trophi.ai

What trophi.ai does

trophi.ai (legally Telem 61 Software Inc.) is an AI-powered coaching platform for esports gamers and sim racers, founded in 2021 and headquartered in St. John's, Newfoundland, with a 22-person team. The platform ingests gameplay telemetry from supported titles (iRacing, Assetto Corsa Competizione, F1 24/25, Le Mans Ultimate, and Rocket League) and converts it into personalized, adaptive training programs. Its Mansell AI real-time voice coach delivers in-game audio guidance in over 59 languages, supplemented by live telemetry overlays, corner-by-corner post-session feedback, a Mistake Analyzer that prioritizes the highest-leverage corrections, and a structured content library from co-founder Scott Mansell's Driver61 brand.

The company's go-to-market is product-led and self-serve: users sign up via the website (my.trophi.ai), select a game, and access a 7-day free trial before converting to monthly or annual subscriptions sold separately for Sim Racing and Rocket League tiers. Growth is amplified by an affiliate program (20% commission for 24 months via Rewardful), community channels (Discord, social media), and strategic partnerships including an official deal with two-time RLCS World Champions NRG and content co-development with Driver61. Distribution is fully self-serve with no field sales team, and the product has delivered over 1.5 million coaching sessions to 75,000+ players at a 4.6/5 rating across 3,480 reviews. The company has raised approximately C$4.5M to date across a $3.3M seed (May 2023, Build Ventures-led) and multiple Canadian government grants, and was accepted into A16Z GAMES' SPEEDRUN accelerator in November 2024.

Name

trophi.ai

Legal name

Telem 61 Software Inc.

Website

https://trophi.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

trophi.ai is an AI-powered coaching platform that analyzes gameplay telemetry from sim racing titles (iRacing, ACC, F1, LMU) and Rocket League to deliver personalized, real-time training plans and voice-guided coaching to competitive and enthusiast gamers globally.

Ownership category

akta.pro rank

Product category

AI Esports Coaching Software

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

Keywords

• AI esports coaching
• Sim racing coaching
• Rocket League coaching
• Gaming performance analytics
• Telemetry-based training

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription - Sim Racing: Monthly or annual subscription for AI coaching access across supported sim racing titles (iRacing, ACC, F1 24/25, LMU). Includes Mansell AI voice coach, live telemetry overlays, post-session analysis, and technique grading. A 7-day free trial is available. Annual billing offers discounted rates.
2. Premium Subscription - Rocket League: Monthly or annual subscription for AI coaching in Rocket League, including interactive mechanic training, AI post-match analysis, learning paths by rank, and interactive training guides. 50% off promotional pricing for yearly subscriptions noted. A 7-day free trial is available.
3. Affiliate / Referral Revenue: Affiliates earn 20% commission on all payments within the first 24 months for referred paying customers, with referral cookies lasting 90 days. Customer incentive of 12% discount on first 12 months for referred customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

trophi.ai is an AI-powered coaching app that analyzes gameplay telemetry from simulation racing titles (iRacing, Assetto Corsa Competizione, F1 24/25, Le Mans Ultimate) and Rocket League to deliver personalized training plans. The platform offers real-time voice-guided coaching through Mansell AI, live in-game telemetry overlays, post-session corner-by-corner performance analysis, mistake identification, and adaptive learning paths. Customers subscribe monthly or annually to access the coaching modules, with a 7-day free trial available.

Product overview

trophi.ai is an AI-powered coaching platform that turns gameplay into personalized training plans. The core offering consists of AI coaching modules for Sim Racing (supporting iRacing, Assetto Corsa Competizione, F1 24/F1 25, and Le Mans Ultimate) and Rocket League. The platform provides real-time features including Mansell AI voice coach with multi-language support, live telemetry overlays, post-session AI feedback, and mistake analysis. For Rocket League, it offers interactive mechanic training, post-match analysis, and rank-based learning paths. The product portfolio is anchored by the trophi.ai Premium subscription tier and supplemented by the Driver61 University content library. The company also operates an affiliate program for customer referrals.

Differentiator

Problem solved

Functional benefit

Brands

• Mansell AI: Real-time voice coach for sim racing, providing in-game voice-guided advice and performance feedback.

