What Newlink does

Newlink (能链), founded in May 2016 and headquartered in Beijing, is a Chinese digital energy service platform that connects vehicle owners, fleets, gas stations, and EV charging stations through its NaaS (NewLink as a Service) "energy industry brain" architecture. The company operates across multiple brands: 团油 (TuanYou) for consumer fuel discovery and discounts, 能链企服 (NengLian QiFu) for enterprise fleet energy management, 能链智电 (NaaS, NASDAQ:NAAS) for EV charging aggregation and operations, 能链云 (NengLian Cloud) for station SaaS and POS hardware, 中能链 (ZhongNengChain) for integrated fuel/charging/hydrogen/retail energy ports, and 能链便利 (NengLian Convenience) for station retail. The platform connects approximately 20,000+ gas stations, 77,000+ EV charging stations, and 400+ million registered users across 1,800+ Chinese cities, with annualized GMV exceeding 1,000 billion yuan.

The company's underlying technology stack integrates Energy IoT (EIoT), AI/ML, 5G, big data, and cloud computing to digitize the entire energy value chain from refineries through stations to end consumers. Proprietary offerings include the NewLink Energy Index (daily refined oil and charging price index), Energy Heat Map (site selection analytics), VR panoramic station viewing (computer vision + 3D reconstruction), the SATOROB autonomous charging robot, and the NewLink Cloud Open Platform providing public APIs for station and charger integration. The company has received CMMI Level 3 certifications for its cloud and logistics software entities and co-developed a national Gas Station Star Rating Group Standard through its joint venture with China Certification & Inspection Group.

Newlink's business model combines transaction-based commissions (fuel trading, EV charging service fees, supply chain logistics), recurring SaaS subscriptions (station and enterprise platforms), supply chain finance (factoring, credit, leasing), consumer finance (installments, insurance), and integrated energy station operations. Distribution is asset-light and multi-channel: proprietary mobile apps for consumers, OEM pre-installation in 70+ vehicle models, integration with 3,000+ partner platforms (WeChat, Alipay, Baidu Maps, Amap, Tencent, Huawei), and direct enterprise sales to logistics, OEM, banking, and ride-hailing customers including JD Logistics, SF Express, Xiaomi, TuSimple, Longfor, Hyundai, and China Merchants Bank.

Name

Newlink

Legal name

能链 NewLink

Website

https://newlink.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Newlink (能链) is a Beijing-based digital energy platform founded in 2016 that connects 400M+ users, 20,000+ gas stations, and 77,000+ EV charging stations across China through fuel marketplace, EV charging aggregation, fleet SaaS, and integrated energy port operations.

Ownership category

akta.pro rank

Product category

Digital Energy Platform

NAICS

Fuel Dealers (45721), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Trading Platforms, ETRM/CTRM & Market Connectivity (APIs, Messaging, Integrations) (EUAMAMAN)

akta.pro secondary industry

Energy & Utilities in Manufacturing (Energy Management/Smart Metering) (IMAIAMAK)

Keywords

• Digital energy platform
• EV charging network
• Fleet fuel management
• Energy IoT services
• Energy SaaS solutions

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fuel Trading Commission (团油): Transaction fees from connecting vehicle owners with gas stations. Platform takes commission on fuel transactions processed through the network. Revenue linked to transaction volume (1000+ billion yuan annual GMV)
2. EV Charging Services (能链智电): Charging service fees from connecting EV owners with charging station operators. Also generates revenue from hardware sales (charging piles), electricity trading, and non-electrical services
3. SaaS Platform Services: Subscription fees for enterprise SaaS platforms (能链油站 SaaS, 企业SaaS平台). Provides station management, fleet management, energy analysis, invoicing solutions to enterprises
4. Supply Chain Services (能链物流): Supply chain management and logistics services for refined oil distribution from refineries to gas stations. Revenue from logistics fees and procurement aggregation services
5. Supply Chain Finance: Financial services including accounts receivable factoring, credit services, and financing leases for energy enterprises in the supply chain
6. Consumption Finance: Installment payment services for fuel, charging, and insurance for individual and enterprise customers
7. Comprehensive Energy Station Services (中能链): Revenue from comprehensive energy services including fuel, charging, hydrogen, dining, retail, and car services at integrated energy stations

