Carol

What Carol does

Carol (CAROL S.r.l.) is an Italian tech-enabled primary care provider operating a subscription-based virtual primary care platform through a mobile application on iOS and Android, with its legal headquarters in Rome and operations authorized under private regime at Regione Lombardia, ATS Monza Brianza. The company was founded in 2022 by Lorenzo Granato (CEO), with Giulia Della Ciana serving as Medical Director (Direttore Sanitario). Its core product is the Carol App, which delivers video consultations (Televisita), chat-based consultations with a dedicated primary care physician (Medico di Fiducia), on-demand consultations within 15 minutes (Consulto Immediato), electronic prescriptions valid for six months, and a personal health record (Fascicolo Sanitario Personale). Specialty verticals—online psychotherapy, nutrition consultation, and women's health—are offered as add-on services through licensed in-house clinicians. The platform is differentiated by an in-house (not contractor) physician pool, a continuous-care relationship with a chosen family doctor, and integration with an affiliated network of hospitals, blood test centers, clinics, and pharmacies for specialist booking and prescription fulfillment.

Carol operates a dual B2B2C and D2C go-to-market. The primary revenue engine is Piano Business, an annual corporate subscription sold to companies, funds, and casse (health benefit funds) via enterprise field sales; the subscription is fully deductible for the employer and provided free to employees, with family extension up to five members. A secondary stream, Piano Individuale, allows individual consumers to self-serve via the app and pay per session for specialty services at reduced ('calmierati') prices, with payment processed through Stripe and methods including Apple Pay, credit cards, and PayPal. Marketing is primarily B2B content and direct sales, supplemented by app-store acquisition, online advertising, and word-of-mouth.

The company has raised approximately €14M across multiple rounds, including a €5.3M Series A in May 2024 led by Lumen Ventures and P101, and a January 2026 financing of ~€7.57M from Futura SGR and P101 alongside €2.33M from Banca Sella, coinciding with the acquisition of Mindwork and Welfood. With ~12 employees and operations confined to Italy, Carol remains an early-stage venture commercializing a category-defining proposition—first virtual primary care in Italy's private regime.

Name

Carol

Legal name

CAROL S.r.l.

Website

https://carol.health

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Carol is an Italian subscription-based virtual primary care platform delivering video consultations, chat, prescriptions, and specialty services (psychotherapy, nutrition, women's health) to corporate employees and individual consumers through a mobile app.

Ownership category

akta.pro rank

Product category

Telemedicine and Digital Primary Care

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (HLALAAAA), 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA)

Keywords

• Virtual primary care
• Telemedicine subscriptions
• Corporate wellness benefits
• Online psychotherapy services
• Digital health platform

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Corporate Subscription (Piano Business): Companies, funds, and casse subscribe to Carol's platform and provide access to their employees/members as a benefits package. The subscription is paid by the organization and provided free to employees. This is the primary revenue stream, offering unlimited video consultations, chat, prescriptions, and family extensions. Companies benefit from tax advantages (no taxation, fully deductible from corporate income).
2. Specialty Teleconsultations (Psychotherapy, Nutrition, Women's Health): After free initial consultations, users pay for follow-up sessions in psychotherapy, nutrition consultations, and women's health services. Prices are described as 'calmierati' (reduced/market-adjusted). Payment is per session through in-app payment methods including Apple Pay, credit cards, PayPal.
3. Individual Plan (Piano Individuale): Individual consumers can purchase services directly through the platform. Pricing for individual services is presented before purchase. Corporate payment options include bank transfer for companies, casse, and funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Carol provides subscription-based digital primary care delivered through a mobile application (iOS/Android). The service offers 24/7 access to an in-house team of doctors via video consultations, chat, and electronic prescriptions, with same-day or next-day televisits and on-demand consultations within 15 minutes. It also includes a personal health record, integrated specialist booking at affiliated facilities, and add-on specialty services in psychotherapy, nutrition, and women's health.

