Absolute Labs
Absolute Labs operates the Absolute WRM platform, a Web3 CRM and marketing automation system that combines on-chain wallet data with first-party customer data to help brands, especially in luxury, sports, and media, segment, engage, and accept crypto payments from crypto-native consumers.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Absolute Labs does
Absolute Labs is a San Francisco-headquartered SaaS company founded in 2021 by Samir Addamine and Antony Gardez that operates the Absolute WRM (Wallet Relationship Management) platform. The platform is positioned as a Web3-native CRM and marketing automation layer that ingests on-chain wallet data from 1.1B+ wallet profiles (including 369M+ active crypto consumers across Ethereum, Polygon, Solana, Avalanche, Flow, Near, and 50+ other chains) and combines it with first-party customer data to enable segmentation, journey automation, and engagement for brands. Core modules include Flows (wallet-triggered marketing automation), Wallet Intelligence (pre-built analytics dashboards), Mission Control (alerting and opportunity recommendations), Connect Dots (Web2 CRM data bridging), Crypto Payment Solutions (Crypto.com Pay, Stripe Crypto, Solana Pay), and CEX/DApp data integration.
The company sells primarily through enterprise field sales with quote-based annual SaaS contracts, supplemented by a self-serve option at absolutelabs.app and a Google Cloud Marketplace listing. Named customers include LVMH brands (Louis Vuitton, Bulgari, Hennessy, Rimowa), Richemont, Gucci, OTB, Accor, Pernod Ricard, Sotheby's, TIME, Chiliz/Socios, Animoca Brands, The Sandbox, and Solana; notable partners include Samsung Next, MoonPay, Aglaé Ventures (LVMH-family), Salesforce, Chainlink, and Mojito. The company raised an $8M seed round in April 2023, reports $2.9M ARR as of 2025, and holds SOC 2 Type 2 and ISO 27001 certifications.
Absolute Labs firmographics
Firmographics- Name
- Absolute Labs
- Legal name
- Absolute Labs Inc.
- Website
- https://absolutelabs.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Absolute Labs operates the Absolute WRM platform, a Web3 CRM and marketing automation system that combines on-chain wallet data with first-party customer data to help brands, especially in luxury, sports, and media, segment, engage, and accept crypto payments from crypto-native consumers.
- Ownership category
- akta.pro rank
Absolute Labs industry classification
Industry- Product category
- Web3 CRM and Customer Engagement Platform
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
- akta.pro secondary industries
- Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions) (FSAPACAF), Account Abstraction & Smart Wallet Tooling (AA SDKs, paymasters, session keys) (FSAPABAK)
Keywords
Where Absolute Labs is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Absolute Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Self-funded SaaS startup offering a subscription-based CRM/marketing automation platform for Web3 customer engagement. Revenue model based on platform licensing with reported $2.9M ARR.
- Crypto Payment Processing: Enabling brands to accept crypto payments through partner integrations (Crypto.com Pay, Stripe Crypto) with transaction processing capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Absolute Labs product offering
Product offeringCore offering
Absolute Labs sells a SaaS Wallet Relationship Management (WRM) platform that bridges Web2 and Web3 customer data for enterprise brands. The platform provides wallet-based audience segmentation, marketing automation (Flows), crypto payment integration (Crypto.com Pay, Stripe Crypto, Solana Pay), and pre-built wallet intelligence dashboards across 1.1B+ wallet profiles on 15+ blockchain networks. It enables brands to identify, engage, and retain crypto-savvy consumers across e-commerce, in-store, and on-chain channels.
Product overview
Absolute Labs offers the WRM™ (Wallet Relationship Management) Platform — a Web3 CRM and marketing automation platform that bridges Web2 and Web3 data for brands. The unified platform is architected as a core WRM™ platform with integrated modules: Flow (marketing automation), Mission Control (alert management), Wallet Intelligence (pre-built dashboards), Connect Dots (CRM data bridging), Crypto Payment Solutions (via Crypto.com Pay, Stripe Crypto, and Solana Pay), and CEX & DApp Data Integration. The platform provides access to 1.1B+ wallet profiles across 15+ blockchain networks, enabling customer acquisition, onboarding optimization, segmentation, engagement, loyalty, and churn reduction use cases across industries including NFT marketplaces, Web3 games, DeFi, luxury retail, and media.
