What Moments Lab does

Moments Lab (formerly Newsbridge, rebranded September 2025) is a Paris-based AI video discovery platform founded in 2016 that serves media companies, sports organizations, production studios, and brands. The platform ingests large volumes of video, audio, and image content and uses the proprietary patented MXT-2 multimodal AI engine to index and enrich each asset with face recognition, speech transcription, object/scene detection, OCR, and contextual metadata. This enables editorial and production teams to search their archives using natural language and to automatically generate short-form clips for digital and social distribution. The platform has indexed more than 1.2 million hours of video and is used by 200+ organizations across news (Reuters, Brut), broadcast (TF1, France Télévisions, Sinclair, Altice), sports (WRC Promoter, Tour de France broadcasters), production (Banijay, ITN, EBU), and brands.

The technology architecture is built around a continuous AI pipeline: MXT multimodal models analyze raw media, persistent metadata indexes are exposed through both a SaaS application and a public API (launched December 2024), and more than 20 pre-built integrations with industry tools (Adobe Premiere Pro, Avid, Tedial, Bitcentral, AWS, Dailymotion, Wildmoka, Skyline, Cognizant) embed the platform into existing production workflows. The September 2025 launch of the Discovery Agent added an agentic AI layer that supports multi-step natural-language queries and automated clip assembly, and Create/Publish modules on the roadmap will extend the product into generative production and multi-channel distribution.

The business model is enterprise SaaS sold on annual contracts to media and sports organizations, with deal sizes scaling to the hundreds of thousands of hours of content indexed (e.g., Banijay 200,000 hours, ITN 1.3 million hours). Go-to-market combines direct sales with channel and technology partnerships — most notably the April 2026 AWS Video Discovery Initiative and EBU broadcaster partnership — and the June 2025 €21M (~$24M) Series B led by Oxx is funding US expansion, R&D, and commercialization of the agentic AI roadmap. The company has 51–100 employees and has raised approximately $37M in total funding across four rounds since 2019.

Name

Moments Lab

Legal name

Newsbridge SAS

Website

https://momentslab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Moments Lab is an AI video discovery platform serving media, sports, and production organizations. Its proprietary MXT-2 multimodal AI indexes over 1.2 million hours of video, enabling natural-language search, agentic clip generation, and workflow integrations with Adobe, Avid, and AWS.

Ownership category

akta.pro rank

Product category

AI Video Discovery Platform

NAICS

Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

akta.pro secondary industry

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)

Keywords

• AI video discovery
• Multimodal video indexing
• Media asset management
• Content repurposing platform
• Video search technology

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Core revenue from subscription-based SaaS platform providing AI-powered video discovery and clip creation capabilities. Pricing based on usage volume and enterprise tier with annual contracts. Professional services may be bundled for enterprise deployments including implementation and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Moments Lab provides an AI-powered video discovery and content management platform built around its proprietary MXT-2 multimodal AI engine. The platform indexes video and audio content using facial recognition, object/logo/landmark detection, OCR, speech-to-text in 130+ languages, and semantic analysis, enabling media companies, broadcasters, sports organizations, and IP owners to search archives via natural language, auto-generate social clips, and repurpose catalog content at scale. It is delivered as a cloud SaaS platform with an integrated Centralize/Index/Discover/Share workflow plus a public API for integration into existing media workflows.

Product overview

Moments Lab is an AI video discovery platform built as a unified system of integrated modules. The platform centers on MXT-2 multimodal AI technology which indexes video content by analyzing what it sees and hears to generate natural language descriptions, detect faces/objects/logos, and understand semantic context. The core workflow spans Centralize (consolidating content from multiple sources into a cloud library), Index (AI-powered metadata enrichment via MXT-2), Discover (conversational search via the Discovery Agent), and Share (secure collaboration and distribution). The platform also offers a Public API for developer integrations, Moments Gateway for hybrid on-premise-to-cloud deployments, and Media Marketplace for content monetization. The platform is designed for IP owners including production companies, sports organizations, news broadcasters, and brands to scale content creation, grow audiences, and drive new revenue from their existing video catalogs.

Differentiator

Problem solved

Functional benefit

Products and services

• MXT-2 Multimodal AI Indexing Technology Award-winning, patented multimodal AI indexing engine that generates natural language descriptions of video scenes, detecting faces, objects, logos, landmarks, written texts, audio transcripts, and semantic context. Sold as the core technology of the Moments Lab platform, tailored for media, entertainment, sports, and news organizations.
• Discovery Agent AI-powered conversational search agent that lets users find specific moments in media libraries using natural language queries, returning relevant clips across every season and show in seconds. Designed for video and social teams at media companies, broadcasters, and sports organizations.
• Centralize Cloud media library module that consolidates video content from multiple sources (MAMs, on-prem storage, Dropbox, Google Drive) into a single accessible platform while keeping high-resolution files in place via proxies. Built for media and entertainment enterprises managing distributed catalogs.
• Share Secure content sharing module that gives agencies, freelancers, and partners scoped, self-serve access to media libraries while keeping master files within the customer's environment. Designed for media companies collaborating with external partners.
• Moments Lab Public API Public API enabling developers to integrate Moments Lab's multimodal AI indexing, ingest media assets, synchronize metadata between systems, and automate workflows. Available for integration into existing MAM systems and enterprise media workflows.
• Moments Gateway On-premise to cloud video discovery solution that connects existing storage systems to the Moments Lab cloud platform without requiring movement of high-resolution files. Designed for large media organizations with hybrid infrastructure needs.
• Agentic AI Video Discovery Solutions (Agentic Transformation package) Enterprise agentic AI package for video workflows, including collaborative workspaces and agentic transformation services that help large media organizations deploy multi-step agentic content discovery and repurposing workflows at scale.
• Adobe Premiere Pro Plugin Native NLE panel plugin for Adobe Premiere Pro that allows editors to access, search, and clip from the AI-enriched media library directly within the editing environment, surfacing AI-identified best moments automatically.

