TreeDots
TreeDots is a Singapore-headquartered B2B food ecosystem platform that runs an online marketplace, mobile app, cold-chain logistics (TreeLogs), and enterprise management tools (eAI Lab) to connect food suppliers with F&B buyers.
- Company typePrivate
- Founded2017
- HeadquartersBukit Merah, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What TreeDots does
TreeDots Enterprise (Private Limited), founded in 2017 and headquartered in Bukit Merah, Singapore, operates a B2B food ecosystem platform that addresses inefficiency and waste in the food supply chain. Its core offering is a two-sided marketplace (accessible via the buycheapbuygood.com web platform and iOS/Android mobile apps) that connects food suppliers holding excess or imperfect inventory with food and beverage businesses — including restaurants, caterers, food processors, and retailers — seeking lower-cost inputs. A stated mission is to save 2 million tonnes of food from being wasted by 2025, with an implied 18 million tonnes of carbon emissions reduction.
TreeDots firmographics
Firmographics- Name
- TreeDots
- Legal name
- TreeDots Enterprise (Private Limited)
- Website
- https://thetreedots.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TreeDots is a Singapore-headquartered B2B food ecosystem platform that runs an online marketplace, mobile app, cold-chain logistics (TreeLogs), and enterprise management tools (eAI Lab) to connect food suppliers with F&B buyers.
- Ownership category
- akta.pro rank
TreeDots industry classification
Industry- Product category
- Food Surplus Marketplace
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
Keywords
Where TreeDots is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
TreeDots business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fees: TreeDots earns revenue by facilitating transactions between food suppliers with surplus inventory and F&B business buyers. The platform charges a fee on each transaction conducted through its marketplace.
- TreeLogs Logistics Services: Cold chain logistics services provided to F&B businesses, generating revenue from delivery and supply chain management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Marketplace pricing varies by product and supplier; no standard tier structure publicly disclosed. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
TreeDots product offering
Product offeringCore offering
TreeDots operates a food ecosystem platform that connects food suppliers holding excess or imperfect inventory with food and beverage (F&B) businesses via a two-sided marketplace (buycheapbuygood.com), enabling surplus food to be sold at reduced prices. The platform is supplemented by TreeLogs, a cold chain logistics service for temperature-controlled food delivery, and eAI Lab, an AI-based enterprise management system for digitising business processes. Customers access the marketplace through a website and iOS/Android mobile applications.
Product overview
TreeDots operates as an all-in-one food ecosystem management platform composed of multiple interconnected products: the core TreeDots Platform for food surplus marketplace operations, TreeLogs for cold chain logistics, eAI Lab for business process digitization, and buycheapbuygood.com for food distribution. The ecosystem also includes a mobile app for Android and iOS. Together, these products provide logistics, platform, and distribution services under one roof, aiming to reduce food loss through technology-enabled supply chain optimization.
Differentiator
Problem solved
Functional benefit
Brands
- eAI Lab: Management system and business process digitization services
- buycheapbuygood.com
- TreeLogs
Products and services
- TreeDots Platform A food ecosystem platform that optimises the food supply chain by connecting food suppliers with F&B businesses to sell excess or imperfect food supply at reduced prices while providing logistics optimisation for temperature-controlled food delivery. Targets food suppliers, manufacturers, and distributors on one side and restaurants, caterers, food processors, and retailers on the other.
- TreeLogs F&B cold chain logistics service that helps businesses deliver temperature-controlled food products more effectively, forming part of TreeDots' one-stop platform offering. Targets F&B businesses needing temperature-controlled delivery of surplus and standard food products.
- eAI Lab AI-enabled enterprise management system that enables F&B businesses to digitise their business processes, including supply chain and operations management. Targets enterprise and mid-market F&B businesses seeking to streamline operations through technology.
- buycheapbuygood.com Food distribution marketplace that connects buyers and sellers to turn surplus food into cash, facilitating the sale of excess and imperfect food supplies. Targets food suppliers with surplus inventory on the sell side and F&B businesses seeking discounted inputs on the buy side.
