Vista Social
Vista Social is a New York-based, AI-powered social media management platform founded in 2022, serving SMBs, agencies, creators, and enterprises with publishing, analytics, engagement, listening, and review tools across 14+ networks via tiered SaaS subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vista Social does
Vista Social is a New York-based, AI-powered social media management platform founded in 2022 and operated by Vista Social LLC. The platform consolidates publishing, analytics, engagement, listening, review management, and link-in-bio capabilities across 14+ social networks including Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, Snapchat, Reddit, Threads, Bluesky, Google Business, and Tumblr. Its product surface is organized as a core platform with modules (Publishing, Analytics, Engagement, Listening, DM Automations, Review Management, Vista Page) plus add-ons (Employee Advocacy, AI Knowledge, White Label), accessible via web, mobile (iOS/Android), desktop, and browser extension. Notable technical components include the Ask Vista natural-language command center, AI Image and Video Generation, and AI Training & Knowledge, with MCP integration enabling external AI assistant connectivity.
The business model is tiered SaaS subscription billed monthly or annually (20% annual discount): Professional ($79/mo, 15 profiles, 3 users, 1,000 AI credits), Advanced ($149/mo, 30 profiles, 6 users, 2,000 AI credits), Scale ($349/mo, 70 profiles, 10 users, 3,500 AI credits with unlimited AI), and Enterprise (custom pricing with dedicated account manager, SSO, custom integrations). Add-on revenue includes X integration ($29/mo), social/web/news listening (from $75/mo), and Employee Advocacy (from $199/mo for 25 employees). Go-to-market blends product-led growth via a no-credit-card 14-day trial with an enterprise field-sales overlay for larger organizations. Target segments span agencies and freelancers, creators and influencers, SMBs, multi-location brands, education, and enterprise.
Customer evidence includes named logos such as Chick-fil-A, Oracle, Wix, Zillow, ClickUp, Vodafone, Lensa, and Kia, alongside G2 #1 Easiest to Use and #1 Ranked SMM Tool designations in 2024. Enterprise compliance posture includes SOC 2 Type II, GDPR, CCPA, ISO 27001 alignment, and HIPAA-ready tooling. AI capability relies on third-party foundation models from OpenAI and Anthropic for text and FAL.AI for media, with proprietary orchestration via Ask Vista and grounding via AI Training & Knowledge. The company appears to be bootstrapped with no disclosed funding rounds, a 11–50 headcount, and AWS US-East infrastructure.
Vista Social firmographics
Firmographics- Name
- Vista Social
- Legal name
- Vista Social LLC
- Website
- https://vistasocial.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vista Social is a New York-based, AI-powered social media management platform founded in 2022, serving SMBs, agencies, creators, and enterprises with publishing, analytics, engagement, listening, and review tools across 14+ networks via tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
Vista Social industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Information (51)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where Vista Social is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vista Social business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue: SaaS subscription model with four tiers (Professional, Advanced, Scale, Enterprise). Monthly and annual billing options with 20% discount for annual. Add-ons for Employee Advocacy, Listening, and X (Twitter) integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional tier for professionals and small teams needing collaboration tools and reporting. 15 social profiles, 3 users. |
| Subscription | Monthly | Advanced tier for teams and agencies looking for advanced features and power tools. 30 social profiles, 6 users. |
| Subscription | Monthly | Scale tier for agencies managing multiple brands and clients who need greater capacity to scale. 70 social profiles, 10 users. |
| Subscription | Multi-year contract | Enterprise tier for large organizations with custom needs, integrations, and support. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vista Social product offering
Product offeringCore offering
Vista Social is a multi-network social media management SaaS platform that lets users publish, schedule, and automate posts; engage audiences through a unified social inbox; monitor conversations via social listening; track performance with analytics and reports; and manage reviews across networks such as Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Mastodon, Reddit, and Snapchat. The platform also offers an Employee Advocacy add-on, AI-powered content and knowledge tools, white-label branding for agencies, native mobile and desktop apps, and browser extensions.
Product overview
Vista Social is a comprehensive social media management platform organized as a core platform with integrated modules and optional add-ons. The core platform provides unified command center capabilities spanning Publishing (AI-powered content planning and scheduling), Analytics (performance reporting and competitor analysis), Engagement (unified social inbox for comments and DMs), Listening (brand and industry monitoring), and DM Automations (autopilot responses). Key AI-powered modules include Ask Vista (natural language AI command center), AI Image and Video Generation (content creation), and AI Knowledge (custom AI training with company knowledge base). The product portfolio includes specialized solutions: Vista Page (link-in-bio tool), Employee Advocacy (employee social amplification), Review Management (multi-platform review monitoring), and White Label (agency rebranding). Access is available via web app, mobile apps (iOS/Android), desktop apps, and browser extensions, with MCP integration for AI assistant connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Vista Social Platform A subscription-based multi-network social media management platform for agencies, brands, and small businesses that enables publishing, scheduling, engagement via a unified inbox, social listening, analytics and reporting, and review management across networks including Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Mastodon, Reddit, and Snapchat.