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Newlink (能链) operates a digital energy service platform ("NewLink as a Service" / NaaS) that connects gas stations, EV charging stations, logistics fleets, automotive OEMs, and individual vehicle owners through mobile apps, SaaS platforms, and open APIs. It digitizes the energy value chain across refined oil and electricity, providing consumer fuel/charging apps (团油/TuanYou, 快电/Kuaidian), enterprise energy management (能链企服), gas station SaaS (能链云), EV charging services (能链智电/NaaS NASDAQ:NAAS), integrated energy ports (中能链), supply chain logistics (能链物流), and energy financial services.

Product overview

能链NewLink是一家能源产业物联网及能源新零售平台公司，创立于2016年。公司构建了'连接即服务'（NewLink as a Service）的商业模式，旗下包括团油（数字化加油网络）、能链企服（企业级能源数字化解决方案）、能链智电（中国充电服务第一股）、能链云（能源零售智慧经营SaaS平台）、中能链（综合能源港品牌）、能链便利（便利店品牌）等业务板块，覆盖油、电、氢、气、风光储等多元能源品类。公司通过数字化技术连接产业链上下游，为车主提供便捷实惠的加油充电服务，为加油站提供数字化转型解决方案，并通过SaaS平台、开放API、智能硬件等赋能行业参与各方，同时提供供应链金融、消费金融、保险等增值服务。

Differentiator

Problem solved

Functional benefit

Brands

• 团油 (TuanYou): Digital fuel network connecting vehicle owners with gas stations; provides efficient, affordable, and reliable fuel services for drivers and helps gas stations with digital transformation.
• 能链智电 (NaaS)
• 能程科技/能链物流
• 能链云 (NengLian Cloud)
• 中能链 (ZhongNengChain)
• 能链便利 (NengLian Convenience)
• 能链企服
• 快电 (Kuaidian)

Products and services

• 团油 (TuanYou) Consumer-facing mobile app that connects individual vehicle owners with gas stations for fuel purchase with discounts and digital payment/invoicing
• 能链企服 (Nenglian Qifu) Enterprise-level energy digitization management solution for corporate fleets, employee fuel allowances, and private vehicle business use, reducing fuel/charging costs by up to 18%
• 能链智电 (NaaS / NASDAQ:NAAS) EV charging service platform providing online and offline charging solutions and non-electric value-added services to charging operators and EV owners; approximately 18% of China's public charging market share
• 能链云 (NengLian Cloud)

Quantifiable outcome

• Energy cost reduction of 18% for enterprise customers
• +5 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability13 records

Feature6 records

Partnerships

61 partnerships are on record, tiered core and minor.

