Developer docs
API playgroundTry for free, no card

Search company profiles

Plato

Full company profile

uuid00022j4

Namestring
Plato
Legal namestring
Plato
Websiteurl
platohq.com
Company typeenum
Private
Founded yearint
2024
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
wholesale distribution software, AI sales automation, ERP workflow automation, vertical AI software, B2B distribution platform
Industry1 code
1Distribution & Wholesale ERP (Inventory, Order, Warehouse)
CodeHDAEAEACPrimaryYes
NAICS code1 code
  • Computer Systems Design Services541512
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Wholesale Distribution Software
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1AI Software Platform
TypeSubscription Recurring
Description

AI operating system for wholesale distributors that automates sales, quotation preparation, and ERP processes. The company reports 6-figure average contract values indicating enterprise subscription-based pricing.

thenextweb.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Plato provides an AI operating system purpose-built for wholesale distributors that automates sales processes, quotation preparation, and ERP workflows. The platform targets an industry that still relies on outdated systems, addressing operational challenges including complex manual workflows, skilled worker shortages, and margin pressure. Planned expansion includes procurement and customer service automation for global wholesale distribution clients.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Plato offers a single unified AI operating system for wholesale distributors. The platform automates sales processes, quotation preparation, and ERP workflows to modernize distribution operations. The company plans to expand the platform to include procurement and customer service automation features, supporting international growth across European and U.S. markets.

Product and service1 record
1Plato AI Operating System
CategoryVertical AI Software for Wholesale Distribution
Description

AI operating system for wholesale distributors that automates sales processes, quotation preparation, and ERP workflows. The platform is being expanded into procurement and customer service automation for enterprise distribution customers across Europe and the United States.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Cin7 is a cloud-based inventory and order management platform built specifically for product sellers and wholesale distributors, with ERP-light automation across sales and operations workflows. It competes most directly with Plato's ERP workflow automation for distributors.

TypeDirect peer
Description

Generix provides vertical SaaS for supply chain, warehouse, and wholesale distribution operations across Europe, with a particular focus on B2B distributors. Its product breadth in distributor workflows makes it a close direct competitor to Plato.

TypeDirect peer
Description

Unleashed offers cloud inventory management and wholesale order management for distributors and product-based businesses, with AI-assisted forecasting and purchasing features. Comparable to Plato in addressing distributor operational pain points with modern software.

TypeDirect peer
Description

Hypersonix is an AI-native platform focused on pricing, inventory, and demand decisioning for distributors and consumer products companies. It is a direct vertical-AI peer to Plato in the wholesale distribution space.

TypeDirect peer
Description

Brightpearl is a cloud ERP and order management system aimed at wholesale, retail, and DTC merchants with automation across sales, fulfillment, and inventory workflows. Now part of Sage, it competes with Plato for AI-driven automation of distributor operations.

TypeBroad incumbent
Description

NetSuite is a leading cloud ERP suite used by many wholesale distributors for financials, order management, and inventory. It is a broad incumbent whose distribution ERP capabilities and AI roadmap bracket Plato's narrower AI layer.

TypeBroad incumbent
Description

SAP is the dominant ERP provider for large wholesale distributors globally, with embedded AI features (Joule) and deep distribution-industry functionality. It is the principal incumbent Plato must integrate with and differentiate against.

TypeBroad incumbent
Description

Epicor provides industry-specific ERP suites with strong presence in distribution, manufacturing, and retail. Its Kinetic AI features target similar workflow automation as Plato, making it a broad incumbent peer.

TypeBroad incumbent
Description

Manhattan Associates offers supply chain, warehouse, and inventory management software widely used by large distributors. Its Active AI features and broad distribution footprint make it a comparable incumbent in the same space.

TypeBroad incumbent
Description

Blue Yonder (formerly JDA) provides AI-driven supply chain and planning software used by major wholesalers and distributors. Comparable to Plato in applying AI to distribution workflows, but as a much larger incumbent suite.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds8 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors12 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Plato

Wholesale Distribution Softwareplatohq.com

Plato firmographics

Firmographics
Name
Plato
Legal name
Plato
Website
https://platohq.com
Company type
Private
Founded year
2024
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Plato industry classification

Industry
Product category
Wholesale Distribution Software
NAICS
Computer Systems Design Services (541512)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

  • Wholesale distribution software
  • AI sales automation
  • ERP workflow automation
  • Vertical AI software
  • B2B distribution platform

Where Plato is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Plato business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. AI Software Platform: AI operating system for wholesale distributors that automates sales, quotation preparation, and ERP processes. The company reports 6-figure average contract values indicating enterprise subscription-based pricing.

