Rebalance Health

Name

Rebalance Health

Legal name

Rebalance Health, Inc.

Website

https://rebalancehealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAL

Men’s Health Supplements (Testosterone, Prostate, Vitality)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYHLAIADAG

Sleep, Stress & Mood Support

Healthcare & Life Sciences/Pharmaceuticals/Over-the-Counter (OTC) Medicines

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Dietary supplements
• Hormone health supplements
• Cortisol management supplements
• Menopause relief products
• Stress relief lozenges

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales (Direct-to-Consumer): E-commerce sales of supplement lozenges targeting cortisol management and hormone balance. Products sold as one-time purchases or through subscription/recurring delivery. Bundle discounts offered for multi-product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rebalance Health develops and sells doctor-formulated dietary supplement lozenges/mints that target cortisol regulation and hormone balance. The product line includes formulations for menopause relief (menomints), stress relief (mellomints), male testosterone support (manmints), and sleep (DREAM), along with multi-product systems that combine day and night formulations. Products are sold direct-to-consumer online with subscription options.

Product overview

Rebalance Health offers a portfolio of hormone-balancing dietary supplement mints and lozenges designed to support cortisol management, stress relief, sleep, and hormone balance. The core product line includes four primary mint formulations—menomints™ for menopause relief, mellomints™ for stress relief, manmints™ for testosterone support, and DREAM™ for nighttime sleep—each available in standard and melatonin-free variants. The company also provides comprehensive system products (Hot Flash System™, Anxiety System™, Testosterone System™, Balance System) that combine multiple formulations for targeted hormone support. All products utilize the company's proprietary Directline® Delivery system, claimed to enhance bioavailability and absorption. Individual add-on products include BOOST Lozenges, Testosterone Morning™, Anxiety Morning, and Hot Flash Morning for customized regimens. Products are sold as dietary supplements rather than as a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• menomints™: Fast-acting lozenges designed for on-the-go menopause relief with adaptogens and mood-balancing nutrients
• mellomints™
• manmints™
• DREAM™
• The Hot Flash System™
• The Testosterone System™
• The Anxiety System™
• The Balance System
• BOOST Lozenges
• Stress Nation Book

Products and services

• menomints™ Fast-acting lozenges designed to ease perimenopause and menopause symptoms (hot flashes, night sweats, mood swings) using adaptogens, botanicals, and mood-balancing nutrients. Pack of 62 lozenges priced at $59.99.
• mellomints™ Fast-acting calming lozenges designed to lower cortisol levels, calm the nervous system, and restore mental clarity using adaptogens and mood-supporting nutrients. Pack of 62 lozenges priced at $59.99 (from $49.99/mo on subscription).
• manmints™ Doctor-formulated daily lozenges for men supporting mood, focus, and performance with 11 ingredients for testosterone, energy, and focus. Pack of 62 lozenges priced at $59.99.
• DREAM™ Nighttime sleep aid lozenge formulated to support quality sleep and overnight recovery by calming the mind. Available with or without melatonin. Priced at $45.99 (from $38.99/mo on subscription).
• The Hot Flash System™ Targeted menopause relief system combining lozenges formulated with Ashwagandha, Maca, and L-Theanine to address hot flashes, night sweats, mood swings, and sleeplessness throughout the day and night. Available with or without melatonin. Priced at $119.99 per system.
• The Anxiety System™ System designed to support deep sleep, promote calm, and provide relief from symptoms of external stress. Available with or without melatonin. Priced at $119.99 per system.

Quantifiable outcome

• 94% reduction in peri-menopause symptoms (from clinical study)
• +10 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ritual: Premium DTC essential-nutrient and women's-health supplement brand selling direct online via subscription. Closely comparable business model (DTC, subscription, doctor-formulated positioning, women-targeted SKUs).
• Care/of: DTC personalized vitamin and supplement brand with a quiz-driven, subscription-based e-commerce model. Comparable in go-to-market (quiz-based recommendations, DTC-only distribution, subscription LTV focus).
• Athletic Greens (AG1): Premium DTC daily-nutrition powder brand selling via subscription with heavy content-marketing acquisition. Comparable in DTC supplement economics, subscription model, and premium price positioning.
• Thorne: Premium, clinician-recommended supplement brand with strong clinical/pharma positioning and DTC plus practitioner channels. Comparable clinical-credibility-led positioning and hormone, sleep, stress SKU overlap.
• Momentous: Premium DTC supplement brand with sports/performance, sleep, and recovery positioning and pro-athlete endorsements. Comparable premium DTC subscription model and clinical-credibility narrative.
• Elm & Rye: DTC supplement brand offering men's and women's health, sleep, and stress products through e-commerce. Comparable DTC supplement model and SKU overlap in stress, sleep, and hormone support.

Broad incumbents

• Hims & Hers Health: Large-scale DTC telehealth and supplements platform with explicit men's testosterone and women's menopause/perimenopause product lines. Comparable end-customers and conditions, far broader portfolio and distribution.

Emerging players

• Midi Health: Telehealth provider focused exclusively on perimenopause and menopause care, offering clinician visits and often adjunct supplements. Comparable core customer (perimenopause/menopause) and clinical positioning.
• Evernow: Telehealth menopause clinic offering clinician consultations and prescription and supplement regimens. Comparable end-customer and condition focus; partial overlap with Rebalance's women-targeted portfolio.

Others

• Oura: Consumer wearable focused on sleep, stress, and recovery biometrics. Comparable consumer in the cortisol/stress/sleep narrative but does not sell supplements; thematically adjacent ecosystem player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rebalancehealthofficial
• LinkedInlinkedin.com/company/rebalancehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebalance Health