• 现代汽车 (Hyundai)coreStrategic or Co-development Partner · 1 August 2023Strategic partnership announced August 2023 for EV charging services with Hyundai Motor Group.
• 东方日升minorStrategic or Co-development Partner · 1 August 2023Strategic partnership for solar PV and energy services.
• 皖能集团coreStrategic or Co-development Partner · 1 August 2023Joint development of Anhui's first '油气电氢服' integrated energy station.
• Charge AmpsminorStrategic or Co-development Partner · 1 August 2023European EV charging solution provider targeted for acquisition by能链智电 to expand into European market.
• 迪拜商会minorStrategic or Co-development Partner · 1 June 2023Strategic partnership supporting bilateral innovation exchange and cooperation.
• 嬴彻科技 (TuSimple)coreStrategic or Co-development Partner · 1 August 2022Comprehensive partnership for autonomous truck fleet energy management. Provides digital fleet management and定点能源补给 for ~200 autonomous trucks covering 8 cities (Shanghai, Guangzhou, Tianjin, Hangzhou, Wuhan, Jinan, Qingdao, Baoding).
• 小象快充coreGTM or Marketing Partner · 1 August 2022Partnership resulted in 25x improvement in daily charging volume for partner's stations. 能链智电 provides digital customer acquisition and operational support.
• 滇约充电coreGTM or Marketing Partner · 1 August 2022Partnership covering 15 charging stations with ~200 DC fast chargers across multiple Yunnan cities. Joint station operation and service ecosystem development.
• 易迅通达coreGTM or Marketing Partner · 1 August 2022Partnership covering 130 charging stations with 757 charging guns in Tianjin. 能链智电 provides流量引入, operations, and non-electrical services.
• 国网分布式新能源coreGTM or Marketing Partner · 1 August 2022Partnership covering 39 charging stations with 905 charging piles in Beijing. Focus on近零碳 charging stations with green electricity integration.
• 极视角 (Extreme Vision)coreTechnology or Integration · 1 August 2022AI algorithm partnership for energy station safety management, precise operations, and employee service standards. Deploys computer vision algorithms in综合能源港.
• 前晨汽车coreGTM or Marketing Partner · 1 August 2022Strategic partnership for intelligent connected commercial vehicle charging network. Integrates 能链智电's charging network into前晨's apps and mini programs.
• 轻橙时代coreGTM or Marketing Partner · 1 August 2022Integrates charging services into轻橙时代's smart cabin system (EEZI OS) and app for一键找好桩、一键导航、一键支付.
• 岚图汽车coreGTM or Marketing Partner · 1 August 2022Charging service partnership for 岚图 vehicle owners.
• 国网智慧车联网coreGTM or Marketing Partner · 1 August 2022Multi-dimensional cooperation in charging services and intelligent vehicle networking.浙江省级合作 with国网浙江电动.
• 腾讯智慧出行coreGTM or Marketing Partner · 1 August 2022Partnership with腾讯小场景 for in-vehicle smart energy replenishment services.
• 如祺出行 (RIFA)coreGTM or Marketing Partner · 1 July 2022EV charging service partnership for RIFA's ride-hailing fleet. Integrates charging services into driver app for一键找桩、一键充电.
• 大真充电coreGTM or Marketing Partner · 1 July 2022Joint operation of 41 charging stations with 270 charging guns. 能链智电 provides流量引入, operational support, and non-electrical services.
• 亚东充电coreGTM or Marketing Partner · 1 July 2022Joint operation and development of charging stations in Shenzhen with non-electrical services (共享按摩椅、自助零售柜).
• 速通充电coreGTM or Marketing Partner · 1 July 2022Partnership covering 70+ charging stations with 800+ charging guns in Jiangsu Province. Joint brand promotion station operations.
• 中泓新能源minorGTM or Marketing Partner · 1 July 2022Partnership for Wuhan EV charging infrastructure development.
• 京城租赁minorGTM or Marketing Partner · 1 July 2022Technology financial partnership for charging infrastructure ecosystem building.
• 绿色慧联minorGTM or Marketing Partner · 1 July 2022Partnership for new energy commercial vehicle charging services.
• 东旭集团coreStrategic or Co-development Partner · 1 July 2022Strategic partnership covering charging station construction, operations, maintenance, and non-electrical services. Both parties leverage各自的产业优势.
• 快电 (Kuaidian)coreChannel Partner/ Reseller/ Distributor · 1 July 2022Strategic partner providing charging aggregator services. Connects majority of EV charging operators enabling users to access charging services through single app.
• 雪佛龙 (Chevron)coreStrategic or Co-development Partner · 1 July 2022Joint venture推出加德士中能链 dual-brand fueling stations. First joint brand station launched March 2023.
• 华为coreTechnology or Integration · 1 July 2022Partnership with华为HiCar and鸿蒙系统 for in-vehicle energy services integration.
• 理想汽车 (Li Auto)coreGTM or Marketing Partner · 1 May 2022Smart charging partnership for Li Auto vehicle owners providing access to能链智电's charging network.
• 中国检验认证集团 (CCIC)coreStrategic or Co-development Partner · 1 May 2022Joint venture中检能链provides quality inspection, star rating, and certification services for gas stations and charging stations. Founded May 9, 2022.
• 雄狮科技 (Chery Lion Tech)coreTechnology or Integration · 1 May 2022Integrates smart fuel/charging services into Chery's smart vehicle cockpit platform. Provides in-vehicle fuel station discovery, navigation, and payment.
• 四维图新 (NavInfo)coreGTM or Marketing Partner · 1 May 2022Partnership with四维图新旗下满电出行 for smart mobility ecosystem services.