- TreeDots Mobile App Mobile application available on Android and iOS that enables users to access TreeDots' food ecosystem services, including marketplace browsing and logistics tracking. Targets suppliers and F&B buyers transacting on the TreeDots platform.
Quantifiable outcome
- Save 2 million tonnes of food from being wasted by 2025, reducing carbon emissions by 18 million tonnes
Companies that use TreeDots
Customer profileSegments2 records
Ideal customer profiles3 records
TreeDots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TreeDots partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights7 records
TreeDots competitors and assessment
Company assessmentRegional players
- J&T Express: Large regional logistics and express delivery operator in SEA — comparable cold-chain and cross-border capabilities that overlap with TreeLogs' service profile.
- Ninja Van: Major Southeast Asian last-mile and cold-chain logistics provider — directly comparable on TreeLogs' logistics layer; well-capitalised incumbent that could expand into surplus-food delivery.
Direct peers
- Too Good To Go: Global surplus-food marketplace connecting restaurants and retailers with consumers to reduce food waste — the closest conceptual analogue to TreeDots' marketplace, though TreeDots is B2B and Too Good To Go is primarily B2C.
- Olio: Food-sharing platform that redistributes surplus food between businesses and consumers — directly comparable mission (food waste reduction) and marketplace model, though UK-anchored.
- Full Harvest: B2B marketplace for surplus and imperfect produce linking farms to food and beverage buyers — closest B2B-only counterpart to TreeDots, with comparable buyer/seller structure.
- Winnow Solutions: Commercial-kitchen food-waste analytics and reduction software — competes for the same F&B operator wallet share around waste reduction, with an adjacent (rather than identical) solution set.
Emerging players
- Afresh Technologies: AI-powered fresh-food ordering, inventory, and waste management platform for grocery — overlaps with TreeDots' mission to reduce food waste at retail and complements eAI Lab's digitisation angle.
- Choco: B2B digital ordering platform for food wholesalers and restaurants — competes for the same F&B ordering and supply-chain digitisation wallet, overlapping with TreeDots' marketplace and eAI Lab offerings.
Broad incumbents
- Sysco: Global broadline foodservice distributor — represents the incumbent channel TreeDots is disintermediating on the supply side and competes with on the buyer side for F&B accounts.
- US Foods: Large US broadline foodservice distributor with growing digital ordering and surplus initiatives — comparable incumbent model that TreeDots' marketplace model partially challenges.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TreeDots social profiles
Digital presenceTreeDots financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeDots leadership team
Management profileNumber of profiles
Profiles3 records
TreeDots subsidiaries and ownership
Company hierarchySubsidiaries1 record
TreeDots funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeDots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeDots
What does TreeDots do?
TreeDots operates a food ecosystem platform that connects food suppliers holding excess or imperfect inventory with food and beverage (F&B) businesses via a two-sided marketplace (buycheapbuygood.com), enabling surplus food to be sold at reduced prices. The platform is supplemented by TreeLogs, a cold chain logistics service for temperature-controlled food delivery, and eAI Lab, an AI-based enterprise management system for digitising business processes. Customers access the marketplace through a website and iOS/Android mobile applications.
Is TreeDots a public or private company?
TreeDots is a private company. It is classified as venture growth investor backed and is currently operating.
When was TreeDots founded?
TreeDots was founded in 2017. It employs 51 to 100 people.
Where is TreeDots based?
TreeDots is headquartered in Bukit Merah, Singapore, in the Asia region.
How does TreeDots make money?
Two revenue lines are on record. Marketplace Commission / Transaction Fees are the primary driver. The others are treeLogs Logistics Services.
Who are TreeDots's main competitors?
Regional players on record are J&T Express and Ninja Van. Direct peers are Too Good To Go, Olio, Full Harvest and Winnow Solutions. Emerging players are Afresh Technologies and Choco. Broad incumbents are Sysco and US Foods.
Does TreeDots have an API?
No public API is recorded for TreeDots.
What industry is TreeDots in?
TreeDots's product category is Food Surplus Marketplace. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its SIC code is 4220.