- Employee Advocacy
Companies that use Vista Social
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
Vista Social technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability11 records
Feature6 records
Vista Social partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- AWS (Amazon Web Services), Inc.coreCloud hosting provider for Vista Social. Provides infrastructure hosting for the platform. Located in United States.
- AnthropiccoreProvides generative AI functionality for Vista Social's AI-powered features.
- OpenAIcoreProvides generative AI functionality for AI-powered social media tools and content generation.
- ZapiercoreIntegration partner for connecting Vista Social with external systems and automating workflows. Available on Advanced, Scale, and Enterprise plans.
- Make.comcoreIntegration partner for workflow automation and connecting Vista Social with external systems. Available on Advanced, Scale, and Enterprise plans.
- StripecorePayment gateway for processing credit card transactions when users subscribe to paid plans.
- Social Media Platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.)coreCore platform integrations with 14+ social networks including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Snapchat, Reddit, Tumblr, Threads, Bluesky, and Google Business. Review site integrations include Yelp, TripAdvisor, OpenTable, TrustPilot, App Store, and Google Play.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Vista Social competitors and assessment
Company assessmentDirect peers
- Hootsuite: Hootsuite is the long-standing incumbent in social media management, offering publishing, analytics, engagement, and listening across the same major social networks Vista Social supports. It is the closest direct competitor in product scope and GTM breadth.
- Sprout Social: Sprout Social is a publicly traded direct competitor in social media management serving SMB through enterprise with publishing, analytics, social inbox, and listening — directly overlapping Vista Social's core modules.
- Buffer: Buffer offers publishing, analytics, and engagement for the same SMB and creator segments Vista Social targets. It is a comparable PLG-led competitor with similar self-serve onboarding and free-tier dynamics.
- Agorapulse: Agorapulse is a direct competitor focused on agencies and SMBs with publishing, inbox, reporting, and ROI dashboards — closely mirroring Vista Social's agency-led positioning and feature set.
- Later: Later focuses on visual social scheduling (Instagram, TikTok, Pinterest) plus influencer marketing and analytics — overlapping meaningfully with Vista Social's publishing and short-form video capabilities.
- SocialPilot: SocialPilot is a direct competitor serving SMBs and agencies with multi-network publishing, analytics, and white-label — closely aligned with Vista Social's agency and SMB GTM motion.
- Zoho Social: Zoho Social is part of the broader Zoho suite and offers social publishing, monitoring, and reporting targeted at SMB and mid-market — overlapping with Vista Social's Professional and Advanced tiers.
- Sendible: Sendible targets agencies and SMBs with publishing, engagement, reporting, and white-label features across the major social networks, directly comparable to Vista Social's agency-oriented Scale tier.
Broad incumbents
- HubSpot Marketing Hub: HubSpot is a broad marketing automation incumbent that includes social media publishing and reporting as part of a much larger CRM/marketing suite. Vista Social competes most directly with HubSpot for mid-market social budgets.
Emerging players
- Planoly: Planoly is a visual planning and scheduling tool originally focused on Instagram, now expanding into broader social management. It overlaps with Vista Social on short-form visual scheduling and link-in-bio via Vista Page.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vista Social social profiles
Digital presenceVista Social compliance and trust
Trust signalCompliance5 records
Vista Social financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vista Social leadership team
Management profileNumber of profiles
Profiles1 record
Vista Social funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vista Social M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vista Social
What does Vista Social do?
Vista Social is a multi-network social media management SaaS platform that lets users publish, schedule, and automate posts; engage audiences through a unified social inbox; monitor conversations via social listening; track performance with analytics and reports; and manage reviews across networks such as Instagram, Facebook, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Mastodon, Reddit, and Snapchat. The platform also offers an Employee Advocacy add-on, AI-powered content and knowledge tools, white-label branding for agencies, native mobile and desktop apps, and browser extensions.
Is Vista Social a public or private company?
Vista Social is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vista Social founded?
Vista Social was founded in 2022. It employs 11 to 50 people.
Where is Vista Social based?
Vista Social is headquartered in New York, United States, in the North America region.
How does Vista Social make money?
One revenue line is on record: subscription Revenue.
Who are Vista Social's main competitors?
Direct peers on record are Hootsuite, Sprout Social, Buffer, Agorapulse, Later, SocialPilot, Zoho Social and Sendible. HubSpot Marketing Hub is listed as a broad incumbent. Planoly is listed as an emerging player.
Does Vista Social have an API?
Yes. Vista Social provides API access for developers. The platform offers MCP (Model Context Protocol) integration available on Advanced and Scale plans, enabling AI assistants to connect to Vista Social. API access is included as part of the Services as defined in the Terms of Service. The subprocessor documentation confirms API integration capabilities with partners.
What industry is Vista Social in?
Vista Social's product category is Social Media Management Software. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 51 and its SIC code is 7371.