Interakt
Interakt is a Mumbai-based SaaS company that provides an AI-powered customer engagement platform on WhatsApp Business API, offering marketing automation, sales CRM, support inbox, and conversational AI agents for 50,000+ SMB and mid-market businesses globally across multiple verticals.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Interakt does
Interakt is a Mumbai, India-based SaaS company founded in 2020 that operates an AI-powered customer engagement platform built on the WhatsApp Business API. The platform unifies marketing automation (Marketing Hub), customer support (Support Hub with omnichannel team inbox), sales pipeline management (Sales CRM), and conversational AI (AI Agents) across WhatsApp, Instagram, and RCS channels, supplemented by an AI voice call receptionist sub-brand called MyCallGenie and WhatsApp Voice Calling. Underlying capabilities include a no-code drag-and-drop chatbot builder, intent-based workflow automation, AI-generated forms and campaign content, and 60+ pre-built integrations with commerce and CRM tools such as Shopify and WooCommerce. The business model is a tiered SaaS subscription distributed through a product-led growth motion with a 14-day free trial and no credit card required, alongside an enterprise sales motion with demo-led onboarding and an agency/reseller partner program for white-label deployments.
The company targets 50,000+ customers across diverse verticals including travel, restaurants, beauty and cosmetics, health and wellness, edutech, automotive, home decor, real estate, marketing agencies, freelancers, and banking and finance, with primary use cases spanning lead capture, customer support automation, broadcast campaigns, and conversational commerce. Reported customer outcomes include 89% higher CSAT, 133% improvement in agent efficiency, 60% faster response times, and 75% increase in customer engagement. Interakt operates as a privately held company with 51-100 employees and a global self-serve footprint, though no revenue, ARR, or funding data is publicly disclosed in available sources, and ownership, founders, and management team information is absent from the input materials.
Interakt firmographics
Firmographics- Name
- Interakt
- Legal name
- Interakt
- Website
- https://interakt.shop
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Interakt is a Mumbai-based SaaS company that provides an AI-powered customer engagement platform on WhatsApp Business API, offering marketing automation, sales CRM, support inbox, and conversational AI agents for 50,000+ SMB and mid-market businesses globally across multiple verticals.
- Ownership category
- akta.pro rank
Interakt industry classification
Industry- Product category
- WhatsApp Business API Platform
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- System Integration & Connectors (BPAMAOAC)
- akta.pro secondary industries
- Digital Workplace & Collaboration Integration (BPAEAAAM), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Interakt is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Interakt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing plans for Marketing Hub, Support Hub, and Sales CRM modules. Offers free trial period for customer acquisition with conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Interakt product offering
Product offeringCore offering
Interakt provides an AI-powered omnichannel customer engagement platform built on the WhatsApp Business API, unifying marketing automation, sales CRM, and customer support. Its modular products—AI Agents, Marketing Hub, Support Hub, Sales CRM, and MyCallGenie—enable businesses to deploy conversational AI chatbots, automate campaigns, manage leads, and process orders across WhatsApp, Instagram, and RCS channels with over 60 plug-and-play integrations.
Product overview
Interakt is a full-stack WhatsApp Business growth platform offering a unified platform-plus-modules architecture. The core platform integrates AI Agents (Conversational AI for WhatsApp), Marketing Hub (campaign automation suite), Support Hub (omnichannel customer service), and Sales CRM (lead management). Additional specialized products include MyCallGenie (AI call receptionist) and WhatsApp Voice Calling. The platform operates across WhatsApp, Instagram, and RCS channels, serving 50,000+ businesses with AI-powered automation for marketing, sales, and customer support workflows.
Differentiator
Problem solved
Functional benefit
Brands
- MyCallGenie: AI Call Receptionist - An AI-powered voice call management solution
- AI Agents
- Marketing Hub
- Support Hub
- Sales CRM
Products and services
- AI Agents Conversational AI product that deploys AI agents on WhatsApp, Instagram, and RCS to autonomously answer customer queries, qualify leads, and recommend products like a human sales assistant. Targeted at businesses seeking 24/7 automated customer interactions and conversational commerce.
- Marketing Hub Comprehensive campaign suite enabling businesses to automate customer engagement on WhatsApp and Instagram to drive leads and conversions through broadcast messages, Click-to-WhatsApp ads, and AI-powered content creation. Targeted at marketing teams seeking scalable conversational marketing capabilities.
- Support Hub All-in-one customer support platform featuring an omnichannel team inbox for WhatsApp and Instagram, enabling zero missed messages and smooth team collaboration with automated chatbot responses. Targeted at customer support teams managing high inquiry volumes.
- Sales CRM WhatsApp-first Sales CRM that centralizes leads from WhatsApp, workflows, API, Shopify, or manual entry with auto-assigned owners and statuses to help capture leads, engage prospects, and close deals faster. Targeted at sales teams and B2B companies using WhatsApp for pipeline management.
