Datum Technologies
Datum Technologies is a privately held Austin-based IT company founded in 2003 that leverages digital signals for mobile marketing, serving clients with a small team of 11-50 employees.
- Company typePrivate
- Founded2003
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Datum Technologies firmographics
Firmographics- Name
- Datum Technologies
- Website
- https://datumxy.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 11–50 employees
- Short description
- Datum Technologies is a privately held Austin-based IT company founded in 2003 that leverages digital signals for mobile marketing, serving clients with a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Where Datum Technologies is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Datum Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Datum Technologies product offering
Product offeringCore offering
Datum Technologies is an IT company that leverages digital signals to enable mobile marketing solutions. The company processes digital signal data to support targeted, signal-based marketing campaigns for business clients. Its offerings center on converting digital signal inputs into actionable mobile marketing intelligence.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Marketing Platform
Companies that use Datum Technologies
Customer profileIdeal customer profiles1 record
Datum Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Datum Technologies competitors and assessment
Company assessmentDirect peers
- Braze: Braze is a leading customer engagement platform specializing in mobile marketing automation, push notifications, and cross-channel messaging. It targets the same mid-market and enterprise mobile-first marketers that Datum Technologies' mobile marketing positioning implies it serves.
- CleverTap: CleverTap is a mobile-first customer engagement and retention platform offering behavioral analytics, push notifications, and journey orchestration - a directly comparable mobile signals and lifecycle engagement platform.
- Airship: Airship (formerly Urban Airship) is a mobile experience platform delivering app notifications, in-app messaging, and mobile marketing automation. It shares Datum's focus on mobile-first digital engagement and signal-based marketing.
- Iterable: Iterable is a cross-channel marketing platform with deep mobile push, in-app, and SMS capabilities serving mid-market and enterprise brands. It overlaps directly with Datum's mobile marketing positioning in mid-market customer segments.
- Kahuna: Kahuna is a cross-channel messaging and marketing automation platform that leverages behavioral signals to drive personalized engagement - a directly comparable approach to Datum's 'digital signals' positioning.
- Leanplum: Leanplum provides mobile marketing automation, A/B testing, and personalization tools. It operates in the same mobile marketing technology space and addresses similar mobile-first engagement challenges.
- Movable Ink: Movable Ink provides marketing personalization technology that leverages behavioral and contextual signals across email, mobile, and web channels - a directly comparable 'digital signals for marketing' positioning to Datum's stated approach.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a leading enterprise marketing suite covering email, mobile, social, and advertising. While much broader than Datum's apparent focus, it overlaps in mobile marketing and represents incumbent competition for enterprise marketing budget.
- Adobe Experience Cloud: Adobe Experience Cloud (including Adobe Campaign and Marketo) is an enterprise marketing technology suite competing for the same marketing budgets. It provides context on the scale of incumbents that any mobile marketing niche player must contend with.
Emerging players
- Twilio Segment: Segment (Twilio) is a customer data platform that collects and routes behavioral signals to downstream marketing tools. It overlaps with Datum's signal-focused marketing thesis and serves similar mid-market customers seeking signal-rich personalization.
Market position
Customer concentration
Datum Technologies social profiles
Digital presenceDatum Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datum Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Datum Technologies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datum Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datum Technologies
What does Datum Technologies do?
Datum Technologies is an IT company that leverages digital signals to enable mobile marketing solutions. The company processes digital signal data to support targeted, signal-based marketing campaigns for business clients. Its offerings center on converting digital signal inputs into actionable mobile marketing intelligence.
When was Datum Technologies founded?
Datum Technologies was founded in 2003. It employs 11 to 50 people.
Where is Datum Technologies based?
Datum Technologies is headquartered in Austin, United States, in the North America region.
Who are Datum Technologies's main competitors?
Direct peers on record are Braze, CleverTap, Airship, Iterable, Kahuna, Leanplum and Movable Ink. Broad incumbents are Salesforce Marketing Cloud and Adobe Experience Cloud. Twilio Segment is listed as an emerging player.
Does Datum Technologies have an API?
No public API is recorded for Datum Technologies.