Ripl
Ripl is a Seattle-based, self-serve social media marketing platform serving over 3.5 million small businesses. It provides template-based video and post creation, AI captioning, scheduling, and multi-platform publishing via Base ($12/mo) and Premium ($19.99/mo) subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ripl does
Ripl is a Seattle-based software company that operates a self-serve social media marketing platform targeting small businesses, solopreneurs, and side-hustlers. Founded in 2012, the company provides mobile and web applications that allow users without design expertise to create, schedule, and publish professional-looking social media content. The platform has reportedly served more than 3.5 million small businesses across verticals including restaurants, retail, real estate, and nonprofits, with native publishing integrations to Facebook, Instagram, TikTok, YouTube, and LinkedIn.
The product is built on a template-based content creation engine offering over 1,000 professionally designed templates, a free stock media library (images, videos, and royalty-free music), one-click brand consistency tools, a scheduling calendar, team collaboration, and an AI-powered caption writer introduced in 2025. Ripl distributes through web, iPhone, iPad, Android, and desktop applications and offers the Melodie API for in-app royalty-cleared music licensing via Alkai. The company holds SOC 2 Type 2 certification (AICPA) for data security and privacy controls.
Ripl's business model is a freemium product-led growth (PLG) motion with a 7-day free trial converting into two monthly subscription tiers: Base at $12/month and Premium at $19.99/month, the latter adding AI captioning, team collaboration, multi-business profile management, and priority support. The company is privately held, with approximately $9 million raised across multiple angel and seed rounds between 2012 and 2017 from investors including Alliance of Angels, Trilogy Equity Partners, Founders' Co-op, Voyager Capital, and Microsoft Accelerator. Current headcount is 11–50 employees, and the company has not disclosed external financing since 2017.
Ripl firmographics
Firmographics- Name
- Ripl
- Legal name
- Ripl, Inc.
- Website
- https://ripl.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ripl is a Seattle-based, self-serve social media marketing platform serving over 3.5 million small businesses. It provides template-based video and post creation, AI captioning, scheduling, and multi-platform publishing via Base ($12/mo) and Premium ($19.99/mo) subscriptions.
- Ownership category
- akta.pro rank
Ripl industry classification
Industry- Product category
- Social Media Marketing Software
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Copywriting & Editorial Production (BPAFAIAA)
- akta.pro secondary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Ripl is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Ripl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly subscription revenue from two tiered plans: Base Plan ($12/month) for basic social media marketing needs and Premium Plan ($19.99/month) for advanced features including team collaboration, multiple business profiles, and priority customer support. Both plans include a 7-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Plan - Best for planning and working with others |
| Subscription | Monthly | Base Plan - Quick and easy impactful marketing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ripl product offering
Product offeringCore offering
Ripl is an all-in-one social media marketing application that enables small businesses to create, schedule, and publish branded social media posts and videos across Facebook, Instagram, TikTok, YouTube, and LinkedIn. The platform combines 1,000+ professionally designed templates, a royalty-free stock media library, brand-consistency tools, a content calendar, an AI caption writer, and direct multi-platform publishing.
Product overview
Ripl is a social media marketing platform for small businesses offering an all-in-one app for creating, scheduling, and posting social media content. The product portfolio includes a core Ripl platform available across multiple devices (iPhone, iPad, Android, Desktop apps), two subscription tiers (Base Plan at $12/month and Premium Plan at $19.99/month), and specialized features including Instagram Videos, YouTube Intros, and Real Estate Templates. The platform integrates with major social networks (Facebook, Instagram, TikTok, YouTube, LinkedIn) and ecommerce platforms (Shopify, Square). Additionally, Ripl offers the Melodie API for music licensing, allowing users to incorporate royalty-free tracks into their video productions. The Premium Plan includes AI-powered caption writing capabilities alongside professional templates, stock media, scheduling, and team collaboration tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Ripl social media marketing app All-in-one social media marketing application that helps small businesses, solopreneurs, and small teams create, schedule, and post social media content. Provides professionally designed templates, stock media, branding tools, scheduling capabilities, and team collaboration features.
- Ripl for iPhone Native mobile application for iPhone users to create, edit, and manage social media content on the go.
- Ripl for iPad Native mobile application optimized for iPad users to create, edit, and manage social media content.
- Ripl for Android Native mobile application for Android device users to create, edit, and manage social media content.
- Ripl for Desktop Desktop application for creating and managing social media content from a computer.
- Ripl Premium Plan Premium subscription tier priced at $19.99 per month with a 7-day free trial, including professionally designed templates, content posting ideas, consistent branding, free stock images/videos/music, scheduling, team collaboration, multiple business profiles, fast-tracked customer support, and an AI-generated caption writer.