- MyCallGenie AI-powered call receptionist that handles incoming calls 24/7 with intelligent voice interaction, managing appointments, answering queries, and providing automated reception services. Targeted at businesses seeking AI voice automation alongside their WhatsApp engagement stack.
- WhatsApp Business API WhatsApp Business API integration platform enabling businesses to programmatically send and receive WhatsApp messages, manage conversations, and automate workflows at scale. Targeted at enterprise customers building custom integrations via API access.
Quantifiable outcome
- 89% higher average CSAT for businesses using Interakt
- +4 more outcomes
Companies that use Interakt
Customer profileSegments13 records
Ideal customer profiles3 records
Interakt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature8 records
Interakt partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Interakt competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a direct WhatsApp Business API platform targeting SMB and enterprise customers with shared inbox, chatbots, broadcasts, and integrations. It is the closest India-rooted competitor to Interakt in product surface and customer type.
- AiSensy: AiSensy is an Indian WhatsApp Business API and marketing automation platform serving SMBs with broadcasts, chatbots, Click-to-WhatsApp ads, and Shopify integration — almost identical GTM and feature set to Interakt.
- Gupshup: Gupshup is a leading conversational AI and messaging platform that operates as a WhatsApp BSP and broader CPaaS/CCaaS player. It competes directly with Interakt on WhatsApp API, chatbots, and AI agents for enterprise and SMB.
- Yellow.ai: Yellow.ai provides AI-powered customer service automation across WhatsApp, web, and voice. It overlaps with Interakt's AI Agents and Support Hub, particularly for mid-market and enterprise conversational support use cases.
- Haptik: Haptik is an Indian conversational AI platform offering WhatsApp commerce, support, and marketing automation for enterprises. It competes with Interakt on AI-driven WhatsApp customer engagement at larger account sizes.
- Verloop.io: Verloop is a conversational customer support platform with strong WhatsApp and Instagram support, automation, and agent-assist features. It targets similar mid-market and D2C customers as Interakt's Support Hub.
Broad incumbents
- Twilio: Twilio is a large incumbent communications platform that provides the WhatsApp Business API and Flex/Engage products covering messaging, contact center, and AI assistants. It competes upstream as both an API provider and an enterprise-grade engagement suite.
- Freshchat (Freshworks): Freshchat is Freshworks' omnichannel customer messaging product supporting WhatsApp, Instagram, and web chat with chatbots and shared inbox. It is a broad-incumbent alternative for SMB and mid-market customer engagement.
- Zendesk: Zendesk is a global customer service and engagement platform that supports WhatsApp through Sunshine Conversations. It competes with Interakt's Support Hub, particularly for larger customers needing a full ticketing + messaging suite.
- HubSpot: HubSpot is a CRM, marketing, and customer service platform that integrates WhatsApp via partners and offers marketing automation, chatbots, and a shared inbox. It overlaps with Interakt's Marketing Hub, Sales CRM, and Support Hub at the SMB/mid-market layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Interakt social profiles
Digital presenceInterakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interakt leadership team
Management profileNumber of profiles
Interakt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interakt
What does Interakt do?
Interakt provides an AI-powered omnichannel customer engagement platform built on the WhatsApp Business API, unifying marketing automation, sales CRM, and customer support. Its modular products—AI Agents, Marketing Hub, Support Hub, Sales CRM, and MyCallGenie—enable businesses to deploy conversational AI chatbots, automate campaigns, manage leads, and process orders across WhatsApp, Instagram, and RCS channels with over 60 plug-and-play integrations.
Is Interakt a public or private company?
Interakt is a private company. It is classified as unknown and is currently operating.
When was Interakt founded?
Interakt was founded in 2020. It employs 51 to 100 people.
Where is Interakt based?
Interakt is headquartered in Mumbai, India, in the Asia region.
How does Interakt make money?
One revenue line is on record: saaS Subscription.
Who are Interakt's main competitors?
Direct peers on record are Wati, AiSensy, Gupshup, Yellow.ai, Haptik and Verloop.io. Broad incumbents are Twilio, Freshchat (Freshworks), Zendesk and HubSpot.
Does Interakt have an API?
Yes. Interakt offers WhatsApp Business API integration, allowing businesses to programmatically send and receive WhatsApp messages, manage conversations, and automate workflows. The platform provides API access for enterprise customers to build custom integrations.
What industry is Interakt in?
Interakt's product category is WhatsApp Business API Platform. Its primary akta.pro industry code is BPAMAOAC, System Integration & Connectors, with a secondary code of BPAEAAAM, Digital Workplace & Collaboration Integration. Its NAICS code is 541512 and its SIC code is 7372.