Product overview

Carol is a digital telemedicine platform offering subscription-based virtual primary care services through a mobile app. The core platform consists of the Carol App providing video consultations (Televisita), chat consultations (Chat con Medico), electronic prescriptions (Prescrizioni), and immediate on-demand consultations (Consulto Immediato). Additional services include a Personal Health Record (Fascicolo Sanitario Personale), online psychotherapy (Psicoterapia Online), nutrition consultations (Consulenza Nutrizionale), and women's health services (Salute Femminile). The platform operates on two subscription models: Piano Business (corporate membership for employees with family extension) and Piano Individuale (individual subscription). Specialist appointment booking at partner facilities is available as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Piano Business (Corporate Subscription) Subscription plan funded by employers that provides employees and up to five family members with unlimited video consultations, chat access to a dedicated personal doctor, electronic prescriptions, personal health record, specialist booking, and on-demand consultations within 15 minutes. Free for employees; tax-deductible for employers.
• Piano Individuale (Individual Plan) Direct-to-consumer subscription plan that allows individuals to purchase Carol's digital primary care services without employer sponsorship, with terms, duration, and pricing specified per individual contract.
• Psicoterapia Online (Online Psychotherapy) Online psychotherapy service delivered via video with licensed therapists, including a free first consultation and subsequent paid sessions at market-adjusted (calmierati) prices. Available to Piano Business beneficiaries and their adult family members, and to Piano Individuale subscribers. Sessions may be deductible with the 730 tax return.
• Consulenza Nutrizionale (Nutrition Consultation) Online nutritional consultation service with nutritionists conducted via video, beginning with a free initial meeting and followed by paid nutritional visits at market-adjusted prices. Available to family members as well. Sessions may be tax-deductible.
• Salute Femminile (Women's Health) Online women's health consultation service covering pregnancy support, postpartum care, menopause, contraception, and general women's health topics, delivered via video with a free initial orientation consultation followed by paid sessions at market-adjusted prices.

Quantifiable outcome

• On-demand consultations available within 15 minutes
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Hospitals and Healthcare FacilitiescoreOthersCarol has established partnerships with selected hospitals and healthcare facilities to facilitate access to specialized care and integrated services. These partnerships enable referrals from the digital primary care platform to in-person specialist visits and diagnostic tests at affiliated locations.
• Blood Test Centers (Centri Prelievo)coreOthersPartnerships with blood test centers allow patients to book diagnostic tests after receiving electronic prescriptions through the Carol app. Facilitates seamless coordination between telemedicine consultations and laboratory diagnostics.
• Clinics and Medical PracticescoreOthersPartnerships with selected clinics and medical practices provide integrated healthcare services beyond digital consultations. When in-person visits are needed, patients can be referred to affiliated clinics through the platform.
• PharmaciescoreOthersPartnerships with selected pharmacies enable patients to access medications prescribed through the platform. Electronic prescriptions can be filled at affiliated pharmacy partners, completing the digital healthcare journey.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doctolib: French-headquartered telehealth and practice management platform offering online booking, video consultations, and an integrated patient management system for practitioners and patients. Doctolib is the closest European analog to Carol's B2B+B2C virtual primary care model and operates in Italy, directly competing for employer and individual users.
• Maven Clinic: Employer-sponsored virtual care platform focused on women's, family, and reproductive health with a dedicated clinician network. Comparable to Carol in its employer-led GTM, employed clinician model, and family-extension mechanic that drove its enterprise scale-up.
• Push Doctor: UK-based virtual primary care platform providing video GP appointments, prescriptions, and specialist referrals, with NHS and employer partnerships. Push Doctor's product scope, employed clinician model, and subscription pricing are directly comparable to Carol's offering.
• Kry (Livi): Sweden-founded pan-European virtual primary care provider offering video GP consultations, prescriptions, and referrals with a dedicated clinician model. Kry directly competes with Carol's subscription-based primary care concept across European markets and has a more mature employer offering.
• HealthHero: European virtual primary care and telehealth operator combining employed clinicians with employer, payer, and government contracts. HealthHero's employed-clinician model and employer-led GTM are highly comparable to Carol's Piano Business positioning.

Emerging players

• Wellhub (formerly Gympass): Global corporate wellness platform giving employees access to gyms, mental health, nutrition, and digital health services via employer subscriptions. Wellhub competes with Carol for HR/benefits budget and signals where corporate wellness is consolidating, including digital primary care.

Broad incumbents

• Edenred: Global corporate benefits and engagement platform (employee benefits, mobility, food) with growing healthcare/wellbeing adjacencies. Edenred is a potential channel partner or competitor for employer-sponsored health benefits in Italy and across Europe.
• One Medical (Amazon One Medical): Membership-based virtual plus in-person primary care platform acquired by Amazon, offering employer-sponsored memberships with dedicated physicians. One Medical is the international benchmark for employer-led virtual primary care at scale and informs the trajectory Carol is targeting.

Regional players

• Doctoralia (Docplanner): Italy-local health platform (part of Docplanner group) offering online booking, telehealth, and practice software to physicians and patients. Doctoralia is the incumbent Italian digital health booking and teleconsultation platform and the most direct in-country competitor to Carol.
• MioDottore: Italy's largest doctor booking and review platform (also part of Docplanner), enabling patients to find specialists, book visits, and access teleconsultations. MioDottore competes with Carol for both patients and employer wellness partnerships in Italy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carol.health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carol