Unnati
Unnati Agri (Akshamaala Solutions Pvt. Ltd.) is an Indian agri-input and fintech platform that distributes seeds, fertilizers, and crop inputs, provides seasonal financing, and offers agronomy support to over 12 lakh smallholder farmers across 9 states via its digital platform and partner network.
- Company typePrivate
- Founded2010
- HeadquartersNoida, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Unnati does
Unnati Agri (legally Akshamaala Solutions Pvt. Ltd., incorporated 2010, headquartered in Noida, India) operates an integrated agri-input and fintech platform serving Indian farmers across nine states. The platform bundles three core functions: distribution of agricultural inputs (seeds, fertilizers, crop protection), seasonal working-capital and inventory financing, and agronomy advisory support. Following the January–March 2026 acquisition and merger of Gramophone — operated by Agstack Technologies and previously majority-owned by Info Edge — Unnati claims to be India's largest integrated agri-input platform, reaching over 12 lakh farmers and combining digital agri distribution, aggregation, and financing in a single stack.
The business generates revenue primarily through transaction fees on agri-input distribution, with an additional transaction stream from sustainable, climate-ready products supplied via the June 2023 strategic partnership with IPL Biologicals. Its technology stack is positioned as a digital distribution and workflow platform rather than a proprietary AI product: sources describe it as an "AI-native digital platform," but no proprietary models, patents, or research outputs are disclosed; AI integration appears concentrated in operational layers (working capital flow, agronomy support). The distribution layer is multi-format — digital self-serve via unnati.ag for SMB/individual farmers, plus an expanded channel/reseller network post the Gramophone merger.
Unnati is a private, venture-backed company with FY24 revenue of ₹515 Cr (~30% YoY growth) but losses that widened 27% to ₹469 Cr in the same period, reflecting an investment-heavy growth posture. Notable shareholders include Info Edge (20.53% post the January 2026 transaction), IPL Biologicals' family office, Orios Venture Partners, Nabventures, and Incofin. The company has stated intent to pursue an IPO within three to four years and is targeting a $30–35 million equity raise in H2 2026. A leadership continuity event — the May 2026 death of co-founder Ashok Prasad — introduces near-term execution risk during post-merger integration, with co-founder Amit Sinha continuing to lead.
Unnati firmographics
Firmographics- Name
- Unnati
- Legal name
- Akshamaala Solutions Pvt. Ltd.
- Website
- https://unnati.ag
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Unnati Agri (Akshamaala Solutions Pvt. Ltd.) is an Indian agri-input and fintech platform that distributes seeds, fertilizers, and crop inputs, provides seasonal financing, and offers agronomy support to over 12 lakh smallholder farmers across 9 states via its digital platform and partner network.
- Ownership category
- akta.pro rank
Unnati industry classification
Industry- Product category
- Agricultural Inputs Distribution
- NAICS
- Oilseed and Grain Farming (1111), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industry
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where Unnati is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Unnati business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agri-Input Distribution: Revenue generated from distribution of agricultural inputs including seeds, fertilizers, and other farming products to farmers across India through its digital platform
- Climate-Ready Products: Sale of sustainable, climate-ready agricultural products through strategic partnership with IPL Biologicals
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Unnati product offering
Product offeringCore offering
Unnati Agri is a digital agri-input distribution and fintech platform that sells seeds, fertilizers, crop protection and other agricultural inputs to Indian farmers, while providing seasonal working-capital financing and agronomy advisory. It covers the full agri-input value chain from manufacturing partner integration through financing to farm-level agronomy support, operating across 9 states and onboarding more than 12 lakh farmers.
Product overview
Unnati Agri is a single unified platform that operates as an integrated agri-input and fintech solution, combining the company's original Unnati Agri platform with the acquired Gramophone brand. The platform covers the entire agricultural value chain including manufacturing, financing, and agronomy support, and operates across 9 states in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Unnati Agri Platform Integrated digital agri-input and fintech platform that sells agricultural inputs (seeds, fertilizers, crop protection), provides seasonal working-capital financing, and delivers agronomy advisory to Indian farmers across 9 states. Reaches over 12 lakh farmers post the Gramophone merger.
