Merx
Merx is an AI-powered conversational commerce platform built on WhatsApp Business API, enabling luxury, D2C, and enterprise brands to drive two-way customer engagement, automated marketing, and in-chat commerce transactions. Headquartered in London, the company serves 40+ brands across Europe.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Merx does
Merx is a London-based, AI-powered conversational commerce platform operating on WhatsApp Business API. Founded in 2023, the company enables brands to convert one-way marketing channels (email, SMS) into two-way personalized conversations by deploying on-brand AI agents that handle product discovery, recommendations, sales, and support directly inside WhatsApp. Its target segments include luxury brands (VIP tiering, AI-powered personal shopping), D2C e-commerce businesses (abandoned cart recovery, replenishment), hospitality (guest services, bookings), and mid-to-large enterprises seeking a WhatsApp-native alternative to traditional CRMs such as Salesforce.
The product is modular: a multi-agent AI Agent system sits at the core, surrounded by WhatsApp Opt-in Growth (GDPR-compliant subscriber acquisition), Customer Insights & Analytics (conversational and campaign analytics), Campaign Builder, AI Sales Assistant, VIP Tiering, and an AI Simulator for pre-deployment testing of thousands of synthetic conversations. The platform is built on the WhatsApp Business API and integrates natively with Shopify, Salesforce, Klaviyo, WooCommerce, Magento, Stripe, PayPal, and HubSpot via REST APIs. Merx holds Meta Business Partner status and is ISO 27001-certified with GDPR-compliant infrastructure including double opt-in, sentiment-based auto opt-out, and encrypted PII handling.
Merx monetizes through quote-based SaaS subscriptions billed monthly, with a free trial for self-serve exploration. Distribution combines product-led growth (free trial, self-serve onboarding) with enterprise field sales ('Book a demo' CTAs, dedicated account managers). The company raised a £1 million (~$1.3M) pre-seed round in March 2025 led by VentureFriends with participation from Ascension, following an earlier Antler investment in August 2023, and operates with a 1–10 person team serving 40+ brand customers across the UK and EMEA.
Merx firmographics
Firmographics- Name
- Merx
- Legal name
- Merx Solutions Limited
- Website
- https://hellomerx.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Merx is an AI-powered conversational commerce platform built on WhatsApp Business API, enabling luxury, D2C, and enterprise brands to drive two-way customer engagement, automated marketing, and in-chat commerce transactions. Headquartered in London, the company serves 40+ brands across Europe.
- Ownership category
- akta.pro rank
Merx industry classification
Industry- Product category
- Conversational Commerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Messaging-based Social Commerce (Chat Commerce) (CRAFANAG)
- akta.pro secondary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Merx is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Merx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Merx operates on a subscription-based model with flexible plans tailored to brand requirements. Pricing is quote-based with flexible tiers depending on usage, features, and customer volume. The company offers a free trial for brands to explore the platform before committing to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for exploration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Merx product offering
Product offeringCore offering
Merx provides an AI-powered conversational commerce platform built on the WhatsApp Business API that enables brands to acquire opt-in subscribers, run personalised AI-driven marketing campaigns, handle sales and support conversations, and complete in-chat checkout transactions. The platform combines AI agents, campaign automation, conversational analytics, and commerce flows into a unified system, with pre-built integrations into Shopify, Salesforce, Klaviyo, HubSpot, Stripe, and PayPal.
Product overview
Merx is a unified conversational commerce platform built around WhatsApp as the primary channel. The core product combines an AI Agent system (handling autonomous customer interactions across sales, support, and marketing) with campaign automation, analytics, and in-chat commerce capabilities. The platform operates as a modular architecture with distinct components: the AI Agent (multi-agent system for autonomous conversations), WhatsApp Opt-in Growth (GDPR-compliant subscriber acquisition), Customer Insights & Analytics (conversational and campaign analytics), Campaign Builder (automated marketing flows), AI Sales Assistant (routine inquiry handling), VIP Tiering (luxury brand segmentation), AI Simulator (pre-deployment testing), and Add to Cart on WhatsApp (in-chat checkout). These modules share a common customer data foundation and analytics layer, allowing brands to run coordinated acquisition, engagement, and conversion programs through a single WhatsApp-native interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Merx Conversational Commerce Platform Unified WhatsApp-first conversational commerce platform that enables brands to acquire opt-in subscribers via GDPR-compliant flows, run AI-driven marketing and sales conversations, complete in-chat checkout, and analyse customer journeys through conversational, campaign, and AI analytics, with pre-built integrations to Shopify, Salesforce, HubSpot, Klaviyo, WooCommerce, Magento, Stripe, and PayPal.
