METUB Network
- Company typePrivate
- Founded2014
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
METUB Network firmographics
Firmographics- Name
- METUB Network
- Legal name
- METUB Vietnam Joint Stock Company
- Website
- https://metub.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
METUB Network industry classification
Industry- Product category
- Multi-Channel Network & Creator Economy Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
Keywords
Where METUB Network is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
METUB Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Creator Services and Talent Management: Revenue generated through managing and representing content creators, providing optimization services, and facilitating brand partnerships
- Brand Partnership Solutions: One-stop shop influencer marketing partnership solutions for brands seeking authentic marketing content through creator collaborations
- Social Commerce: E-commerce enablement services for next-gen content creators, including YouTube Shopping integration
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
METUB Network product offering
Product offeringCore offering
METUB Network operates a Multi-Channel Network (MCN) and creator economy platform in Vietnam, managing 3000+ YouTube channels that generate 4+ billion monthly views. The company provides talent management and cross-platform content distribution (YouTube, TikTok, Facebook, Instagram, Zing MP3, NhacCuaTui, Apple Music), influencer marketing partnership solutions for brands, and social commerce enablement through YouTube Shopping and Shopee integration.
Product overview
METUB Network operates as a creator-economy Multi-Channel Network (MCN) for the Vietnamese market, offering a unified platform that spans three core service pillars: Creator Program (talent management, content distribution across YouTube/TikTok/Facebook/Instagram/music streaming platforms, and monetization), For Brands (influencer marketing and brand partnership solutions), and Social Commerce. Supporting these pillars are modular services including Content Distribution (multi-platform publishing), Monetize (YouTube revenue share, brand deals, merchandise), Copyright/Rights Management, Culture & Trends Consulting, and Merchandise support. The company also produces original content through Metub Originals, including reality series such as 'Đu Đêm' (co-produced with Miss Universe Thuy Tien) and comedy series 'Cậu Út cậu con Cúc'. YouTube Shopping integration enables creators to link product carts in Shorts videos, redirecting viewers to Shopee. METUB Vietnam Joint Stock Company operates from headquarters in Ho Chi Minh City (METUB Tower) and a Hanoi office (Bac Ha Tower).
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Program (For Creators) A talent management and creator growth service enabling content creators (YouTubers, TikTokers, streamers, and influencers) to distribute content across multiple platforms, grow fanbases, and monetize through digital content, merchandise, and brand partnerships.
- Brand Service (For Brands) One-stop influencer marketing partnership solutions connecting brands and advertisers with authentic creator-generated content for marketing campaigns across YouTube, TikTok, Facebook, and Instagram.
- Social Commerce A creator commerce service enabling next-generation content creators to grow business through integrated social media and e-commerce capabilities, including YouTube Shopping integration with Shopee checkout.
- Metub Originals Original content production arm producing reality series, web dramas, and entertainment programming in collaboration with Vietnamese celebrities such as Miss Universe Nguyen Thuc Thuy Tien and content creators like Huynh Lap.
Quantifiable outcome
- Featured creators achieve hundreds of millions to billions of views (e.g., Tran Thanh Town: 1.3B views, Hau Hoang: 2.8B views)
- +1 more outcomes
Companies that use METUB Network
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
METUB Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
METUB Network partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShopeecoreMETUB collaborates with Shopee for creator education and affiliate marketing initiatives. Shopee Affiliate Academy provides training support through workshops like YouTube Tết 2025, integrating e-commerce with creator content through YouTube Shopping features.
- UnilevercoreMETUB partnered with Unilever to launch U-CADEMY, a program designed to nurture and develop the next generation of content creators in Vietnam. The program represents a strategic co-development initiative to build creator ecosystem capabilities.
