Black Pearl
- Company typePublic
- Founded2012
- HeadquartersWellington, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Black Pearl firmographics
Firmographics- Name
- Black Pearl
- Legal name
- Black Pearl Group Limited
- Website
- https://blackpearl.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Black Pearl industry classification
Industry- Product category
- Sales and Marketing Intelligence Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
Keywords
Where Black Pearl is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Black Pearl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Subscription Revenue: Software-as-a-service subscription revenue from Pearl Diver, Bebop, Black Pearl Mail, and NewOldStamp products. Generated $13.7 million in FY26, up 77% from $7.7 million in FY25. Customers pay monthly or annual in advance based on total usage.
- Data-as-a-Service (DaaS): Data licensing and API access to Pearl Engine data capabilities for partners and enterprise customers. Achieved 0% churn in FY26 with long contract tenure and high engagement. DaaS clients embed the Pearl Engine directly into their commercial operations.
- Email Branding Solutions: Revenue from Black Pearl Mail and NewOldStamp email signature management solutions, enabling SMBs to manage email branding and transform business email into a marketing tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly or annual subscription billing based on usage |
| Subscription | Annual | Annual subscription with discount |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Black Pearl product offering
Product offeringCore offering
Blackpearl Group develops and sells AI-driven SaaS products for sales and marketing, including Pearl Diver (intent-based website visitor identification), Bebop (AI-powered conversational customer discovery), Black Pearl Mail and NewOldStamp (email signature/branding management), and B2B Rocket (AI sales automation). All products run on the proprietary Pearl Engine vertical AI platform, which processes 31 billion data signals daily from 330+ data partners and is licensed to enterprise customers as Data-as-a-Service (DaaS).
Product overview
Blackpearl Group operates as a multi-product SaaS company built on its proprietary Pearl Engine AI platform. The product portfolio comprises four main commercial products plus supporting technology: Pearl Diver (intent-based lead identification from website visitors), Bebop (AI-powered conversational customer discovery), Black Pearl Mail (email branding and signature management), and NewOldStamp (acquired email signature platform). The company also acquired B2B Rocket (AI sales automation) in 2025. All products are powered by the Pearl Engine, a vertical AI model processing 31 billion daily signals. The company recently launched GTM-Bench, an open benchmark for evaluating AI GTM agents. Target market is US small-medium businesses seeking AI-driven sales and marketing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- B2B Rocket: US-based AI sales automation platform for small and mid-sized businesses, recognized on G2's 2026 Best Software Awards ranking 45th among Top Sales Software Products
- Bebop
- Pearl Diver
- Black Pearl Mail
- NewOldStamp
Products and services
- Pearl Diver Smart business radar powered by intent data that transforms anonymous website visitors into actionable leads by detecting buyer intent signals and revealing detailed prospect profiles including names, emails, and LinkedIn profiles. Designed for US SMBs and sales teams.
- Bebop Advanced AI-powered conversational platform for customer discovery that enables sales teams to identify high-potential prospects, understand buyer intent in real-time, and personalize outreach at scale. Targeted at US SMBs and sales/marketing teams.
- Black Pearl Mail
Quantifiable outcome
- 114% ARR growth year-on-year to $26.8M in FY26
- +8 more outcomes
Companies that use Black Pearl
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Black Pearl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Feature5 records
Black Pearl partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- B2B RocketcoreBlackpearl Group acquired 100% of B2B Rocket Inc, a fast-scaling US-based AI sales automation company helping small and mid-sized businesses grow. B2B Rocket was fully integrated into the Pearl Engine ecosystem with $1.8M of annualised cost synergies identified for FY27. Technology was the most frequently requested integration for both Pearl Diver and Bebop.
- NewOldStampcoreBlackpearl acquired NewOldStamp, a European-based email signature management SaaS platform. Successfully integrated with the New Zealand-based business providing true global 24/7 customer support. NewOldStamp's website receives over one million organic site visits annually, providing cross-sell and up-sell opportunities across all applications.
- Getty ImagesminorBLACK PEARL partnered with Getty Images to launch the Culture@ campaign featuring cultural figures and promoting sustainability through photography in Times Square, NYC. The campaign ran through December 9th.
- CanonminorBLACK PEARL partnered with Getty Images and Canon to launch the Culture@ campaign promoting fashion, sustainability, and cultural identity through photography in Times Square, NYC.
- OpenAIcoreOpenAI participated as an API partner in GTM-Bench benchmark development. GPT-5.5/Codex achieved net score of +4,040.9 and 37.7% A-grade rate in the benchmark.
- AnthropiccoreAnthropic participated as an API partner in GTM-Bench benchmark development. Claude Opus 4.7 and Claude Sonnet 4.6 were evaluated through Claude Code.
