Uptempo
Uptempo (BrandMaker Inc.) is an enterprise SaaS company that sells a Marketing Operations and Decision Intelligence platform—unifying plans, budgets, spend, and performance with AI-driven signal detection and MMM—to Fortune 1000 organizations with $1B+ revenue and 75+ person marketing teams.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Uptempo does
Uptempo, operating under the legal entity BrandMaker Inc., is an enterprise SaaS provider of Marketing Resource Management (MRM) and Marketing Operations software. Founded in 2013 and headquartered in Atlanta, the company sells exclusively to large enterprises—organizations with annual revenue of $1B+ and marketing teams of 75+—via a direct enterprise field sales motion. Its core product, the Uptempo Decision Intelligence Platform, unifies marketing plans, budgets, spend, and performance data into a single governed source of truth, integrating with ERP/EPM (SAP, Oracle, Workday, Coupa, NetSuite), CRM (Salesforce, Anaplan), work management (Asana, Monday, Adobe Workfront, Airtable), advertising (Google Ads, Marketo, Meta), and BI systems (Snowflake, Databricks, Power BI, Tableau) through more than 1,200 pre-built integrations and open REST APIs.
The platform comprises two native modules—Marketing Financial Planning and Marketing Campaign Planning—augmented by OptiMine, a Marketing Mix Modeling (MMM) capability acquired in August 2025 that provides always-on econometric measurement of media and promotional effectiveness. AI features are layered across the platform in the form of Signal Detection (anomaly/pattern detection across channels), Scenario Modeling (multi-scenario budget reallocation testing), In-Flight Optimization (real-time pivot recommendations), and a Conversational Q&A interface. The company monetizes via quote-based annual or multi-year enterprise SaaS subscriptions supplemented by professional services for implementation, integration, training, and custom configuration. Uptempo reports serving hundreds of global Fortune 1000 enterprises, with named logos spanning Cisco, IBM, IKEA, JCPenney, Reckitt, Workday, HubSpot, Unilever, Charles Schwab, ServiceNow, Palo Alto Networks, Atlassian, Best Buy, and others.
Uptempo's GTM relies on enterprise field sales, event-driven demand generation at industry conferences (Gartner Marketing Symposium/Xpo, ANA Masters of Marketing), and a content-led motion (case studies, webinars, eBooks). The company maintains SOC 2 Type II and SOC 1 compliance certifications, which is material for selling into financial services and regulated healthcare buyers.
Uptempo firmographics
Firmographics- Name
- Uptempo
- Legal name
- BrandMaker Inc.
- Website
- https://uptempo.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uptempo (BrandMaker Inc.) is an enterprise SaaS company that sells a Marketing Operations and Decision Intelligence platform—unifying plans, budgets, spend, and performance with AI-driven signal detection and MMM—to Fortune 1000 organizations with $1B+ revenue and 75+ person marketing teams.
- Ownership category
- akta.pro rank
Uptempo industry classification
Industry- Product category
- Marketing Resource Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Uptempo is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Uptempo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Subscription-based enterprise marketing operations platform. Pricing is quote-based targeting enterprises with $1B+ revenue and 75+ marketing team members. Annual or multi-year contracts typical for enterprise deals.
- Professional Services: Implementation, consulting, training, and custom configuration services to support enterprise deployments including integration development and ongoing maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier - full platform access |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels8 records
Uptempo product offering
Product offeringCore offering
Uptempo sells an enterprise Marketing Resource Management (MRM) Decision Intelligence platform that unifies marketing plans, budgets, spend, and performance data into a single governed source of truth. The platform provides AI-powered signal detection, scenario modeling, in-flight optimization, and always-on marketing mix modeling for large enterprise marketing organizations. It is delivered as a multi-year SaaS subscription with quote-based pricing, complemented by professional services for implementation, training, and integration.
Product overview
Uptempo is an enterprise marketing operations platform built around Decision Intelligence—a core AI-powered system that unifies plans, budgets, spend, and performance data. The portfolio consists of the Uptempo Decision Intelligence Platform (the core product), two integrated modules (Marketing Financial Planning and Marketing Campaign Planning), the acquired OptiMine marketing mix modeling solution, and professional Services for implementation and support. Together, these products enable enterprise CMOs to optimize marketing investments, prove ROI, and drive growth through connected data and AI-powered insights.
