701x firmographics
Firmographics- Name
- 701x
- Legal name
- 701x Inc.
- Website
- https://701x.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 701x is a Fargo, North Dakota-based agricultural technology company founded in 2020 that builds a vertically integrated ecosystem of GPS-enabled cattle ear tags, herd management software, water sensors, and breed registry SaaS exclusively for the beef cattle industry, serving cow-calf ranchers, seedstock producers, and breed associations.
- Ownership category
- akta.pro rank
701x industry classification
Industry- Product category
- Precision Livestock Technology
- NAICS
- Beef Cattle Ranching and Farming (112111)
- SIC
- Agricultural Services (700), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)
- akta.pro secondary industries
- Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF)
Keywords
Where 701x is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
701x business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- Smart Hardware (GPS Ear Tags and Sensors): One-time hardware sales of GPS-enabled ear tags (xTpro, xTlite), water monitoring sensors (xWatSen), and accessories (EID wand, visual ID tags, AutoTagger). Hardware enables the software ecosystem and drives recurring software adoption.
- Software Subscriptions (Commercial and Registered Plans): SaaS herd management software with Commercial and Registered plan tiers. 30-day free trial available. Subscription pricing estimated based on cattle count. App can be purchased standalone without tags.
- Breed Association Registry Services: DigitalBeef platform provides registry services to breed associations including real-time online registry, EPD integration, DNA data handling, and member management tools. Revenue from association software licensing and integrations.
- Accessories and Consumables: EID tags, visual ID tags, and AutoTagger device sold through marketplace. Durable identification products with customization options (colors, calf sizes, custom laser marking).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | xWatSen Remote Water Tank Monitor - $699 |
| Subscription | Monthly | Herd Management App - 30-day free trial, then subscription |
| Unit Pricing | Pay-as-you-go | xTpro GPS Ear Tag - Bundle pricing available |
| Subscription | Annual | DigitalBeef Registry Platform - Contact for pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
701x product offering
Product offeringCore offering
701x manufactures and sells GPS-enabled IoT ear tags (xTpro and xTlite) and a remote water tank monitor (xWatSen) for beef cattle, bundled with the Autonomous Rancher herd management mobile and web application. The company also operates the DigitalBeef breed registry SaaS platform serving 17+ cattle and sheep breed associations for pedigree tracing, EPD management, and DNA integrations. The product ecosystem targets cow-calf and seedstock producers and breed associations with real-time location, health, estrus, and calving alerts plus digital record-keeping.
Product overview
701x is a platform-plus-modules architecture built exclusively for the beef cattle industry. The core ecosystem consists of the xTpro GPS smart ear tag (flagship wearable with satellite connectivity) and xTlite entry-level ID tag for calves, both paired with the Autonomous Rancher cattle management app providing herd records, breeding tracking, and real-time alerts. The acquired DigitalBeef registry platform adds breed association software covering 17 beef breeds plus sheep, enabling pedigree tracing and EPD data management. The xWatSen remote water monitor and Ranch Tools accessory line (AutoTagger, EID Wand, EID Tags, Visual ID Tags) extend functionality. All products are designed to work together as a connected ecosystem targeting ranchers' pain points in fertility and health monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Autonomous Rancher: The company's herd management mobile application for cattle record-keeping, GPS tracking, and ranch management.
- xTpro
- xTlite
- xWatSen
- DigitalBeef
- Ranch Tools
Products and services
- xTpro GPS Smart Ear Tag GPS-enabled smart ear tag with direct-to-satellite connectivity for real-time cattle location tracking, health monitoring, estrus detection, calving alerts, and virtual fencing, sold to beef cattle ranchers.
- xTlite Smart ID Tag Smart ID tag for calves providing relative GPS tracking, missing calf alerts, and health insights, designed to work alongside xTpro tags for complete herd coverage.
- xWatSen Remote Water Tank Monitor Remote water tank monitoring sensor that tracks water levels and temperature and sends alerts when animals need water, sold as a $699 standalone unit to cattle ranchers.
