What Passion.io does

Passion.io, operated by Delaware-incorporated Independence284, Inc. and headquartered in Berlin, Germany, is a no-code mobile application platform that enables creators, coaches, brands, and educators to build, launch, and monetize branded apps for iOS, Android, and the web without writing code. The core product is a drag-and-drop App Builder that abstracts app store submission, hosting, content delivery, community features, push notifications, offline sync, drip content, goal tracking, scheduling (via Calendly), live streaming, payments (via Stripe and its PassionPayments product), and analytics into a single self-serve interface. The platform is complemented by Passion Academy (a companion app built on Passion.io itself), high-ticket educational products (Expert Unleashed Challenge, Expert Growth, Creator MBA, and the Success Blueprint priced at $4,497–$14,997), and an AI Coach capability currently in waitlist status with an adjacent You AI sub-brand.

The company operates a product-led growth motion with a self-serve subscription model: standard platform access starts at $97–$99/month, with a $119/month Pro tier and a $299/month Scale tier offering unlimited features, plus optional annual billing and the Done For You (Plus) add-on service. The company earns additional revenue from transaction fees on in-app payments processed through PassionPayments and from the high-ticket educational/coaching programs. Customer segments are explicitly segmented into Coaches, Brands, Creators, and Educators, with disclosed customers including individual coaches (Fit In Twenty, Cirque+, Study The Drums, Slice Squad), SMB e-commerce/fitness brands (SmartWorkout Pro, BarStarzz BTX), and educators, none of which individually appear to be enterprise-scale. According to company materials, the platform has hosted 15,000+ apps serving 2,000,000+ paying end users.

The company was founded in 2016, employs 101–250 people, has raised approximately $3.5M in disclosed venture funding across rounds in 2019 (10x Group, $750K), 2020 (Ventech-led, $2.75M), and 2021 (Leblon Capital, undisclosed), and appears to be founder-led with Matthias Bellmann as co-founder and CEO, Daniel Harvey as co-founder and chief revenue officer, and Mario Deubler as chief product officer. Distribution is entirely digital and global via the company website, with the company itself handling Apple App Store and Google Play Store submissions on behalf of creators.

Name

Passion.io

Legal name

Independence284, Inc.

Website

https://passion.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Passion.io is a Berlin-based no-code mobile app builder that lets creators, coaches, brands, and educators build, launch, and monetize branded iOS, Android, and web apps via a self-serve SaaS platform with integrated payments, community, and content tools.

Ownership category

akta.pro rank

Product category

No-code mobile app builder

NAICS

Software Publishers (513210), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Live Class & Webinar Marketplaces/Directories (EDAFAIAE)

Keywords

• No-code app builder
• Mobile app platform
• Creator monetization software
• Online course app software
• Community app builder

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription plans for platform access. Core recurring revenue from creators paying to build and host their apps.
2. Creator App Subscriptions: Creators can sell subscriptions within their own apps to end users, with Passion.io taking a platform cut or providing payment processing.
3. PassionPayments: Integrated payment processing for in-app purchases and subscriptions.
4. Passion App Success Blueprint: High-ticket educational programs and coaching packages sold to creators ($4,497-$14,997 one-time payments).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Passion.io provides a no-code SaaS platform that lets creators, coaches, brands, and educators build, publish, and monetize branded mobile apps for iOS, Android, and the web through a drag-and-drop interface. The platform bundles content hosting (on-demand audio/video), interactive courses, in-app communities, push notifications, offline sync, payments, scheduling, and live streaming into a single subscription product priced at $97–$119/month, with higher tiers sold as a high-ticket training program.

Product overview

Passion.io is a no-code mobile app builder platform designed for creators, coaches, brands, and educators to launch branded mobile apps on iOS, Android, and web. The core product is the App Builder, which enables drag-and-drop creation without coding. This platform is complemented by multiple feature modules including On-Demand Content (Netflix-style media streaming), Interactive Courses, Communities (social features), Push Notifications, Offline Sync, Drip Content, Goal Trackers, Quizzes & Worksheets (via Typeform integration), Scheduling (via Calendly integration), App Insights, Payments (via Stripe and PassionPayments), Live Streaming, and AI Coach (on waitlist). The platform also includes You AI for additional AI capabilities. Educational products include Passion Academy (a companion app included free), Expert Unleashed Challenge, Expert Growth, and Creator MBA. The Done For You (Plus) add-on provides hands-on support, while the Passion App Success Blueprint is a premium training program. Passion.io differentiates through its all-in-one approach combining content delivery, community building, and monetization in a single platform.