- Ripl Base Plan Entry-level subscription tier priced at $12 per month with a 7-day free trial, providing quick and easy impactful marketing tools for small businesses including templates, stock media, and social sharing.
- Melodie API (Alkai by Ripl, Inc.) Music licensing API integrated into Ripl that enables users to search, license, download, and synchronize royalty-free music tracks into video productions for use across social media and digital platforms including YouTube, Twitch, Facebook, Instagram, podcasts, and live streaming.
Quantifiable outcome
- Sail LUNA sailing vacation business used Ripl video to generate thousands of dollars in bookings
- +1 more outcomes
Companies that use Ripl
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Ripl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature7 records
Ripl partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Ripl competitors and assessment
Company assessmentDirect peers
- Buffer: Buffer is a social media management platform that lets SMBs schedule and publish posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube. It directly overlaps with Ripl's multi-platform publishing and scheduling core functionality.
- Later: Later is a visual social media planning and scheduling tool particularly strong on Instagram. It directly competes with Ripl's Instagram-first content creation, scheduling, and multi-platform publishing workflows.
- Planoly: Planoly is a visual content planner and scheduler for SMBs and creators on Instagram, TikTok, and Pinterest. It targets a similar small-business and creator base as Ripl with overlapping scheduling and posting features.
- Vista Social: Vista Social is an SMB-focused social media management platform that combines publishing, scheduling, and link-in-bio tools at price points similar to Ripl. It is a direct SMB competitor on price and feature scope.
Emerging players
- Predis.ai: Predis.ai is an AI-native social media content generation tool that auto-generates posts, captions, and creatives for SMBs. It represents the emerging AI-first wave of competitors threatening Ripl's template-based positioning.
Broad incumbents
- Adobe Express: Adobe Express is Adobe's SMB-focused design and social media content tool. It competes head-to-head with Ripl on template-based social post and video creation, while leveraging the broader Adobe creative ecosystem.
- Hootsuite: Hootsuite is an established social media management suite with publishing, scheduling, and analytics across major networks. While more enterprise-leaning than Ripl, it competes for the same SMB and mid-market social media management budget.
- Canva: Canva is a much larger horizontal design platform that, like Ripl, offers thousands of templates and a social media content creation workflow targeted at SMBs. It is the most direct substitute for Ripl's template-based content creation but operates at vastly greater scale and with broader scope.
- Constant Contact: Constant Contact is an established SMB marketing platform offering email, social, and digital marketing tools. It overlaps with Ripl in providing social media posting and content tools bundled into a broader SMB marketing suite.
- Sprout Social: Sprout Social is a full social media management, analytics, and engagement platform for SMB and mid-market. While it focuses more on analytics and engagement than template-based creation, it overlaps with Ripl on multi-platform publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ripl social profiles
Digital presenceRipl compliance and trust
Trust signalCompliance1 record
Ripl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ripl leadership team
Management profileNumber of profiles
Profiles5 records
Ripl funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ripl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ripl
What does Ripl do?
Ripl is an all-in-one social media marketing application that enables small businesses to create, schedule, and publish branded social media posts and videos across Facebook, Instagram, TikTok, YouTube, and LinkedIn. The platform combines 1,000+ professionally designed templates, a royalty-free stock media library, brand-consistency tools, a content calendar, an AI caption writer, and direct multi-platform publishing.
Is Ripl a public or private company?
Ripl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ripl founded?
Ripl was founded in 2012. It employs 11 to 50 people.
Where is Ripl based?
Ripl is headquartered in Seattle, United States, in the North America region.
How does Ripl make money?
One revenue line is on record: subscription Plans.
Who are Ripl's main competitors?
Direct peers on record are Buffer, Later, Planoly and Vista Social. Predis.ai is listed as an emerging player. Broad incumbents are Adobe Express, Hootsuite, Canva, Constant Contact and Sprout Social.
Does Ripl have an API?
Yes. The Melodie API, accessed via Alkai by Ripl, Inc., allows users to search, license, download, and synchronize music tracks into video productions. The API is available through the Ripl application and grants users a non-exclusive, non-transferable right to evaluate tracks for synchronisation and a perpetual, worldwide, irrevocable, non-exclusive licence to reproduce downloaded tracks into productions for All Digital Platforms (social media, online, and digital platforms including YouTube, Twitch, Facebook, Instagram, Twitter, podcasts, live streaming, mobile/apps, games/interactive media, DVD & data-storage devices, corporate, on-hold, in-flight, and in-store/venues). Developer documentation is at www.ripl.com/melodie-user-license.
What industry is Ripl in?
Ripl's product category is Social Media Marketing Software. Its primary akta.pro industry code is BPAFAIAA, Copywriting & Editorial Production, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541430 and its SIC code is 7310.