CPG
CPG Beyond the Cloud is a Columbia Capital-backed, end-to-end data center services and technology provider headquartered in Ashburn, VA. It designs, builds, and maintains conventional, hyperscale, and edge data centers for colocation providers, hyperscalers, enterprises, and government clients across North America, augmented by a proprietary AI-driven battery monitoring platform.
- Company typePrivate
- Founded2000
- HeadquartersAshburn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CPG does
CPG Beyond the Cloud is a privately held, Columbia Capital-backed end-to-end data center technology partner headquartered in Ashburn, Virginia with additional service centers in Tempe, Arizona and Jessup, Maryland. Founded in 2000 as Capitol Power Group and reorganized through a 2019 merger with Canara, CPG provides design-build, modular construction, white space fit-outs, commissioning, maintenance, equipment sourcing, controls integration, DCIM, and predictive battery analytics to hyperscalers, colocation providers, enterprises, and government/public sector clients across North America. The company claims responsibility for over 2,000 MW of cumulative data center capacity built and maintained, and its customer roster includes Equinix, Digital Realty, NTT, QTS, Cyxtera, OVHcloud, FreddieMac, Duke University, and the University of Virginia.
The core platform consists of two proprietary technology assets: (1) the CPG Insights Center DCIM platform, which unifies asset lifecycle management, capacity planning, automated workflow/change management, and audit/reporting, and (2) CPG Insight for Batteries, a Microsoft Azure-hosted predictive analytics service that ingests telemetry from over 350,000 monitored batteries across more than 1,000 models and uses machine learning to forecast time-to-replacement, detect thermal runaway anomalies, and extend battery lifecycle. Supporting the platform is a broad integration stack including Iconics Genesis (Gold Certified Partner), Tridium Niagara, and Nlyte for DCIM and controls.
CPG generates revenue through five primary streams: (1) professional services for design-build, modular data center solutions, and white space fit-outs; (2) managed maintenance services with 24/7 NOC support; (3) equipment sourcing through OEM partnerships, notably Schneider Electric's Advanced Solutions Provider program; (4) multi-year subscription maintenance service contracts; and (5) subscription-based battery asset management. All services are sold via direct enterprise field sales under custom quote-based pricing and multi-year contracts, with no public pricing or channel partners disclosed. The company is led by CEO Keith Lambert (appointed January 2023) and is governed by Columbia Capital partners Jim Fleming and Patrick Hendy on its board.
CPG firmographics
Firmographics- Name
- CPG
- Legal name
- CPG Beyond, Inc.
- Website
- https://cpgbeyondthecloud.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CPG Beyond the Cloud is a Columbia Capital-backed, end-to-end data center services and technology provider headquartered in Ashburn, VA. It designs, builds, and maintains conventional, hyperscale, and edge data centers for colocation providers, hyperscalers, enterprises, and government clients across North America, augmented by a proprietary AI-driven battery monitoring platform.
- Ownership category
- akta.pro rank
Where CPG is headquartered
LocationHeadquarters
- HQ city
- Ashburn
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CPG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Professional Services - Design & Construction: Turnkey design-build, modular data center solutions, and white space fit-outs delivered faster and at lower cost than traditional construction. Revenue generated through project-based engagements for new construction and capacity expansion.
- Managed Maintenance Services: Ongoing service and maintenance contracts providing 24/7 support, preventive maintenance, and emergency response for data center infrastructure. Includes single point of contact and accountability through CPG NOC.
- Equipment Sourcing: Procurement and sourcing of critical data center infrastructure equipment including UPS systems, power distribution, cooling solutions, and battery systems through OEM partnerships.
- Maintenance Services Contracts: Annual and multi-year service agreements formalizing maintenance and service plans with structured billing providing cost certainty and risk mitigation.
- Battery Asset Management (Insight for Batteries): Subscription-based battery monitoring and predictive analytics service providing visibility into battery health, weekly reporting, and analyst recommendations for system replacement budgeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope and customer requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CPG product offering
Product offeringCore offering
CPG is an end-to-end data center technology partner delivering design, construction, modular builds, equipment sourcing, managed maintenance, controls integration, DCIM, and predictive battery asset management services to hyperscalers, colocation providers, enterprises, and government agencies across North America. The company operates an integrated services-plus-platform model with proprietary analytics tools such as Insight for Batteries, supporting the entire data center lifecycle from build through ongoing operations.
