What Camphouse does

Camphouse is a cloud-based SaaS media operations platform that helps enterprise marketing teams plan, execute, track, and optimize media and marketing campaigns in a single system, replacing fragmented spreadsheets and scattered tools. The platform is built on cloud infrastructure using AWS EKS (Kubernetes), MongoDB, Elasticsearch, and Redis, with a multi-region architecture designed to support global enterprise deployments. Its product positioning centers on an "AI-ready" data layer intended to support smarter workflows and insights as marketing operations evolve.

The company targets two primary customer segments: large global brands and advertisers, and the agencies that serve them, with use cases spanning marketing planning, performance management, campaign optimization, and cross-market media operations. Named enterprise customers include H&M, Heineken, L'Oréal Groupe, Zalando, Kellogg's, Estée Lauder, and Betsson, indicating traction with multinational consumer-facing brands across fashion, beverages, beauty, food, gaming, and e-commerce.

Camphouse operates a sales-led go-to-market motion organized by region — EMEA (North, South, UK, DACH, APAC) and North America — with a Global VP Sales, Senior Enterprise Sales Directors, and dedicated Customer Success Managers supporting enterprise accounts through their lifecycle. Pricing is quote-based and subscription-based with annual billing for enterprise customers, with no publicly disclosed price list. The company has raised approximately $17 million in total venture funding across rounds in 2016, 2020, 2023, and a Series A in June 2026 led by a syndicate including Fairpoint, eEquity, Newion, Frol41, and J12 Ventures, with proceeds earmarked for AI capability development and global expansion. As of mid-2026, Camphouse employs 70+ people across offices in Stockholm (HQ), Malmö (R&D), New York (sales), Montpellier (customer success), London, and a newly established team in Vietnam.

Name

Camphouse

Legal name

Camphouse

Website

https://camphouse.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Camphouse is a cloud-based SaaS media operations platform that helps enterprise marketing teams plan, execute, track, and optimize campaigns across multiple markets. Founded in 2014 in Stockholm, it serves global brands and agencies — including H&M, Heineken, L'Oréal, and Zalando — through regional enterprise sales teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Camphouse operates as a SaaS company providing a media operations platform. The revenue model is based on platform subscriptions with customers paying for access to the all-in-one tool for visualizing results, optimizing campaigns, and making data-driven business decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Camphouse provides a centralized cloud-based media operations SaaS platform that combines marketing planning, execution, tracking, and reporting into a single system for enterprise brands and advertising agencies. The platform replaces fragmented spreadsheets and disconnected tools with unified visibility over multi-market campaigns, supports performance marketing workflows, and offers AI-ready data for marketing insights. It is sold as an annual subscription to global advertisers and agencies managing thousands of users across dozens of markets.

Product overview

Camphouse is a single unified SaaS platform for enterprise media operations. The core Camphouse Platform serves as an all-in-one tool for marketing planning and campaign management, providing a comprehensive overview of all marketing activities. The platform enables brands to visualize results, optimize campaigns, and make data-driven business decisions. The company describes itself as 'Media management software for marketing professionals' and positions its offering as a centralized solution that replaces scattered spreadsheets and fragmented tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Camphouse Platform A centralized cloud-based media operations SaaS platform for marketing professionals that combines planning, execution, tracking, and reporting into a single system. It helps local and global brands manage performance marketing and campaign workflows, replacing fragmented spreadsheets with clarity, control, and collaboration. The platform is built for enterprise users managing campaigns across multiple markets and supports AI-ready data for smarter workflows.

Quantifiable outcome

• Replaces fragmented spreadsheets with centralized system for marketing operations
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BrandMaker: BrandMaker is a marketing resource management (MRM) platform offering planning, budgeting, workflow, and analytics for enterprise marketing organizations — directly comparable to Camphouse's marketing operations and planning value proposition.
• Planful: Planful (formerly Allocadia) is a marketing performance management platform that helps enterprise marketing teams plan, budget, and track spend and ROI across campaigns — directly comparable to Camphouse's marketing planning and campaign management focus.
• Aprimo: Aprimo (by Stibo Systems) is a marketing operations and resource management platform serving enterprise brands with planning, workflow, content, and asset management — a closely overlapping offering to Camphouse's centralized media operations platform.
• Celtra: Celtra provides creative operations and campaign production software for enterprise brands and agencies, enabling scalable asset creation and campaign workflows — overlapping with Camphouse's campaign execution and tracking capabilities for marketing teams.
• NewsCred: NewsCred is an enterprise content marketing platform offering planning, production, distribution, and analytics capabilities — comparable to Camphouse's planning, execution, and tracking workflow for brand marketers.
• Seismic (formerly Percolate): Seismic acquired Percolate to extend into marketing content and campaign operations for enterprise brands. Percolate's legacy offering closely mirrored Camphouse's campaign planning and content operations positioning for large marketing organizations.

Broad incumbents

• Wrike: Wrike (now part of Citrix) is an enterprise work management platform with strong adoption in marketing organizations for campaign planning and approvals — overlapping with Camphouse's campaign management use cases as part of a broader portfolio.
• monday.com: monday.com is a horizontal work management platform used by marketing teams for campaign planning and execution. While broader than Camphouse, it competes for the same enterprise marketing planning budget.
• Adobe Workfront: Adobe Workfront is an enterprise work management platform widely used by marketing teams for planning, campaign execution, and approvals. It overlaps with Camphouse's planning and execution capabilities as part of a much broader Adobe portfolio.
• Asana: Asana is a widely adopted work and project management platform used by marketing teams to plan and execute campaigns. It competes with Camphouse for the planning-and-execution layer of enterprise marketing operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/camphouseio
• Facebookfacebook.com/camphouseio
• LinkedInlinkedin.com/company/camphouseio
• GitHubgithub.com/camphouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camphouse