- Autonomous Rancher Cattle Management App Cloud and mobile herd management application with offline capability, digital calving book, lineage records, breeding/pregnancy tracking, medical records, financial management, and integration with 701x smart tags; offered in Commercial and Registered subscription tiers with a 30-day free trial.
- DigitalBeef Breed Registry Platform Enterprise breed registry SaaS platform providing real-time online registry, flexible business rules, EPD reporting with mating predictors, DNA data integration, member-managed customer functions, and interactive accounting tools for 17+ cattle and sheep breed associations.
- Ranch Tools (AutoTagger, EID Wand, EID Tags, Visual ID Tags) Accessory product line for cattle identification and tag application, including the AutoTagger automated electric ear tag applicator, EID Wand Bluetooth scanner, FDX EID Tags, and customizable Visual ID Tags in seven colors.
Quantifiable outcome
- Identify estrus and get more cows bred: $1,000 - $2,000/calf
- +5 more outcomes
Companies that use 701x
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
701x technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature6 records
701x partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- DigitalBeefcoreDigitalBeef, a livestock registry SaaS platform based in San Antonio, Texas, was acquired by 701x in September 2024. The acquisition expanded 701x's service capabilities to include breed registry services for cattle and sheep associations, integrating 701x's cattle management technology and smart IoT devices with DigitalBeef's registry platform.
- American Gelbvieh AssociationcoreIntegration of DigitalBeef registry platform with American Gelbvieh Association for real-time online registry, EPD tracking, and member management.
- Canadian Gelbvieh AssociationcoreDigitalBeef platform integration with Canadian Gelbvieh Association for breed registry services.
- American Angus AssociationcoreIntegration allowing members to download herd inventory files and import into 701x Autonomous Rancher for complete cattle record management.
- Red Angus Association of AmericacoreIntegration with RAA's REDSPro system allowing members to download herd data for import into 701x platform.
- American Brahman Breeders AssociationcoreDigitalBeef registry integration with American Brahman Breeders Association for breed registry and performance tracking.
- North American Limousin FoundationcoreIntegration with NALF for registry services, EPD data, and member management through DigitalBeef platform.
- American Shorthorn AssociationcoreDigitalBeef registry platform integration with American Shorthorn Association.
- American Maine-Anjou AssociationcoreRegistry services integration with American Maine-Anjou Association.
- Braunvieh Association of AmericacoreIntegration with BARN (Braunvieh Association of America) for breed registry and member management.
- American Akaushi AssociationcoreDigitalBeef registry integration with American Akaushi Association.
- Charolais Association (CLA)coreIntegration with North American Limousin Foundation for breed registry services.
- Canadian Shorthorn AssociationcoreDigitalBeef platform integration with Canadian Shorthorn Association.
- Canadian Limousin AssociationcoreRegistry integration with Canadian Limousin Association.
- American Black Hereford AssociationcoreDigitalBeef registry integration with American Black Hereford Association.
- American Chianina AssociationcoreRegistry services integration with American Chianina Association.
- American Wagyu AssociationcoreIntegration with American Wagyu Association for registry and performance data management.
- Texas Longhorn Breeders Association of AmericacoreDigitalBeef registry platform integration with TLBAA for breed registry services.
- Santa Gertrudis Breeders InternationalcoreRegistry integration with Santa Gertrudis Breeders International.
- StripeminorStripe is used for payment processing on the platform. Payment data including payment instrument numbers and security codes are stored by Stripe.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
701x competitors and assessment
Company assessmentEmerging players
- Afimilk: Afimilk is a dairy cow monitoring and management platform with heat detection, health alerts, and milk-yield analytics. While focused on dairy (vs. 701x's beef focus), the underlying sensor-and-software architecture parallels 701x's xTpro + Autonomous Rancher combination.
- Moocall: Moocall provides calving-detection sensors for beef and dairy cows. It overlaps with 701x's calving-detection feature but is a single-use device (tail-mounted sensor) rather than a multi-function GPS+health ear tag ecosystem.