- GooglecoreGoogle participated as an API partner in GTM-Bench benchmark development. Gemini 3.5 Flash was evaluated through Hermes agent framework.
- DeepSeekcoreDeepSeek participated as an API partner in GTM-Bench benchmark development. DeepSeek V4 Pro was evaluated through Hermes agent framework.
- Moonshot AI (Kimi)coreMoonshot AI's Kimi K2.6 was evaluated as an open-weight model through Hermes agent framework in GTM-Bench.
- Nous Research (Hermes)coreNous Research's Hermes open-source agent harness was used to run open-weight models (DeepSeek V4 Pro, Kimi K2.6) in the GTM-Bench evaluation under a consistent, reproducible agent framework.
Scale indicators20 records
Recent moves8 records
Expansion highlights6 records
Black Pearl competitors and assessment
Company assessmentEmerging players
- Reply.io: AI-powered sales engagement and multichannel outreach platform with prospecting automation. Comparable to B2B Rocket and Bebop in delivering AI-augmented sales automation to SMB and mid-market customers.
- LeadIQ: B2B prospecting platform combining contact data capture, enrichment and sales engagement with a PLG motion. Comparable to Pearl Diver's intent-based prospect identification targeting SMB sales teams.
Broad incumbents
- ZoomInfo: Largest B2B sales intelligence and contact data platform, offering prospect data, intent signals and sales engagement tools targeting sales and marketing teams. Directly comparable to Blackpearl's Pearl Diver and DaaS offerings but at vastly larger scale and broader enterprise footprint.
- Outreach: Sales execution platform combining engagement, deal management and increasingly AI-driven prospecting. Overlaps with Blackpearl's B2B Rocket and Bebop products in AI-augmented sales workflows.
- HubSpot: Broad CRM and marketing platform with growing AI capabilities across sales, marketing and customer service. Comparable as a horizontal SMB-focused platform where Blackpearl competes for sales and marketing budget.
Direct peers
- Apollo.io: AI-powered sales intelligence and engagement platform combining a large B2B contact database with prospecting and outreach automation. Closely comparable to Blackpearl's Bebop and Pearl Diver products targeting SMB and mid-market sales teams.
- 6sense: AI-driven account intelligence and buyer intent platform that identifies in-market buyers and prioritizes accounts for sales and marketing teams. Directly comparable in the AI-for-GTM category where Blackpearl positions its Pearl Engine.
- Demandbase: Account-based marketing and sales intelligence platform using AI for intent data, account identification and engagement. Comparable to Blackpearl's Pearl Diver intent data capabilities and broader GTM-AI positioning.
- Cognism: B2B sales intelligence platform with a focus on compliant contact data and revenue intelligence for sales teams. Comparable to Blackpearl's data-as-a-service offerings and Pearl Diver prospect identification.
- Lusha: B2B contact and company data platform with a self-serve PLG motion targeting sales professionals and SMBs. Closely comparable to Blackpearl's Pearl Diver self-serve distribution model and ICP.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Black Pearl social profiles
Digital presenceBlack Pearl compliance and trust
Trust signalCompliance3 records
Black Pearl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Pearl leadership team
Management profileNumber of profiles
Profiles1 record
Black Pearl subsidiaries and ownership
Company hierarchySubsidiaries3 records
Black Pearl funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Pearl M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Pearl
What does Black Pearl do?
Blackpearl Group develops and sells AI-driven SaaS products for sales and marketing, including Pearl Diver (intent-based website visitor identification), Bebop (AI-powered conversational customer discovery), Black Pearl Mail and NewOldStamp (email signature/branding management), and B2B Rocket (AI sales automation). All products run on the proprietary Pearl Engine vertical AI platform, which processes 31 billion data signals daily from 330+ data partners and is licensed to enterprise customers as Data-as-a-Service (DaaS).
Is Black Pearl a public or private company?
Black Pearl is a public company. It is classified as public and is currently operating.
When was Black Pearl founded?
Black Pearl was founded in 2012. It employs 51 to 100 people.
Where is Black Pearl based?
Black Pearl is headquartered in Wellington, New Zealand, in the Oceania region.
How does Black Pearl make money?
Three revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are data-as-a-Service (DaaS) and email Branding Solutions.
Who are Black Pearl's main competitors?
Emerging players on record are Reply.io and LeadIQ. Broad incumbents are ZoomInfo, Outreach and HubSpot. Direct peers are Apollo.io, 6sense, Demandbase, Cognism and Lusha.
Does Black Pearl have an API?
No public API is recorded for Black Pearl.
What industry is Black Pearl in?
Black Pearl's product category is Sales and Marketing Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 513210 and its SIC code is 7371.