Quantifiable outcome
- Revenue of ₹515 Cr in FY24, a 30% jump from previous fiscal
- +1 more outcomes
Companies that use Unnati
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Unnati technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Unnati partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GramophonecoreUnnati acquired Gramophone through a share-swap deal. Gramophone was merged into Unnati to create India's largest integrated agri-input platform spanning digital agri distribution, aggregation, and financing.
- IPL BiologicalscoreStrategic partnership focused on climate-ready products. The investment was led by IPL Biologicals' family office with Unnati Agri raising Rs 28.5 crore. The partnership aims to expand Unnati's product line and reach more farmers with sustainable agricultural solutions.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Unnati competitors and assessment
Company assessmentDirect peers
- AgroStar: AgroStar is a digital agri-input platform that distributes seeds, crop nutrition, and protection products to Indian farmers via an app-based model. It directly competes with Unnati on farmer-facing input e-commerce and agronomy advisory.
- BharatAgri: BharatAgri is an Indian agri-tech platform providing farmers with agronomy advisory, input recommendations, and marketplace access. It is comparable to Unnati in serving smallholders with digital advisory alongside input access.
- BigHaat: BigHaat is an online agri-input marketplace selling seeds, fertilizers, crop protection, and biostimulants to Indian farmers. It competes with Unnati in digital agri-input distribution and shares the SMB farmer customer base.
- DeHaat: DeHaat is one of India's largest full-stack agri-tech platforms, offering farmers inputs, advisory, and financing across multiple states. It is the closest direct competitor to Unnati in scale, model, and target farmer segment.
Regional players
- WayCool Foods: WayCool operates an agri-food distribution and supply-chain platform in India with growing fintech and input offerings. It overlaps with Unnati in B2B agri distribution and farmer engagement across southern and other Indian states.
Broad incumbents
- ITC e-Choupal: ITC's e-Choupal is a long-established farmer-empowerment and agri-input/output platform in India. It is a broad incumbent with overlapping farmer reach, advisory, and agri-input distribution at much greater scale and brand depth.
- UPL (OpenAg): UPL is a major Indian agrochemical manufacturer with growing digital farmer-engagement and sustainability-focused product initiatives. It is a broad incumbent whose climate-ready product lines overlap with Unnati's IPL Biologicals partnership strategy.
Emerging players
- Samunnati: Samunnati is an Indian agri-finance and value-chain platform providing credit and market linkage to farmers and FPOs. It is comparable to Unnati in addressing farmer financing needs and is increasingly moving into the input-distribution space.
- Ninjacart: Ninjacart operates agri supply-chain technology connecting farmers with retailers and restaurants, increasingly extending into inputs and fintech. It overlaps with Unnati in digital agri distribution but has historically been stronger on the output/produce side.
- CropIn: CropIn offers farm management and decision-support SaaS for agribusinesses and farmers, with overlapping agronomy and digital-farmer capabilities. It is an emerging partial competitor in the digital agri-stack that supports input recommendations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Unnati social profiles
Digital presenceUnnati financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unnati leadership team
Management profileNumber of profiles
Profiles3 records
Unnati subsidiaries and ownership
Company hierarchySubsidiaries1 record
Unnati funding detail
Funding detailFunding overview
Funding rounds9 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unnati M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unnati
What does Unnati do?
Unnati Agri is a digital agri-input distribution and fintech platform that sells seeds, fertilizers, crop protection and other agricultural inputs to Indian farmers, while providing seasonal working-capital financing and agronomy advisory. It covers the full agri-input value chain from manufacturing partner integration through financing to farm-level agronomy support, operating across 9 states and onboarding more than 12 lakh farmers.
Is Unnati a public or private company?
Unnati is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unnati founded?
Unnati was founded in 2010. It employs 101 to 250 people.
Where is Unnati based?
Unnati is headquartered in Noida, India, in the Asia region.
How does Unnati make money?
Two revenue lines are on record. Agri-Input Distribution is the primary driver. The others are climate-Ready Products.
Who are Unnati's main competitors?
Direct peers on record are AgroStar, BharatAgri, BigHaat and DeHaat. WayCool Foods is listed as a regional player. Broad incumbents are ITC e-Choupal and UPL (OpenAg). Emerging players are Samunnati, Ninjacart and CropIn.
Does Unnati have an API?
No public API is recorded for Unnati.
What industry is Unnati in?
Unnati's product category is Agricultural Inputs Distribution. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 1111 and its SIC code is 700.