Old Salt

What Old Salt does

Old Salt Co-op is a rancher-owned cooperative operating a regenerative meat marketplace from Helena, Montana. Founded in 2021 by Andrew Mace, Cole Mannix, Nick Wiseman, Ross Eikenbary, and Caroline Webster, the company aggregates supply from five Montana partner ranches (Mannix Family Ranch, Sieben Livestock Company, LF Ranch, J Bar L Ranch, and Cordova Farm) and sells directly to consumers under a vertically integrated model that the company describes as controlling every step from pasture to processing to consumer. Co-op ownership aligns rancher incentives with brand success and enables full traceability claims around grass-fed and grass-finished beef, 100% grass-fed lamb, and pasture-raised heritage pork.

Revenue is generated across five streams: direct online sales through a Shopify-powered e-commerce store (individual cuts, curated bundles, and bulk beef shares priced $665–$5,000); dine-in, butcher shop, and prepared-foods revenue from The Union restaurant in downtown Helena; The Outpost burger and breakfast counter inside The Gold Bar, distributed dine-in and via DoorDash; gift cards and merchandise; and the annual Old Salt Festival at Mannix Family Ranch, monetized through ticketing ($85 single day, $150 full experience), camping, merchandise, and a sponsorship ladder ($5,000–$25,000+). Pricing mechanics include an automatic 22% local pickup discount for Montana residents, free shipping on orders $249+, UPS Ground to nearby states, and UPS 2-Day Air to the rest of the country.

The underlying technology stack is e-commerce-standard rather than proprietary: Shopify for storefront and checkout, Klaviyo for email, Google Analytics and Shopify Audiences for measurement, Meta and TikTok for paid acquisition, Toast for restaurant POS, Judge.me for reviews, and UPS and DoorDash for fulfillment. No proprietary technology, software products, or AI/ML capabilities are disclosed; the company's defensibility rests on its co-op structure, regenerative supply chain, festival brand, and Montana route delivery network rather than on technology differentiation.

Name

Old Salt

Legal name

Old Salt Co-op LLC

Website

https://oldsaltco-op.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Salt Co-op is a rancher-owned cooperative operating a regenerative meat marketplace from Helena, Montana, selling grass-fed beef, lamb, and pasture-raised pork directly to consumers online, through two Helena restaurants, and via an annual festival.

Ownership category

akta.pro rank

Product category

Regenerative Meat Products

NAICS

Meat Retailers (44524), Animal Slaughtering and Processing (3116), Hog and Pig Farming (11221)

SIC

Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG), Heritage/Specialty Breed Hog Farming (AFAEAEAJ)

Keywords

• Regenerative meat marketplace
• Grass-fed beef sales
• Rancher-owned cooperative
• Heritage breed pork
• Meat bundles subscription

Headquarters

HQ city

Helena

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. E-commerce Meat Sales: Direct online sales of regeneratively raised beef, lamb, and pork through the company website. Products include individual cuts, bundles, and bulk beef shares. Revenue is generated through one-time transaction purchases with optional subscription/recurring order capabilities for ground beef and vital blend products.
2. Restaurant Operations (The Union): The Union restaurant in downtown Helena generates revenue through dine-in service offering brunch, lunch, happy hour, and dinner menus featuring Old Salt meats. Also operates a butcher shop for retail meat sales and prepared foods to-go.
3. Restaurant Operations (The Outpost): The Outpost burger and breakfast shop located inside The Gold Bar in Helena serves breakfast, lunch, and dinner for dine-in or delivery via DoorDash.
4. Festival Tickets and Merchandise: Annual Old Salt Festival generates revenue through ticket sales (single day $85, full experience $150), camping passes, merchandise sales, vendor fees, and sponsorship packages ranging from $5,000 to $25,000+.
5. Investment Capital (SEC Form D): Old Salt filed a Form D notice for an exempt securities offering with a total amount of $1.5 million, indicating capital raise from investors. This represents equity financing to support company growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Old Salt Co-op sells regeneratively raised, grass-fed and grass-finished Montana beef, 100% grass-fed lamb, and pasture-raised heritage-breed pork sourced exclusively from five partner ranches. The meat is sold direct-to-consumer via a Shopify e-commerce store offering individual cuts, Meat Bundles, bulk Beef Shares, sausage/bacon, and bones/offal, supported by nationwide UPS shipping, Montana route delivery, local pickup, two Helena restaurants (The Union and The Outpost), and an annual community festival.

Product overview

Old Salt Co-op operates a regenerative meat marketplace centered on a vertically integrated, rancher-owned co-op model. The core offering consists of an e-commerce platform (powered by Shopify) selling grass-fed and grass-finished beef, 100% grass-fed lamb, and pasture-raised heritage breed pork across multiple product lines: individual fresh cuts, bulk Beef Shares (eighth/quarter/half/whole), and curated Meat Bundles. Specialty categories include Sausage & Bacon, Bones & Offal, and pet food. The company extends its brand through two Helena, Montana restaurants—The Union (fine dining with butcher shop) and The Outpost (casual burger shop)—plus an annual Old Salt Festival at Mannix Family Ranch. Montana customers benefit from local pickup routes, store pickup, and home delivery, while the platform supports nationwide shipping via UPS. Merchandise and gift cards round out the consumer offering.

