What HubiFi does

HubiFi is a Columbus, Ohio-based SaaS company that provides automated revenue recognition and order-to-cash accounting for high-volume subscription businesses. Founded in 2023, the company targets CFOs, Heads of Finance, and Controllers at B2B/B2C SaaS firms, consumer mobile apps, AI-native technology companies, and other enterprises that process large volumes of transactions through Stripe, Apple App Store, Google Play, PayPal, and similar platforms. Its core product automates ASC 606, ASC 340, ASC 326, and ASC 830 compliance using a deterministic, rules-engine architecture (explicitly distinguished from LLM-based competitors), ingests transaction data from 50+ native integrations, applies GAAP logic at the transaction level, and posts reconciled journal entries bi-directionally to downstream ERPs (NetSuite, Rillet, QuickBooks, Sage Intacct, Microsoft Dynamics, Xero).

The platform is built API-first, runs on AWS infrastructure, and is attested for SOC 2 Type II, SOC 1 Type II, ISO 27001, HIPAA, GDPR, CCPA, and PCI DSS. Functional modules include the HubiFi Revenue Recognition Platform, HubiFi Daily Close, HubiFi Audit Trail, and HubiFi Stripe Rev Rec (also distributed as a Stripe App on the Stripe App Marketplace). HubiFi sells exclusively on annual subscription terms across three published tiers — Essentials ($22k/yr), Growth ($45k/yr), and Enterprise ($100k/yr) — plus a custom Tailored plan, with implementation and onboarding bundled in and unlimited seats included.

HubiFi monetizes via annual SaaS subscriptions (with multi-year discounts), supplemented by implementation services and custom integration development for the Tailored tier. Go-to-market combines direct enterprise sales (with customized 48-hour POCs), inside sales supported by CPAs, a heavy content and webinar demand-gen engine (often CPE-accredited), channel partnerships with ERP vendors including Rillet and Stripe App Marketplace distribution. As of mid-2026, the company reports 12x revenue growth over the prior 18 months, 100% renewal rate, 9.5 billion journal entries processed across its customer base, $14.5M in revenue leakage identified for customers, and named enterprise customers including Strava, AllTrails, copy.ai, Miro, Perplexity, Cursor, 11 Labs, and ClassDojo.

Name

HubiFi

Legal name

HubiFi Corporation

Website

https://hubifi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

HubiFi provides automated ASC 606 revenue recognition and order-to-cash accounting for high-volume subscription businesses, ingesting transaction data from Stripe, Apple, Google Play, and 50+ other sources, and posting GAAP-compliant journal entries directly to NetSuite, Rillet, and other ERPs.

Ownership category

akta.pro rank

Product category

Revenue Recognition Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (54151)

akta.pro primary industry

Payment Gateways & Orchestration (BPAMAFAA)

akta.pro secondary industry

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Revenue recognition software
• Subscription accounting automation
• Order-to-cash automation
• ASC 606 compliance
• Financial close automation

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual SaaS subscriptions (tiered): HubiFi sells annual subscriptions across three published tiers — Essentials (starting $22k/year), Growth (starting $45k/year), and Enterprise (starting $100k/year) — plus a custom Tailored plan. All plans include unlimited seats, fixed pricing, and automated prior period adjustments. Multi-year subscriptions are offered with a discount.
2. Implementation and onboarding services: Implementation and onboarding are included with every subscription, typically 4–6 weeks, with a dedicated Slack channel, CPA-dedicated support on Essentials, and weekly or daily check-ins on Growth/Enterprise.
3. Custom integration development (Tailored plan): The Tailored/custom plan includes custom integration development, a dedicated account manager, SLA guarantees, automated sales/broker commissions, and custom compliance requirements.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels10 records

Core offering

HubiFi provides a deterministic, API-first revenue recognition and order-to-cash automation platform that connects natively to Stripe's 35 endpoints, app stores (Apple, Google Play, Microsoft), billing systems, ERPs, and data warehouses to automate ASC 606/944/340/326/830 revenue recognition. It computes GAAP-compliant journal entries at the transaction level, posts them bi-directionally to downstream ledgers such as NetSuite, QuickBooks, and Sage Intacct, and produces a daily close with full data lineage. The platform is targeted at high-volume subscription businesses that need to replace manual multi-source reconciliation with auditable, automated accounting.