Go-to-market motion2 records

Distribution channels1 record

Plato product offering

Product offering

Core offering

Plato provides an AI operating system purpose-built for wholesale distributors that automates sales processes, quotation preparation, and ERP workflows. The platform targets an industry that still relies on outdated systems, addressing operational challenges including complex manual workflows, skilled worker shortages, and margin pressure. Planned expansion includes procurement and customer service automation for global wholesale distribution clients.

Product overview

Plato offers a single unified AI operating system for wholesale distributors. The platform automates sales processes, quotation preparation, and ERP workflows to modernize distribution operations. The company plans to expand the platform to include procurement and customer service automation features, supporting international growth across European and U.S. markets.

Differentiator

Problem solved

Functional benefit

Products and services

  • Plato AI Operating System AI operating system for wholesale distributors that automates sales processes, quotation preparation, and ERP workflows. The platform is being expanded into procurement and customer service automation for enterprise distribution customers across Europe and the United States.

Companies that use Plato

Customer profile

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Plato technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Plato partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Plato competitors and assessment

Company assessment

Direct peers

  • Cin7: Cin7 is a cloud-based inventory and order management platform built specifically for product sellers and wholesale distributors, with ERP-light automation across sales and operations workflows. It competes most directly with Plato's ERP workflow automation for distributors.
  • Generix Group: Generix provides vertical SaaS for supply chain, warehouse, and wholesale distribution operations across Europe, with a particular focus on B2B distributors. Its product breadth in distributor workflows makes it a close direct competitor to Plato.
  • Unleashed Software: Unleashed offers cloud inventory management and wholesale order management for distributors and product-based businesses, with AI-assisted forecasting and purchasing features. Comparable to Plato in addressing distributor operational pain points with modern software.
  • Hypersonix: Hypersonix is an AI-native platform focused on pricing, inventory, and demand decisioning for distributors and consumer products companies. It is a direct vertical-AI peer to Plato in the wholesale distribution space.
  • Brightpearl (by Sage): Brightpearl is a cloud ERP and order management system aimed at wholesale, retail, and DTC merchants with automation across sales, fulfillment, and inventory workflows. Now part of Sage, it competes with Plato for AI-driven automation of distributor operations.

Broad incumbents

  • NetSuite (Oracle): NetSuite is a leading cloud ERP suite used by many wholesale distributors for financials, order management, and inventory. It is a broad incumbent whose distribution ERP capabilities and AI roadmap bracket Plato's narrower AI layer.
  • SAP Business One / S/4HANA: SAP is the dominant ERP provider for large wholesale distributors globally, with embedded AI features (Joule) and deep distribution-industry functionality. It is the principal incumbent Plato must integrate with and differentiate against.
  • Epicor: Epicor provides industry-specific ERP suites with strong presence in distribution, manufacturing, and retail. Its Kinetic AI features target similar workflow automation as Plato, making it a broad incumbent peer.
  • Manhattan Associates: Manhattan Associates offers supply chain, warehouse, and inventory management software widely used by large distributors. Its Active AI features and broad distribution footprint make it a comparable incumbent in the same space.
  • Blue Yonder: Blue Yonder (formerly JDA) provides AI-driven supply chain and planning software used by major wholesalers and distributors. Comparable to Plato in applying AI to distribution workflows, but as a much larger incumbent suite.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Plato social profiles

Digital presence

Plato financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Plato leadership team

Management profile

Number of profiles

Profiles3 records

Plato funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Plato M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plato

What does Plato do?

Plato provides an AI operating system purpose-built for wholesale distributors that automates sales processes, quotation preparation, and ERP workflows. The platform targets an industry that still relies on outdated systems, addressing operational challenges including complex manual workflows, skilled worker shortages, and margin pressure. Planned expansion includes procurement and customer service automation for global wholesale distribution clients.

Is Plato a public or private company?

Plato is a private company. It is classified as venture growth investor backed and is currently operating.

When was Plato founded?

Plato was founded in 2024. It employs 11 to 50 people.

Where is Plato based?

Plato is headquartered in San Francisco, United States, in the North America region.

How does Plato make money?

One revenue line is on record: AI Software Platform.

Who are Plato's main competitors?

Direct peers on record are Cin7, Generix Group, Unleashed Software, Hypersonix and Brightpearl (by Sage). Broad incumbents are NetSuite (Oracle), SAP Business One / S/4HANA, Epicor, Manhattan Associates and Blue Yonder.

Does Plato have an API?

No public API is recorded for Plato.

What industry is Plato in?