Differentiator

Problem solved

Functional benefit

Brands

• The Union: Fine dining restaurant and butcher shop located at 361 N Last Chance Gulch, Helena MT 59601, offering locally-sourced meats, seasonal produce, and craft beverages.
• The Outpost
• Old Salt Festival

Products and services

• Grass-Fed Beef

Quantifiable outcome

• $710 savings on Half Beef Share compared to buying equivalent cuts individually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mannix Family RanchcoreStrategic or Co-development PartnerFounded in 1882, located in Helmville, Montana's Blackfoot Valley. Provides primarily grass-finished cattle to the co-op. Family has worked cooperatively with organizations to protect natural resources. Beef is sourced from this ranch for products like ground beef. Host location for Old Salt Festival 2026.
• Sieben Livestock CompanycoreStrategic or Co-development PartnerFounded in 1864 by Henry Sieben, located in Adel, Montana. Manages day-to-day operations with focus on grazing and soil restoration. Known for successful winter grazing program. Provides tender, fattened lambs twice per year through seasonal schedule. Hosts traditional anvil launch at festival.
• LF RanchcoreStrategic or Co-development PartnerLocated in the upper range of the Rocky Mountain front near Augusta, Montana. Owned by Montana native Sky Callantine, managed by Andrew Bardwell. One of the founding producer partners. Building comprehensive regenerative operation. Focused on cow/calf operation with plans to increase beef supply chain in 2025 and beyond.
• J Bar L RanchcoreStrategic or Co-development PartnerLocated in the Centennial Valley of Montana. Managed by Andrew and Hillary Anderson. Committed to preserving natural legacy of wild, working landscapes. Focus on riparian restoration, beaver dams, and vegetation along waterways. Uses strategic adaptive grazing system for Greater Yellowstone ecosystem conditions. Certified through Audubon Conservation Ranching program.
• Cordova FarmcoreStrategic or Co-development PartnerLocated in Power, Montana, in the 'golden triangle'. Family operation run by Josh and Ingrid Hill. Raises multiple species but well-adapted pigs supply majority of co-op's pork needs. Focus on slower-growing heritage breeds resulting in ruby red pork chops with depth of flavor.
• DoorDashminorChannel Partner/ Reseller/ DistributorDelivery partner for The Outpost restaurant in Helena, enabling food delivery to customers' doors.
• World Wildlife Fund (WWF)minorGTM or Marketing PartnerFestival sponsor for Old Salt Festival 2026. Demonstrates alignment with conservation and environmental mission.
• KUIUminorGTM or Marketing PartnerFestival sponsor for Old Salt Festival 2026. Outdoor/chase brand with sustainability focus.
• Montana Public Radio (MTPR)minorGTM or Marketing PartnerFestival sponsor and media partner for Old Salt Festival 2026.
• Audubon SocietyminorStrategic or Co-development PartnerPartner through Audubon Conservation Ranching program certification for J Bar L Ranch. Hosts bird walks at festival led by National and Montana Audubon Society. Recognizes ranches actively managing land for grassland bird habitat.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Good Food Collective: Subscription-based DTC meat company sourcing from regenerative and humane farms. Directly comparable on subscription model and mission-aligned rancher relationships.
• ButcherBox: Largest DTC subscription meat brand in the U.S., delivering grass-fed beef, heritage pork, and chicken to consumers nationwide. Closest direct competitor on customer acquisition model and product mix.
• Crowd Cow: DTC craft meat marketplace offering cuts and subscriptions from individual U.S. ranches. Directly comparable on rancher-sourced, transparent-supply positioning and online ordering experience.
• Porter Road: Pasture-raised, antibiotic-free meat DTC brand selling beef, pork, lamb, and chicken direct to consumers. Comparable on premium positioning, multi-protein catalog, and direct-shipping logistics.
• Force of Nature Meats: Regenerative-focused meat brand sourcing from a cooperative of U.S. ranchers. Closely comparable on regenerative-agriculture narrative, rancher-network model, and whole-animal utilization.
• Moink: Ethical meat subscription box delivering pasture-raised beef, pork, and chicken from small U.S. farms. Comparable on mission-driven, small-rancher supply chain and subscription-led DTC model.
• US Wellness Meats: Long-standing grass-fed beef and pasture-raised meat retailer selling direct online. Comparable on catalog breadth, offal/bone inclusion, and long-tenure regenerative sourcing credentials.
• Western Grassfed Beef: Western U.S. grass-fed beef cooperative selling direct to consumers, with rancher ownership. Closely comparable on cooperative structure, geographic concentration, and grass-fed positioning.

Others

• Patagonia Provisions: Mission-driven food brand from Patagonia selling regenerative and traceable meat products. Comparable on regenerative narrative and brand-led storytelling, though broader in product range.

Broad incumbents

• Thrive Market: Online membership marketplace for sustainable, organic, and regenerative products. Overlaps with Old Salt on values-driven consumer base and direct shipping, but meat is one of many categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Old-Salt-Co-op/100086134753672
• LinkedInlinkedin.com/company/old-salt-co-op
• Instagraminstagram.com/oldsaltcoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Salt