Product overview

HubiFi offers a single unified revenue recognition platform targeted at high-volume subscription businesses, with the core HubiFi Revenue Recognition Platform complemented by platform modules such as HubiFi Daily Close (real-time close) and HubiFi Audit Trail (compliance lineage). Specialized connector products extend the platform into specific ecosystems, notably HubiFi Stripe Rev Rec (also distributed as a Stripe App Marketplace listing) for Stripe merchants. The platform pulls transaction data from 50+ sources spanning payment processors (Stripe, PayPal, Braintree, Adyen, Square), billing systems (Recurly, Chargebee, Zuora, Maxio), app marketplaces (Apple App Store, Google Play, Microsoft Store), e-commerce (Shopify, WooCommerce, BigCommerce, Magento), ERPs (NetSuite, Sage Intacct, Microsoft Dynamics, Rillet), accounting (QuickBooks, Xero), CRMs (Salesforce, HubSpot, Dynamics 365, Pipedrive), and data warehouses (Snowflake, RedShift, BigQuery), then computes and posts ASC 606, ASC 340, ASC 326, and ASC 830 compliant revenue schedules. Pricing tiers (Essentials, Growth, Enterprise, Tailored) gate features such as the AI chatbot to higher tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• HubiFi Revenue Recognition Platform Unified SaaS revenue recognition and order-to-cash automation platform that ingests transaction data from payment processors, app stores, billing systems, ERPs, CRMs, and data warehouses, then computes ASC 606, ASC 340, ASC 326, and ASC 830 compliant revenue schedules and posts journal entries to the general ledger. Purpose-built for finance and accounting teams at high-volume subscription businesses that need to replace manual reconciliation with daily, auditable close.
• HubiFi Stripe App Stripe Marketplace listing of the HubiFi revenue recognition and ASC 606 automation platform, packaged for Stripe merchants to discover and install directly inside Stripe. Automates Stripe-sourced subscription revenue recognition and posts GAAP-compliant journal entries to integrated GL systems.

Quantifiable outcome

• 9.5 billion journal entries processed
• +9 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability6 records

Feature7 records

Partnerships

27 partnerships are on record, tiered flagship strategic partnership, core erp integration, core platform integration, standard integration and core infrastructure partner.

