Exalate
Exalate is a Belgium-based enterprise integration software company that enables bidirectional real-time data synchronization across platforms like Jira, ServiceNow, Salesforce, and Zendesk, serving 2,500+ organizations globally with an outcome-based pricing model and a Groovy scripting engine augmented by its Aida AI assistant.
- Company typePrivate
- Founded2011
- HeadquartersAntwerpen, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Exalate does
Exalate is a Belgium-based, privately held enterprise integration software company headquartered in Ghent, founded in 2011 and operating independently since May 2023. The company builds a bidirectional real-time synchronization platform that connects disparate enterprise systems, including Jira, ServiceNow, Zendesk, Salesforce, Azure DevOps, GitHub, Freshdesk, Freshservice, Asana, and Xurrent, enabling data flow both within and across organizational boundaries. The core technical stack pairs a bidirectional sync engine with a Groovy-based scripting layer for granular, customizable mappings, deployed on single-tenant cloud infrastructure certified to ISO 27001:2022 and aligned with GDPR and SOC 2 controls. In 2026 the company layered Aida, a context-aware generative AI assistant, into the configuration workflow to make scripting accessible to non-technical users and to provide troubleshooting and governance support.
Exalate serves enterprise organizations and managed service providers that need governed cross-company integration for use cases such as M&A integration, partner ticket escalation, ITSM tool consolidation, and engineering-to-business alignment. The product portfolio is monetized primarily through outcome-based subscription pricing, where customers pay per active item in synchronization (approximately $1.4 per sync item on Scale plans) rather than per user or API call, with self-serve tiers starting at $100/month per integration and Pro plans from $550/month, supplemented by enterprise custom contracts and professional services. Distribution combines product-led growth (30-day free trial, self-serve registration) with enterprise field sales, the Atlassian Marketplace (where Exalate is the highest-rated integration app at 4.3/5), and an MSP partner program.
By early 2026 the company reported serving over 2,500 organizations with 4+ million synchronizations on the platform, deriving the majority of revenue from U.S. enterprise customers, and posted 26% year-over-year revenue growth. The company's stated strategic direction includes the "Exaverse" vision of a network of interconnected organizations powered by autonomous AI agents.
Exalate firmographics
Firmographics- Name
- Exalate
- Legal name
- Exalate
- Website
- https://exalate.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Exalate is a Belgium-based enterprise integration software company that enables bidirectional real-time data synchronization across platforms like Jira, ServiceNow, Salesforce, and Zendesk, serving 2,500+ organizations globally with an outcome-based pricing model and a Groovy scripting engine augmented by its Aida AI assistant.
- Ownership category
- akta.pro rank
Exalate industry classification
Industry- Product category
- Enterprise Integration Middleware
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Integration Monitoring, Observability & AIOps for Integration (HDAEAIAH)
Keywords
Where Exalate is headquartered
LocationHeadquarters
- HQ city
- Antwerpen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Exalate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription - Outcome-based Pricing: Exalate charges on an outcome-based model where customers pay for active items currently in synchronization (tickets, issues, or cases being synced), not per user or API call. Each integration (e.g., Freshdesk to Jira) requires its own plan. Annual billing is available with plans starting at approximately $280/month for ~50 active entities on the Scale tier. The model is designed to align cost with measurable sync volume.
- Professional Services: Exalate offers professional services including installation, upgrades, troubleshooting, dedicated engineers, configuration assistance, enhanced SLAs, and fully managed integration services for service providers (MSPs) who want end-to-end implementation and operations handled by Exalate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-serve plans starting at $100/month per integration for basic bidirectional sync |
| Subscription | Annual | Scale plan estimated at ~$280/month for ~50 active entities, billed annually |
| Subscription | Annual | Pro plan starting at $550/month with SLA-backed support and committed response times |
| Subscription | Multi-year contract | Enterprise plan with custom pricing, dedicated engineer, and Priority Support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Exalate product offering
Product offeringCore offering
Exalate provides an enterprise integration platform that enables bidirectional, real-time synchronization of data between disparate systems such as Jira, ServiceNow, Salesforce, Zendesk, GitHub, Azure DevOps, Freshdesk, Freshservice, Asana, and Xurrent. The platform combines a Groovy scripting engine with the Aida AI assistant to give each party independent, governed control over what data syncs across organizational boundaries, supporting hub-and-spoke, mesh, or any topology.
