Culture Circle
- Company typePrivate
- Founded2023
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Culture Circle firmographics
Firmographics- Name
- Culture Circle
- Legal name
- METACIRCLES TECHNOLOGIES PVT LTD
- Website
- https://culture-circle.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Culture Circle industry classification
Industry- Product category
- Luxury Fashion Marketplace
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Culture Circle is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Culture Circle business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Marketplace Commission / Resale Transaction Fees: Culture Circle operates as a marketplace aggregator connecting verified sellers with buyers. The platform earns revenue through transaction fees or commissions on sales between buyers and verified sellers across categories including sneakers, streetwear, handbags, watches, beauty, and collectibles. The company also runs a resale consignment programme.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Culture Circle product offering
Product offeringCore offering
Culture Circle operates a mobile-first online marketplace aggregating over 2.5 million products from more than 7,000 verified sellers across authenticated sneakers, streetwear, handbags, watches, beauty, and collectibles. Every transaction is backed by a proprietary dual authentication system combining the in-house 'Check Check' process with CheckCheck's verification technology and an international Certificate of Authenticity. The platform generates revenue through marketplace commissions on transactions between verified sellers and buyers.
Product overview
Culture Circle operates as a unified marketplace platform for authenticated luxury fashion, sneakers, and streetwear in India. The core product is the Culture Circle Marketplace, which aggregates over 2.5 million products across sneakers, streetwear, handbags, watches, beauty, and collectibles from verified sellers. Integrated with this is the Check Check Authentication module, a proprietary dual authentication system that provides Certificate of Authenticity for every purchase, making Culture Circle India's first luxury marketplace to offer dual authentication certification. The platform serves over 5 million monthly active users with more than 7,000 verified sellers, supported by WhatsApp-based VIP concierge services.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Circle Marketplace India's leading hype and luxury fashion marketplace enabling individual consumers to browse, compare prices across, and purchase authenticated sneakers, apparel, streetwear, handbags, watches, beauty products, and collectibles from over 7,000 verified sellers. The marketplace lists over 2.5 million products and serves over 5 million monthly active users, with every purchase backed by a Certificate of Authenticity.
- WhatsApp VIP Concierge Service Personalized WhatsApp-based VIP shopping concierge service for consumers in the UAE and GCC region, providing curated access to authenticated luxury sneakers, streetwear, and GCC-exclusive product drops and region-specific colorways.
Quantifiable outcome
- ₹153 crore GMV achieved in FY26 with target of ₹1,000 crore ARR by FY27
- +2 more outcomes
Companies that use Culture Circle
Customer profileSegments3 records
Ideal customer profiles2 records
Culture Circle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Culture Circle partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ship GlobalcoreCulture Circle partnered with Ship Global for cross-border logistics and deliveries, enabling the platform to serve international customers across the GCC region and globally. This partnership is essential to Culture Circle's international expansion strategy, supporting deliveries to UAE, Qatar, Oman, Singapore, UK, and Thailand.
- CheckCheckcoreCulture Circle partnered with CheckCheck to become India's first luxury marketplace offering dual authentication certification. This partnership provides an additional layer of trust by combining CheckCheck's proprietary verification process with Culture Circle's own authentication standards and an international Certificate of Authenticity for every purchase.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Culture Circle competitors and assessment
Company assessmentBroad incumbents
- Lyst: Luxury fashion aggregator/search platform connecting buyers with retailers and resale — adjacent in luxury discovery and price comparison across sellers.
- eBay: Long-standing peer-to-peer marketplace with authenticated sneakers/luxury verticals (eBay Authenticity Guarantee) — broader portfolio but directly competes in the same buyer flow.
- Farfetch: Global luxury fashion platform (now part of Coupang) — comparable in luxury e-commerce and authentication services (e.g., second-hand program), broader portfolio.
Direct peers
- The RealReal: Authenticated luxury consignment and resale platform; comparable in authentication-led luxury resale, though stronger in US/Europe than Asia.
- Vestiaire Collective: Global authenticated luxury resale marketplace with a strong authentication arm — directly comparable in category (luxury resale) and trust-based marketplace model.
- StockX: Global authenticated resale marketplace for sneakers, streetwear, and luxury — same core category, same authentication-led model, same target buyer. StockX is the benchmark peer for Culture Circle's model.
- GOAT: Authenticated sneakers, streetwear, and luxury apparel marketplace with very similar verification-driven value proposition and target consumer to Culture Circle.
Regional players
- Reebonz: Asia-focused luxury resale marketplace headquartered in Singapore — directly comparable business model with overlapping regional ambitions in Southeast Asia and the Middle East.
Emerging players
- ThredUp: Online resale marketplace for apparel and accessories — adjacent resale model with a different (mid-market) positioning but comparable marketplace and authentication infrastructure.
- Depop: Social-first secondhand fashion marketplace popular with Gen Z — comparable demographic and resale category, though without authentication-led luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Culture Circle social profiles
Digital presenceCulture Circle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culture Circle leadership team
Management profileNumber of profiles
Profiles2 records
Culture Circle funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culture Circle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culture Circle
What does Culture Circle do?
Culture Circle operates a mobile-first online marketplace aggregating over 2.5 million products from more than 7,000 verified sellers across authenticated sneakers, streetwear, handbags, watches, beauty, and collectibles. Every transaction is backed by a proprietary dual authentication system combining the in-house 'Check Check' process with CheckCheck's verification technology and an international Certificate of Authenticity. The platform generates revenue through marketplace commissions on transactions between verified sellers and buyers.
Is Culture Circle a public or private company?
Culture Circle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Culture Circle founded?
Culture Circle was founded in 2023. It employs 11 to 50 people.
Where is Culture Circle based?
Culture Circle is headquartered in Haryana, India, in the Asia region.
How does Culture Circle make money?
One revenue line is on record: marketplace Commission / Resale Transaction Fees.
Who are Culture Circle's main competitors?
Broad incumbents on record are Lyst, eBay and Farfetch. Direct peers are The RealReal, Vestiaire Collective, StockX and GOAT. Reebonz is listed as a regional player. Emerging players are ThredUp and Depop.
Does Culture Circle have an API?
No public API is recorded for Culture Circle.
What industry is Culture Circle in?
Culture Circle's product category is Luxury Fashion Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 459510 and its SIC code is 5960.