What Carketa does

Carketa is a Utah-based SaaS company, founded in 2019, that provides an end-to-end inventory management platform for automotive dealers — primarily independent used-car dealers and franchise dealer groups in the United States. The platform unifies six functional modules — Appraisals (anchored by the proprietary Carketa Score), Buying Inventory (auction search and ROI calculator), Analyzing Competition (competitor pricing and turn analytics), Reconditioning (workflow and task tracking), Pricing Inventory (dynamic, market-driven repricing), and Transport (vehicle shipping logistics) — with mobile apps on iOS/Android and a Chrome extension. Underlying the product suite is a cloud-hosted platform integrated with 40+ Dealer Management Systems (DMS) that syncs inventory data as frequently as every 15 minutes, plus an Enterprise API Suite (VIN Decode, Market Data, Vehicle Valuation) for technology partners and lenders via a separate VelociFI brand.

The company monetizes through recurring SaaS subscriptions (monthly billing in advance, with annual options, priced against inventory size or feature tier and structured around auto-renewing Order agreements) and a transaction-fee Vehicle Transport stream (pay-per-shipment, zero monthly fee, powered by its Acertus integration). Go-to-market is a hybrid direct sales motion: enterprise field sales with dedicated account managers for larger dealer groups, inside sales for SMB prospects funneled via free dealer tools and SEO-optimized educational content, and direct enterprise engagement for API/lender customers. Customer evidence includes 1,000+ active dealerships (e.g., Peace County Toyota, North Texas Truck Stop, Action Auto Utah) and integrations with Manheim, J.D. Power, Kelley Blue Book, and ProGuard.

Name

Carketa

Legal name

Carketa Inc.

Website

https://carketa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Carketa is a Utah-based SaaS platform founded in 2019 that provides end-to-end inventory management — appraisal, sourcing, reconditioning, pricing, and transport — for independent and franchise automotive dealers, plus a data API suite for lenders and technology partners.

Ownership category

akta.pro rank

Product category

Automotive dealer SaaS / Inventory management software

NAICS

Motor Vehicle and Parts Dealers (441), Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industry

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE)

Keywords

• Automotive dealer software
• Inventory management
• Vehicle appraisal
• Reconditioning workflow
• Automotive data APIs

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Recurring subscription fees for platform access, charged based on inventory quantities and/or price tiers as defined in Order agreements. Subscriptions auto-renew unless 30-day notice is provided. Billed monthly in advance with annual options available.
2. Vehicle Transport (Pay-per-shipment): Pay-per-vehicle shipment model with zero monthly fees. Dealers pay only for actual shipments needed through the platform's integration with Acertus.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Carketa is a cloud-based SaaS platform that gives automotive dealers end-to-end tools to appraise, source, recondition, price, and transport inventory. It aggregates live market data from 60,000+ dealer rooftops and integrates with 40+ DMS providers to deliver real-time valuation, competitor analytics, and workflow automation. An enterprise API suite (VIN Decode, Market Data, Vehicle Valuation) extends the data layer to lenders and technology platforms.

Product overview

Carketa is a unified SaaS platform for independent and franchise automotive dealers offering end-to-end inventory management from acquisition through sale. The platform comprises core modules: Appraisals (with proprietary Carketa Score), Buying Inventory (with auction finder and ROI calculator), Analyzing Competition (dealer analytics), Reconditioning (workflow management), Pricing Inventory (dynamic pricing), and Transport (vehicle logistics). A mobile app and Chrome extension extend functionality to mobile and browser environments. The Carketa API Suite serves enterprise clients with VIN Decode, Market Data, and Vehicle Valuation APIs. The platform integrates data from 60,000+ dealer rooftops and book value providers (Manheim, J.D. Power, Kelley Blue Book) to power real-time market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Carketa: Primary brand for end-to-end dealer platform
• Carketa Score
• Carketa Transport
• Carketa Recon
• VelociFI
• Carketa API Suite