Differentiator
Problem solved
Functional benefit
Products and services
- WRM™ (Wallet Relationship Management) Platform Core SaaS platform that enables brands to bridge Web2 and Web3 data, providing wallet-based audience insights, segmentation, and marketing automation to engage crypto-savvy consumers across eCommerce and in-store channels. Supports 1.1B+ wallet profiles across multiple blockchains.
Quantifiable outcome
- Crypto wallet holders convert at 3x the rate of traditional shoppers
- +4 more outcomes
Companies that use Absolute Labs
Customer profileNamed customers26 records
Segments12 records
Ideal customer profiles3 records
Absolute Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Absolute Labs partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, supporting, flagship and minor.
- MojitocoreStrategic partnership announced at NFT Paris '24 to transform customer engagement and loyalty in Web3. Mojito provides Web3 customer engagement and loyalty solutions for enterprise brands including Sotheby's, Pernod Ricard, and Milwaukee Bucks. Combined with Absolute Labs' WRM platform, brands can gain insights, develop segmentation strategies, and automate campaigns.
- Crypto.com PaycoreCrypto payment integration partner enabling brands to accept digital asset payments through Absolute Labs platform.
- Stripe CryptocoreCrypto payment integration partner enabling seamless crypto payment processing for e-commerce brands through Absolute Labs.
- Solana PaysupportingAdditional crypto payment integration for Solana-based transactions.
- Salesforce (Pardot)supportingCRM integration allowing brands to connect Web3 wallet data with existing Salesforce marketing automation.
- Adobe (MarketingCloud/Marketo)supportingIntegration with Adobe's marketing cloud and Marketo platform for enterprise marketing automation.
- HubSpotsupportingCRM integration partner enabling connection of Web3 wallet data with HubSpot marketing and sales tools.
- SalesforceflagshipCo-hosted side event at NFT Paris 2025 with Absolute Labs, Solana Labs, Trust Machines, and NewStore. Salesforce is a key ecosystem partner for enterprise Web3 initiatives.
- Solana LabsflagshipCo-hosted side event at NFT Paris 2025. Strategic partnership for ecosystem growth.
- Trust MachinessupportingCo-hosted side event at NFT Paris 2025 focused on Web3 ecosystem and Bitcoin applications.
- NewStoresupportingCo-hosted side event at NFT Paris 2025, focused on in-store and omnichannel retail solutions.
- Solana FoundationsupportingStrategic partner and client leveraging WRM platform for Solana ecosystem growth.
- ChainlinksupportingBlockchain infrastructure partner providing oracle services for Web3 data integration.
- The SandboxsupportingMetaverse partner using WRM platform for community and audience management.
- NFT NYCminorEvent partnership and featured sponsor at NFT NYC conference.
- LedgersupportingHardware wallet partner providing secure crypto storage solutions.
- XMTPsupportingWallet-to-wallet messaging protocol integration for Web3 communication capabilities.
- VenlysupportingWallet and NFT platform partner for Web3 infrastructure.
- MocaversesupportingWeb3 gaming and entertainment ecosystem partner.
- Google Cloud MarketplacesupportingListed on Google Cloud Marketplace enabling enterprise customers to procure and deploy Absolute Labs WRM platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Absolute Labs competitors and assessment
Company assessmentDirect peers
- Mojito: Web3 customer engagement and loyalty platform serving enterprise brands including Sotheby's, Pernod Ricard, and the Milwaukee Bucks. Mojito is a direct competitor in Web3 loyalty and CRM and is also an announced strategic partner of Absolute Labs (NFT Paris '24), making it the closest functional peer in the Web3 brand-engagement category.
- Galxe: Leading Web3 loyalty and marketing campaign platform enabling brands and protocols to run quests, airdrops, and credentialed engagement. Competes with Absolute Labs' Flows automation and wallet-based segmentation capabilities for the same Web3 growth marketing buyer.