• 阿里巴巴coreTechnology or Integration · 1 May 2022Partnership for integration with阿里巴巴 ecosystem including AliOS and斑马网络.
• 百度coreTechnology or Integration · 1 May 2022Integration with百度地图 for navigation and location-based energy services.
• 腾讯coreTechnology or Integration · 1 May 2022Integration with Tencent ecosystem including WeChat, QQ Music, and Tencent Maps.
• 奥迪coreOEM/ Whitelabel/ Licensing Partner · 1 May 2022Pre-installed energy services in Audi smart cockpit for Chinese market vehicles.
• 现代汽车 (Hyundai)coreOEM/ Whitelabel/ Licensing Partner · 1 May 2022Strategic partnership with Hyundai Motor Group for EV charging services. Announced August 2023.
• 快狗打车 (Gogovan)coreGTM or Marketing Partner · 1 May 2022Integration with Gogovan for driver fuel/charging services in logistics scenarios.
• 货拉拉 (Lalamove)coreGTM or Marketing Partner · 1 May 2022Partnership with Lalamove for driver fuel/charging services. Integrated since 2017.
• 顺丰速运 (SF Express)coreGTM or Marketing Partner · 1 May 2022Long-term partnership for SF Express fleet energy management.
• 嘀嗒出行 (Dida)coreGTM or Marketing Partner · 1 May 2022Partnership for ride-hailing driver fuel services.
• 首汽约车 (Shouqi)coreGTM or Marketing Partner · 1 May 2022Partnership for ride-hailing driver fuel services.
• 壳牌 (Shell)coreStrategic or Co-development Partner · 1 May 2022Shell stations connected to能链开放平台 through API integration for online fuel transactions.
• 特来电 (Teld)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Major EV charging operator connected to能链智电 platform.
• 星星充电 (Star Charge)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Major EV charging operator connected to能链智电 platform.
• 国家电网coreChannel Partner/ Reseller/ Distributor · 1 May 2022National grid EV charging operator connected to能链智电 platform.
• 南方电网coreChannel Partner/ Reseller/ Distributor · 1 May 2022Southern power grid EV charging operator connected to能链智电 platform.
• 中国航油coreChannel Partner/ Reseller/ Distributor · 1 May 2022China Aviation Oil fuel supply partnership.
• 中国中化 (Sinochem)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Blue Star brand products distributed through能链非油直供 online mall.
• 中化道达尔 (Sinochem Total)coreChannel Partner/ Reseller/ Distributor · 1 May 2022Exclusive oil delivery partnership in Hebei Province for 27 direct stations.
• 高胜石油coreStrategic or Co-development Partner · 1 May 2022Strategic cooperation for smart gas station development in Guangdong and surrounding provinces.
• 肯德基 (KFC)coreGTM or Marketing Partner · 1 May 2022First KFC franchise in China opened inside能链综合能源港 Daliushu flagship station. 能链 is the only energy internet company with KFC franchise rights.
• 中国移动 (China Mobile)coreGTM or Marketing Partner · 1 May 2022Integration with中国移动'和生活' platform for fuel services (小移加油).
• 中国银联 (China UnionPay)coreTechnology or Integration · 1 May 2022Integration with银联'云闪付' for fuel payment services covering 270 million users.
• 日日顺物流 (Suning Logistics)coreGTM or Marketing Partner · 1 May 2022橇装加注装置 partnership in Qingdao Haier Innovation Industrial Park reducing carbon emissions by 47 tons annually.
• 中国人保 (PICC)coreGTM or Marketing Partner · 1 May 2022Joint launch of '百亿保' product liability insurance and '加油险' for gas stations.
• 中国人寿 (China Life)coreGTM or Marketing Partner · 1 May 2022Joint launch of charging '公众责任险' covering up to 1 million yuan per incident.
• 用友 (Yonyou)coreGTM or Marketing Partner · 1 May 2022Partnership for enterprise energy digital service market development.
• 汽车之家 (Autohome)coreGTM or Marketing Partner · 1 May 2022Partnership for smart fuel services integration with Autohome platform.
• 京东汽车 (JD Auto)coreGTM or Marketing Partner · 1 May 2022Partnership for digital fuel retail services with JD Auto.
• 龙湖集团 (Longfor Group)coreGTM or Marketing PartnerLongfor Group partnered with 能链企服 with integration through 珑珠 points system, enabling members to redeem fuel points directly.
• 小米集团 (Xiaomi)coreGTM or Marketing PartnerXiaomi integrated 能链企服 in their OA system for nearly 1000 employees for business travel fuel/charging management through direct system integration.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Teld (特来电): One of China's largest EV charging network operators with nationwide infrastructure. Competes directly with Newlink's NaaS subsidiary in the EV charging aggregator and operator services space, and is both a partner and competitor for charging network access.
• Star Charge (星星充电): Major Chinese EV charging operator with its own charging pile network and operator services platform. Directly comparable to NaaS in EV charging services and connected to Newlink's platform while also operating competing aggregator capabilities.
• ChargePoint: Largest EV charging network in North America and Europe with a SaaS platform for charging station operators. Directly comparable business model to Newlink's NaaS in providing charging operator software, hardware, and network services.
• G7 Networks (G7物联): China's leading IoT-based fleet management platform serving logistics companies. Competes directly with Newlink's 能链企服 enterprise offering for fleet energy management, fuel card, and operational digitization customers.