Products and services

• Carketa Platform (end-to-end dealer suite) Unified SaaS suite for car dealers to find high-profit vehicles and turn inventory faster, combining appraisal, sourcing, competition analysis, reconditioning, pricing, and transport with live market data from 60,000+ rooftops.
• Carketa Appraisals Vehicle appraisal tool that uses the proprietary Carketa Score, VIN scanning, customizable metrics and book values, and over 60 million data points to deliver confident real-time valuations.
• Buying Inventory Sourcing tool that identifies high-profit vehicles based on dealer history and market trends, with auction finder, ROI calculator (including recon and transport costs), and integrated book values.
• Analyzing Competition Analytics product that delivers real-time insights into competitor pricing trends, inventory positions, and market strategies, with benchmarking of dealership performance against local and regional competitors.
• Carketa Reconditioning Recon workflow management tool with customizable workflows, real-time vehicle status dashboards, task assignment and timelines, mobile team updates, and audit trail reporting to turn inventory faster.
• Pricing Inventory Dynamic pricing tool with real-time percent-to-market data, competitive positioning, DMS integration for unified data, and live market reports to optimize profit per vehicle.
• Carketa Transport Vehicle transportation logistics product with pay-per-shipment pricing, integrated with inventory and buying processes through a partnership with Acertus, including real-time shipment tracking.
• Carketa API Suite Enterprise API suite for technology companies, lenders, and platform developers, comprising VIN Decode API, Market Data API, and Vehicle Valuation API for embedding automotive market and valuation data into third-party platforms.
• Carketa Mobile App Mobile application available on iOS App Store and Google Play providing on-the-go vehicle appraisals, recon task management, and team collaboration with real-time updates.
• Carketa Chrome Extension Chrome Web Store browser extension providing vehicle information overlay functionality directly in the browser for quick lookups.

Quantifiable outcome

• Dealers consistently reduce recon timelines by 40% or more
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Partnerships

One partnership is on record.

• AcertuscoreTechnology or IntegrationStrategic partnership for vehicle transportation services. Acertus provides professional transport services integrated directly into Carketa's platform, allowing dealers to book, track, and manage shipments in real-time. The partnership creates a seamless shipping experience with reliable, secure vehicle transport.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• vAuto: vAuto (owned by Cox Automotive) is Carketa's most direct competitor in dealer inventory management and pricing. Carketa explicitly calls out vAuto Provision as the comparison point, particularly around bundled add-ons; both serve franchised and independent dealers with appraisal, pricing, and inventory tools.
• DealerSocket: DealerSocket (Solera/S&P Global) is a DMS and dealer CRM with inventory management features that overlap with Carketa's platform. It serves a similar base of franchised and independent dealers and competes for the same workflow integration mindshare.
• VinSolutions: VinSolutions (Cox Automotive) is a leading dealer CRM and inventory platform serving franchised auto dealers. Its Connect CRM, inventory modules, and dealer websites compete head-to-head with Carketa's appraisal, pricing, and recon capabilities for the same dealership wallet.
• DealerCenter: DealerCenter is a DMS and dealer management platform focused on independent used-car dealers, overlapping directly with Carketa's primary segment. Both target small-to-mid independent dealers seeking affordable, easy-to-implement software, and compete on inventory tracking, appraisals, and dealer websites.
• Accu-Trade: Accu-Trade is a vehicle appraisal and trade-in tool used by franchised and independent dealers to capture appraisal data from real customers and generate market-based valuations. It directly competes with Carketa's appraisal tool and Carketa Score functionality.
• elead1one: elead1one (Reynolds and Reynolds) is a dealer CRM with inventory, desking, and pricing features used by franchised dealers. It competes with Carketa's full-stack workflow modules and bundles tightly with Reynolds' DMS, similar to how vAuto bundles with Cox's stack.

Broad incumbents

• ACV Auctions: ACV Auctions operates a leading online wholesale auction platform with proprietary vehicle condition data feeds powering dealer acquisition decisions. It overlaps with Carketa's auction finder and vehicle valuation tools, but operates at a broader wholesale marketplace scale.
• CarGurus: CarGurus operates a leading consumer automotive marketplace and offers dealer-facing pricing intelligence and lead products. Its market data products compete adjacent to Carketa's Market Data API and pricing analytics, though CarGurus is much broader in scope.
• Autotrader: Autotrader (Cox Automotive) is a major consumer vehicle marketplace with dealer advertising and pricing tools. While it does not directly compete in inventory management, it provides dealers with consumer-facing demand signals that overlap with Carketa's competition analysis and pricing features.
• PureCars: PureCars is a digital marketing and inventory platform for auto dealers offering dynamic pricing, merchandising, and market intelligence tools. It competes with Carketa's pricing and competition analysis modules, primarily in the franchised dealer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CarketaInc
• YouTubeyoutube.com/channel/UCuMUaRLYCPJhqlxG_dBseyg
• Facebookfacebook.com/CarKetaPlus
• LinkedInlinkedin.com/company/carketa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carketa