Differentiator
Problem solved
Functional benefit
Products and services
- Uptempo Decision Intelligence Platform An enterprise marketing operations platform that unifies marketing plans, budgets, spend, and performance data into a single governed source of truth, with AI-powered Signal Detection, Scenario Modeling, and In-Flight Optimization for enterprise CMOs and marketing operations teams.
- OptiMine Marketing Mix Modeling Always-on Marketing Mix Modeling solution acquired by Uptempo in August 2025, providing econometric analysis and optimization across paid social, search, TV/CTV, and display channels for enterprise retail and CPG brands.
- Uptempo Professional Services Professional services including Strategic Guidance, Ongoing Product Training, Enterprise Technical Support, Custom Configuration, and Consulting & Integrations Support, with 1,050+ integration projects completed and 17,000+ marketing professionals trained globally.
Quantifiable outcome
- $300M revenue lift for JCPenney
- +6 more outcomes
Companies that use Uptempo
Customer profileNamed customers34 records
Segments10 records
Ideal customer profiles4 records
Uptempo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature8 records
Uptempo partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core.
- SalesforcecoreDeep bidirectional API integration allowing marketing organizations to tie investment data to campaign and opportunity data. Ingests Salesforce campaign and opportunity data for pipeline and ROI reports.
- AdobecoreIntegration with Adobe ecosystem including Adobe Workfront for campaign planning and resource management. Synchronizes projects with marketing activities.
- Oracle ERPcoreIntegration with Oracle ERP for seamless purchase order creation and real-time tracking of payment statuses. Syncs Uptempo ID to every PO or PR for automated financial reconciliation.
- OptiMine SoftwarecoreAcquisition of OptiMine Software to enhance analytics capabilities with advanced Marketing Mix Modeling (MMM). OptiMine provides always-on MMM that shows which channels and activities drive the most revenue.
- KPMGcoreStrategic partnership for marketing operations transformation and implementation services. KPMG helps enterprise clients implement and optimize Uptempo for marketing financial planning and performance management.
- CoupacoreSeamless purchase order creation and tracking of payment status in real-time from Coupa within Uptempo. Associates each PO or PR with unique Uptempo ID for full-cycle financial tracking.
- Oracle NetSuitecoreIntegrates NetSuite with Uptempo for seamless generation of purchase orders and real-time tracking of payment statuses with bi-directional sync.
- SAPcoreIntegration with SAP for ERP connectivity and financial reconciliation. Maps marketing activities to existing GL structure for seamless financial reporting.
- Workfront (Adobe)coreSynchronizes Uptempo with Adobe Workfront for comprehensive view of project and budget status. Adds investment details and syncs resource costs.
- Google AdscoreSynchronizes marketing spend with Google Ads to access campaign and investment data directly through Uptempo line items for consolidated single source of truth.
- Marketo (Adobe)coreSyncs Uptempo marketing spend with Marketo marketing programs for comprehensive insight into costs associated with each program and activity.
- SnowflakecoreIntegration for data warehouse connectivity and analytics, enabling push of marketing system of record into BI tools the business already trusts.
- DatabrickscoreIntegration for advanced analytics and data processing capabilities supporting marketing performance modeling.
- Power BIcorePush marketing system of record into Power BI for visualization and reporting in tools the business already trusts.
- TableaucoreIntegration with Tableau for BI and analytics visualization of marketing performance data.
- AnaplancoreIntegration with Anaplan for enterprise planning and performance management connectivity.
- AsanacoreConnects to Asana for work management, tying back to marketing plan and budgets while keeping teams aligned.
- Monday.comcoreIntegration with Monday.com for work management and campaign execution tracking.
- AirtablecoreConnects to Airtable for flexible work management and project tracking capabilities.
- WorkdaycoreIntegration with Workday for financial management and human capital management connectivity.
- Meta (Facebook/Instagram)coreIntegration for advertising performance data from Meta platforms into unified marketing analytics.
Scale indicators20 records
Expansion highlights6 records
Uptempo competitors and assessment
Company assessmentDirect peers
- Workday Adaptive Planning: Workday's enterprise planning suite includes marketing and advertising use cases within Adaptive Planning, directly competing with Uptempo for Fortune 1000 planning, budgeting, and forecast workloads and offering similar ERP-grade integrations.
