Perch
Perch builds AI-driven 3D camera systems and software for velocity-based weightlifting performance monitoring in elite sports. It serves professional sports teams (NFL, NBA), military, and high school programs through Catapult's enterprise distribution network.
- Company typePrivate
- Founded2017
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Perch does
Perch is a Cambridge, Massachusetts-based fitness technology company founded at MIT in 2016/2017 that develops AI-driven computer vision systems for weightlifting performance monitoring in elite sports. Its core product, the Perch P2 3D camera, captures bar and body movements to deliver velocity-based training (VBT) analytics without wearables or tethers, with accuracy validated against gold-standard motion capture. The platform combines P2 hardware (multiple mounting configurations, embedded LED color-coded feedback, optional 12-hour magnetic battery) with a software suite comprising three modules — Plan (workout programming and compliance), Evaluate (jump testing at the rack), and Train (VBT monitoring).
Perch generates revenue through a combined hardware-plus-software model: sale of the P2 3D camera system and an annual subscription to the software suite, sold via quote-based enterprise pricing. The go-to-market motion is enterprise field sales and inside sales targeting professional sports teams (NFL, NBA), with secondary segments in military fitness programs, high school athletics, and the broader fitness industry. Distribution occurs primarily through Catapult Sports' global sales organization, following the 2025 acquisition for $18 million, giving Perch access to over 5,500 teams across 29 countries. Following the acquisition, Perch operates as a product brand under Catapult Group International Ltd (ASX:CAT), with the integrated stack providing a unified 360-degree view of athlete performance across the weight room and on-field environments.
Perch firmographics
Firmographics- Name
- Perch
- Legal name
- Perch
- Website
- https://perch.fit
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Perch builds AI-driven 3D camera systems and software for velocity-based weightlifting performance monitoring in elite sports. It serves professional sports teams (NFL, NBA), military, and high school programs through Catapult's enterprise distribution network.
- Ownership category
- akta.pro rank
Perch industry classification
Industry- Product category
- Sports Performance Analytics
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO)
Keywords
Where Perch is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
Perch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of Perch P2 3D camera hardware system with multiple mounting configurations and battery options. The hardware is the primary data collection device for the velocity-based training platform.
- Software Subscription: SaaS-based software suite including programming, jump testing, and velocity-based training modules. Subscription model for ongoing access to software products that enhance and simplify the training experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B pricing for professional sports teams |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Perch product offering
Product offeringCore offering
Perch provides a non-invasive, computer vision-based velocity-based training (VBT) platform consisting of a proprietary 3D camera (Perch P2) and a software suite with Plan, Evaluate, and Train modules. The system captures every movement in the weight room to deliver real-time objective performance data for coaches and athletes at professional sports organizations, military programs, and high school athletic programs.
Product overview
Perch is a velocity-based training (VBT) platform that combines hardware (3D camera system) and software (Plan, Evaluate, Train modules) for weight room performance monitoring in elite sports. The Perch P2 hardware captures athlete movements via computer vision, while the software suite enables workout programming, jump testing, and real-time velocity tracking. The platform integrates with Catapult's on-field GPS and inertial data systems (Vector Pro, Vector Core) to provide unified athlete monitoring across training environments.
Differentiator
Problem solved
Functional benefit
Brands
- Perch P2: Next-generation velocity-based training (VBT) athlete performance solution featuring 3D camera with 37% wider field of view, 2x faster frame rate, and embedded LED lighting for instant color-coded feedback.
Products and services
- Perch P2 The next-generation 3D camera hardware for velocity-based training, featuring a versatile and compact design with multiple mounting configurations (rack with magnets, velcro straps, tripod, wall mount, or floor-mode) and an optional 12-hour magnetic battery. Used by professional sports teams, military programs, and high school athletic programs to capture every movement in the weight room with precision validated against gold-standard motion capture.
- Perch Software Suite (Plan, Evaluate, Train) Software suite for optimizing the training experience with three modules: Plan for writing and delivering individualized workout programs with compliance tracking; Evaluate for jump performance assessment using cameras at the rack; and Train for velocity-based training monitoring and weight room performance management without tethers or wearables. Sold to professional sports teams and athletic programs as a subscription paired with the Perch P2 camera hardware.
Quantifiable outcome
- 37% wider field of view (FOV) with Perch P2
- +3 more outcomes
Companies that use Perch
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Perch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
Perch partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Perch competitors and assessment
Company assessmentBroad incumbents
- STATSports: Global GPS athlete tracking provider for elite soccer, rugby, and field sports. Competes broadly in athlete monitoring and is an alternative procurement option when teams consider Perch alongside other performance platforms.
- Catapult Sports: Parent company of Perch and the leading GPS-based athlete monitoring platform for elite teams. Directly comparable as the integrated buyer and now distributor of Perch's weight-room VBT offering across 5,500+ teams.
- Polar Electro: Established heart rate and fitness wearable brand expanding into team sports and strength training. Comparable as an incumbent performance data provider competing for the same strength and conditioning budgets.
Emerging players
- Playermaker: Boot-mounted wearable tracker used in soccer and other sports to measure athlete metrics. Represents the wearable-based alternative to Perch's camera-based approach for performance monitoring.
- Reflexion Health: Computer-vision rehabilitation and movement assessment platform. Comparable in computer-vision-based performance measurement and in extending into rehab/recovery use cases adjacent to Perch's mobility and rehab assessment module.
Direct peers
- Tendo Sports Science: Maker of barbell-attached velocity and power sensors for VBT in strength training. Closely comparable in target market (coaches, athletic trainers) and product category (VBT hardware/software).
- GymAware: Long-standing VBT hardware-and-software platform using linear position transducers on the barbell. Competes head-to-head with Perch in elite sport, college, and tactical strength and conditioning programs.
- Hawkin Dynamics: Provider of barbell-mounted velocity-based training (VBT) sensors and software used by professional and collegiate strength programs. Directly competes with Perch's computer-vision VBT approach in the same weight room use case.
- KinaTrax: Markerless motion capture platform used in professional baseball and other sports for biomechanical analysis. Comparable as another computer-vision alternative to wearables for athlete performance monitoring.
- Kinexon: Real-time athlete tracking and load monitoring platform used by professional teams and leagues. Comparable as a unified athlete monitoring competitor combining indoor positioning with performance analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Perch social profiles
Digital presencePerch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perch leadership team
Management profileNumber of profiles
Profiles3 records
Perch funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perch
What does Perch do?
Perch provides a non-invasive, computer vision-based velocity-based training (VBT) platform consisting of a proprietary 3D camera (Perch P2) and a software suite with Plan, Evaluate, and Train modules. The system captures every movement in the weight room to deliver real-time objective performance data for coaches and athletes at professional sports organizations, military programs, and high school athletic programs.
Is Perch a public or private company?
Perch is a private company. It is classified as corporate owned and is currently acquired.
When was Perch founded?
Perch was founded in 2017. It employs 11 to 50 people.
Where is Perch based?
Perch is headquartered in Cambridge, United States, in the North America region.
How does Perch make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscription.
Who are Perch's main competitors?
Broad incumbents on record are STATSports, Catapult Sports and Polar Electro. Emerging players are Playermaker and Reflexion Health. Direct peers are Tendo Sports Science, GymAware, Hawkin Dynamics, KinaTrax and Kinexon.
Does Perch have an API?
No public API is recorded for Perch.
What industry is Perch in?
Perch's product category is Sports Performance Analytics. Its primary akta.pro industry code is HDACADAO, Monitor Accessories & Mounting (Arms, Stands, Calibration). Its NAICS code is 33431 and its SIC code is 3577.