Product overview
Exalate is an enterprise integration platform that enables bidirectional real-time synchronization across teams, systems, and companies. The core Exalate Platform powers all integrations with clear visibility and precise control over sync rules, data flow, and changes. The product portfolio includes purpose-built connectors for major enterprise platforms (Jira, ServiceNow, Zendesk, Salesforce, Azure DevOps, GitHub, Freshdesk, Freshservice, Asana, Xurrent) as well as Aida AI, an AI-powered assistant built into the configuration workflow for script generation, troubleshooting, and governance. The Groovy-based scripting engine provides granular control for complex synchronization scenarios. The platform operates on an outcome-based pricing model and offers tiered support plans from standard to enterprise priority support.
Differentiator
Problem solved
Functional benefit
Brands
- Exalate Connector for Jira: Bidirectional two-way sync integration between Jira and other platforms.
- Exalate Connector for Jira Service Management
- Exalate Connector for ServiceNow
- Exalate Connector for Zendesk
- Exalate Connector for Salesforce
- Exalate Connector for Freshdesk
- Exalate Connector for Azure DevOps
- Exalate Connector for Freshservice
- Exalate Connector for Asana
- Exalate Connector for GitHub
- Aida
Products and services
- Exalate Platform Core enterprise integration platform enabling bidirectional real-time synchronization across teams, systems, and companies, with clear visibility and precise control over sync rules, data flow, and changes. Built to scale for long-term enterprise operations and deployed on single-tenant cloud infrastructure.
- Aida AI AI assistant integrated into the Exalate configuration workflow that helps teams understand configurations, generate Groovy sync scripts from natural-language prompts, troubleshoot sync issues, and provide recommendations for resolving sync failures, making advanced integration accessible to non-technical users.
- Jira Connector Native bidirectional connector for Jira Software (Cloud and Data Center) and Jira Service Management, supporting syncing of work items, sprints, comments, attachments, custom fields, worklogs, and 40+ fields with Visual, Basic, and Script mode configurations.
- ServiceNow Connector Native bidirectional connector for ServiceNow supporting sync of Cases, Change Requests, Problems, RITM, Catalog Tasks, Stories, Epics, Scrum Tasks, Defects, Enhancements, custom fields, and custom HTTP headers, with ability to sync to ServiceNow Import Sets.
- Zendesk Connector Native bidirectional connector for syncing Zendesk tickets (Problems, Requests, Incidents, Incident Tasks) with Jira, ServiceNow, Azure DevOps, Salesforce, GitHub, and other platforms in real time or batches, with Groovy scripting support for custom configurations.
- Salesforce Connector Bidirectional connector for syncing any Salesforce entity including custom fields, with support for Salesforce Sandbox refresh handling, proxy user configuration, and complete control over what data syncs between Salesforce and connected platforms.
- Freshdesk Connector Bidirectional real-time integration for syncing Freshdesk tickets with Jira, Salesforce, Azure DevOps, Zendesk, ServiceNow, and other platforms, supporting all ticket data fields including custom fields and custom keys.
- Azure DevOps Connector Bidirectional sync connector for Azure DevOps work items including Epics, custom fields, comments, attachments, statuses, Area and Iteration Paths, supporting OAuth 2.0 and PAT authentication, multi-project sync, and Docker deployment.
- GitHub Connector Two-way GitHub integration for syncing issue entities including assignees, fix versions, pull requests, comments, resolution dates, milestones, and repository full names with Jira, ServiceNow, Azure DevOps, Zendesk, Salesforce, and other platforms.
- Freshservice Connector Advanced bidirectional connector for Freshservice enabling real-time synchronization of IT service management data, supporting custom fields, comments, and priority sync to eliminate manual IT handoffs.
- Asana Connector Enterprise-supported bidirectional integration connecting Asana with Jira and ServiceNow for real-time updates, syncing Tasks, Projects, and all Asana fields including Custom Fields, Assignee, Due, and Comments.
- Jira Service Management Connector Integration connector for Jira Service Management supporting Customer Request Types, Organizations, Service Management fields, and internal comment visibility filtering for bidirectional sync between JSM and other enterprise systems.
- Xurrent Connector Native bidirectional connector for Xurrent RTS supporting sync of Requests, Tasks, Comments, User Fields, Custom Fields, Status, Attachments, Labels, and Rich Text/HTML with other enterprise platforms.
- Exalate Enterprise Managed Services Professional services including installation, upgrades, troubleshooting, dedicated engineers, configuration assistance, enhanced SLAs, and fully managed integration services for enterprises and service providers who want end-to-end implementation and operations handled by Exalate.
Quantifiable outcome
- 45x faster ticket synchronization (compared to previous solution)
- +7 more outcomes
Companies that use Exalate
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Exalate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability5 records
Feature7 records
Exalate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AtlassiancoreExalate is available as a verified integration app on the Atlassian Marketplace for Jira Cloud and Jira Data Center. The partnership enables Exalate to distribute its bidirectional sync connector to Jira users. Exalate was recognized in Atlassian's Marketplace Partner Program tier membership updates in July 2024. The integration is rated 4.3/5 and is described as the highest-rated integration app on the Atlassian Marketplace.