- Breedr: Breedr is a livestock data and trading platform that helps cattle producers track performance, genetics, and marketing. It is comparable to 701x's data-software and breed-improvement layers, with a stronger marketplace/trading orientation.
Broad incumbents
- Allflex Livestock Intelligence (Merck Animal Health): Allflex, owned by Merck Animal Health, is a global leader in livestock identification (visual and electronic ear tags) and monitoring solutions including SenseHub and SCR dairy cow monitoring. It competes with 701x on the RFID/EID identification and health-monitoring layer, with deeper resources but broader (not beef-exclusive) focus.
- Gallagher Animal Management: Gallagher is a long-established provider of livestock weighing, EID, and animal management solutions including electric fencing and water monitoring. It competes with 701x on the EID wand, weighing, and water-monitoring layers, with a much broader product portfolio.
- Smartbow (Zoetis): Smartbow, acquired by Zoetis, provides ear-tag-based activity and health monitoring sensors for cattle. It competes with 701x's xTpro on real-time activity, rumination, and health detection, primarily in the dairy segment but expanding into beef.
Direct peers
- Ceres Tag: Ceres Tag manufactures direct-to-satellite GPS ear tags for livestock tracking and monitoring. It is the closest hardware competitor to 701x's xTpro, targeting similar cattle and other livestock use cases with satellite connectivity and health/activity sensors.
- CattleMax: CattleMax is a leading herd management software platform for cattle producers, offering breeding records, calving data, health tracking, and EID tag integration. It is the closest direct competitor to 701x's Autonomous Rancher app on the software layer, without 701x's proprietary GPS ear tag hardware.
Regional players
- Herdwatch: Herdwatch is a herd management software app primarily serving Irish, UK, and European livestock farmers. It is comparable to 701x's Autonomous Rancher app on the software and record-keeping side, with regional overlap in the UK — one of 701x's planned expansion markets.
- IdentiGEN: IdentiGEN provides DNA-based livestock traceability and identification services. It is comparable to 701x's DNA integration layer within the DigitalBeef registry platform, though 701x integrates DNA as a feature rather than delivering DNA traceability as its core product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
701x social profiles
Digital presence701x financial estimates
Financial estimateRevenue estimate
Valuation estimate
701x leadership team
Management profileNumber of profiles
Profiles7 records
701x subsidiaries and ownership
Company hierarchySubsidiaries1 record
701x funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
701x M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 701x
What does 701x do?
701x manufactures and sells GPS-enabled IoT ear tags (xTpro and xTlite) and a remote water tank monitor (xWatSen) for beef cattle, bundled with the Autonomous Rancher herd management mobile and web application. The company also operates the DigitalBeef breed registry SaaS platform serving 17+ cattle and sheep breed associations for pedigree tracing, EPD management, and DNA integrations. The product ecosystem targets cow-calf and seedstock producers and breed associations with real-time location, health, estrus, and calving alerts plus digital record-keeping.
Is 701x a public or private company?
701x is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 701x founded?
701x was founded in 2020. It employs 11 to 50 people.
Where is 701x based?
701x is headquartered in Fargo, United States, in the North America region.
How does 701x make money?
Four revenue lines are on record. Smart Hardware (GPS Ear Tags and Sensors) is the primary driver. The others are software Subscriptions (Commercial and Registered Plans), breed Association Registry Services and accessories and Consumables.
Who are 701x's main competitors?
Emerging players on record are Afimilk, Moocall and Breedr. Broad incumbents are Allflex Livestock Intelligence (Merck Animal Health), Gallagher Animal Management and Smartbow (Zoetis). Direct peers are Ceres Tag and CattleMax. Regional players are Herdwatch and IdentiGEN.
Does 701x have an API?
No public API is recorded for 701x.
What industry is 701x in?
701x's product category is Precision Livestock Technology. Its primary akta.pro industry code is AFAAAIAH, Herd Management Software & Identification (RFID, EID, Data Platforms), with a secondary code of AFAAAIAG, Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors). Its NAICS code is 112111 and its SIC code is 700.