Differentiator

Problem solved

Functional benefit

Brands

• Passion Academy: Included for free with every plan; provides on-demand courses, templates, workshops, events, and a network of experts.
• You AI

Products and services

• Passion.io App Builder Platform No-code SaaS platform that lets creators, coaches, brands, and educators build, publish, and monetize branded mobile apps for iOS, Android, and the web via a drag-and-drop interface, with built-in modules for content, courses, communities, push notifications, payments, scheduling, and live streaming.
• Passion App Success Blueprint High-ticket training and coaching program for creators, with three tiers (Growth at $4,497 for 6 months, Premium at $5,997 for 12 months, and Executive at $14,997 lifetime) that include unlimited Passion.io Scale platform access, exclusive bonuses, and coaching calls.
• Done For You (Passion.io Plus) White-glove, done-for-you add-on service in which Passion.io's team builds and launches the creator's app on their behalf, for customers who do not want to use the self-serve platform themselves.
• Expert Growth Educational course on social media growth strategies to attract consistent user flow to apps, sold as a standalone product from Passion.io.
• Creator MBA Educational program covering business and growth strategies for creators building apps and audiences on Passion.io.
• Expert Unleashed Challenge A 30-day guided challenge with bite-sized tasks and video tutorials that walks creators through launching their app and earning up to $10,000 in their first 30 days.
• You AI AI-powered offering available at youai.so, providing AI capabilities for creators using the Passion.io platform, surfaced as a sub-brand linked from the main navigation.

Quantifiable outcome

• 2.5x more logins per week on mobile vs web
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for Passion.io and for creators' in-app payments. Handles credit card transactions, with Passion.io receiving transaction tokens rather than storing card data directly.
• Apple (iOS App Store)coreTechnology or IntegrationPassion.io submits creator apps to Apple App Store. Apple determines final compliance and approval.
• Google (Android/Play Store)coreTechnology or IntegrationPassion.io submits creator apps to Google Play Store. Google determines final compliance and approval.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adalo: Adalo is a no-code mobile app builder that lets creators publish apps to iOS, Android, and web without coding. It directly competes with Passion.io in the same creator/SMB no-code mobile app builder category with comparable drag-and-drop interfaces, subscription pricing, and app store publishing workflows.
• Glide: Glide is a no-code app builder that turns spreadsheets into mobile and web apps, serving SMBs, creators, and operations teams. It competes head-to-head with Passion.io in the no-code app builder space with comparable pricing tiers and creator/SMB target customer overlap.
• Softr: Softr is a no-code platform for building web apps and portals from Airtable and Google Sheets, with strong SMB and creator use cases. It overlaps with Passion.io in serving creators building customer-facing apps and membership sites with subscription monetization.
• Bubble: Bubble is a leading no-code platform for building web applications with extensive customization and a large creator/developer community. While more web-focused and developer-oriented than Passion.io, both target creators building SaaS-like products without code, making them comparable category peers.
• GoodBarber: GoodBarber is a no-code app builder focused on content, community, and commerce apps for creators and SMBs with native iOS/Android publishing. It directly competes with Passion.io across creator app categories with similar feature modules (push notifications, subscriptions, content delivery).
• Bildr: Bildr is a no-code web app builder for creators and SMBs, offering visual app construction with custom workflows and integrations. It serves a similar creator/SMB no-code audience to Passion.io with overlapping app building and monetization capabilities.
• Draftbit: Draftbit is a no-code mobile app builder that outputs production-ready React Native source code. It targets a similar SMB/creator mobile app builder market as Passion.io, though with a developer-handoff orientation rather than pure no-code.

Broad incumbents

• AppSheet (Google Cloud): AppSheet is Google's no-code app builder platform acquired in 2020, focused on business operations apps for SMBs and enterprise. As a broad incumbent, it competes with Passion.io in the no-code mobile app category but with a stronger enterprise/business operations orientation rather than creator/community focus.
• Builder.ai: Builder.ai is an AI-powered software development platform that combines no-code tooling with custom development services for businesses building apps. It serves a broader enterprise and SMB market than Passion.io but overlaps in the no-code/low-code mobile app builder category with significantly more capital.

Emerging players

• Mighty Networks: Mighty Networks is a community and course platform that lets creators build paid communities, courses, and memberships under their own brand. It overlaps with Passion.io in the creator-monetization and community feature modules but focuses more on hosted community experiences than native mobile apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/passion_io
• YouTubeyoutube.com/c/passionio
• Facebookfacebook.com/passion.io
• LinkedInlinkedin.com/company/passion.io/mycompany/verification
• Instagraminstagram.com/passion_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion.io