• Rilletflagship strategic partnershipStrategic or Co-development Partner · 11 June 2026HubiFi and Rillet announced a bi-directional integration that enables daily revenue close for high-volume businesses with fully GAAP-compliant, ERP-integrated revenue accounting automation. Combines HubiFi's deterministic multi-source revenue reconciliation from Stripe, Apple, and Google with Rillet's AI-native ERP. First mutual customer is Mirage, which pulls transactions from Apple, Google, and Stripe to close daily.
• Oracle NetSuitecore erp integrationTechnology or IntegrationHubiFi integrates natively with NetSuite via API to post fully reconciled GAAP-compliant journal entries directly to the GL, supporting ASC 606 schedules, multi-currency, multi-entity, and segmented reporting.
• Apple App Storecore platform integrationTechnology or IntegrationHubiFi connects directly to Apple App Store via App Store Connect API to deliver subscriber-level rev rec, mid-cycle proration, refunds, and multi-currency calculations; eliminates 40+ hours/month of manual Apple reconciliation.
• Google Playcore platform integrationTechnology or IntegrationHubiFi connects directly to Google Play via App Store Connect API to provide subscriber-level rev rec, prorations, credits, refunds, and changes from monthly to annual plans, in a GAAP-compliant format.
• PayPalstandard integrationTechnology or IntegrationPayPal integration provides audit-ready and ASC 606 compliant PayPal revenue reporting within HubiFi's rev rec platform.
• Recurlystandard integrationTechnology or IntegrationRecurly integration pulls accounts, subscriptions, transactions, and invoice-summary reports to build a deferred waterfall daily; reconciles credit card and ACH payments across processors.
• Chargebeestandard integrationTechnology or IntegrationChargebee listed as a billing system integration in HubiFi's integrations marketplace.
• Zuorastandard integrationTechnology or IntegrationZuora listed as a billing system integration in HubiFi's integrations marketplace.
• Maxiostandard integrationTechnology or IntegrationMaxio listed as a billing system integration in HubiFi's integrations marketplace.
• Braintreestandard integrationTechnology or IntegrationBraintree listed as a payment processor integration in HubiFi's integrations marketplace.
• Adyenstandard integrationTechnology or IntegrationAdyen listed as a payment processor integration in HubiFi's integrations marketplace.
• Squarestandard integrationTechnology or IntegrationSquare listed as a payment processor integration in HubiFi's integrations marketplace.
• Microsoft Storestandard integrationTechnology or IntegrationMicrosoft Store listed as an app marketplace integration in HubiFi's integrations marketplace.
• Shopifystandard integrationTechnology or IntegrationShopify listed as an app marketplace / e-commerce integration in HubiFi's integrations marketplace.
• QuickBooksstandard integrationTechnology or IntegrationQuickBooks listed as an ERP integration alongside NetSuite, Sage Intacct, Microsoft Dynamics, and Xero.
• Sage Intacctstandard integrationTechnology or IntegrationSage Intacct listed as an ERP integration alongside NetSuite, QuickBooks, Microsoft Dynamics, and Xero.
• Microsoft Dynamicsstandard integrationTechnology or IntegrationMicrosoft Dynamics listed as an ERP / CRM integration alongside NetSuite, QuickBooks, Sage Intacct, and Xero.
• Xerostandard integrationTechnology or IntegrationXero listed as an ERP integration alongside NetSuite, QuickBooks, Sage Intacct, and Microsoft Dynamics.
• Salesforcestandard integrationTechnology or IntegrationSalesforce listed as a CRM platform integration in HubiFi's integrations marketplace.
• HubSpotstandard integrationTechnology or IntegrationHubSpot listed as a CRM platform integration in HubiFi's integrations marketplace.
• Pipedrivestandard integrationTechnology or IntegrationPipedrive listed as a CRM platform integration in HubiFi's integrations marketplace.
• WooCommercestandard integrationTechnology or IntegrationWooCommerce listed as an e-commerce integration in HubiFi's integrations marketplace.
• BigCommercestandard integrationTechnology or IntegrationBigCommerce listed as an e-commerce integration in HubiFi's integrations marketplace.
• Magentostandard integrationTechnology or IntegrationMagento listed as an e-commerce integration in HubiFi's integrations marketplace.
• Metronomestandard integrationTechnology or IntegrationMetronome listed as a featured integration; HubiFi reports MRR, ARR, deferred revenue, and metrics by product, region, and channel daily from Metronome.
• Snowflakestandard integrationTechnology or IntegrationSnowflake listed as a featured internal data-warehouse integration; HubiFi pushes/pulls data directly from internal warehouses to automate ASC 606, generate journal entries, and reconcile automatically.
• Amazon Web Services (AWS)core infrastructure partnerTechnology or IntegrationAWS provides infrastructure for HubiFi, including KMS-managed encryption keys, Application Load Balancers for TLS termination, and Secrets Manager / Parameter Store for application secrets; AWS logos featured in the integrations page data-warehouse group.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Chargebee: Chargebee is a subscription billing and revenue management platform with native rev-rec and revenue reporting modules, competing with HubiFi for the same high-volume subscription finance buyer and overlapping on ASC 606 automation and ERP posting.
• Maxio: Maxio (formed from the merger of SaaSOptics and Maxio) is a direct competitor offering subscription billing plus automated revenue recognition and financial reporting for B2B SaaS, sharing HubiFi's core buyer (CFO/Controller) and core workflow (ASC 606 automation, deferred revenue, audit support).
• Zuora Revenue: Zuora Revenue (formerly Leeyo) is a dedicated subscription revenue recognition product serving SaaS and usage-based businesses with ASC 606 automation, deferred revenue waterfalls and ERP posting — the closest direct peer to HubiFi in revenue recognition depth.
• Recurly: Recurly is a subscription billing platform with revenue recognition and reporting features; it is one of HubiFi's named integrations but also a competitor for the same subscription finance buyer, particularly in consumer subscription and app-store-adjacent use cases.

Broad incumbents

• Workiva: Workiva is a broader SOX, audit, and financial reporting platform used by finance and accounting leaders at public and pre-IPO companies; it overlaps with HubiFi at the audit-prep, compliance and disclosure layer rather than the rev-rec engine itself.
• BlackLine: BlackLine is an established financial close automation platform (journal entry automation, account reconciliation, variance analysis) used by the same Office of the CFO buyer as HubiFi and increasingly overlapping on automated journal entry posting from subledgers to ERP.
• Sage Intacct Revenue Recognition: Sage Intacct offers rev-rec and contract management modules embedded in its mid-market cloud ERP, competing with HubiFi for mid-market finance teams that prefer an all-in-one ERP approach over a best-of-breed rev-rec point solution.
• Oracle NetSuite SuiteBilling Revenue Management: Oracle NetSuite bundles subscription billing and revenue recognition (Advanced Revenue Management) into its cloud ERP suite; as HubiFi's largest named ERP integration, it is also the incumbent HubiFi must position against for rev-rec decisions at mid-market and enterprise.

Emerging players

• RightRev: RightRev is an emerging, ASC 606-focused revenue recognition automation platform built on Salesforce, targeting high-volume SaaS finance teams with similar close-automation and ERP-integrated journal-entry workflows as HubiFi.

Others

• Stripe Revenue Recognition (Stripe-native rev rec tooling): Stripe itself ships basic revenue recognition and reporting tools within its dashboard and via Sigma, and controls the App Marketplace where HubiFi is listed; this is both HubiFi's most important distribution partner and a potential competitive threat at the low end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hubifi

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HubiFi