e-Rewards
e-Rewards is a permission-based consumer survey panel operating since 1999, now a trade name of Dynata Global UK Limited. It serves individual members who earn rewards for opinions and aggregates consumer insights for enterprise market research clients.
- Company typePrivate
- Founded1999
- HeadquartersPlano, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
What e-Rewards does
e-Rewards is a permission-based consumer survey panel that aggregates opinions from individual members and sells aggregated market research insights to enterprise clients. Founded in 1999 and currently operating as a trade name of Dynata Global UK Limited (formerly Research Now Limited), the platform enables self-serve consumer participation via desktop web and native iOS and Android applications, with members earning redeemable points for completing surveys across categories including health, food, travel, fashion, technology, entertainment, sports, and beauty. The core technology stack centers on multi-channel survey delivery with a points-based rewards engine and gift card fulfillment integration; the platform supports English and Spanish language experiences, and no public APIs, SDKs, or third-party integrations are documented.
On the demand side, e-Rewards monetizes its panel by conducting survey-based market research on behalf of consumer brands and corporations — named examples cited on the company site include Nestlé, Spotify, and Amazon — generating revenue through market research services contracts (data monetization). The consumer-facing experience is free to join, with value transferred to members in the form of points redeemable for gift cards and other rewards; enterprise pricing is not publicly disclosed. Go-to-market is product-led and self-serve on the consumer side, with member acquisition driven by app store presence, content marketing through the corporate website, and organic social channels (Twitter, Facebook). Enterprise client acquisition and management appear to be operated at the parent Dynata level rather than visibly through the e-Rewards brand, and e-Rewards functions as the consumer panel trade name within Dynata's broader global market research data operations.
e-Rewards firmographics
Firmographics- Name
- e-Rewards
- Legal name
- Dynata Global UK Limited
- Website
- https://e-rewards.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- e-Rewards is a permission-based consumer survey panel operating since 1999, now a trade name of Dynata Global UK Limited. It serves individual members who earn rewards for opinions and aggregates consumer insights for enterprise market research clients.
- Ownership category
- akta.pro rank
e-Rewards industry classification
Industry- Product category
- Online Survey Platform
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)
Keywords
Where e-Rewards is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Markets served
e-Rewards business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Market Research Services: e-Rewards generates revenue by conducting market research surveys on behalf of brands and corporations. The company aggregates consumer opinions and sells insights to clients including major consumer brands. Members receive points/rewards in exchange for their participation while the company earns fees from research contracts.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
e-Rewards product offering
Product offeringCore offering
e-Rewards operates a permission-based online survey panel where individual members complete surveys on topics including health, food, travel, fashion, technology, and entertainment to earn redeemable points. The platform aggregates consumer opinions and provides market research insights for brand clients including Nestlé, Spotify, and Amazon. The service is delivered through a website and native iOS and Android mobile applications, with a multilingual interface in English and Spanish.
Product overview
e-Rewards is a single product offering—a survey rewards platform that connects market research companies with survey respondents. Members join the platform, complete surveys on various topics (health, food, travel, fashion, gadgets, music, sports, and more), earn points for each completed survey, and redeem those points for rewards. The service is available via both web browser and mobile applications (iOS and Android). The company is a subsidiary of Dynata Global UK Limited (formerly Research Now Limited).
Differentiator
Problem solved
Functional benefit
Products and services
- e-Rewards Survey Platform Web-based market research survey platform that allows individual members to complete surveys on topics including health, food, travel, fashion, technology, and entertainment, and earn redeemable points in exchange.
- e-Rewards Mobile App
Companies that use e-Rewards
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
e-Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
e-Rewards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dynata Global UK Limitedcoree-Rewards is owned and operated by Dynata Global UK Limited (formerly Research Now Limited). Dynata is a global market research and data insights company, and e-Rewards operates as its consumer survey panel brand.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
e-Rewards competitors and assessment
Company assessmentDirect peers
- Survey Junkie: One of the largest US-based paid online survey panels, offering points redeemable for cash/gift cards via web and mobile. Closest direct competitor to e-Rewards in business model, member experience, and enterprise-client value proposition.
- Prodege (Swagbucks/MyPoints/InboxDollars): Operates Swagbucks, MyPoints, and InboxDollars — reward-based consumer engagement platforms that include paid surveys alongside offers, shopping, and video. Comparable consumer rewards catalog and survey-panel mechanics.
- Toluna: Global online survey panel and consumer insights platform with points-based rewards redeemable for merchandise and gift cards. Directly competes for both respondents and B2B research clients.
- Ipsos i-Say: Ipsos's consumer loyalty panel offering points for survey completion redeemable for gift cards and merchandise. Closely comparable panel mechanics and B2B client base, with the additional backing of a major insights holding company.
- Pinecone Research: Invitation-only paid survey panel with cash and product-test rewards. Comparable reward-mechanics and consumer-insights positioning, though smaller and more curated than e-Rewards.
Broad incumbents
- Nielsen Consumer Panel: Operates large-scale consumer panels (purchasing and media) that compete for B2B research budgets. Significantly larger and more diversified than e-Rewards, but addresses overlapping enterprise-client demand.
- Kantar Profiles: Kantar's consumer panel network serving global brand and media research clients. Overlaps with e-Rewards in panel-based consumer insights delivery at the enterprise tier.
- YouGov: Global research data and analytics company operating a large opt-in consumer panel used for survey-based insights. Competes for similar B2B research spend and shares the panel-based research paradigm.
Others
- Dynata: Parent company of e-Rewards and one of the world's largest first-party data and insights platforms. Not a competitor, but the B2B context in which the e-Rewards panel is monetized.
Emerging players
- Attest: Tech-forward consumer research platform offering fast-turnaround survey-based insights to brands. Overlaps with e-Rewards on the B2B research-client side but competes via speed and self-serve rather than panel depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
e-Rewards social profiles
Digital presencee-Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-Rewards leadership team
Management profileNumber of profiles
Profiles1 record
e-Rewards funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-Rewards M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-Rewards
What does e-Rewards do?
e-Rewards operates a permission-based online survey panel where individual members complete surveys on topics including health, food, travel, fashion, technology, and entertainment to earn redeemable points. The platform aggregates consumer opinions and provides market research insights for brand clients including Nestlé, Spotify, and Amazon. The service is delivered through a website and native iOS and Android mobile applications, with a multilingual interface in English and Spanish.
Is e-Rewards a public or private company?
e-Rewards is a private company. It is classified as corporate owned and is currently operating.
When was e-Rewards founded?
e-Rewards was founded in 1999. It employs 5,001 to 10,000 people.
Where is e-Rewards based?
e-Rewards is headquartered in Plano, United States, in the North America region.
How does e-Rewards make money?
One revenue line is on record: market Research Services.
Who are e-Rewards's main competitors?
Direct peers on record are Survey Junkie, Prodege (Swagbucks/MyPoints/InboxDollars), Toluna, Ipsos i-Say and Pinecone Research. Broad incumbents are Nielsen Consumer Panel, Kantar Profiles and YouGov. Dynata is listed as an others. Attest is listed as an emerging player.
Does e-Rewards have an API?
No public API is recorded for e-Rewards.
What industry is e-Rewards in?
e-Rewards's product category is Online Survey Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 541910 and its SIC code is 7372.