Product overview
CPG (CPG Beyond the Cloud) is North America's premier end-to-end data center technology partner offering design, construction and analytics-driven operations for conventional, hyperscale and edge data centers. The company operates a platform-plus-services model organized around five core service pillars: OPERATE (Service & Maintenance including Facility Staffing, Battery Services, Electrical Services, Mechanical Services, Emergency Services), IMPLEMENT (Turnkey Design Build, Modular Builds & Fit Outs including Modular Data Center Solutions and White Space Fit Outs), INTEGRATE (Assessments & Coordination including Commissioning & QA/QC, ENG/MEP Coordination, Owner's Rep Services, Project Management), EQUIP (Hardware Solutions including Equipment Sourcing, Maintenance Service Contracts, OEM Coordination), and CONTROL (Insights & Analytics including Controls Integration, DCIM, and Battery Asset Management). The flagship analytics product is Insight for Batteries, a cloud-based predictive analytics platform that uses machine learning to forecast battery replacement timing and detect anomalies. CPG serves hyperscalers, colocation providers, enterprises, and government agencies with services spanning the entire data center lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Facility Staffing Provides flexible resourcing options for onsite data center support, including facility operations outsourcing and staff augmentation to ensure reliable data center operations for enterprise and colocation customers.
- Battery Services Comprehensive battery installation, maintenance, and monitoring services including turnkey installations, preventive maintenance, load testing, IR scans, and recycling/disposal through EPA certified partners for data center backup power systems.
- Electrical Services In-house electrical installation and maintenance services including electrical project management, LV circuit installations, power distribution equipment testing to NETA standards, and 24/7 emergency services for data center customers.
- Mechanical Services Installation, maintenance, and emergency services for cooling infrastructure including HVAC controls, hot/cold aisle containment, leak detection, and troubleshooting and repair services.
- Emergency Services 24/7 emergency response services for temperature alarms, leak detection, breaker failures, and emergency power connections to mitigate outage situations in data centers.
- Modular Data Center Solutions Flexible, cost-effective modular data center builds utilizing container design for capacity expansion, edge deployments, SCIF deployments, and stranded power/space recovery, covering design, engineering, procurement, fabrication, delivery, implementation, and commissioning.
- White Space Fit Outs Turnkey implementation and coordination of data center space expansions including power distribution, rack chassis, structured cabling, hot/cold aisle containment, and server rack installation.
- Commissioning & QA/QC Inspection, validation, testing and commissioning services for new hardware and software to ensure facility operates effectively, including factory witness testing, site acceptance inspection, pre-functional testing, functional performance testing, and integrated systems testing.
- ENG / MEP Coordination Construction and build-out oversight services ensuring proper coordination of design drawings, vendors, equipment, deliverables, timetables, and budget, including MEP trade coordination, quality control, preconstruction and design services.
- Owner's Rep Services Project oversight services augmenting internal customer resources to ensure initiatives run smoothly, including project planning, procurement, budgeting, construction administration, value engineering, site selection, and risk management.
- Project Management Project management resources ensuring data center development, build and commissioning projects are delivered on time and on budget, including licensed engineers, collaborative design process, innovative scalable designs, and LOI capabilities for expedited schedules.
- Equipment Sourcing Infrastructure equipment procurement through relationships with leading OEM providers including UPS systems, PDUs, busway, DCIM software, switchgear, battery monitoring, ATS, and mechanical cooling solutions.
- Maintenance Services Contracts Annual and multi-year service agreements formalizing maintenance and service plans with single point of contact and 24/7 NOC support, including preventive maintenance, telephone support, and on-site support with defined SLAs.
- OEM Coordination Coordination and integration services partnering with premier data center infrastructure providers for cooling, electrical, switchgear, batteries, generators, and power controls, including Schneider Electric ASP partnership and multi-vendor solution coordination.
- Controls Integration Multidisciplinary controls integration services including ICS/SCADA architecture, engineering, software development, cybersecurity, and network design, supporting enterprise system integration, BAS, EPMS, DCIM, and SCADA implementations.
- DCIM (Data Center Infrastructure Management) Data Center Infrastructure Management systems enabling end-to-end tracking of IT assets, capacity planning, real-time operating insights, automated workflow and change management, systems integration, and audit and reporting through a unified dashboard.
- Insight for Batteries (Battery Asset Management) Cloud-based battery asset management platform providing predictive analytics, real-time monitoring, and automated alerts, supporting millions of batteries across colocation and hyperscale data centers with time-to-replace predictions and thermal runaway alerts using machine learning algorithms.
Quantifiable outcome
- Up to 70% faster facility implementation compared to traditional builds
- +3 more outcomes
Companies that use CPG
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
CPG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature3 records
CPG partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and supporting.
- Schneider ElectricflagshipCPG is a Leading Advanced Solutions Provider (ASP) for Schneider Electric, with proven experience spanning electrical and mechanical systems, software solutions, and comprehensive services. Access to full product line and pricing promotions.
- LegrandcoreTechnology partner providing data center infrastructure solutions including busway, custom power, and cabling systems for critical facilities.
- Nlyte SoftwarecoreDCIM software partnership providing data center infrastructure management capabilities and integrated solutions.
- CommscopesupportingTechnology partner providing structured cabling and connectivity solutions for data center deployments.