Scale indicators6 records
Recent moves7 records
Expansion highlights3 records
Exalate competitors and assessment
Company assessmentBroad incumbents
- MuleSoft (Salesforce): MuleSoft is the enterprise iPaaS market leader, acquired by Salesforce in 2018. It offers broader API management and integration capabilities across on-premises and cloud, but is primarily intra-company focused; Exalate competes against it specifically in cross-company bidirectional sync scenarios.
- Boomi (Dell): Boomi is a Dell-owned enterprise iPaaS offering a broad integration platform as part of a wider data management portfolio. It is a broader incumbent competitor than Exalate but overlaps on enterprise integration for ITSM and CRM systems.
- Zapier: Zapier is the dominant SMB automation and integration platform with thousands of app connectors. It serves a different buyer (SMB/department-level) than Exalate's enterprise focus, but represents adjacent pressure on the integration tooling category broadly.
Direct peers
- Workato: Workato is a leading enterprise iPaaS platform with strong recipe-based automation and a marketplace ecosystem. It serves the same enterprise integration buyer as Exalate but with a broader workflow automation footprint rather than Exalate's specialized bidirectional cross-company sync focus.
- Tray.io: Tray.io is a general-purpose iPaaS targeting enterprise integration and API orchestration with a low-code builder. Like Workato, it competes with Exalate on enterprise integration deals but emphasizes internal workflow automation over cross-company bidirectional sync.
- Getint: Getint is a direct Exalate competitor focused on ITSM and DevOps tool integrations (Jira, ServiceNow, Azure DevOps, Zendesk). Exalate explicitly publishes comparison content against Getint, signaling direct overlap on bidirectional sync for ITSM use cases.
- ZigiOps: ZigiOps is a no-code enterprise integration platform focused on ITSM, DevOps, and monitoring tools. It overlaps directly with Exalate on Jira/ServiceNow/Azure DevOps bidirectional sync, and Exalate markets against it as a competitor.
- Unito: Unito provides bidirectional sync primarily for productivity tools (Asana, Jira, Trello, GitHub). It targets similar use cases to Exalate but is more focused on work management tools than on ITSM/CRM-grade enterprise platforms.
- Tasktop: Tasktop is an enterprise integration vendor specializing in software development toolchain synchronization and value stream management. It overlaps with Exalate's DevOps connector portfolio (Jira, Azure DevOps) and is named in Exalate's competitor comparisons.
- ConnectALL: ConnectALL is an enterprise integration platform focused on DevOps and ITSM tool connectivity, with bidirectional sync as a core feature. Exalate positions itself competitively against ConnectALL in comparison content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Exalate social profiles
Digital presenceExalate compliance and trust
Trust signalCompliance3 records
Exalate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exalate leadership team
Management profileNumber of profiles
Profiles5 records
Exalate funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exalate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exalate
What does Exalate do?
Exalate provides an enterprise integration platform that enables bidirectional, real-time synchronization of data between disparate systems such as Jira, ServiceNow, Salesforce, Zendesk, GitHub, Azure DevOps, Freshdesk, Freshservice, Asana, and Xurrent. The platform combines a Groovy scripting engine with the Aida AI assistant to give each party independent, governed control over what data syncs across organizational boundaries, supporting hub-and-spoke, mesh, or any topology.
Is Exalate a public or private company?
Exalate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exalate founded?
Exalate was founded in 2011. It employs 101 to 250 people.
Where is Exalate based?
Exalate is headquartered in Antwerpen, Belgium, in the Europe region.
How does Exalate make money?
Two revenue lines are on record. Subscription - Outcome-based Pricing is the primary driver. The others are professional Services.
Who are Exalate's main competitors?
Broad incumbents on record are MuleSoft (Salesforce), Boomi (Dell) and Zapier. Direct peers are Workato, Tray.io, Getint, ZigiOps, Unito, Tasktop and ConnectALL.
Does Exalate have an API?
Yes. Exalate offers a REST API for monitoring purposes. The documentation at docs.exalate.com includes extensive API reference documentation covering Exalate Object Types, platform-specific API references for Jira, Azure DevOps, ServiceNow, GitHub, Zendesk, Salesforce, Freshdesk, Freshservice, Asana, and Xurrent. The API supports script helpers, external scripts, and various REST API endpoints for monitoring synchronization and making REST API calls with HTTP client. Developer documentation is at docs.exalate.com/docs/exalate-api-reference-documentation.
What industry is Exalate in?
Exalate's product category is Enterprise Integration Middleware. Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 54151 and its SIC code is 7373.