- YouTubecoreMETUB operates as a YouTube Multi-Channel Network (MCN), leveraging YouTube Shopping features and platform optimization tools. The partnership enables creators to access YouTube Shopping integration for e-commerce capabilities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
METUB Network competitors and assessment
Company assessmentDirect peers
- YEAH1 Group: Vietnamese multi-platform media and entertainment group operating an MCN, content production, and digital advertising business. Closest direct competitor to METUB in the Vietnamese creator economy, competing for the same creator roster and brand budgets.
- POPS Worldwide: Vietnam-founded digital entertainment platform and MCN distributing short-form content across Southeast Asia. Directly comparable in business model — multi-platform creator distribution, brand partnerships, and original content production — and a leading competitor for Vietnamese creator talent.
- WebTVAsia: Malaysia-headquartered MCN operating across Southeast Asia including Vietnam. Comparable multi-platform creator network model with regional footprint, providing a benchmark for METUB's potential regional expansion.
- IDN Media: Indonesia's largest MCN and youth media network, managing thousands of creators across YouTube, TikTok, and Instagram. Comparable business model and scale; serves as a regional peer and a likely reference point for METUB's Indonesia expansion thesis.
- Amo Management: Vietnamese MCN and influencer marketing agency managing a network of creators across multiple platforms. Direct competitor for Vietnamese creator signings and brand partnership mandates.
- GMV Network: Indonesia-based MCN and creator talent management platform. Comparable creator-economy business model in a parallel Southeast Asian market, useful for cross-border benchmarking.
Broad incumbents
- Studio71: Global MCN owned by Red Arrow Studios (ProSiebenSat.1) operating across YouTube, Facebook, and Instagram with full-stack creator services. Represents the scaled, institutional MCN model METUB could aspire to in a regional exit scenario.
- Jellysmack: Global creator management and content optimization company using AI-driven distribution across Facebook, YouTube, Snapchat, and TikTok. Comparable in cross-platform optimization tech, though at much larger scale and primarily Western-market focused.
- VNG Corporation: Vietnamese technology conglomerate operating Zalo, Zing MP3 (one of METUB's distribution partners), and gaming. A broader incumbent in Vietnamese digital media with potential strategic interest in METUB's creator assets and MCN infrastructure.
Emerging players
- Vietcetera: Vietnamese English-language media and creator platform producing editorial content, podcasts, and branded storytelling. Adjacent in the Vietnamese creator economy with overlapping brand-partnership and influencer-marketing opportunities, though narrower in format scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
METUB Network social profiles
Digital presenceMETUB Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
METUB Network leadership team
Management profileNumber of profiles
Profiles3 records
METUB Network funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
METUB Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about METUB Network
What does METUB Network do?
METUB Network operates a Multi-Channel Network (MCN) and creator economy platform in Vietnam, managing 3000+ YouTube channels that generate 4+ billion monthly views. The company provides talent management and cross-platform content distribution (YouTube, TikTok, Facebook, Instagram, Zing MP3, NhacCuaTui, Apple Music), influencer marketing partnership solutions for brands, and social commerce enablement through YouTube Shopping and Shopee integration.
Is METUB Network a public or private company?
METUB Network is a private company. It is classified as venture growth investor backed and is currently operating.
When was METUB Network founded?
METUB Network was founded in 2014. It employs 101 to 250 people.
Where is METUB Network based?
METUB Network is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does METUB Network make money?
Three revenue lines are on record. Creator Services and Talent Management is the primary driver. The others are brand Partnership Solutions and social Commerce.
Who are METUB Network's main competitors?
Direct peers on record are YEAH1 Group, POPS Worldwide, WebTVAsia, IDN Media, Amo Management and GMV Network. Broad incumbents are Studio71, Jellysmack and VNG Corporation. Vietcetera is listed as an emerging player.
Does METUB Network have an API?
No public API is recorded for METUB Network.
What industry is METUB Network in?
METUB Network's product category is Multi-Channel Network & Creator Economy Services. Its primary akta.pro industry code is MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms. Its NAICS code is 516210.