- Anaplan: Anaplan is a connected planning platform that explicitly targets marketing resource management, financial planning, and performance use cases for global enterprises, making it one of Uptempo's closest direct competitors in MRM and marketing financial planning.
- Planful: Planful is a cloud FP&A platform used by marketing and finance teams for budgeting, planning, and performance management — overlapping materially with Uptempo's Marketing Financial Planning module and serving the same enterprise finance-and-marketing personas.
- Salesforce Marketing Cloud Intelligence (formerly Datorama): Salesforce's marketing analytics platform provides unified marketing performance, attribution, and ROI reporting directly to CMOs, overlapping with Uptempo's Decision Intelligence positioning and Salesforce-campaign integration use case.
- Analytic Partners: Analytic Partners is a long-standing marketing mix modeling and commercial analytics consultancy with a managed software platform, directly competing with Uptempo's OptiMine MMM capability for enterprise MMM engagements.
Emerging players
- Pigment: Pigment is a newer AI-native business planning platform increasingly adopted by marketing and GTM finance teams for scenario planning and budget reallocation, competing for the same enterprise planning wallet share as Uptempo with a more modern UX.
- Domo: Domo is a cloud BI and analytics platform increasingly used by marketing teams to build custom marketing performance dashboards and ROI views, competing for the same CMO-level analytics budget as Uptempo with strong pre-built marketing data connectors.
Broad incumbents
- Oracle EPM (Hyperion / Planning): Oracle's enterprise performance management suite is widely deployed in Fortune 1000 finance organizations and can absorb marketing planning use cases, posing an incumbent bundling threat against standalone MRM vendors like Uptempo.
- SAP Analytics Cloud / SAP Group Reporting: SAP's enterprise planning and analytics portfolio targets the same marketing finance and CFO buyer that Uptempo serves, and can be deployed as part of a broader SAP ERP investment that displaces standalone MRM purchases.
- Nielsen (Marketing Effectiveness / MMX): Nielsen's marketing effectiveness solutions, including MMX, compete with Uptempo's always-on MMM offering for enterprise marketing measurement budgets and bring deep industry-wide benchmarking data that Uptempo lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uptempo social profiles
Digital presenceUptempo compliance and trust
Trust signalCompliance2 records
Uptempo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uptempo leadership team
Management profileNumber of profiles
Profiles9 records
Uptempo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Uptempo funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uptempo M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uptempo
What does Uptempo do?
Uptempo sells an enterprise Marketing Resource Management (MRM) Decision Intelligence platform that unifies marketing plans, budgets, spend, and performance data into a single governed source of truth. The platform provides AI-powered signal detection, scenario modeling, in-flight optimization, and always-on marketing mix modeling for large enterprise marketing organizations. It is delivered as a multi-year SaaS subscription with quote-based pricing, complemented by professional services for implementation, training, and integration.
Is Uptempo a public or private company?
Uptempo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Uptempo founded?
Uptempo was founded in 2013. It employs 101 to 250 people.
Where is Uptempo based?
Uptempo is headquartered in Atlanta, United States, in the North America region.
How does Uptempo make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are professional Services.
Who are Uptempo's main competitors?
Direct peers on record are Workday Adaptive Planning, Anaplan, Planful, Salesforce Marketing Cloud Intelligence (formerly Datorama) and Analytic Partners. Emerging players are Pigment and Domo. Broad incumbents are Oracle EPM (Hyperion / Planning), SAP Analytics Cloud / SAP Group Reporting and Nielsen (Marketing Effectiveness / MMX).
Does Uptempo have an API?
Yes. Uptempo offers open REST APIs that enable developers to extend the platform and build custom integrations with project management, CRM, MAP, procurement, content marketing, and digital ad platforms. APIs support bulk data import and export capabilities, allowing developers to export data to existing BI tools or data warehouses and add their own business logic and visualizations. The platform also provides BI APIs that can be leveraged to connect with existing technology stacks.
What industry is Uptempo in?
Uptempo's product category is Marketing Resource Management Software. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 51821 and its SIC code is 7372.