Products and services

• Sim Racing AI Coaching AI coaching subscription for simulation racing titles including iRacing, Assetto Corsa Competizione, F1 24/F1 25, and Le Mans Ultimate. Provides Mansell AI real-time voice coaching, live telemetry overlays, post-session corner-by-corner feedback, mistake analysis, audio brake tones, off-track practice mode, Driver61 University content, and iRacing Weekly Series preparation.
• Rocket League AI Coaching AI coaching subscription for Rocket League featuring interactive mechanic training with real-time feedback, AI post-match analysis with focus area recommendations, structured learning paths for rank progression, and interactive training guides designed by professional players.

Quantifiable outcome

• Over 1.5 million coaching sessions delivered across the platform
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• NRG (Two-Time RLCS World Champions)coreGTM or Marketing Partner · 30 March 2026Official partnership with two-time RLCS World Champions NRG. The reigning champions (2022 and 2025) will help users improve their Rocket League game through this official partnership. trophi.ai is the coaching platform of choice for NRG.
• A16Z GAMES SPEEDRUN ProgramflagshipStrategic or Co-development Partner · 24 November 2024Accepted into the SPEEDRUN accelerator program, a16z's 12-week startup program for games companies. Only 1% of applicants accepted. Provides access to capital, expert guidance, influential community, and concludes with Demo Day for global investors.
• Driver61flagshipStrategic or Co-development Partner · 1 December 2021Co-founded with Scott Mansell, founder of Driver61 and former professional racing driver and top YouTube F1 influencer. Driver61 provides elite coaching expertise and content (Driver61 University). The partnership brings years of real-world and sim racing coaching experience to trophi.ai's AI platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Driver61: Founded by trophi.ai co-founder Scott Mansell, Driver61 is a motorsport coaching and content company offering YouTube tutorials, online courses, and one-on-one driver coaching. It is the most directly comparable peer — overlapping in sim racing coaching audience, content library (Driver61 University is embedded in trophi.ai), and brand — though Driver61 is human-coach-centric while trophi.ai is AI-centric.
• Track Titan: AI-driven sim racing coaching app for iRacing that provides real-time overlays, telemetry analysis, and training recommendations. Closest direct competitor in the iRacing coaching category, with similar telemetry-overlay product surface and a subscription-based model targeting the same sim racer audience.
• Virtual Racing School (VRS): Subscription-based sim racing coaching platform offering data analysis, telemetry tools, and driver coaching for iRacing, ACC, and other titles. Competes head-to-head with trophi.ai in the Sim Racing vertical with a similar target customer (competitive and enthusiast sim racers) and adjacent feature set.
• Mobalytics: AI-powered gaming analytics and coaching platform originally focused on League of Legends, expanding into other competitive titles. Directly comparable as a data-driven, AI-coaching product for esports — though Mobalytics focuses on MOBAs while trophi.ai targets racing and Rocket League.
• Aim Lab: AI-driven aim training and FPS performance analytics platform acquired by Riot Games. Provides personalized training programs, performance analytics, and coaching feedback for competitive FPS gamers — directly analogous to trophi.ai's telemetry-driven, AI-personalized coaching model but for first-person shooters.
• Metafy: Marketplace and platform connecting gamers with human coaches across multiple competitive titles. While Metafy emphasizes human coaching rather than AI, it competes for the same end user (gamers seeking improvement) and adjacent titles, and represents the legacy human-coaching alternative to trophi.ai's AI model.
• GamerSensei: Coaching marketplace specializing in one-on-one human coaching for competitive games including Rocket League and various esports titles. Directly comparable as a Rocket League and esports coaching destination, positioning itself as the personalized coaching alternative in the same niche trophi.ai addresses with AI.

Broad incumbents

• iRacing: The leading subscription-based sim racing platform itself, providing the underlying racing simulation that trophi.ai integrates with. iRacing is the incumbent platform enabler — its policies on telemetry access, anti-cheat, and partner ecosystem directly determine what third-party coaching tools like trophi.ai can build, creating both distribution opportunity and dependency risk.
• Chess.com: Largest online chess platform with integrated AI coaching (Game Review), structured learning paths, and subscription tiers. Broadly comparable as a consumer-facing AI tutoring/coaching product for a competitive skill-based game, with similar freemium-to-premium conversion mechanics and a global multi-language audience.
• Duolingo: Leading AI-driven consumer learning platform with adaptive learning, conversational AI tutoring, multi-language support, and a freemium subscription model. Represents a scaled incumbent analog in the AI tutoring category — demonstrating the consumer AI-coaching model trophi.ai is executing at a smaller vertical scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trophi
• LinkedInlinkedin.com/company/trophi-ai
• Instagraminstagram.com/trophi.ai
• Xx.com/trophiai
• Facebookfacebook.com/trophiai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about trophi.ai