Plato's product category is Wholesale Distribution Software. Its primary akta.pro industry code is HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 541512 and its SIC code is 7372.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
BusinessLIVEInside South Africa’s coffee raceThe article discusses the ongoing expansion and growth of the coffee market in South Africa, highlighting the national and international ambitions of several local coffee chains such as Vida e Caffè, Bootlegger, Seattle Coffee Company, and Plato. Despite market saturation in some areas, consumer demand for coffee continues to rise driven by social aspects, affordability, and regional expansion, with new business models and channels emerging.EU-Startups“From Germany, for the world” – Plato secures €12.2 million to automate sales and ERP workflows in distributionBerlin-based Plato, an AI operating system for wholesale distributors, announced the closing of a €12.2 million Seed funding round led by Atomico, with participation from Cherry Ventures, to scale its AI-driven sales automation and ERP workflow solutions for the distribution sector. The funding will support expansion into customer service and procurement features, as well as international growth, following a €6 million pre-Seed round in 2024. Plato reports that the distribution industry touches every fifth dollar of global production output and is chronically underserved by modern software, with early customers achieving 6-figure average contract values.The Next WebPlato closes $14.5M to bring AI automation to wholesale tradePlato, a Berlin-based startup, has raised $14.5 million in seed funding to develop generative AI solutions for wholesale distribution, with Atomico leading the round alongside Cherry Ventures, Discovery Ventures, and D11Z. The company connects to existing ERP systems and automates sales processes by turning historical data into automated actions, generating quotes, and identifying revenue risks. The funding will support expansion into procurement and customer service automation, new European markets, and eventually the United States.Tech.euPlato closes $14.5M round to scale AI tools for distributorsPlato, an AI-based operating system for wholesale distributors, has closed a $14.5 million seed funding round led by Atomico, with participation from Cherry Ventures. The platform automates core workflows across sales, quoting, and ERP operations for distribution businesses, aiming to address labour constraints and margin pressures in the sector. The funding will be used to expand functionality into customer service and procurement, as well as to support international expansion.FinSMEsPlato Raises $14.5M in Seed FundingPlato, a Berlin-based AI operating system provider for wholesale distributors, raised $14.5 million in seed funding led by Atomico with participation from existing investor Cherry Ventures. The company intends to use the funds to expand its development efforts and business reach across Europe. Founded by Benedikt Nolte, Matthias Heinrich Morales, and Oliver Birch, Plato has already secured several large European distribution clients.NewlyBest Mobile App Builder: Build a $1M App Without CodeThe global no-code software development market reached $21.2 billion in 2026, with projections indicating growth to $187 billion by 2030, according to cited industry research. The article profiles multiple companies including Dividend Finance, Comet, Plato, Glide, and Flexiple that built successful businesses—collectively creating over $1.1 billion in value—using no-code platforms like Bubble, Unicorn Platform, Airtable, and Webflow. The author, identified as founder of AI-powered app builder Newly, argues that no-code tools enable rapid validation and significant cost savings, with AI-powered platforms reducing development timelines from months to minutes and costs from $50,000-$150,000 to under $100.LowcodeCapabilities and limitations of no-code/low-code development platformsThe article analyzes the capabilities and limitations of no-code and low-code development platforms, highlighting their benefits in speed, cost-efficiency, and agility while noting constraints regarding customization, performance, and vendor lock-in. It cites specific examples such as Plato, Ungated Media, and Simini to illustrate successful real-world applications built on platforms like Bubble, Webflow, and Glide. The piece concludes by advising organizations to assess project requirements and consider hybrid approaches to mitigate long-term viability risks.SubstackHow to Create an Engineering OS for your Organization 🧑‍💻The article introduces the concept of an 'Engineering OS' and mentions collaborations with various products and communities, specifically highlighting Plato as a mentoring platform. The content is incomplete and appears to be a snippet or early draft discussing industry partnerships.CodaCoda acquires Plato to jointly spread engineering excellenceCoda has acquired Plato, a mentorship platform for engineering leaders, aiming to enhance their shared mission of promoting engineering excellence. The acquisition builds on a supportive relationship that has existed for six years, highlighting Coda's commitment to product and engineering teams. Together, they plan to expand their community offerings and resources for engineering leaders.Business InsiderThis Silicon Valley company just got $3.3 million so everybody can learn from the CEO's past mistakesPlato, a mentorship startup, raised $3.3 million led by Jason Lemkin. The service matches programmers with mentors from companies like Amazon and Facebook, starting at $199/month. It hit $200,000 in revenue within 70 days and has not lost a customer in eight months.