- RLE TechnologiessupportingPartner providing environmental monitoring and water leak detection solutions for data center protection.
- EnerSyscoreBattery manufacturer partner for UPS and critical power backup systems, providing equipment and support for battery services.
- EastPenn ManufacturingsupportingBattery manufacturer partner for data center battery applications.
- CD TechnologiessupportingPartner providing battery solutions and power protection technologies.
- FIAMMsupportingBattery manufacturer partner for standby power and UPS applications.
- NaradasupportingBattery manufacturer partner providing power storage solutions.
- Saft BatteriessupportingBattery manufacturer partner for critical power applications.
- NorthStar BatterysupportingBattery manufacturer partner for data center and telecom applications.
- CellwatchsupportingBattery monitoring hardware partner integrated with CPG Insight for Batteries platform.
- PowerShieldsupportingBattery monitoring solutions partner for data center protection.
- GenerexsupportingPartner providing battery and power solutions for critical facilities.
- BTechsupportingPartner providing data center infrastructure solutions.
- Emergency Power ServicessupportingPartner providing emergency power solutions and services for data centers.
- Microsoft AzurecoreCloud platform provider hosting CPG Insight for Batteries and other proprietary software solutions.
- IconicscoreGold Certified Partner for Genesis platform supporting building automation and data center controls.
- Tridium NiagaracorePartner providing automation and control frameworks for data center infrastructure management.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
CPG competitors and assessment
Company assessmentDirect peers
- Vertiv: Vertiv is a global provider of critical digital infrastructure and continuity solutions, including data center power, thermal management and IT management. It competes head-to-head with CPG in DCIM, battery monitoring (e.g., Alber), and lifecycle services for hyperscale and colocation customers.
- Compass Datacenters: Compass Datacenters is a hyperscale-focused provider of build-to-order, modular data center solutions. It is closely comparable to CPG in modular data center construction, white space fit-outs and lifecycle services for hyperscale customers.
- Rosendin: Rosendin is one of the largest US electrical contractors with a significant mission-critical / data center practice. It is directly comparable to CPG on electrical construction, design-build and commissioning for hyperscale and colocation facilities.
- Faith Technologies: Faith Technologies is a national electrical and engineering services provider with a dedicated mission-critical data center group. Comparable to CPG in electrical infrastructure, prefabrication and modular data center delivery for hyperscale customers.
Broad incumbents
- Schneider Electric: Schneider Electric is a global energy management and automation leader and CPG's flagship OEM partner. It competes directly with CPG's services through its own EcoStruxure and lifecycle services business, while also serving as CPG's primary equipment and software supplier.
- Eaton: Eaton is a major power management company offering UPS, switchgear, and increasingly data center services and DCIM. Comparable to CPG in electrical infrastructure scope and increasingly in lifecycle services for colocation and hyperscale operators.
- ABB: ABB (which acquired CPG CEO Keith Lambert's prior employer Lee Technologies) provides electrification, automation and data center infrastructure solutions globally. It overlaps with CPG in mission-critical services, electrical systems and data center controls integration.
- Johnson Controls:
Emerging players
- Nlyte Software: Nlyte is a pure-play DCIM software vendor and a CPG technology partner. It is comparable as a specialized competitor in the DCIM and asset management layer that CPG bundles with its services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CPG social profiles
Digital presenceCPG financial estimates
Financial estimateRevenue estimate
Valuation estimate
CPG leadership team
Management profileNumber of profiles
Profiles9 records
CPG subsidiaries and ownership
Company hierarchySubsidiaries1 record
CPG funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CPG M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CPG
What does CPG do?
CPG is an end-to-end data center technology partner delivering design, construction, modular builds, equipment sourcing, managed maintenance, controls integration, DCIM, and predictive battery asset management services to hyperscalers, colocation providers, enterprises, and government agencies across North America. The company operates an integrated services-plus-platform model with proprietary analytics tools such as Insight for Batteries, supporting the entire data center lifecycle from build through ongoing operations.
Is CPG a public or private company?
CPG is a private company. It is classified as private equity controlled and is currently operating.
When was CPG founded?
CPG was founded in 2000. It employs 11 to 50 people.
Where is CPG based?
CPG is headquartered in Ashburn, United States, in the North America region.
How does CPG make money?
Five revenue lines are on record. Professional Services - Design & Construction is the primary driver. The others are managed Maintenance Services, equipment Sourcing, maintenance Services Contracts and battery Asset Management (Insight for Batteries).
Who are CPG's main competitors?
Direct peers on record are Vertiv, Compass Datacenters, Rosendin and Faith Technologies. Broad incumbents are Schneider Electric, Eaton, ABB and Johnson Controls. Nlyte Software is listed as an emerging player.
Does CPG have an API?
No public API is recorded for CPG.