Broad incumbents

• PetroChina (中国石油): State-owned oil major with extensive gas station network across China. Operates its own digital fuel management platforms and is expanding into EV charging, representing a structural incumbent competitor to Newlink's platform model.
• Shell (Shell Recharge): Global oil major with extensive retail network, mobility services, and growing EV charging business (Shell Recharge). Already a Newlink partner (Shell stations connected to platform) and represents an international incumbent competing for the same digital energy services opportunity.
• Sinopec (中国石化) / Easy Joy (易捷): State-owned oil major with China's largest gas station network and growing digital fuel/charging platform (Easy Joy has 100M+ users). Competes with Newlink on fuel retail digitalization and increasingly on EV charging via its Sinopec charging network.
• 国家电网 EV Charging (State Grid EV): State-owned electric utility operating the largest EV charging network in China. Connected to NaaS as a partner while also operating as a competing charging infrastructure provider with structural advantages from grid access and policy support.
• BP (BP pulse): International energy major with growing EV charging network (BP pulse) and convenience/mobility services. Competes with Newlink in the broader digital energy services category and represents another oil-major incumbent moving into charging and platform services.
• Tesla (Supercharger): EV manufacturer with proprietary Supercharger charging network and in-vehicle energy services. While not a direct business model peer, Tesla's vertically integrated approach represents an alternative model to Newlink's asset-light platform for EV charging services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/newlinkgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries11 records

Funding overview

Funding rounds12 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newlink