Quantifiable outcome

• Editors produce 10x more clips per person compared to manual workflows
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability13 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• EBU (European Broadcasting Union)coreStrategic or Co-development Partner · 1 June 2026Partnership with EBU providing AI video discovery services to member broadcasters across Europe. EBU represents over 100 media organizations and this partnership expands Moments Lab's reach in the European broadcasting market.
• ITNcoreStrategic or Co-development Partner · 1 April 2026Partnership with ITN for 5 News channel, providing AI-powered video discovery and clip creation capabilities for news content. Enables ITN to automate social media content creation from news archives and current coverage.
• AWScoreTechnology or Integration · 1 April 2026Collaboration with AWS on video discovery initiative, leveraging Amazon's cloud infrastructure and AI services. The platform is built on AWS including EC2 G4 instances, Comprehend, SageMaker, Lambda, ECS, Fargate, and S3.
• Banijay EntertainmentflagshipStrategic or Co-development Partner · 1 September 2025AI video discovery partnership for Banijay Entertainment's catalog of entertainment content. The partnership enables Banijay to leverage Moments Lab's AI technology to discover and create social media content from their extensive content library.
• TedialcoreTechnology or Integration · 1 May 2025Integration of Moments Lab's multimodal AI technology into Tedial's EVO MAM (Media Asset Management) platform. This white-label integration brings AI-powered video discovery directly into Tedial's enterprise MAM workflow for broadcasters and media companies.
• BitcentralcoreTechnology or Integration · 1 December 2024AI-powered content enrichment partnership with Bitcentral, integrating Moments Lab's video discovery and clip creation capabilities into Bitcentral's newsroom solutions. Enables automated content discovery and clip creation for broadcast news environments.
• WRC PromotercoreStrategic or Co-development Partner · 1 July 2024Media management and fan engagement partnership for World Rally Championship content. Enables WRC Promoter to leverage AI-powered video discovery for creating engaging fan content and enhancing digital fan engagement across social platforms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Twelve Labs: Twelve Labs builds foundation models specifically for video understanding, offering multimodal indexing, semantic search, and moment-level discovery APIs. It is the closest direct competitor to Moments Lab's MXT-2, targeting similar enterprise media and sports customers.
• Veritone: Veritone's aiWARE platform provides AI-powered media asset management, indexing, and content discovery for broadcasters, sports leagues, and enterprise customers. It directly competes with Moments Lab in AI-driven video search and monetization workflows.
• Kaltura: Kaltura provides an enterprise video platform with AI-powered search, indexing, and content workflows for media companies and large organizations. It overlaps with Moments Lab in media asset management and AI-driven discovery for enterprise customers.
• Wibbitz: Wibbitz (now part of Sprout Social) offers AI-powered video creation from text, helping publishers and brands turn articles into short-form video. It overlaps with Moments Lab's automated clip creation and social content workflows for media and brand teams.

Broad incumbents

• Google Cloud Video AI: Google's cloud video intelligence APIs offer shot detection, label detection, speech transcription, and object tracking as part of a broader AI/ML portfolio. It is a broad incumbent alternative for media companies evaluating native hyperscaler video AI.
• Microsoft Azure Video Indexer: Azure Video Indexer provides AI-extracted insights (faces, emotions, topics, transcripts) from video and audio. As a broad incumbent within the Microsoft cloud ecosystem, it competes for enterprise media workloads alongside Moments Lab.
• Amazon Rekognition / AWS Media Services: AWS offers Rekognition for video analysis plus Media Services (MediaLive, MediaConvert, MediaPackage). As Moments Lab's infrastructure partner and co-seller, AWS is both an enabler and a structural competitive threat via bundled cloud media AI.
• Brightcove: Brightcove is an established enterprise video hosting and OTT platform with AI-driven metadata enrichment. It overlaps with Moments Lab in video content workflows for broadcasters, sports, and media enterprises.

Emerging players

• VidMob: VidMob applies AI to video creative optimization and performance analytics for advertisers and brands. It intersects with Moments Lab's social clip creation and content repurposing use cases, particularly in the brand and agency segment.
• Pixability: Pixability provides AI-driven video analytics and content optimization for YouTube and connected TV, with deep integrations into social platforms. It shares Moments Lab's focus on AI-powered video content discovery and audience growth for brand and media customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MomentsLab
• Instagraminstagram.com/momentslab
• Xx.com/moments_lab
• YouTubeyoutube.com/@MomentsLab
• LinkedInlinkedin.com/company/moments-lab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moments Lab