What Specificity does

Specificity, Inc. is a publicly traded digital marketing and advertising technology company headquartered in Tampa, Florida, operating on the OTCQB marketplace under the ticker SPTY. The company offers a hybrid AdTech and performance marketing model, combining proprietary AI-driven fraud prevention and human-only traffic verification technology — marketed under its Put-Thru, Tradigital Partners, and Pickpocket solutions — with strategic marketing execution services. Its core platform claims to eliminate bot-driven ad waste and non-exclusive leads through intent-driven, cross-channel advertising, with a demonstrated case study of a 38.5x return on ad spend (approximately $385,202 in client revenue from $10,004 in ad spend) for a European travel website engagement.

The company serves mid-market and enterprise clients across home services, manufacturing, event technology, HVAC, and business organizations, with a strategic expansion announced in February 2026 targeting the $600 billion U.S. home services sector. Specificity generates revenue primarily through performance-focused advertising and demand generation services on a quote-based engagement model, without publicly disclosed pricing or contract terms. Its technology stack was materially augmented by the October 2023 acquisition of AImplify, an AI-powered marketing solution provider whose assets and customer base were absorbed into Specificity's platform.

Specificity's go-to-market is sales-led and direct, targeting mid-market operators initially with the intent of expanding into larger enterprise accounts. The company is led by CEO Robert Fedder (appointed October 2025) with founder Jason Wood remaining involved in strategic direction, and CTO Rob Gagne (appointed October 2025) overseeing advertising technology innovation and global expansion. As of the Q3 2025 reporting period, the company reported approximately $1.59 million in total assets and a $68,503 net loss, with revenue not publicly disclosed.

Name

Specificity

Legal name

Specificity, Inc.

Website

https://specificityinc.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Specificity is a Tampa-based, OTCQB-traded AdTech company offering AI-powered fraud prevention and human-only traffic verification combined with performance marketing services, serving mid-market clients across home services, manufacturing, HVAC, and event technology verticals.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Performance marketing services
• Digital advertising solutions
• Ad fraud prevention
• AI advertising technology
• Cross-channel advertising

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance Marketing Services: Performance-focused marketing and demand generation services providing accountable marketing performance to clients across various industries. Revenue generated through advertising campaigns with measurable ROI.
2. Cross-Channel Advertising Services: Cross-channel advertising services with human-only traffic verification, delivering quantifiable outcomes such as the 38.5x ROAS achieved in campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Specificity is a hybrid AdTech company that delivers performance-focused digital marketing campaigns combined with a proprietary AI-powered fraud prevention and human-only traffic verification platform. It runs cross-channel advertising programs for mid-market and enterprise clients across home services, manufacturing, event technology, HVAC, and travel sectors, emphasizing accountable marketing performance and quantifiable ROI.

Product overview

Specificity is a hybrid AdTech company offering a platform of digital marketing solutions alongside proprietary AI-powered advertising technology. The product portfolio includes Put-Thru, Tradigital Partners, and Pickpocket as core service offerings, complemented by an internally developed human-only, intent-driven advertising platform that provides fraud prevention and bot-free targeting capabilities. The company also acquired AImplify in October 2023 to strengthen its AI-powered marketing solutions. Specificity's hybrid model combines advertising technology with strategic marketing execution, targeting mid-market operators across home services, manufacturing, and event technology sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Put-Thru: Proprietary advertising technology solution offering bot-free targeting and human-only traffic verification
• Tradigital Partners
• Pickpocket

Products and services

• Put-Thru
• Tradigital Partners
• Pickpocket
• Proprietary Human-Only, Intent-Driven Advertising Platform
• AImplify

Quantifiable outcome

• 38.5x return on ad spend in first month campaign
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• A2SPAcoreTechnology or Integration · 27 January 2026Strategic partnership with A2SPA, a provider of execution-time security protocols for agentic AI systems. Addresses execution gaps in AI-driven workflows in advertising and marketing to ensure operations occur within cryptographically enforced authorization boundaries. Positions execution-time authorization as foundational infrastructure as AI autonomy scales in adtech.
• Blackpearl GroupcoreStrategic or Co-development Partner · 4 November 2025Partnership with Blackpearl Group to develop an AI-driven ad tech ecosystem aimed at combating ad fraud. Enables company to access institutional capital following S-1 effectiveness for global expansion initiatives.
• AImplifycoreStrategic or Co-development Partner · 11 October 2023Acquisition of AImplify, an AI-powered solution provider, includes all assets and customer base. Aims to strengthen capabilities in data insights and consumer privacy protection through AI. Plans to deploy new AI tools immediately for improved audience targeting and engagement.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DoubleVerify: Direct competitor in digital ad fraud verification and human-only traffic validation; both sell performance assurance around bot-free ad impressions to advertisers and agencies across channels.
• Integral Ad Science (IAS): Direct competitor providing ad verification, fraud detection, and viewability measurement across digital channels, overlapping with Specificity's bot-free targeting and intent verification platform.
• HUMAN Security: Direct competitor specializing in bot detection and preventing ad fraud, fraud-on-platform, and abuse across digital advertising and marketing — a core capability Specificity sells under its proprietary platform.
• Tinuiti: Performance marketing agency with proprietary data and technology serving mid-market and enterprise advertisers across multiple verticals, overlapping Specificity's hybrid agency + AdTech model.
• Acceleration Partners: Performance marketing agency focused on partner and digital marketing with accountability-driven ROAS outcomes, comparable to Specificity's performance-focused, results-based agency offering.
• AdTheorent: AI-driven performance advertising platform using machine learning to optimize audience targeting and campaign outcomes; closely overlaps Specificity's AI-powered, intent-verified cross-channel ad approach.

Broad incumbents

• MNTN: Performance marketing platform focused on measurable TV and digital ad outcomes for mid-market advertisers; broader portfolio but overlapping performance-driven agency and technology model.
• Perion Network: Multi-channel ad tech company with branded search, display, and CTV advertising solutions across multiple verticals; comparable as a broader AdTech incumbent with overlapping performance and verification capabilities.
• AdRoll: Performance and retargeting digital marketing platform serving mid-market advertisers with AI-driven audience targeting, overlapping Specificity's intent-driven targeting and cross-channel ad execution capabilities.
• Publicis Groupe: Global advertising holding company with full-service agency and martech/AdTech arms (e.g., Epsilon, Performics); a much larger incumbent whose performance marketing and data capabilities broadly compete with Specificity's hybrid offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specificity