Quantifiable outcome
- 45% conversion rate increase
- +7 more outcomes
Companies that use Merx
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Merx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature6 records
Merx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core platform partner, platform partner and integration partner.
- WhatsApp Business APIcore platform partnerMerx is built on WhatsApp Business API, enabling brands to leverage WhatsApp's 3.1 billion monthly active users for conversational commerce. This platform integration is fundamental to Merx's service offering.
- Meta Business Partnerplatform partnerAs a Meta Business Partner, Merx has official status for implementing WhatsApp Business solutions, ensuring compliant and scalable deployments for enterprise brands.
- Shopifyintegration partnerMerx offers pre-built Shopify integration enabling seamless e-commerce connectivity. Brands using Shopify can easily integrate WhatsApp conversational commerce into their existing operations.
Scale indicators8 records
Merx competitors and assessment
Company assessmentBroad incumbents
- Twilio: Twilio is a large-scale communications platform providing WhatsApp, SMS, voice, and email APIs with adjacent customer engagement products. Comparable as underlying infrastructure for WhatsApp commerce and adjacent conversational AI offerings.
- Sinch: Sinch is a global CPaaS provider with WhatsApp, SMS, voice, and conversational AI offerings. Comparable as a messaging infrastructure provider serving enterprise conversational commerce use cases, with broader scale and geographic reach.
- MessageBird (Bird): Bird (formerly MessageBird) is a well-capitalized omnichannel CPaaS platform offering WhatsApp, SMS, email, and voice with marketing automation. Comparable as a WhatsApp messaging platform with AI agents, though broader in scope and larger than Merx.
Direct peers
- AiSensy: AiSensy is a WhatsApp marketing and commerce platform enabling drip campaigns, automation, and chat-based selling for D2C and SMB brands. Comparable in WhatsApp-first marketing automation and commerce flows for similar customer segments.
- Gupshup: Gupshup provides a conversational AI messaging platform with strong WhatsApp commerce and bot-building capabilities. Directly comparable as a WhatsApp-first conversational commerce platform with AI agent tooling and broad enterprise reach.
- Zoko: Zoko is a WhatsApp commerce platform built for Shopify brands with campaign automation, abandoned cart recovery, and chat-based selling. Closely comparable in WhatsApp-first D2C commerce focus and Shopify integration depth.
- Respond.io: Respond.io offers an AI-powered customer conversation management platform spanning WhatsApp, Messenger, and other messaging channels. Closely comparable to Merx in multi-channel messaging automation and AI agent capabilities for sales and marketing teams.
- Trengo: Trengo is a customer engagement platform combining helpdesk, chatbots, and multi-channel messaging including WhatsApp for SMB and mid-market. Comparable in conversational AI and WhatsApp commerce, with overlap in European customer base.
- WATI: WATI is a WhatsApp Business API platform focused on marketing, sales, and support automation for SMB and mid-market brands. Directly comparable as a WhatsApp-native conversational commerce and customer engagement tool with shared target customer profile.
- Interakt: Interakt (by Jio Haptik) offers a WhatsApp commerce and marketing suite with Shopify integration and AI chatbots for D2C brands. Highly comparable given shared Shopify-centric WhatsApp commerce positioning and D2C target market.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Merx social profiles
Digital presenceMerx compliance and trust
Trust signalCompliance2 records
Merx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merx leadership team
Management profileNumber of profiles
Profiles2 records
Merx funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merx
What does Merx do?
Merx provides an AI-powered conversational commerce platform built on the WhatsApp Business API that enables brands to acquire opt-in subscribers, run personalised AI-driven marketing campaigns, handle sales and support conversations, and complete in-chat checkout transactions. The platform combines AI agents, campaign automation, conversational analytics, and commerce flows into a unified system, with pre-built integrations into Shopify, Salesforce, Klaviyo, HubSpot, Stripe, and PayPal.
Is Merx a public or private company?
Merx is a private company. It is classified as venture growth investor backed and is currently operating.
When was Merx founded?
Merx was founded in 2023. It employs 11 to 50 people.
Where is Merx based?
Merx is headquartered in London, United Kingdom, in the Europe region.
How does Merx make money?
One revenue line is on record: platform/SaaS Subscription.
Who are Merx's main competitors?
Broad incumbents on record are Twilio, Sinch and MessageBird (Bird). Direct peers are AiSensy, Gupshup, Zoko, Respond.io, Trengo, WATI and Interakt.
Does Merx have an API?
No public API is recorded for Merx.
What industry is Merx in?
Merx's product category is Conversational Commerce Software. Its primary akta.pro industry code is CRAFANAG, Messaging-based Social Commerce (Chat Commerce), with a secondary code of CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio). Its NAICS code is 5132 and its SIC code is 7373.