What Swish.ai does

Swish.ai was an Israeli enterprise software company that built an AI-native data warehouse and an AI-powered IT service management (ITSM) platform. The company's core technology ingested and restructured complex enterprise operational data to serve as a foundation for intelligent automation, with initial applications focused on IT service management, IT operations, workflow automation, and operational data analysis for enterprise IT teams. The product roadmap referenced broader applications in workforce productivity, knowledge management, and procurement automation, though the company remained concentrated in the ITSM domain throughout its operational life.

The company served a small set of large enterprise customers including Coca-Cola, Nestlé, Amdocs, and CyberArk, generating approximately $2 million in annual contract revenue at the time of its asset sale. Swish.ai employed between 11 and 50 people and was headquartered in Tel Aviv, Israel. The company pursued an enterprise direct sales motion targeting large global organizations with IT service management needs.

Swish.ai raised over $20 million in cumulative venture funding from investors including StageOne Ventures, Dell Technologies Capital, Samsung NEXT, Skywell Capital Partners, and Axess Ventures between 2017 and 2022, with a $13 million Series A led by Dell Technologies Capital in November 2021 representing the largest round. Despite its technical positioning and credible institutional backing, the company struggled to monetize its technology in what it characterized as a limited ITSM market. Swish.ai entered insolvency proceedings, and in June 2026 the Tel Aviv District Court approved a fast-track sale of its assets to Unframe for approximately $150,000—a fraction of the capital previously deployed. The company no longer operates as an independent entity, with its technology and customer relationships now part of Unframe's broader enterprise AI platform.

Name

Swish.ai

Legal name

Swish.ai

Website

https://swish.ai

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

Swish.ai was an Israeli enterprise software company that built an AI-native data warehouse and AI-powered IT service management platform for enterprise IT teams. It served customers including Coca-Cola, Nestlé, Amdocs, and CyberArk before insolvency proceedings led to its acquisition by Unframe in June 2026.

Ownership category

akta.pro rank

Product category

IT Service Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• AI service management
• IT workflow automation
• Enterprise data warehouse
• IT operations platform
• Agent routing software

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: Annual contract revenue model serving enterprise customers. Generated approximately $2 million in annual contract revenue from customers including Coca-Cola, Nestlé, Amdocs, and CyberArk.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Swish.ai developed an AI-native data warehouse that ingested and restructured enterprise information for intelligent solutions, paired with an AI-powered IT service management and operations platform. The platform helped enterprise IT teams automate workflows, turn operational data into actionable insights, and route service requests to the best-matched agents. Its applications extended beyond IT operations into workforce productivity, knowledge management, and procurement automation.

Product overview

Swish.ai operated as a dual-product company offering an AI-native data warehouse that ingests and restructures enterprise information, paired with an AI-powered IT service management platform. The AI-Native Data Warehouse served as the foundational infrastructure that enabled the ITSM platform to transform complex operational data into actionable insights. Following the company's acquisition by Unframe in June 2026, these products were integrated into Unframe's broader enterprise AI platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Native Data Warehouse

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Others

• UiPath: Hyperautomation platform combining RPA, AI, and process orchestration. Comparable to Swish.ai's hyperautomation positioning, though UiPath operates as a broader enterprise automation suite rather than an ITSM specialist.
• Celonis: Process intelligence and execution platform that ingests enterprise data to surface automation opportunities — adjacent to Swish.ai's AI-native data warehouse approach and operational data insights positioning.

Broad incumbents

• ServiceNow: Dominant enterprise ITSM and workflow automation platform. Comparable because Swish.ai targeted the same enterprise IT service management use case with an AI-native data warehouse, but ServiceNow is a broad incumbent with a vastly larger platform and customer base.
• Freshworks (Freshservice): Freshservice is an ITSM and IT operations platform with AI-assisted automation targeting mid-market and enterprise IT teams, comparable to Swish.ai's ITSM focus but with a broader product portfolio.
• Atlassian (Jira Service Management): Jira Service Management is an enterprise ITSM solution with workflow automation and AI features, serving the same enterprise IT teams Swish.ai targeted but as part of Atlassian's broader collaboration suite.
• BMC Software (Helix ITSM): BMC Helix is an enterprise ITSM and IT operations platform with AI/ML capabilities — comparable to Swish.ai as an incumbent ITSM vendor serving large enterprise IT organizations.

Direct peers

• Aisera: AI service management platform for IT, HR, customer service, and operations with agentic AI workflows — closely aligned with Swish.ai's ITSM-and-beyond automation proposition and AI-driven ticket routing.
• Moveworks: AI-native platform for enterprise IT support that automates ticket resolution and routes issues to the right agent or workflow — directly overlapping with Swish.ai's hyperautomation positioning around agent routing and IT service management.

Emerging players

• Sierra / Decagon (AI agents for enterprise ops): Emerging enterprise AI agent platforms for customer and operational workflows. Comparable to Swish.ai's 'predicts routes to the best-matched agent' thesis, representing the next generation of agent-routing AI for enterprise operations.
• Glean: Enterprise AI search and knowledge fabric that unifies data across systems for AI-powered workflows. Comparable to Swish.ai's data warehouse + AI workflow thesis, particularly the knowledge-management extension.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Swishers_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swish.ai