- Airstack: Web3 data and marketing intelligence platform that aggregates on-chain wallet data across chains for audience targeting and campaign measurement. Directly comparable to Absolute Labs' wallet intelligence and cross-chain analytics offering.
- Cookie3: Web3 marketing analytics and user acquisition platform that provides AI-driven audience insights and campaign optimization for Web3 projects. Competes for the same growth marketing and BI buyer in the Web3 CRM/analytics category.
Broad incumbents
- Salesforce: Global CRM and marketing cloud incumbent that integrates with Absolute Labs via open APIs (Salesforce/Pardot). Salesforce's installed base, Web3 exploration efforts, and ecosystem power make it the most significant potential broad incumbent competitor and partner.
- HubSpot: Leading CRM and marketing automation platform with an SMB-to-enterprise reach. HubSpot is an integration partner today but represents a broad incumbent that could ship wallet-aware features, competing for the same marketing operations buyer.
- Adobe Experience Cloud: Enterprise marketing automation and analytics suite (including Marketo). Adobe is an integration partner of Absolute Labs and competes for the same enterprise marketing operations wallet, particularly in luxury and consumer brands.
Emerging players
- Nansen: On-chain analytics platform providing wallet labeling, smart money tracking, and audience intelligence. Overlaps with Absolute Labs' Wallet Intelligence dashboards for a similar analytics-oriented buyer, though Nansen is more trader-focused and Absolute Labs is brand-focused.
- Dune Analytics: Community-driven blockchain data analytics platform with extensive cross-chain querying capabilities. Competes indirectly by enabling brand and protocol analysts to self-serve Web3 insights that Absolute Labs packages as pre-built dashboards.
- Privy: Web3 onboarding and wallet infrastructure provider used by brands and dApps to embed wallet creation and authentication. Privy sits adjacent to Absolute Labs at the wallet connectivity layer and could expand upmarket into engagement and analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Absolute Labs social profiles
Digital presenceAbsolute Labs compliance and trust
Trust signalCompliance2 records
Absolute Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute Labs leadership team
Management profileNumber of profiles
Profiles3 records
Absolute Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute Labs
What does Absolute Labs do?
Absolute Labs sells a SaaS Wallet Relationship Management (WRM) platform that bridges Web2 and Web3 customer data for enterprise brands. The platform provides wallet-based audience segmentation, marketing automation (Flows), crypto payment integration (Crypto.com Pay, Stripe Crypto, Solana Pay), and pre-built wallet intelligence dashboards across 1.1B+ wallet profiles on 15+ blockchain networks. It enables brands to identify, engage, and retain crypto-savvy consumers across e-commerce, in-store, and on-chain channels.
Is Absolute Labs a public or private company?
Absolute Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Absolute Labs founded?
Absolute Labs was founded in 2021. It employs 11 to 50 people.
Where is Absolute Labs based?
Absolute Labs is headquartered in San Francisco, United States, in the North America region.
How does Absolute Labs make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are crypto Payment Processing.
Who are Absolute Labs's main competitors?
Direct peers on record are Mojito, Galxe, Airstack and Cookie3. Broad incumbents are Salesforce, HubSpot and Adobe Experience Cloud. Emerging players are Nansen, Dune Analytics and Privy.
Does Absolute Labs have an API?
Yes. The Absolute Labs WRM™ Platform features open APIs that enable integration with a brand's existing technology stack, specifically to bridge Web2 and Web3 data. These APIs allow external systems to connect into the platform for data ingestion and orchestration. The platform's Flows feature provides a process-building capability for customer journey management, emulating web2 CRM functionality but adapted for Web3 contexts. Specific API endpoints, authentication methods, rate limits, and versioning are not publicly documented in the source material.
What industry is Absolute Labs in?
Absolute Labs's product category is Web3 CRM and Customer Engagement Platform. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant), with a secondary code of FSAPACAF, Wallet Connectivity & Session Protocols (WalletConnect, deep links, QR, auth sessions). Its NAICS code is 523 and its SIC code is 6199.